Retention rates for mobile apps remain low, with only 10-12% of users remaining active after 7 days of downloading an app, and 4-5% after 30 days. However, year-over-year retention rates have improved slightly. Non-organic users are more engaged in the early funnel for Android but iOS users are more likely to make purchases. Lifetime engagement and purchasing behavior varies significantly between gaming and shopping apps. Regional comparisons show that North America has the highest rates of in-app purchasing activity.
App Store Analytics & Trends @ Nordics Mobile Developer Summit - Priori Prese...PRIORI DATA
For the participants at the NMDS, 7th of November, Stockholm
Priori monitors consumer trends and niche market sizes in the 3 biggest app stores both globally and broken down into different 30 countries.
MOBILE APP BENCHMARK: TOP 10 MOBILE SHOPPING APPS IN THE USAT Internet
Discover who's leading the shopping mobile app market in the US. This free benchmark report from AT Internet outlines the top 10 shopping apps in the US market.
For more benchmarks and studies from AT Internet, visit: http://www.atinternet.com/en/resources/surveys/
The banking & Fintech app market in the UKAT Internet
Discover who's leading the banking & FinTech mobile app market in the UK. This free benchmark report from AT Internet outlines the top 10 banking apps in the UK market.
For more benchmarks and studies from AT Internet, visit: http://www.atinternet.com/en/resources/surveys/
The banking & Fintech app market in the United StatesAT Internet
Discover who's leading the banking & FinTech mobile app market in the US. This free benchmark report from AT Internet outlines the top 10 banking apps in the US market.
For more benchmarks and studies from AT Internet, visit: http://www.atinternet.com/en/resources/surveys/
Priori Data Global Insights Report for iOS - November 2013Priori Data
Each Month, Priori publishes reports on the global app market for both iOS and Android.
Key Questions Addressed in the reports:
- How large is the global market for mobile apps in terms of apps, publishers, and downloads?
- How do the markets for Android and iOS compare across different countries in terms of size and growth?
- How large are the various app markets and which countries are growing most quickly?
- Which categories comprise the global app ecosystem and which are the most popular?
- How do the individual categories monetize?
- What is the price distribution for pay-per-download apps across categories?
- What is the revenue distribution for pay-per-download apps across categories (excludes in-app purchase revenue)?
- What is the user star ratings distribution for apps across categories?
- What are the top new app titles and publishers on a global basis by downloads?
- What are the top all-time titles and publishers on a global basis by downloads?
See more at: http://prioridata.com/appmarket-reports/
Yahoo Mobile Meetup: Bangalore & Hyderabad December 2015Flurry, Inc.
Following on from the success of our first Mobile Meetup in June, we are excited to host our second mobile developer event in Bangalore, India.
During this event, we will discuss the latest around the yahoo Mobile Developer Suit, with a deep dive into Flurry Analytics, and the Yahoo App Publishing Platform. We have some our best Flurry and YAP product and engineering people coming in from the US to speak to you.
App Store Analytics & Trends @ Nordics Mobile Developer Summit - Priori Prese...PRIORI DATA
For the participants at the NMDS, 7th of November, Stockholm
Priori monitors consumer trends and niche market sizes in the 3 biggest app stores both globally and broken down into different 30 countries.
MOBILE APP BENCHMARK: TOP 10 MOBILE SHOPPING APPS IN THE USAT Internet
Discover who's leading the shopping mobile app market in the US. This free benchmark report from AT Internet outlines the top 10 shopping apps in the US market.
For more benchmarks and studies from AT Internet, visit: http://www.atinternet.com/en/resources/surveys/
The banking & Fintech app market in the UKAT Internet
Discover who's leading the banking & FinTech mobile app market in the UK. This free benchmark report from AT Internet outlines the top 10 banking apps in the UK market.
For more benchmarks and studies from AT Internet, visit: http://www.atinternet.com/en/resources/surveys/
The banking & Fintech app market in the United StatesAT Internet
Discover who's leading the banking & FinTech mobile app market in the US. This free benchmark report from AT Internet outlines the top 10 banking apps in the US market.
For more benchmarks and studies from AT Internet, visit: http://www.atinternet.com/en/resources/surveys/
Priori Data Global Insights Report for iOS - November 2013Priori Data
Each Month, Priori publishes reports on the global app market for both iOS and Android.
