SlideShare a Scribd company logo
1 of 36
FORPEGFITZPATRICK
http://www.forbes.com/sites/jaysondemers/2015/02/03/social-media-now-drives-31-of-all-referral-traffic/
Social Media drives
31% of all referral
traffic to websites.
WHY SOCIAL MEDIA?
Is it worth it for my blog?
3
LinkedIn Pinterest
SOCIAL MEDIA ACROSS SOCIAL PLATFORMS
Instagram Twitter
Facebook
Source: PEW Research Center http://www.pewinternet.org/files/2015/01/PI_SocialMediaUpdate20144.pdf
4
The big picture - what percentage of adults use each platform?
• Demographics
• Tools
• Who to follow to learn
the platform
• How to share your blog
on the platform.
• Q & A for each section
WHICH SOCIAL MEDIA PLATFORM IS BEST?
5
One size doesn’t fit all.
31% of adults 30–49
30% of adults 50–64
23% of adults 18–29
21% of adults over 65
LINKEDIN DEMOGRAPHICS
PEW Research Center http://www.pewinternet.org/files/2015/01/PI_SocialMediaUpdate20144.pdf
6
Who is on LinkedIn?
1. Short form updates
2. Publish full articles on LinkedIn Publisher
3. Create and share SlideShare presentations
4. Join Linked In groups to network with others
5. Connect with other people to grow your network
WHAT TO SHARE ON LINKED IN
Professional networking
8
• Sprout Social
• Hootsuite
• Buffer
TOOLS FOR LINKEDIN
9
How to rock your LinkedIn profile!
• EXPERTS
• Viveka von Rosen
• Melonie Dodaro
RESOURCES FOR LINKEDIN
10
Stay up-to-date on LinkedIn
87% of adults 18–29
73% of adults 30–49
63% of adults 50–64
56% of adults 65+
FACEBOOK DEMOGRAPHICS
PEW Research Center http://www.pewinternet.org/files/2015/01/PI_SocialMediaUpdate20144.pdf
12
Who is on Facebook?
1. Upload native videos
2. Short text updates with links
3. Create longer posts with more content
4. Start conversations with questions
5. Share photos
6. Advertise to grow your Facebook Page
WHAT TO SHARE ON FACEBOOK
Share entertaining content
14
• Likealyzer.com
• Sprout Social
• Buffer
• Short Stack for contests
and giveaways
• Post Planner
TOOLS FOR FACEBOOK
15
• EXPERTS
• Mari Smith
• Andrea Vahl
• Jon Loomer
• Post Planner blog
RESOURCES FOR FACEBOOK
16
Stay up-to-date on Facebook
34% of adults 18–29
28% of adults 30–49
27% of adults 50–64
17% of adults 65 and over
PINTEREST DEMOGRAPHICS
PEW Research Center http://www.pewinternet.org/files/2015/01/PI_SocialMediaUpdate20144.pdf
18
Who is on Pinterest?
1. Build your Pinterest presence with 10 boards with 10 pins
each
2. Add your own original pins for your blog content
3. Repin other people’s content to your boards
4. Join collaborative boards with other bloggers
5. Remain active on Pinterest, 10 – 20 pins per day
WHAT TO SHARE ON PINTEREST
Create a wish list for yourself
and others
20
• Tailwind App
• Buffer
• Canva to create images
TOOLS FOR PINTEREST
21
• EXPERTS
• Kelly Liebermann,
#PinChat
• Jeff Sieh, Manly Pinterest
Tips Show
• Vincent Ng
• Cynthia Sanchez, Oh So
Pinteresting Podcast
RESOURCES FOR PINTEREST
22
Stay up-to-date on Pinterest
53% of 18–29 year olds
25% of 30–49 year olds
11% of 50–64 year olds
6% of people 65+year olds
INSTAGRAM DEMOGRAPHICS
PEW Research Center http://www.pewinternet.org/files/2015/01/PI_SocialMediaUpdate20144.pdf
24
Who is on Instagram?
