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Future Of Mobile


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The future of mobile. The apps store is a step in the progression but the Mobile Revolution needs Mobile Web 2.0

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Future Of Mobile

  1. 1. Future of Mobile<br />App Store or Something Else<br />
  2. 2. App Stores Everywhere<br />Windows Marketplace<br />App World<br />Verizon App Store<br />Ovi<br />Samsung A Store<br />Palm App Catalog<br />iPhone<br />
  3. 3. Too Many App Stores<br />Better Channels for Getting App Content and Games<br />But…<br />Customer Confusion<br />Option overload<br />Developer Frustration<br />Build for multiple platforms<br />Which platforms<br />
  4. 4. Just One App Store?<br />
  5. 5. Not So Fast<br /><br />
  6. 6. Not So Fast<br />Consumers like choice, especially for personal items like phones<br />
  7. 7. Not So Fast<br />Developers don’t like to be confined<br />
  8. 8. What If?<br />Tim Berners-Lee had to approve every Web site<br />We could only surf the Web from one device<br />
  9. 9. Is There Money In Them Hills?<br />1 billion apps<br />1 in 30 paid<br />Avg. price 2.65 (<br />65,000 developers (70% cut) (wikipedia)<br />$951/developer on average<br />
  10. 10. Show Me the Money<br />“iPhone Unit Conversion App Makes $20,000 a Week” – Mashable August 2009<br />
  11. 11. We did Show the Money<br />“Which is exactly what Shen and Tokuda did when they rewrote their app and let it loose on Facebook. Two months later, the duo had generated more than $200,000 in ad revenue.” - Business 2.0 Magazine August 2007<br />
  12. 12. App Store is Just a Step in Progression<br />Web<br />AOL<br />Yahoo<br />SN’s<br />MySpace<br />Facebook<br />Twitter<br />Open Social / FB Connect<br />Mobile<br />On Deck Carrier Applications<br />App Store<br />???<br />
  13. 13. Mobile Web 2.0<br />Developers can build once and run anywhere<br />Consumers can have options<br />Emma can get her pink clam shell<br />Asher can get his tricked out Spiderman phone<br />Phone Manufacturers<br />Competition<br />Innovation<br />Thriving businesses<br />
  14. 14. Web 2.0 as Benchmark<br />Broadband<br />Flash<br />Ajax =&gt; Javascript + Async Service Calls<br />We need something like this in mobile<br />
  15. 15. Mobile Web 2.0<br />Getting better connectivity<br />Breaking Down Carrier Walls<br />Programmability<br />Flash Lite – has flat lined <br />Silverlight Mobile – remains to be seen<br />WebOS<br />App Widgets<br />Mobile Ajax + Google Gears/some_cache<br />
  16. 16. Real Winners & True Mobile Revolution<br />You<br />Me<br />My kids <br />