1. Developers
Tools Outsource Agencies
Independent Development Studios
• Monkey Bar Games
• Digital Chocolate
• Team 17
• Foundation 9
• Valve
• CCP
• Bungie
• Rebellion
• Cat Daddy
• Jagex
• A2M
• Eurocom
• Relentless UK
• Kuju
• Media Molecule
• University of Hull
• City of London
• University of Surrey
• Southampton Solent
University
• Bedfordshire University
• University of Northampton
• University of Dundee
• Train2Game
Localisation Sound Art
• Binari Sonari
• Lionbridge Technology
• Blondé
• Welocalize
• Comsense
• Freedman International
• Texel Localization
• Palex
Game Engines
• Unreal Engine 3
• Game bryo lightspeed
• Cry engine 3
• Unity 3D
• Blitz Tech
• Infernal Engine
• Vision Engine 7.5
• Bigworld
Development Tools
• Rad Game Tools
• Gametools Project
• Autodesk 3ds Max
• OpenGL
• Direct 3D
• NVIDIA Tools
• Direct X
• Flash CS4
• Basiscape
• Tonehammer
• Four Bars Intertainment
• 615 Music
• Advent Media Production
• Greatwaves Digital Media
• Omni Interactive Audio
• Ware Generation
• Shadows in Darkness
• Altmore Springs
• Pixel Revolution
• Aerohills
• Red Fly Studio
• Virtuos
• Blackbow
• Aaron Studios
Trade Bodies
& Regulations
Industry News
& Analysis
University
& TrainingDepartment of Culture,
Media and Sports
Pan European Games
Information
The Independent
Games Developers
Association
• MCV
• 3D World
• casualgaming.biz
• mobile-ent.biz
• Gamesblog
• gamesindustry.biz
• Game Hub
• Mediabox
• Develop Magazine
• Indie Magazine
IAGR
International
Association of
Gaming Regulators
Mobile Specialist Developers
• Firemint
• Gameloft
• Digital Chocolate
• ChaYoWo Games
• Cryteck UK
• Data Design Interactive
• Xaitment GMBH
• Polyphony Digital
• Legend Mobile
• Oasys Mobile Inc
• Gamelion
• Mr. Goodliving
• Fishlabs
• Dynamic Pixels
The map includes information compiled from various reputable sources and other
methods like structured interviews and surveys, conference material and
information available in the public domain. As data and information sources are
outside our control, New Media Maze and make no representation as to its
accuracy or completeness.All responsibility for any interpretation or actions based
on this map lies solely with the reader. Copyright 2009
Introduction
Drop in Traditional Packaged Games
Welcome to the NewMediaMaze Computer and Video Games Market
Map. The Map shows the structure of the industry and identifies key
players and market trends.
As expected year-on-year sales of traditional new boxed retail games
for the first half of 2009 were down 5.7% on the same period in 2008
with 29.7 million units sold in comparison to 31.5 million units the
previous year (ELSPA) due to the recession.
At the same time sales of pre-owned games are growing as reported by
all major retailers investing in the category.
Disclaimer
Entertainment and
Leisure Software
Publishers Association
In House Development
• Lionhead
• Rare Ltd
• Wingnut Interactive
• Turn 10 Studios
• Rebellion
• BioWare
• Maxis
• EA Canada
• EA Black Box Canada
• EA The Sims Studio
• EA Pandemic
• EA Mythic
• DICE
• Black Rock Studios (Disney
Interactive)
• Bandai Namco
• Ubisoft Entertainment
• Kojima Digital Entertainment
• Eidos Interactive
• Square ENIX
• GamesFreak (IGN)
• Travellers Tale (Warner Bros.)
• Relic (THQ)
EA Microsoft Other
•
Trends in the Games Market
Source MCV UK 22/4/09
0
1
2
3
4
5
6
7
8
9
10
Nintendo
DS
Nintendo
Wii
Xbox 360 PSP PS3 PS2
Total Lifetime Console Sales for the UK
ConsoleSales,Millions
Platforms
Extreme Gamers
Customer Segments
MassElite Gamers Gift Buyers Casual Web / Mobile
Accessories
Publishers
Online Multiplayer
Console
• Sony Playstation 3/2
• Microsoft Xbox 360-Arcade,
pro, elite
• Nintendo Wii
Handheld
• Nintendo DS (DSi/DS Lite)
• Sony PSP (3000/Go!)
