Popular brands that used Mobile Gaming apps as a part of their marketing efforts

1. 13 POPULAR BRANDS THAT
CREATED MOBILE GAME
APPS
And got it right!

2. $130,000
from in-app ads & virtual
OREO cookies sold.
THE GAME
OREO: Twist, Lick, Dunk!
GAMEPLAY
Win or buy virtual
currency to purchase
different varieties of
Oreo cookies to play
with.
Keeps the product at
the heart of gameplay
4 billion+
virtual Oreo cookies
dunked in
70 million
Game sessions
4 Million +
organic downloads
250,000 peak
daily active users
Available on
#1 app
in 12 countries
Top 10
in 36 countries
THE
BRAND
Highest ROI ever
for an OREO marketing campaign

3. 17.5 million+
downloads
THE GAME
‘Sports Car Challenge’V1 &
2
GAMEPLAY
Fast-paced racing
game with VW sports
car brands - Bentley,
Bugatti, Porsche, Audi
& Lamborghini
1 million +
Volkswagen website
hits since launch
45 million
Virtual Test Drives
1,213,000
MINUTES or
2,306
YEARS
of brand
engagement time
with VW BRANDS
125,000+
Daily Active
Users
THE BRAND
130,000+
VW Dealerships contacted via in-game links for
Test –Drives
9,000+ Sales Leads
+ 339 Qualified Sales Leads generated across China,
HK, and Taiwan (Sep to Nov 2014)
5000
downloads per day on
average

4. 2,092,888
Total docks
‘Captain’s Conquest’
321,957
Downloads
101,933
Total bottles
scanned
2012 Cannes
Lion Bronze
Medal Award
Winner
THE BRAND
GAMEPLAY
Fight battles against rival
ships and increase your
vessels’ strength
Scan physical Captain
Morgan bottles to unlock
valuable in-game rewards.
Form a fleet with your
friends
Conquer territories by
docking at real-world
locations via Foursquare.
142,034
Registered
users
90,651
Peak monthly app
usage
5350
Peak Daily app
usage

5. 3
Average no. of times
played by each user
Waterslide Extreme
GAMEPLAY
Navigate increasingly
difficult slides while
collecting points and
avoiding dangerous
obstacles.
Choose from male or
female characters.
#1
in all 80 app store
territories for 2 weeks
2 MINS+
Per Session of play
4 Million+
Hours of
Barclaycard
Brand
Engagement
3000+
Daily downloads
THE BRAND
THE MOST DOWNLOADED BRANDED
GAME IN HISTORY
50,000,000+
Downloads since launch in 2009
87,000+
Daily Active Users

6. No. 1
trending app on
Android Marketplace
‘SPIDER
SWIPER’
1.7Million
downloads…
…70 Million
30-second TV spots.
12 million
minutes of gameplay
THE BRAND
FACT
The game piggybacks on the
Mentos Rainbow: Spider ad.
Available on
GAMEPLAY
Exact revenge on the
ferocious arachnids.
“Fight" six different spiders
by swiping your finger across
the screen.
...which
equates
to…

7. 500,000+
Plays for the
browser version
FANTA FRUIT SLAM
190,000 +
Weekly Active Users
on Mobile
25,000+
Daily Active Users
on average in 2014
1,000,000+
Downloads
since launch
in 2012
THE BRAND
GAMEPLAY
Dodgeball meets food
fight!
Pick up, throw and
dodge fruit that falls
from the sky
Multi-player mode lets
users invite friends to
play against them via
Facebook, and share
high scores & trophies
250,000+
Facebook Likes
in first 3 months

8. 800
Job offers to
players from
Domino’s
Domino’s
‘Pizza Hero’
300,000+
Downloads
7 Million+
pizzas made by
players
30%
increase in
sales revenue
THE BRAND
GAMEPLAY
Knead dough, spread
sauce, and place
toppings while racing
against the clock.
Users can order pizzas
within the app.
Doubles as video game
and job-training tool. If
you pass its challenges
you'll be prompted to
apply for a job at
Domino's.
#3
On the app store

9. No. 1
trending app on
Android
Marketplace
THE GAME
PepsiCo -
BRISKSABER
1.5
million downloads
250k
paid media app
installations
35%
Increase in
sales of one-liter
bottle YOY
THE BRANDS
BRISK Iced Tea
&
Episode I: “The
Phantom Menace" 3D.
GAMEPLAY
Use your finger as a light
saber to fight Star Wars
characters.
Unlock additional content
by entering special codes
found on the inside of
Brisk products with Star
Wars-themed labels.
Available on