Key Questions Addressed in the reports:
- How large is the global market for mobile apps in terms of apps, publishers, and downloads?
- How do the markets for Android and iOS compare across different countries in terms of size and growth?
- How large are the various app markets and which countries are growing most quickly?
- Which categories comprise the global app ecosystem and which are the most popular?
- How do the individual categories monetize?
- What is the price distribution for pay-per-download apps across categories?
- What is the revenue distribution for pay-per-download apps across categories (excludes in-app purchase revenue)?
- What is the user star ratings distribution for apps across categories?
- What are the top new app titles and publishers on a global basis by downloads?
- What are the top all-time titles and publishers on a global basis by downloads?
See more at: http://prioridata.com/appmarket-reports/
Yahoo Mobile Meetup: Bangalore & Hyderabad December 2015Flurry, Inc.
Following on from the success of our first Mobile Meetup in June, we are excited to host our second mobile developer event in Bangalore, India.
During this event, we will discuss the latest around the yahoo Mobile Developer Suit, with a deep dive into Flurry Analytics, and the Yahoo App Publishing Platform. We have some our best Flurry and YAP product and engineering people coming in from the US to speak to you.
Internet Trends 2015 - Selection of social media trends with additional data ...Jan Rezab
The rise of mobile, social media, video, social messaging platforms, and the strength of social media.
All unmarked data are from original Mary Meeker's report: http://kpcb.com/InternetTrends
Trend shows important growth with Wechat, Whatsapp, Sina Weibo, Meerkat, Periscope, and other platforms.
Using Market Data to Make Strategic Decisions (Priori Data presentation at th...Priori Data
Mobile apps are being heavily used by consumers and have become the catalysts of mobile growth. But as the app market gets more crowded it becomes more difficult to navigate it for all stakeholders of the app economy.
Since the beginning of 2014, we have seen a relatively steady growth in the number of available apps, generally in the 2 to 3 percent range (net of attrition) on a monthly basis.
Meanwhile monthly global demand growth for mobile apps has slowed significantly on Google Play, and outright declined on iOS, as compared to the prior year period (BUT a. The scale is still in billions of downloads per month on each platform (Google nearly 2x Apple), and b. there is a qualitative difference between the slowing market growth and a fading interest in mobile apps.)
So assuming that demand is flat and supply is increasing month-to-month, the data suggests that app downloads are spread more thinly against the same active user base, or that more apps never get downloaded.
However, it does not necessarily need to be the case.
In the presentation we showed how to leverage app store data to make strategic decisions in the app market.
Head of Flurry Simon Khalaf breaks down 2014 app usage in his annual State of AppNation presentation. Learn why messaging will become the operating platform on mobile, why teens' behavior signals the beginning of the end of PC, and how retail in our pocket is changing everything!
Yahoo Mobile Developer Conference NYC - Mobile Revolution: Seven Years OnFlurry, Inc.
Yahoo SVP of Publishing Products Simon Khalaf's keynote presentation from the NYC Yahoo Mobile Developer Conference on Aug 26, 2015. Mobile app industry insights and trends delivered from Flurry Analytics and the 720,000 apps we track.
Mobile App Stores Economy - Casual Connect 2012App Annie
First presented at Casual Connect 2012 Seattle
25 July 2012
by Bertrand Schmitt, CEO, App Annie
Utilizing App Annie Intelligence, an advanced market data product, we take the audience through the macroeconomic trends in today's app stores to explore the important themes of distribution and monetization for international mobile apps.
Casual Connect attendees will learn about:
- top countries by revenue, ARPU and downloads
- fastest growing apps in the USA, Asia and Europe
- top/fastest-growing gaming and non-gaming categories
- top countries/categories
- % of the US revenue and downloads by made by the US publishers
Getting Started With Mobile Analytics: iOS Connect Santa Clara Meetup | Flurr...Flurry, Inc.
How to get started with Mobile Analytics:
- How to determine KPIs
- Who are my users
- Which campaigns are working?
- User behavior & lifecycle tracking
- Getting Started with Flurry Analytics
Social Media Statistics - India Study 2015IdeateLabs
Social Media India Study 2014 - A Study covering 250 Top Social Brand Pages across India and the Globe. Detailed Stats on the top Social Brands in 2015.
Focused on establishing benchmarks and the engagement strategies used by the brands across the markets and how the consumers engage with the content posted by these brands.
