Distimo is the number 1 app store analytics company that tracks over 3 billion downloads per quarter. They provide app analytics products and market trend reports based on their AppIQ data. Their data shows Android monetization catching up to iOS, with games dominating top grossing apps in both stores and markets favoring in-app purchases over one-time fees. They also report on messaging app market shares in Japan and volumes for Amazon Appstore versus Google Play.

1. DISTIMO
Tokyo - June 2013
Vincent Hoogsteder
Co-founder and CEO
SOLVING THE APP PUZZLE

2. ABOUT DISTIMO
• The number 1 app store analytics company
• Tracking >3 billion downloads per quarter
• Most accurate app data: 95% of apps estimated with
margin of error lower than 10%
• Japan is our 3rd largest country for transactional data
• Offices in Amsterdam, San Francisco, New York, London,
Singapore
• Partner of interarrows Japan

3. OUR PRODUCTS

4. APP ANALYTICS

5. CONVERSION TRACKING
• Free conversion tracking SDK to measure lifetime user
value
• Measures the conversion process from app promotion to
install
• Combined with all app store data already tracked

8. MARKET TRENDS
Based on AppIQ data

9. ANDROID VS IOS REVENUES
• A lot of noise in market that monetization on Android is difficult
• But this is catching up quickly
• With Japan and Korea as main contributors to increasing
Android revenues

10. MOBAGE REVENUES

11. SQUARE ENIX REVENUES
• Final Fantasy III, paid game ($15.99) with no IAP
• Generated 73% of their global revenues on Google Play

12. WHATSAPP REVENUES
• Paid on iOS, free with IAP on Android
• Generating more revenues in several key EU countries in
Google Play

13. BUSINESS MODELS
Based on AppIQ data

14. TOP GROSSING APPS - JAPAN
• Full top 10 in-app purchase model, both iPhone & Android
• No single app with one-off fee

15. TOP GROSSING APPS - UNITED STATES
• On iPhone Minecraft is the exception with $6.99 price
• Rest fully in-app purchases

16. ONE-OFF VERSUS IN-APP PURCHASE

17. IPAD
Based on AppIQ data

18. IPAD VOLUMES
• In the US downloads on iPhone are 3 times iPad downloads
• But revenues are almost equal
• In JP downloads on iPhone are 11 times iPad downloads
* Based on top 100 May 2013

19. IPAD TOP APPS
• US dominated by iPad specific versions
• High rotation in new content

20. MESSAGING BATTLE IN JAPAN
Based on AppIQ data

21. MESSENGER MARKET SHARES–DOWNLOADS
• iOS: shifting market shares

22. MESSENGER MARKET SHARES–DOWNLOADS
• Android: LINE dominates

23. AMAZON APPSTORE
Based on AppIQ data

24. AMAZON VOLUMES FOR ANDROID
• The top 200 free applications had a total of 16 million
downloads
• The top 200 paid applications had in total 1.6 million
downloads and earned 3 million dollars on one-off fees
• The most downloaded applications were Games
• For or free apps, Google Play is roughly speaking more than
10 times bigger than the Amazon Appstore
• For paid apps, Google Play is 2 times bigger
* Based on March 2013 in the United Sates

25. AMAZON VS GOOLE PLAY VOLUMES

26. AMAZON TOP APPS

27. FOREIGN DEVELOPERS
FOCUSING ON JAPAN
Based on AppIQ data

28. KING.COM - CANDY CRUSH SAGA
• In top 30 most grossing apps in Japan during May
• Strong battle between iOS and Android revenues

29. SUPERCELL–CLASH OF CLANS
• Japanese version since June 17th
• In-game cross promotion with GungHo‘s Puzzle & Dragons

30. MORE FINDINGS LIKE THESE
• Our blog with frequent updates and reports:
www.distimo.com/blog
• Monthly reports and webinar:
www.distimo.com/publications
• Free App Analytics to measure own applications:
www.distimo.com/app-analytics
• Daily ranking of all apps in every app store:
www.distimo.com/leaderboards
• Most accurate data in market for daily downloads/revenues of any app:
www.distimo.com/appiq

31. THANK YOU
Get in touch:
vincent@distimo.com
GET SMARTER, GET APPIQ