1. Share great photos
2. Create a visual brand with coordinated content
3. Post 2 to 3 times per day
4. Regram other people’s photos
5. Use hashtags to connect with other people, 5 – 10 relevant
hashtags per post
WHAT TO SHARE ON INSTAGRAM
Create a visual portfolio
26
• Iconosquare
• Sprout Social
• Tags for Likes app
• Evernote
• Trello
TOOLS FOR INSTAGRAM
27
• EXPERTS
• Sue Zimmerman
• Jenn Herman
• Hilary Rushford
• BOOK
• Instagram Power
RESOURCES FOR INSTAGRAM
28
Stay up-to-date on Instagram
37% of adults 18–29
25% of adults 30–49
12% of adults 50–64
10% of adults 65+ and over
TWITTER DEMOGRAPHICS
PEW Research Center http://www.pewinternet.org/files/2015/01/PI_SocialMediaUpdate20144.pdf
30
Who is on Twitter?
1. Share your blog posts multiple times
2. Create a visual brand with coordinated content
3. Post 8 to 10 times per day
4. Retweet other people’s blog posts
5. Use hashtags to connect with other people –one hashtag
is plenty.
WHAT TO SHARE ON TWITTER
Short, witty conversation
32
• Buffer
• Sprout Social
• Social Bro
• Tweetdeck
TOOLS FOR TWITTER
33
• EXPERTS
• Kim Garst
• Rebekah Radice
• BOOK
• Twitter 2.0
RESOURCES FOR TWITTER
34
Stay up-to-date on Twitter
PegFitzpatrick.com
• The Art of Social Media
• @PegFitzpatrick
HOPE YOU LIKED THE PRESENTATION!
35
Find me on the socials!
Social media platforms drive 31% of referral traffic

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Social media platforms drive 31% of referral traffic

  • 2.
  • 3. http://www.forbes.com/sites/jaysondemers/2015/02/03/social-media-now-drives-31-of-all-referral-traffic/ Social Media drives 31% of all referral traffic to websites. WHY SOCIAL MEDIA? Is it worth it for my blog? 3
  • 4. LinkedIn Pinterest SOCIAL MEDIA ACROSS SOCIAL PLATFORMS Instagram Twitter Facebook Source: PEW Research Center http://www.pewinternet.org/files/2015/01/PI_SocialMediaUpdate20144.pdf 4 The big picture - what percentage of adults use each platform?
  • 5. • Demographics • Tools • Who to follow to learn the platform • How to share your blog on the platform. • Q & A for each section WHICH SOCIAL MEDIA PLATFORM IS BEST? 5 One size doesn’t fit all.
  • 6. 31% of adults 30–49 30% of adults 50–64 23% of adults 18–29 21% of adults over 65 LINKEDIN DEMOGRAPHICS PEW Research Center http://www.pewinternet.org/files/2015/01/PI_SocialMediaUpdate20144.pdf 6 Who is on LinkedIn?
  • 7.
  • 8. 1. Short form updates 2. Publish full articles on LinkedIn Publisher 3. Create and share SlideShare presentations 4. Join Linked In groups to network with others 5. Connect with other people to grow your network WHAT TO SHARE ON LINKED IN Professional networking 8
  • 9. • Sprout Social • Hootsuite • Buffer TOOLS FOR LINKEDIN 9 How to rock your LinkedIn profile!
  • 10. • EXPERTS • Viveka von Rosen • Melonie Dodaro RESOURCES FOR LINKEDIN 10 Stay up-to-date on LinkedIn
  • 11.
  • 12. 87% of adults 18–29 73% of adults 30–49 63% of adults 50–64 56% of adults 65+ FACEBOOK DEMOGRAPHICS PEW Research Center http://www.pewinternet.org/files/2015/01/PI_SocialMediaUpdate20144.pdf 12 Who is on Facebook?