12 Sectors covered are Auto, Electronics, Entertainment, Fashion, Finance, Food, Healthcare, IT, Telco, Travel, Retail and Services.
Top 10 brands each from India and Globe were studied and compared on Page Engagement as well as Post Engagement. Focus was to establish benchmarks for the Indian Social Media Marketers which can be used for creating compelling and engaging content for the Indian Consumers.
This is an annual property being done by IdeateLabs and will be released each year for the Industry to use and consume.
Mainland China Mobile App Market 101: What you need to knowMetaps
This report by Metaps is designed for app developers as a concise overview of the app marketplace in Mainland China.
*The mobile internet environment
*Mobile device usage analysis
*Size of mobile gaming market
*Android app market
*iOS app market
*Case study
Metaps has offices throughout Greater China (Shanghai, Taiwan, Hong Kong) and worldwide (Japan, Singapore, Korea, San Francisco, London), staffed with regional expert consultants with the expertise to deliver app developer monetization.
2017 Retrospective: A Monumental Year for the App EconomyFilipp Paster
In our annual end-of-year retrospective report, App Annie sheds light on the key indicators of a booming app economy and explores the most important market trends of the last year.
With 2017 officially behind us, it’s time to take stock of the year that was for the app economy - and what a year it was. Today, we’re excited to release the App Annie 2017 Retrospective Report, our annual deep dive into the numbers and trends that defined the year.As always, the report is a balance between top level takeaways and in-depth data analysis about the booming app economy, delving into everything from the top regional markets to monetization trends within particular categories.
Comprehensive research by GetJar on consumer usage and demographics regarding mobile apps. Analyzes consumer demographics in the US, Europe and Asia in terms of what types of apps consumers are downloading, how often, when etc...
Adjust’s annual App Trends 2020 report for long-term trends based on data from 2019 sheds light on insights into how COVID-19 has affected the app economy by comparing Q1 2019 and Q1 2020 figures.
App Annie: The State of the App Economy in 2017krystinedinh
App Annie shares the company's annual Retrospective Report. The report uncovers major mobile market trends and industry shifts they are seeing globally.
What it Takes to Win in the Chinese App Marketdigitalinasia
China is a growing smartphone market that no mobile player can ignore and much has been written about the mobile app marketing opportunities in China. InMobi recently concluded a research survey to understand consumer behavior in China around app usage & discovery and compared the results with the US market.
Internet Trends 2015 - Selection of social media trends with additional data ...Jan Rezab
The rise of mobile, social media, video, social messaging platforms, and the strength of social media.
All unmarked data are from original Mary Meeker's report: http://kpcb.com/InternetTrends
Trend shows important growth with Wechat, Whatsapp, Sina Weibo, Meerkat, Periscope, and other platforms.
Using Market Data to Make Strategic Decisions (Priori Data presentation at th...Priori Data
Mobile apps are being heavily used by consumers and have become the catalysts of mobile growth. But as the app market gets more crowded it becomes more difficult to navigate it for all stakeholders of the app economy.
Since the beginning of 2014, we have seen a relatively steady growth in the number of available apps, generally in the 2 to 3 percent range (net of attrition) on a monthly basis.
Meanwhile monthly global demand growth for mobile apps has slowed significantly on Google Play, and outright declined on iOS, as compared to the prior year period (BUT a. The scale is still in billions of downloads per month on each platform (Google nearly 2x Apple), and b. there is a qualitative difference between the slowing market growth and a fading interest in mobile apps.)
So assuming that demand is flat and supply is increasing month-to-month, the data suggests that app downloads are spread more thinly against the same active user base, or that more apps never get downloaded.
However, it does not necessarily need to be the case.
In the presentation we showed how to leverage app store data to make strategic decisions in the app market.
Head of Flurry Simon Khalaf breaks down 2014 app usage in his annual State of AppNation presentation. Learn why messaging will become the operating platform on mobile, why teens' behavior signals the beginning of the end of PC, and how retail in our pocket is changing everything!
Yahoo Mobile Developer Conference NYC - Mobile Revolution: Seven Years OnFlurry, Inc.
Yahoo SVP of Publishing Products Simon Khalaf's keynote presentation from the NYC Yahoo Mobile Developer Conference on Aug 26, 2015. Mobile app industry insights and trends delivered from Flurry Analytics and the 720,000 apps we track.