Home Computer
• PC
• Mac
• Owns more than one console
• Plays more than 10 hours a week
• Skew to male 12-35 year olds
• Buys on average 4 titles a quarter
• Will purchase preowned
• Will pirate games
• Plays online
• Owns more than one console
• Consoles may be family purchase
• Plays less than 10 hours a week
• Balanced split 12-45 year olds
• New games purchased through
high street or received as a gift
• Plays on one console
• Play is for education, fitness,
socialising or time filling
• High female skew 5-65 years old
• Wholly purchased through
general retailer, Tesco, ASDA etc.
• Influenced by mainstream media
• Highly seasonal
• Uninformed purchase
• Older demographic
• Shops for convenience, price or
recipient recommendations
• Usually a handheld unit
• High female skew
• Balanced age demographic
• Attracted to simple games with
simple rules
• Time filling
Arcade
• Namco
• SEGA
• Midaway
• Konami
• Capcom
Tween Gamers
• Primarily girls, aged 9-13 years old
• Make friends
• Play for 55 minutes at a sitting
• Explore new places
Consumer Press
Future Publishing
• PlayStation Official Magazine (print)
• Official Nintendo Magazine (print)
• The Official Xbox Magazine (print)
IGN
• IGN.com (online)
• GameSpy (online)
• Gamasutra (online)
Imagine Publishing
• Pokemon World (print)
• Retro Gamer (print)
• Play (print)
Dennis Publishing
• Ultimate Guide to PC Gaming (print)
• Bit-Tech (print)
CBS Interactive
• Gamespot (online)
• Pebble Entertainment
• Belkin
• Pinpoint Consumer Electronics
• Plantronics
• Logic 3
Web Browser
• Pogo
• Sega
• PopCap Games
• Habbo
• Club Penguin
• Jolt
• Funcom
• Jagex
• 888.com
• Gamesys
Matching Services
• GameSpy Arcade
Console Services
• Playstation Networks
• Wii Ware
• Xbox 360 Live
Massively Multiplayer
• EverQuest (PC)
• World of Warcraft (PC)
• Warhammer (PC)
• Guildwards (PC)
• Quake Live (PC)
Press split by online and print
B2B
Distribution
• Gem creative
• Meroncourt Europe Services
• Pinnacle Software
• Discs Tribution
• Ideal Software
• DVD Technology
• Curveball Leisure
• Logic 3
• Gamers Without Frontiers
• Interactive Ideas
• Play V
• Creative Distribution
Digital
Distribution Providers,
White Label & Technology
• Digital River
• Metaboli
• Steam
• Exent
• Scratch Busters
• Trilogy Logistics
• EtnaTech
Specialist D2C
Operator PortalsApp Store
Mobile
• J2ME (Java)
• Apple
• Nokia N-Gage
• Android
• Symbian
• Jamba
• Mobile Fun
• Neomobile
• Hungama
• PlayPhone
• Flycell
• TIM w.c.
Publisher D2C
• EA Mobile
• Glu
• Capcom Mobile
• Vodafone
• T-Mobile
• Orange
• Apple App store
• Blackberry App World
• Android Market
• Windows Apps
• Handango
• Palm Apps
• Mobango
• Get Jar
Physical
Distribution
Mobile Specialist PublishersMobile Specialist Publishers
• EA Mobile
• Gameloft
• Digital Chocolate
• Glu Mobile
• Greystripe
• Oasys Mobile Inc.
