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BIG BENEFITS
OF
Lights...
Video Marketing
SHOOT Something
The video tools and apps on your
smartphone allow you to tote what’s
practically a full production studio right
in your purse or pocket.
SEO SUCCESS
Adding video to a landing page
makes it 53% more likely to appear
on the first page of Google results.
“
”~ Ann Handley
Entrepreneur columnist
21Video
Marketing Ideas
SOCIAL SHARES
Social networks encourage people
to share video and people love
doing it.
“
~ Barry Feldman
Feldman Creative ”
If you’re not experimenting with video,
you’re simply sitting on the sidelines
watching the big game unfold.
PUT EMPLOYEES ON CAMERA
CONVERSION
Video on landing pages can increase
conversions by 80%.
MOBILE SALES
Close to 40% of consumers state
video increases the chance they will
make a purchase on a mobile device.
01
The vision - Get a face of the company to explain why the company
exists. Tell a story that means something to customers.
02
The expert - As you would in a blog post, have subject matter
experts at your company reveal tricks of the trade.
03
Roundup the team - Take the camera around the office and have
everyone speak briefly about a specific topic.
04 A thought - Create a "thought of the day" series.
05
A day in the life - Make a montage of a day in the life of an
employee, a project, a department, a whatever.
Employees at play - Does something fun happen during or after
work? Show customers people there having fun.06
Why work there? Have an employee explain why they work there
and/or what they love about their job.07
08
Live customer care - Make video segments of real live customer
service and support in action.
09
Thank customers - Shoot short segments where someone thanks
a customer for being a part of the company's journey.
MAKE CUSTOMERS THE STARS
10
Testimonials - Your customers can give you killer video content.
Don't be afraid to ask them.
11
User generated stuff - Get priceless video from users by
conducting a contest or survey. Use your imagination and
ask customers to use theirs.
HIGHLIGHT INDUSTRY EXPERTS
12
Interviews - Customers are eager to hear ideas from the experts
and opinion leaders in your industry.
RECORD AT EVENTS
13
Company events or announcements - No need to bring in a
production crew. Bring in a smartphone and shoot.
NO
VIDEO
14
Community activity - Are your people getting involved in the
community? There are bound to be compelling stories there.
Broadcast live - Thanks to Periscope you can broadcast anything,
easily. Try it.15
16
Trade show - Trade shows and conferences present all kinds of
opportunities to make video.
CREATE SCREENCASTS
Product demo - Demos are easy to do and an invaluable offer
for many.17
18
Presentation - Do a webinar or any variation of it. Research how
you can deliver helpful content and push the record button.
KEEP SHOOTING
19
Quickies - A GIF or Vine might the video equivalent of a meme. Do
something intelligent or fun and send it out into the social sphere.
20
Narrate a post - Podcasting, an alt-approach to blogging, appeals
to your multimedia enthusiasts.
21
Live-stream - The streaming revolution has arrived. Cool tools
keep springing forth.
1 AdWeek Social Times: http://www.adweek.com/socialtimes/video-infographic-online-video-statistics/102614?red=st
2 Presentation frm Adelie Studios: http://www.slideshare.net/AdelieStudios/adelie-studios-15videomarketingstats2015
3 Adobe research: http://www.empoweryou.ca/wp-content/uploads/2013/12/Adobe-2013-Mobile-Consumer-Survey-Result.pdf
4 Entrepreneur article by Ann Handley: http://www.entrepreneur.com/article/250138
Create an infographic at venngage.com
Action...
Camera...
VIDEO MARKETING
IDEAS
FOR SMALL
BUSINESS BUDGETS
21

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21 Video Marketing Ideas for Small Business Budgets

  • 1. feldmancreative.com BIG BENEFITS OF Lights... Video Marketing SHOOT Something The video tools and apps on your smartphone allow you to tote what’s practically a full production studio right in your purse or pocket. SEO SUCCESS Adding video to a landing page makes it 53% more likely to appear on the first page of Google results. “ ”~ Ann Handley Entrepreneur columnist 21Video Marketing Ideas SOCIAL SHARES Social networks encourage people to share video and people love doing it. “ ~ Barry Feldman Feldman Creative ” If you’re not experimenting with video, you’re simply sitting on the sidelines watching the big game unfold. PUT EMPLOYEES ON CAMERA CONVERSION Video on landing pages can increase conversions by 80%. MOBILE SALES Close to 40% of consumers state video increases the chance they will make a purchase on a mobile device. 01 The vision - Get a face of the company to explain why the company exists. Tell a story that means something to customers. 02 The expert - As you would in a blog post, have subject matter experts at your company reveal tricks of the trade. 03 Roundup the team - Take the camera around the office and have everyone speak briefly about a specific topic. 04 A thought - Create a "thought of the day" series. 05 A day in the life - Make a montage of a day in the life of an employee, a project, a department, a whatever. Employees at play - Does something fun happen during or after work? Show customers people there having fun.06 Why work there? Have an employee explain why they work there and/or what they love about their job.07 08 Live customer care - Make video segments of real live customer service and support in action. 09 Thank customers - Shoot short segments where someone thanks a customer for being a part of the company's journey. MAKE CUSTOMERS THE STARS 10 Testimonials - Your customers can give you killer video content. Don't be afraid to ask them. 11 User generated stuff - Get priceless video from users by conducting a contest or survey. Use your imagination and ask customers to use theirs. HIGHLIGHT INDUSTRY EXPERTS 12 Interviews - Customers are eager to hear ideas from the experts and opinion leaders in your industry. RECORD AT EVENTS 13 Company events or announcements - No need to bring in a production crew. Bring in a smartphone and shoot. NO VIDEO 14 Community activity - Are your people getting involved in the community? There are bound to be compelling stories there. Broadcast live - Thanks to Periscope you can broadcast anything, easily. Try it.15 16 Trade show - Trade shows and conferences present all kinds of opportunities to make video. CREATE SCREENCASTS Product demo - Demos are easy to do and an invaluable offer for many.17 18 Presentation - Do a webinar or any variation of it. Research how you can deliver helpful content and push the record button. KEEP SHOOTING 19 Quickies - A GIF or Vine might the video equivalent of a meme. Do something intelligent or fun and send it out into the social sphere. 20 Narrate a post - Podcasting, an alt-approach to blogging, appeals to your multimedia enthusiasts. 21 Live-stream - The streaming revolution has arrived. Cool tools keep springing forth. 1 AdWeek Social Times: http://www.adweek.com/socialtimes/video-infographic-online-video-statistics/102614?red=st 2 Presentation frm Adelie Studios: http://www.slideshare.net/AdelieStudios/adelie-studios-15videomarketingstats2015 3 Adobe research: http://www.empoweryou.ca/wp-content/uploads/2013/12/Adobe-2013-Mobile-Consumer-Survey-Result.pdf 4 Entrepreneur article by Ann Handley: http://www.entrepreneur.com/article/250138 Create an infographic at venngage.com Action... Camera... VIDEO MARKETING IDEAS FOR SMALL BUSINESS BUDGETS 21