The document outlines strategies for discovering and creating engaging visual content for Facebook that resonates with audiences. Key takeaways include optimizing images, identifying successful competitors, and utilizing various tools for content creation. It emphasizes the importance of shareable content traits, consistency in branding, and effective promotion methods to enhance online engagement.

1. How to Easily Discover Great Visual Content...
and Create Images Your Facebook Fans Crave!

2. About Rebekah Radice
@RebekahRadice
@PostPlanner
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3. About Peg Fitzpatrick
@PegFitzpatrick
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4. Housekeeping:
✓ Don’t forget to use the hashtag #ViralWebinar
✓ Clear off your desk and shut down your tech
toys - you won’t want to miss a second of this
✓ Grab a pen and paper or your favorite note-
taking app and get ready to take notes
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5. What You’ll Learn:
✓ How to quickly (and easily) discover great visual content
that your Facebook (and social media) audience will LOVE
✓ The key to creating images that stand out and get noticed
in the Facebook Newsfeed
✓ How to design optimized images for your Facebook
cover, profile and ads
✓ The most effective visual marketing strategies to attract
relevant and genuine Facebook Fans
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6. Why Visual Content Matters
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7. The 3 P’s of Facebook Success
✓ Personal
✓ Purpose
✓ Promotion
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8. Where to Discover
Great Visual Content
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9. Visual Marketing WOW Factor
✓ 95% of B2B buyers said that they prefer short,
snackable content when making a decision
✓ The amount of video posted to Facebook from
people and brands increased by 75% in 2014
✓ In a survey of 30,000 Facebook Pages, posts with
photos received 87% of total interactions
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10. Your
Facebook
Newsfeed
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11. Look to
Companies
Creating
Relevant
Content
✓ Pages within your
industry or niche
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12. Not sure who they are?
How to find your competition!
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13. Use Facebook search to find similar pages
✓ Graph may be gone, but the
benefits remain
→ Use Facebook Search
Strings
― Pages liked by people
who like [your page]
― Pages like by people
who live in [your city]
and like [your page]
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14. Use free tools to find pages based on keyword
✓ Use a FREE Tool:
→ http://www.intel-sw.
com/blog/facebook-
search/
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15. Use Facebook search to find similar pages
✓ Likealyzer
lists Pages
in your
niche/topic
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16. What are they doing well?
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17. What type of
content is
resonating with
their audience?
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18. How can you
create
something
similar, but
unique?
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19. Now keep up with them
✓ Create a folder in
Post Planner to
easily manage all
content in one
place
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20. Add URL of each competitor Facebook Page
✓ Add each Page to your Pages to Watch
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21. The Keys to Creating Images That Stand Out
✓ Stick to your brand
✓ Use a watermark
✓ Photos in a theme
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22. Study the Traits of Highly Shareable Content
✓ What makes
a graphic go
viral?
✓ What causes
fans to stand
up and take
notice?
✓ How can you
capture your
own magic?
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23. Step 1 - Know the Traits of Highly Shareable Content
✓ Unique
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24. Traits of Highly Shareable Content
✓ On Brand
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25. Traits of Highly Shareable Content
✓ Correctly sized
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26. Traits of Highly Shareable Content
✓ Includes a
Call to Action
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27. Traits of Highly Shareable Content
✓ Motivates
and Inspires -
relevant to
audience
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28. Tools to Create Visual Content
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29. Tools to Create Visual Content
✓ Canva
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30. Tools to Create Visual Content
✓ Relay
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31. Tools to Create Visual Content
✓ Wordswag
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32. Tools to Create Visual Content
✓ Over
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33. Tools to Create Visual Content
✓ Flipagram
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34. Tools to Create Visual Content
✓ Videos
― Vine
― Periscope
― Meerkat
― Blab
― iMovie
― Cinematic
― Replay
― GIFs on Phhhoto
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35. Tools to Create Visual Content
✓ Infographics
― Canva
― PiktoChart
― GoodLabs
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36. Tools to Create Visual Content
✓ Find Affordable Photos
― Dollar Photo
― Freepik
― Morgue File
― Unsplash
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37. How to Know if You Can Use That Image Legally
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38. How to Tell Your Story Visually
✓ Share quotes from evergreen
content
✓ Use client testimonials
✓ Promote an upcoming event
✓ Share your wisdom through
tips and how-to’s
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39. Share quotes from evergreen content
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40. Use client testimonials or user-generated content
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41. Promote an upcoming event
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42. Share your wisdom through tips and how-
to’s
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43. How to
Attract the
Right Fans
with Visual
Content
People LOVE
eye-candy!
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44. Attract The Right Fans With Your Visual Content
✓ Use your
cover
photo as a
visual cue
for your
Call to
Action
Button
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45. Attract The
Right Fans
With Your
Visual Content
✓ Promote
Your
Culture
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46. Attract The
Right Fans With
Your Visual
Content
✓ Encourage Conversation
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47. Attract The
Right Fans
With Your
Visual
Content
✓ Be consistent in
your brand look
and feel
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48. Attract The Right Fans With Your Visual Content
✓ Promote, promote,
promote!
― Cross-promote
― Use your list
― Newsletter
― Website
― Blog
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49. Get Started Today!
✓ With our *scientifically proven* Viral Content, you
will triple your Likes, Shares, Follows and Clicks!
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50. Get Started Today!
✓ Love annual for only $4 per month (normally $7). Pay $48 now
instead of $84.
✓ Coupon: FLOVE4B
✓ bit.ly/viralwebinarfb
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51. THANK YOU!
@PegFitzpatrick
www.pegfitzpatrick.com