• Hands-On Mobile
• HandyGames
• I-Play
• IG Fun
• THQ Wireless
• Player X
• Twistbox Games
• Vivendi Games Mobile
• Connect 2 Media
• Ngmoco
• Namco
• Mobile Deluxe
Retail
‘Bricks-and-Mortar’Retail Online Retail
Specialist General Independent
Digital Broadband Distribution
• Game PLC
• DSGi
• Blockbuster
• HMV
• Comet
• Tesco
• ASDA
• Argos
• ToysRus
• Grainer Games
• The Hut
• Chips
• Game PLC
• Tesco Direct
• ASDA Entertainment
• Zavvi
• Amazon
Publishers to Consumer PC Console
• Microsoft Shop
• EA
• Sony
• Activision
• Ubisoft
• Steam (PC)
• Metaboli
• Onlive
• HMV (XBox 360)
• Play.com (all formats)
• Xbox Live
• Nintendo Wii Ware
• PlayStation Networks
Retailer
Mobile Distribution
Mobile Aggregators
• Zed
• Arvato
• Seletra
Mobile Distribution
Platforms
• Movaya
• Motricity
• Amdocs
• Materna
• Metaflow
• Accumulate• Pyramat
• Antigrav Media
• Logitech
• Microsoft
• Ideazon
In-Game Advertising
• Google AdSense
• Massive Incorporated
• Nielsen Media Research
• IGA Worldwide
• JOGO Media
• 3
• O2
• Double Fusion
• NeoEdge Networks
• EnterMedia
• Game Creative
• Play.com
• Gameconnection.co.uk
• Gameseek.co.uk
• Simplygames.com
• Gem creative
• Morrisons
• Next
• Co-Op
• HMV
• Game (PC)
• EA (Mac/PC)
• Online Playcast
Marketing / PR
• Barrington Harvey
• Bastion
• Ark VFX Ltd
• Eye-D Creative Ltd
• Fluid
• Fink Creative
• Realtime UK
• Studio Co2
• FEREF
• Freeform.london
• Indigo Pearl
• Media Safari
• More Creative
• Rainbow Productions
• 3Di
• New Media Maze
EA Microsoft Other
Web Browser Specialist
• Gameforge
• Travian Games
• Sierra Online
• Bigpoint
• Weewar
• Imperia Online
• Mediatainment
• Burda:ic
• Sodigital
• BigFish
• Xybris Interactive
• Travian Games
• Pixeltamer
• Twisted Empire
• XS Software
• Upjers
• Crafty Studios
• Xhodon
• Xfer
• Popcap
Licensors
• WWE Inc
• MGM
• EON
• Formula One Admin. Ltd.
• FIFA
• Hasbro
• Warner Bros.
• MGA Entertainment
• Viacom international
• Paramount Pics Corp
• Disney / Pixar / Marvel
Entertainment
• 20th Century Fox
• IGN Entertainment Inc.
Licensors grant permission to licensees to copy and
distribute copyrighted works and characters for use in
videogames.
Console & PC Publishers
• Nintendo
• EA
• Activision|Blizzard
• Ubisoft
• THQ
• Take-Two interactive
• SEGA
• Capcom
• Namco Bandai
• Vivendi Games
• Konami
• NCsoft
• Sony Computer Entertainment
• Microsoft Games Studio
• SCi Entertainment Group
• Square Enix
• Disney Interactive
• Codemasters
• ZeniMax Media
• Kojima Production
• Codemasters
• Altus USA
• LucasArts
• Midway
• NBC Universal
• Nexon Corporation
• 505 Games
• Atari
• Paramount Pictures
• Warner Bros. Entertainment
• Digital Chocolate
• IGN
Growth of the downloadable content (DLC) for games consoles has been
slow but there has been a marked increase in last two months amongst
consumers of the latest generation consoles. Blu-Ray PS3 owners make up
17% of the numbers, 16% with Xbox 360 and Wii at 6%.
Xbox 360 PS3 Wii
% Physical Disc Based Games% Downloaded Games
Proportion of games bought in
the last 12 months
Source Ipsos MORI (Base 468 console gamers 12-18 May)
0
40
80
120
Research done by Ipsos MediaCT concludes that there is high interest for
DLC amongst console owners but there is a tipping point where pricing is
concerned. Perception of the value of a digital downloaded game is that it is
not worth as much as a retailed packaged game. The interest in purchasing
DLC was only 3% at the £36 price point, increasing to 11% at £24 and 39% at
£12.
Additional revenues are increasingly generated by online gaming with both
“pay to play”and ad supported business models in operation.
OnLive is a US startup is hoping to revolutionise the market through“cloud
gaming”where consumers can play mainstream PC and console games
that run on central servers with the graphics being streamed to a PC or TV.
This will give instant access without the need to download, all for an
affordable subscription. Although the concept has the support of several
leading publishers, New Media Maze sees significant performance, cost and
consumer acceptance risks to be overcome.
The Nintendo Wii and DS and music titles such as Guitar Hero and Singstar
are leading a revolution in opening gaming to older and more female
audiences and participative family gaming. With sales of 1.65 million units
Nintendo’s Wii Fit, Wii Play and Mario Kart Wii combined accounted 72% of
the top five OEbest sellers’in the UK chart (GfK chart track for 2008 ).
Records were also broken by Nintendo’s Dr Kawashima’s Brain Training on
Ninetndo DS topping 3 million units to become the UK’s most popular
game ever.
With its broad appeal and innovative interface Wii has emerged as the
console market leader selling 50 million units worldwide vs 21million PS3
and 30 million Xbox sales.
Mass Gaming Audience
Cloud Gaming
• Ovi
2009 Computer and Video Games Market Map
Prepared by
+44 (0)207 097 3600
www.newmediamaze.com
In association with FirstPartner
Kate Hakes I Richard Warren