Mobile App Stores Economy - Casual Connect 2012App Annie
First presented at Casual Connect 2012 Seattle
25 July 2012
by Bertrand Schmitt, CEO, App Annie
Utilizing App Annie Intelligence, an advanced market data product, we take the audience through the macroeconomic trends in today's app stores to explore the important themes of distribution and monetization for international mobile apps.
Casual Connect attendees will learn about:
- top countries by revenue, ARPU and downloads
- fastest growing apps in the USA, Asia and Europe
- top/fastest-growing gaming and non-gaming categories
- top countries/categories
- % of the US revenue and downloads by made by the US publishers
Getting Started With Mobile Analytics: iOS Connect Santa Clara Meetup | Flurr...Flurry, Inc.
How to get started with Mobile Analytics:
- How to determine KPIs
- Who are my users
- Which campaigns are working?
- User behavior & lifecycle tracking
- Getting Started with Flurry Analytics
Social Media Statistics - India Study 2015IdeateLabs
Social Media India Study 2014 - A Study covering 250 Top Social Brand Pages across India and the Globe. Detailed Stats on the top Social Brands in 2015.
Focused on establishing benchmarks and the engagement strategies used by the brands across the markets and how the consumers engage with the content posted by these brands.
12 Sectors covered are Auto, Electronics, Entertainment, Fashion, Finance, Food, Healthcare, IT, Telco, Travel, Retail and Services.
Top 10 brands each from India and Globe were studied and compared on Page Engagement as well as Post Engagement. Focus was to establish benchmarks for the Indian Social Media Marketers which can be used for creating compelling and engaging content for the Indian Consumers.
This is an annual property being done by IdeateLabs and will be released each year for the Industry to use and consume.
Mainland China Mobile App Market 101: What you need to knowMetaps
This report by Metaps is designed for app developers as a concise overview of the app marketplace in Mainland China.
*The mobile internet environment
*Mobile device usage analysis
*Size of mobile gaming market
*Android app market
*iOS app market
*Case study
Metaps has offices throughout Greater China (Shanghai, Taiwan, Hong Kong) and worldwide (Japan, Singapore, Korea, San Francisco, London), staffed with regional expert consultants with the expertise to deliver app developer monetization.
2017 Retrospective: A Monumental Year for the App EconomyFilipp Paster
In our annual end-of-year retrospective report, App Annie sheds light on the key indicators of a booming app economy and explores the most important market trends of the last year.
With 2017 officially behind us, it’s time to take stock of the year that was for the app economy - and what a year it was. Today, we’re excited to release the App Annie 2017 Retrospective Report, our annual deep dive into the numbers and trends that defined the year.As always, the report is a balance between top level takeaways and in-depth data analysis about the booming app economy, delving into everything from the top regional markets to monetization trends within particular categories.
Comprehensive research by GetJar on consumer usage and demographics regarding mobile apps. Analyzes consumer demographics in the US, Europe and Asia in terms of what types of apps consumers are downloading, how often, when etc...
Adjust’s annual App Trends 2020 report for long-term trends based on data from 2019 sheds light on insights into how COVID-19 has affected the app economy by comparing Q1 2019 and Q1 2020 figures.
App Annie: The State of the App Economy in 2017krystinedinh
App Annie shares the company's annual Retrospective Report. The report uncovers major mobile market trends and industry shifts they are seeing globally.
What it Takes to Win in the Chinese App Marketdigitalinasia
China is a growing smartphone market that no mobile player can ignore and much has been written about the mobile app marketing opportunities in China. InMobi recently concluded a research survey to understand consumer behavior in China around app usage & discovery and compared the results with the US market.
The global app analytics market to increase from US$ XX.X million in 2020 to US$ XX.X million by 2025 with a compound annual growth rate (CAGR) of XX.X% for the period 2020-2025. The growing investment in emerging technologies and the development of cloud-based analytics tools accelerated the demand for app analytics. The research report on the global app analytics industry provides extensive competition analysis and competitive conditions. The report includes information on significant products, players, challenges and developments, and other information specific to the app analytics industry. The data in this report is targeted for business and industry practitioners and specifically intended to assist in the explanation, direction, and to understand the potential of the app analytics markets. The study focuses on providing readers with an understanding of developments in the industry, market segments, market forecasts, leading players, and market drivers and inhibitors.
