In this webinar, Chief Evangelist, Samantha Russell, Chief Marketing & Experience Officer, Susan Theder, VP of Advisor Growth at FiComm Partners Carolyn Dalle-Molle and EVP of Advisor Growth Marketing of FiComm Partners Candice D. Carlton shared tips for easily creating and including video in your marketing mix to elevate your brand and enhance your digital presence.

1. Easy Ways to Add Video
To Your Marketing Mix
Rock Video to Connect and Grow
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2. × DIY Video Workshop
Welcome to Today's
FiComm x FMG Webinar
on the Power of Video

3. ×
DIY Video Workshop
Today:
1. Why video can make a big
difference
2. How to get started
3. Types of videos you can easily
record & topics to cover
4. Do's and Don’ts
5. Examples we love

4. × DIY Video Workshop
Why Video Can Make
a Big Difference
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5. 5
Who Do you Know?
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6. 6
On Video
● Steve Jobs, Apple
● Cathy Wood, ARK Investments
● Sara Blakely, Spanx
● Sallie Krawcheck, ElleVest
Not on Video
● Jon R. Moeller, Procter & Gamble
● John Donahoe, Nike
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7. 7
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Consumers ❤️ Video

8. 8
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Marketers ❤️
Video Too

9. 9
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Google asked 12,000+
People why they
watched what they
watched in the last
24 hours

10. 10
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11. 11
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12. 12
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13. × DIY Video Workshop
How to Get Started
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14. × DIY Video Workshop
Old School New Skool
● create credibility
● over-professional language
● top-down expert
● drive connection
● human to human language
● authenticity

15. × DIY Video Workshop
Old School New Skool
● high production + expensive
● create credibility
● jargon
● charts + elevator music
● 1x website video
● DIY
● drive connection
● human to human language
● authenticity
● prospect + client experience

16. × DIY Video Workshop
The
Advisors
of Today

17. × DIY Video Workshop
Skip the
Fancy
Gear
Shooting with
your Phone
Ideal if you’re shooting
on the go, travelling or
want to shoot video
away from your
computer.
Shooting with
your Webcam
Paired with video hosting
software, this is the
perfect set up for
advisors shooting videos
from their desk or laptop.

18. × DIY Video Workshop
Soapbox by Wistia
Leverage Tech to Simplify
Loom

19. × DIY Video Workshop
Sam’s Handy Tips for
Shooting Videos Right
on Your Phone
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20. ×
DIY Video Workshop
Use The Built-in Grid to Frame Shot
(Settings> Camera> Toggle “Grid” to ON)
Your eyes should
align with the top
line!

21. ×
DIY Video Workshop
Use the REAR camera, NOT the selfie camera.
Oh, and buy a tripod!

22. ×
DIY Video Workshop
Forget fancy equipment. Use NATURAL light.
Sit in front of a
window, so that
you are looking
into it, with the
light streaming
onto your face

23. ×
DIY Video Workshop
Do NOT text or email the
video from phone to
computer.
Airdrop it !
OR, upload to
dropbox, wistia,
Google Drive,
then transfer

24. ×
DIY Video Workshop
Once on your Desktop, Edit using Veed.io
- Add subtitles
- Put Text over video
- Cut sections
- Splice together
- Bring in images
- and more!

25. ×
DIY Video Workshop
Other Camera Settings to Adjust:
Found under Settings> Camera > “Record Video” tab
1. Choose 4k at 24 fps (best resolution/frames per
second for capturing detail and helping footage
look cinematic)
1. Toggle “HDR Video” to off (this makes it easier to
edit later)
1. Turn “View Outside the Frame” off (easier to setup
your shot)
When “outside
the frame” is ON

26. × DIY Video Workshop
Candice’s video pro
tips to shooting from
your webcam
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27. ×
DIY Video Workshop
Set up a shot you love
Starting out…
ROCKING video!

28. × DIY Video Workshop
Camera Angle
• most flattering = at eye
level or slightly above
• use a stand, stack
books, puzzle boxes,
printer paper etc.

29. ×
DIY Video Workshop
Lighting
• Lighting is an art
• Natural light is best:
• Window in front of you
• No windows on the side
• Note the time of day
• Buy gear if needed

30. ×
DIY Video Workshop
Be Yourself
• What is authentic to YOU?
• Make it professional, but not
old school
• Consider: What does your ideal
client expect?

31. × DIY Video Workshop
Types of Videos
Advisors Can Easily
Record
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32. × DIY Video Workshop
VIDE
PODCAST
WEBSITE +
SOCIAL
VIRTUAL
MEETINGS
EMAIL
TOUCHPOINTS
Anywhere You
Communicate

33. ×
DIY Video Workshop
Use Video as an Introduction to Your Firm
Whereto Use this?
→ On the homepage
Source: wealthkeel.com

34. ×
DIY Video Workshop
The Video Bio
Whereto Use this?
→ “About Us”
or “Our Story” page
Source: druckerwealth.com

35. ×
DIY Video Workshop
Video Blogs “Vlogs”
Whereto Use this?
→ “Insights” or “Blog” page
Source: highballadvisors.com

36. × DIY Video Workshop
Advisor YouTubers
Rocking it.
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37. × DIY Video Workshop

38. × DIY Video Workshop
Thumbnail
Show Notes
Hashtags

39. × DIY Video Workshop

40. × DIY Video Workshop
Start Small
Be Consistent
Get Better

41. × DIY Video Workshop
1-Day DIY Video Workshop:
January 12th 2023
Starting out 3 lessons in!

42. × DIY Video Workshop
1-Day DIY Video Workshop:
January 12th 2023
Transform your business through the
power of video.
Included in the 1-day workshop:
★ DIY Gear & Setup Recommendations
★ Expert On-Camera Tips Advisors Need
★ Live Feedback on Your Videos
★ FMG “How To” Support, and more!

43. × DIY Video Workshop
Questions

44. × DIY Video Workshop
Thank You

45. FMG Suite Can Help
● New social posts added weekly
● Automated marketing + Lead gen tools
● FINRA - reviewed content
● 200+ BD integrations
Meet With Us: https://fmgsuite.com/get-a-demo
Questions? Marketing@fmgsuite.com
Overwhelmed?
Need Help? We Get it!
45

46. × DIY Video Workshop
1-Day DIY Video Workshop:
January 12th 2023*
*Exclusive to FMG customers
Use code
FMGINSIDER
for 10% off

47. × DIY Video Workshop
The Numbers That Matter
80%
of customers say watching
a video helps them make
a purchasing decision
90%
conversion rate on
landing pages
80%
online traffic
is video

48. × DIY Video Workshop
David Little
Keel Point Advisors
“A small client
added $200K to their
account after I sent a
video blast. One
video, and already
making money.”
Georgia Lee Hussey
Modernist Financial
“80% client meetings
successfully scheduled
by implementing video
in account servicing”
What Graduates of
Advisor Marketing
Bootcamp Say