The document presents a webinar by Peg Fitzpatrick on the importance of video in marketing, emphasizing that videos can significantly increase user engagement and conversions. It provides practical tips for creating effective videos, such as utilizing still images, adding voiceovers, and making impactful first impressions. Additionally, it highlights various resources for photos and music to enhance video production.

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Hosted by Adobe Spark
@PegFitzpatrick
#DIYdesign

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@PegFitzpatrick
Social Media Strategist
Co-author, The Art of Social Media

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Why video is so important
Learn how to create an explainer video
Use still images to create a cool video
Easily add voiceovers for your video
Load one video into another one -
then edit it multiple times
During this webinar you’ll learn tips and tricks that will
help you create your own fantastic videos.
We're going to cover:

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After watching a video, 64% of
users are more likely to buy a
product online, according to
ComScore

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Step one:
Get ready for (more) video!
It's not as hard as you think!
Communicate your brand message
Be relevant to your industry
Including a video on a landing page can increase
conversion by 80%

6. Work anywhere!
Spark video works on desktop, iOS mobile, and iOS tablet.
PhoneTablet
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According to Visible Measures,
20% of viewers will click away
from a video in 10 seconds or fewer

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Make the first ten seconds count
People listen with sound off
Add text to your video
Use "thing+caption" in Spark
Make two versions and split test before
boosting big campaigns

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Use still images to create slides

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Add voiceovers by slide

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Add video from your camera roll

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Continue video clip on next slide

13. VIDEO TOOL BOX
Librestock.com for photos
Adobe Spark
BenSound.com for music
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Power tip:
Download your
video and upload
to YouTube
or Facebook

15. BE SELECTIVE WITH PHOTOS
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16. GRAB FREE STOCK PHOTOS
Unsplash.com
Librestock.com
Finda.Photo
Flickr.com
PAID: Stocksy.com
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17. click to try
Adobe Spark
DESIGN IT!
DESIGN HACKSDIY

18. Click for the demo!
Peg Fitzpatrick + Adobe Spark
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