Global data from In Mobi covering the top trends in mobile app promotion campaigns. In Mobi have analyzed thousands of app promotion campaigns that ran on their mobile network.
http://www.inmobi.com/insights/whitepapers/
This report is a collection of data points and commentary about how real mobile apps typically perform in the wild, answering questions such as "What is an industry standard retention rate for Android apps?", "When are people usually most responsive to push notifications?" and other similar topics that might help you understand how your app's performance compares to others.
If you’re working on an Android or iOS app (or you’re advising/investing in mobile app teams), this report will help you quickly understand how your app’s performance compares to the competition. While it is primarily intended for an Africa-based audience, the data is universally useful.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
2. Chapter
KEY FINDINGS........................................................................ 3-4
INTRODUCTION........................................................................ 5
METHODOLOGY.....................................................................6-7
GLOBAL BENCHMARKS...................................................... 8-23
REGIONAL BENCHMARKS...................................................... 24
North America........................................................................................................... 24
Latin America..............................................................................................................30
Southeast Asia............................................................................................................ 35
Indian Subcontinent...................................................................................................40
CJK (North Pacific Asia)...........................................................................................45
Western Europe..........................................................................................................50
Eastern Europe........................................................................................................... 55
1
2
3
4
5
PageTable of Contents
3. KEY FINDINGS
Retaining app users over time continues to be a major challenge for app marketers.
Only 10-12% of users remain active seven days after downloading an app, and a mere
4-5% are still active after 30 days. When comparing organic and non-organic users,
the former outperformed the latter by 15% on iOS and 21% on Android.
YoY retention rates are up. The good news is that a year-over-year comparison shows
that overall retention has improved. The only drop in 2016 was seen from Android
organic users (-6%), while Android non-organic user retention was up 4%. iOS did well
in 2016, going up 9% overall and 25% among non-organic users. The improvement
clearly demonstrates that marketers understand the importance of retention and have
doubled down on their optimization efforts.
Organic/non-organic sessions gap only 7-9%. The average number of app opens per
daily active users on Android is 3.8 vs. 3.56, and on iOS 4.3 vs. 4.
Monetizing users, especially non-organic ones, is tough. Fewer than 2% of those that
download an app actually make purchases inside the app.
Android users more engaged, iOS users stronger buyers. Non-organic Android users
are slightly more engaged earlier in the funnel (click-to-install, install-to-engaged
rates), but when it comes to purchases, iOS users reign supreme. The chances of an
engaged user turning into a buyer are almost 80% higher on iOS, while the odds of a
user who installed an app becoming a buyer are 55% higher.
The State of App Engagement
3www.appsflyer.com
4. Lifetime activity significantly different across shopping and gaming. The average
mobile gamer performs about 6 in-app events in 90 days, with owners of Android
devices outpacing iOS device owners by 20%. The average user of a shopping app
performs about 18 in-app events in 90 days, with iOS users almost 25% more active
than Android shoppers across each stage in the funnel.
RegionalcomparisonsshowNorthAmericaleadinginpurchaseactivity.NorthAmerica
is the leader in the share of buying users with the best iOS install-to-buyer ratio (2.25%)
and the 2nd best ratio on Android (1.3%) - among non-organic users. North American
shoppers are also most active in adding products to their in-app shopping cart and
making purchases: on iOS with 9.5 “add-to-carts“ and 2 purchases, and on Android
with 7 and 2, respectively.
In the US, marketers will find highly-engaged app users where they may not expect
it. Cities like Salt Lake City, Omaha, Kansas City, Albuquerque, Oklahoma City, Louisville
and others in some less-prominent media markets see some of the highest rates of
mobile app engagement in the country. Conversely, some of the largest media markets
- like Seattle, Los Angeles, Silicon Valley and New York - have populations that are more
selective about their app engagement. In fact, the places that Amazon, Google, Apple,
Hollywood and Madison Avenue call home have populations that engage with mobile
apps 30% less than those in top “flyover“ cities.
Latin America has the lowest rate of purchase activity in gaming apps with only about
0.07 in-app lifetime purchases (90 days) per 1 install across iOS and Android. India
is not far behind with only 0.09 IAPs. LATAM also has the lowest install-to-buyer ratio
among Android apps (0.41%), followed by India (0.84%); on iOS, however, LATAM share
of buying users is higher at 1.18%.
In terms of retention, North America has the best Android score among all regions,
while CJK reigns supreme on iOS. India and Eastern Europe have the lowest retention
score on Android and iOS, respectively.
