This document provides guidance on creating effective videos. It begins by highlighting statistics that show video can increase website conversions by up to 80% and that over half of online video is watched on mobile. It then discusses determining goals and audience for the video. Various video types are outlined like tutorials, interviews and brand promotions. Tips are provided like keeping it simple, focusing on the story and using captions. Basic and advanced video gear, software, editing basics and additional resources are also reviewed to help get started in video making. The key messages are that the video doesn't need to be perfect and that any video is better than no video at all.

1. VIDEO MAKING
MADE EASY

3. WHY VIDEO?
46%
off viewers act after watching a
video online!

4. WHY VIDEO?
Video on a landing page can
increase conversions by
80%

5. WHY VIDEO?
Before you jump into creating
videos, think about the purpose
of using video…

6. WHY VIDEO?
What are your goals?
What do you want to achieve?
What your audience wants/needs?
Where will be your video used?

7. DIFFERENT PLATFORMS
● Website
● YouTube / Vimeo
● Facebook
● Instagram
● Twitter
● LinkedIn
● …. Additional Resources
Additional Resources

8. Over half of video
content is viewed on
mobile.

9. What types of
video should you
be creating?

10. TYPES OF VIDEO
● Talking head
● Tutorials & how tos
● Interviews and Q&As
● Brand promo, product showcase
● Testimonials
● UGC (user generated content)
● ...

11. KEEP IT SIMPLE!
It’s not about the form,
it’s about the content…
Think about your story!

12. Done Is Better Than Perfect!
Remember that

13. VIDEO MAKING
The tech bit...
BTW, I’m not a tech person...

14. VIDEO MAKING
● Camera - smartphone or your
average digital camera
● Tripod/Gimble
● Microphone
● Ring light
● ...
toolkit

15. Basic video gear:
1. Basic microphone: Clip-on Microphone OR Rode Smartlav+
Lavalier Microphone for Smartphone
2. Advanced microphone: RØDE VIDEO GO MIC and Smartphone
compatible cable
3. Microphone extension lead
4. Basic tripod: JOBY GripTight GorillaPod (make sure to choose
the right size based on your phone size) OR JOBY GripTight Pro
with 2 additional mounts (for mic and lights)
5. Advanced tripod/gimbal: SMOOVE GIMBAL OR Smooth Q
6. Tripod and microphone holders
7. Manfrotto Tripod
8. Clip on Ring light

16. VIDEO MAKING
● Story - what’s the point?
● Sound - use external mic
● Eyeline - tripod
● Focus, composition, exposure…
● Captions
checklist

17. 85%
of Facebook videos are
watched without sound.

18. VIDEO MAKING
● Have a good audio, but also
always add captions!
● Automatically generate captions on
YouTube/Facebook
● Use REV for affordable human transcripts
captions
Additional Resources

19. VIDEO MAKING
● Record: CameraMX, Open Camera,
RØDE Rec app, Cinema FV-5
● Edit: InShot, Clips, Videoshop,
Filmora
● Captions: Clips, Clipomatic
● Notes: Teleprompter
on your smartphone
Additional Resources

20. VIDEO EDITING
● Mac
○ iMovie, Quicktime, Keynote
○ Filmora Wondershare
● Windows
○ Filmora Wondershare
○ Advanced editing apps
on your laptop

21. Video editing software:
1. Basic: Keynote / Powerpoint for animations
[Check out this video for a simple tutorial]
2. Basic: iMovie
3. Intermediate: Filmora Wondershare
4. Advanced: Premier Pro + After Effects
5. Advanced: Final Cut

22. VIDEO EDITING
● Trim and cut footage
● Adjust speed
● Rearrange clips
● Add text and graphics + captions
● Save and upload
● Share, share, share
● Finish and repeat
Basics
Additional Resources
Additional Resources

23. Additional Resources:
● Static designs – Canva
● Royalty free video clips – Pexels
● Free stock video resources
● Royalty free music
○ Audiojungle
○ YouTube Audio Library
○ Facebook Sound Collection
○ BBC Sound Effects
● Low-cost video templates

24. LET’S DO IT!
The video that you make
(no matter how imperfect)
is still better than the one
you don’t post!
(in most cases)

25. HOW TO MAKE VIDEO
● What’s the story?
● Choose a single, specific topic
● Decide on type of video and its
purpose (where it’ll be used)
● Write down your ideas - draft a script
● Record the video and additional footage
● Edit and upload/share

26. JUST DO IT!
It’s not that difficult!
Remember, it’s the quality of
content that counts!

27. Thank you!