Video marketing strategies for business, including types and purposes of videos, which you can do yourself and when to hire a pro, plus how to setup a YouTube account.

1. Video marketing strategies for small business
HOW CAN I USE VIDEO TO GROW?

3. IT ALL BEGINS WITH SEARCH

4. MARKETING NEEDS
 Website that can be found (awareness)
 Website that converts traffic
(interest, trial, purchase)

5. TWO TYPES OF VIDEO
 Teach
 Sell

6. TWO VIDEO DELIVERY METHODS
 Hosted
 Sell
 Your website
 Paid
 Goal is conversion
 Posted
 Teach
 YouTube, Vimeo, Metacafe
 Free
 Goal is to bring traffic

7. APPROACHES TO PRODUCTION
 Hire a pro
 DIY
 For Hosted/Sales videos we suggest Pro
 For Posted/Teaching DIY is fine

8. HOMEPAGE VIDEO
The most important sales/hosted video is the
homepage or conversion video. It’s job is to
increase response rate from your website.
Three Main Styles
 Animated (expensive)
 Walk-on actor (annoying)
 Documentary-style profile (great for small
business) www.nwbusinessvideos.com

9. HOSTED CONTENT GUIDE
 Full Player (not link)
www.nwbusinessvideos.com
 User Triggered
 Sharable Player
 Great Thumbnail
 Clear Play Button
 Above Fold
 Formats (mobile friendly)
 Not YouTube because clickable player -
http://bright-smile.net/

10. POSTED VIDEO CONTENT
 Teaching videos – get found in search and
lead prospects back to your website

11. FOUND
 Video properly submitted is 53% more likely
to generate a first page Google ranking than
traditional search engine optimization.
 Forrester Research

12. FOUND
 Videos found in universal search results have
a 41% higher click through rate than their
plain text counterparts.

13. TYPES OF VIDEO DIY
 Photomontage
 Screencapture
 Video Testimonials
 How to videos
 Classes
 Whiteboard videos
 Seminars

14. MONTAGE
 Flickr http://www.flickr.com/
 Flixtime http://flixtime.com/
 Animoto http://animoto.com/

15. SCREEN CAPTURE
 Great for software demos, or PowerPoint
presentations
Camtasia Screen Capture
http://www.techsmith.com/tutorial-camtasia-
record-full-screen.html

16. INTERNET CAMERAS & USES
 Phone (video testimonials)
 Flip (video testimonials, product demos)
 Web-camera (how to, thought
leadership, classes)

17. CONTENT TIPS
 Keep it short
 Get to the point FAST
 Be upbeat
 Load with valuable content
 Use points
 Have a call to action

18. YOU TUBE
 Create an account
 Connect to your social networks
 Watch, like, and comment on related videos
 Subscribe to related channels
 Upload videos
 Optimize them for search
 Embed them in your blog or website
 Share them on social media

19. CREATE YOUTUBE ACCOUNT
 Set up a Google account for your business
 Choose a non personal email
 Pick a good username – it will be your channel
URL (can’t change it)
http://www.youtube.com/clarkcountybusiness
 Edit channel title
 Add channel description, tags
 Add website URL
 Add your logo

20. UPLOAD AND OPTIMIZE
 Upload
 Title
 Description
 Tags
 Category
 Thumbnail
 URL link to your site

21. EXTRA INFORMATION
 Turn off ads
 Analytics
 YouTube Promotion
 Copyright

22. SUMMARY
 Create educational videos to drive traffic to
your website
 Produce a professional sales video to
convert traffic on your site

23. SPYKERMEDIA
We help businesses, non-profits and
educational institutions develop video
marketing strategies, which we execute with
our award-winning full-service video
production team.
www.spykermedia.com