10. Part of a campaign
targeting Hispanic
consumers.
Toyota RAV4 + Rubik’s
Cube
GAMEPLAY
Virtual Rubik’s Cube®
Create your own
shareable
personalized photo
souvenir at
www.RAV4cube.com
Cube displays images
of the RAV4 and the
Toyota logo.
62%
of visitors shared
their virtual Rubik’s
Cube® online via
interactive kiosks
during live events
107%
growth in Average
daily fans of Toyota
Latino Facebook
page *
98% increase in average app visits per day due to geo-targeted
social media strategy and onsite events.
1 in 3
virtual Rubik’s Cube® creations have been
shared on social media
THE
BRAND

11. 4.5/5
stars on App Store
4/5
stars on Google Play
WWE:
SuperCard
19,654
Estimated
installs daily
63,389
Daily active users
6.5
million+
downloads since
launch in 2014
THE BRAND:
$24,400
Estimated
daily revenue
Available on
GAMEPLAY
Build teams of WWE Superstars,
train them, battle in matches and
high stakes tournament action.
Over 550 cards in active play
Purchase individual card packs
Extensive array of collectible
content with high replay value.

12. $4.99
Price
LEGO: Harry Potter series
Years 1-4 and Years 5-7
The 2 versions take
users through years
1-4 & years 5-7 at
Hogwarts
respectively
2,497
Installs daily
$12,410
Estimated
(combined)
daily revenue
THE BRAND
GAMEPLAY
Scenes from the Harry
Potter books depicted
with little Lego-block
versions of the
characters
Lots of fighting and
action combined with
exploration, puzzle
solving, and spells, of
course!
Available on

13. 1 Billion+
downloads
216,018
Years of combined
gaming time
50 trillion+
meters run so far
The ‘TEMPLE
RUN’ Empire
TEMPLE RUN:
‘Brave’ and ‘Oz’
4,456
Estimated
installs daily
THE BRAND:
$8,867
Estimated
(combined)
daily revenue
GAMEPLAY
Endless runner games inspired by the
massively popular ‘Temple Run’ game
and the Disney movies ‘Brave’ and ‘Oz
the Great and Powerful’.
Play as the leading characters, Merida
and Oz from the movies.
Turn, jump and slide as you try to outrun
the villains along scenes from the films.

14. $2.99
Price
Teenage Mutant Ninja
Turtles: Rooftop Run
Based on the hugely
popular 2012 TV
series reboot
1,852
Installations daily
$5,537
Estimated
daily revenue
THE BRAND
GAMEPLAY
Endless runner ninja
combat game.
Save New York city from
the evil Kraang and
ultimate destruction.
Run, jump and fight your
way across the rooftops of
NYC
Collect energy orbs to
unlock exclusive weapons,
gear, and boosts.
Available on

15. References
• http://blog.carnivalmobile.com/how-oreo-created-the-1-app-in-the-app-store/
• http://www.business2community.com/mobile-apps/7-unbelievable-mobile-marketing-success-stories-0808211
• http://www.adweek.com/news/technology/and-brands-played-139591
• http://www.wrestlinginc.com/wi/news/2015/0212/589406/wwe-supercard-adds-fusion-chamber-and-new-card-
packs/
• http://www.wrestlenewz.com/wwe-news/wwe-supercard-hits-5-million-downloads/
• http://www.datasciencecentral.com/profiles/blogs/gamification-realizing-elusive-engagement
• http://www.sciencedirect.com/science/article/pii/S0007681315000051
• http://www.prnewswire.com/news-releases/audi-announces-version-20-of-audi-a4-driving-challenge-
65158227.html
• http://www.interpublic.com/our-agencies/recent-
works?work_id=632&casename=%22Spider+Swiper%22+game+by+Mentos
• https://www.qualcomm.com/products/vuforia/case-studies/captains-Conquest
• http://www.adweek.com/news/technology/and-brands-played-139591
• http://www.mmaglobal.com/case-study-hub/upload/pdfs/mma-2012-239.pdf
• http://mashable.com/2010/10/06/branded-mobile-apps/
• http://www.campaignlive.co.uk/news/923836/
http://www.mobileworldlive.com/quality-clear-goals-key-big-brand-mobile-games-proelios
http://www.proelios.com/case_study/barclaycard-waterslide-extreme/
http://www.unit9.com/project/captains-conquest
http://venturebeat.com/2014/06/04/even-with-a-temple-run-empire-imangi-studios-wants-to-stay-indie-at-
heart-interview/