Traditional game industry failes the "mass market" mission. Beyond the platforms, there is a future where game mechanics invade every aspect of our lifes: health, work, free time adding fun and engagement.

1. GAMEIFICATION OF THE LIFE GAMEIFICATION OF THE LIFE

2. 2014: 9 bilion people 2010: 6.8 bilion people 2010: 6.8 miliardi le persone nel mondo 2014: 9 milIardi le persone nel mondo

3. HOMO LUDENS – 1938 book by Johan Huizinga PLAY THEORY 1. Play is free, is in fact freedom. 2. Play is not “ordinary” or “real” life. 3. Play is distinct from “ordinary” life both as to locality and duration. 4. Play creates order, is order. Play demands order absolute and supreme.[ 5. Play is connected with no material interest, and no profit can be gained from it. Come on! It’s timetoevolve…

4. +100 Milionsof people everydaychallengesthemselvesseeing “The Milionaire”

5. +100 Milionsof people everydaychallengestheirfriends

6. Outdoor Play

7. $77 bilionVideogamesIndustry Penetration: 3% world population ARPU Console: +$400

8. No One console generation has sold more than 200k unitsworldwide.

10. ALSO THE RETAIL WILL CHANGE…. PREPAID GAME CARDS Gamestop cross promoteits first online game Prepaid Game Cards

11. ONLIVE: THE DESRUPTION OF PACKING? SOCIAL GAMING FACEBOOK - DAYONE JUNE 17 – Only USA - BIG PUBLISHERS ON BOARD (EA, Ubisoft….) - STREAMING AAA VIDEOGAMES ON YOUR TV - NO BOX/NO PACKING

12. 83 millionmonthlyactiveusers 30 milliondailyactiveusers 11 millionunits sold

16. Geolocation API willunlockspecialmissionmovingawayfromour city

19. Reach the mission and unlockdailyachiviements

20. Leaderboard: check the “hygienistof the day”

22. LAUNCH/DINNER Mobile Phones, barcodereaderenabled, tracksfoods and coursessuppyingcalories info. If people have the opportunity to earn points for eating healthier — or, alternatively, can be punished for eating junk food — they will probably be more likely to stick to a beneficial nutrition plan.

24. Heavyusersbecome “Mayor” of a place

26. FABIO VIOLA Teacher @ MILAN - IULM UNIVERSITY Linkedin: www.linkedin.com/in/FabioViola Mob: +39 3315789157