The document discusses UX strategy for a pro tax group. It begins with a quote about strategy being about choosing what not to do. It then outlines three customer benefits for tax preparers: eliminating wasted time, making a difference for taxpayers, and growing their practice. The rest of the document discusses developing a mission-based UX strategy through discovery, design, defining benefits, and delivery. It emphasizes focusing strategy on customers and defining priorities to overcome roadblocks between groups.