  • 13.
  • 14. 1. Upload native videos 2. Short text updates with links 3. Create longer posts with more content 4. Start conversations with questions 5. Share photos 6. Advertise to grow your Facebook Page WHAT TO SHARE ON FACEBOOK Share entertaining content 14
  • 15. • Likealyzer.com • Sprout Social • Buffer • Short Stack for contests and giveaways • Post Planner TOOLS FOR FACEBOOK 15
  • 16. • EXPERTS • Mari Smith • Andrea Vahl • Jon Loomer • Post Planner blog RESOURCES FOR FACEBOOK 16 Stay up-to-date on Facebook
  • 17.
  • 18. 34% of adults 18–29 28% of adults 30–49 27% of adults 50–64 17% of adults 65 and over PINTEREST DEMOGRAPHICS PEW Research Center http://www.pewinternet.org/files/2015/01/PI_SocialMediaUpdate20144.pdf 18 Who is on Pinterest?
  • 19.
  • 20. 1. Build your Pinterest presence with 10 boards with 10 pins each 2. Add your own original pins for your blog content 3. Repin other people’s content to your boards 4. Join collaborative boards with other bloggers 5. Remain active on Pinterest, 10 – 20 pins per day WHAT TO SHARE ON PINTEREST Create a wish list for yourself and others 20
  • 21. • Tailwind App • Buffer • Canva to create images TOOLS FOR PINTEREST 21
  • 22. • EXPERTS • Kelly Liebermann, #PinChat • Jeff Sieh, Manly Pinterest Tips Show • Vincent Ng • Cynthia Sanchez, Oh So Pinteresting Podcast RESOURCES FOR PINTEREST 22 Stay up-to-date on Pinterest
  • 23.
  • 24. 53% of 18–29 year olds 25% of 30–49 year olds 11% of 50–64 year olds 6% of people 65+year olds INSTAGRAM DEMOGRAPHICS PEW Research Center http://www.pewinternet.org/files/2015/01/PI_SocialMediaUpdate20144.pdf 24 Who is on Instagram?
  • 25.
  • 26. 1. Share great photos 2. Create a visual brand with coordinated content 3. Post 2 to 3 times per day 4. Regram other people’s photos 5. Use hashtags to connect with other people, 5 – 10 relevant hashtags per post WHAT TO SHARE ON INSTAGRAM Create a visual portfolio 26
  • 27. • Iconosquare • Sprout Social • Tags for Likes app • Evernote • Trello TOOLS FOR INSTAGRAM 27
  • 28. • EXPERTS • Sue Zimmerman • Jenn Herman • Hilary Rushford • BOOK • Instagram Power RESOURCES FOR INSTAGRAM 28 Stay up-to-date on Instagram
  • 29.
  • 30. 37% of adults 18–29 25% of adults 30–49 12% of adults 50–64 10% of adults 65+ and over TWITTER DEMOGRAPHICS PEW Research Center http://www.pewinternet.org/files/2015/01/PI_SocialMediaUpdate20144.pdf 30 Who is on Twitter?
  • 31.
  • 32. 1. Share your blog posts multiple times 2. Create a visual brand with coordinated content 3. Post 8 to 10 times per day 4. Retweet other people’s blog posts 5. Use hashtags to connect with other people –one hashtag is plenty. WHAT TO SHARE ON TWITTER Short, witty conversation 32
  • 33. • Buffer • Sprout Social • Social Bro • Tweetdeck TOOLS FOR TWITTER 33
  • 34. • EXPERTS • Kim Garst • Rebekah Radice • BOOK • Twitter 2.0 RESOURCES FOR TWITTER 34 Stay up-to-date on Twitter
  • 35. PegFitzpatrick.com • The Art of Social Media • @PegFitzpatrick HOPE YOU LIKED THE PRESENTATION! 35 Find me on the socials!