The State of App Engagement
4www.appsflyer.com
5. INTRODUCTION
In today’s freemium-dominated app environment, the install is no longer the mobile
marketers’ goal, but rather a means to an end. It’s a stage in the funnel – an important
one nonetheless – but still only a stage. With over two million apps in both Google
Play and the App Store, every app has dozens, hundreds and even thousands of direct
competitors. With numerous options to choose from, in addition to increasingly high
user expectations, usage and engagement are dwindling, and without continued
engagement, monetization becomes practically impossible.
The key lies in getting enough quality users who will engage with an app over time. To
help marketers optimize towards this goal, AppsFlyer’s The State of App Engagement
offers detailed engagement benchmarks for:
• Retention rates
• Average sessions per daily active user
• Cross-funnel conversion rates
• Lifetime engagement
The report includes a breakdown by platform, category and region. It is the most
comprehensive study of its kind to date covering billions of data points across the
second half of 2016.
The State of App Engagement
5www.appsflyer.com
6. METHODOLOGY
With AppsFlyer’s technology found on 98% of the world’s mobile devices, our database
has a massive scale. With such scale and after the removal of outliers, we were able
to ensure statistical validity. When our strict thresholds were not met, data was not
displayed – which explains occasional differences in specific regions and / or sections
(for example, we did not include a funnel analysis of iOS apps in the Indian Subcontinent).
How we calculated this metric: We divided the number of users who were active on
days 1, 7, and 30 out of the total number of users who first launched the app (on day
0). To determine our highly robust retention score, we examined no less than 15 days
and assigned more weight to each passing day to reflect the logic that the longer a
user is retained, the higher the score.
RETENTION RATES
• Time period: Q3 2016
• Installs measured: 3.5+ billion
• Number of apps: 5,000+
The State of App Engagement
6www.appsflyer.com
7. How we calculated this metric: We divided the total number of sessions during each
day by the total number of unique users who were active on that day, and then averaged
the daily figures.
How we calculated this metric: To ensure an apples to apples comparison of unique
user behavior across the funnel, we only used apps that implemented the specific
event adhering to AppsFlyer’s standard for in-app purchases – over 800 apps in total.
We then calculated standard overall conversion rates among these apps. While the
tracking of clicks and installs is standardized across all our apps, our default criterion
for an engaged user is one with at least 3 in-app sessions. However, since this KPI may
vary based on the specifics of each app, app owners can change this number based
on their understanding of what constitutes an engaged user. Regardless, the count of
engaged users is per app, so if the average among all apps is higher than 3 sessions, it
is still a fair representation of an industry standard.
AVERAGE SESSIONS PER DAILY ACTIVE USER
• Time period: October 2016
• Sessions measured: 150+ Billion
NON-ORGANIC FUNNEL ANALYSIS
• Time period: October 2016
• Non-organic installs measured: 85+ million
• Number of apps: 800+
How we calculated this metric: We summed up the total of each specific in-app event
analyzed across all apps where that event was measured and divided it by the total
number of installs of these apps.
LIFETIME ENGAGEMENT
• Time period: Q4 2016 (based on a 90 day lifetime period)
• Installs measured: 380+ million
• In-app events measured: 700+ million
• Number of apps: 2,500+ (gaming and shopping only)
The State of App Engagement
7www.appsflyer.com
11. YEAR OVER YEAR RETENTION RATE COMPARISONS
(Q3 2015 VS. Q3 2016)
-8% +4%Organic Non-Organic
+6% +8%Organic Non-Organic
+4% +51%Organic Non-Organic
Games Shopping
ALL
+5% +21%Organic Non-Organic
Games
+14% +18%Organic Non-Organic
Shopping
+6% +25%Organic Non-Organic
ALL
The State of App Engagement
11www.appsflyer.com
12. RETENTION DATA OBSERVATIONS
- Retention rates are a challenge: only 10-12% of users remain active seven days after
installing an app, and a mere 4-5% are still active after 30 days. Separating organic
and non-organic users, the data shows that the gap in favor of organic users is lower
on iOS — 15% vs. 21% on Android.
- A year-over-year comparison shows that overall retention has improved across
platforms. The only drop in retention in 2016 was seen from Android organic users,
which in turn drove the overall Android score down. The overall retention score
of Android non-organic users was up 4%, while iOS showed improvement across
the board in 2016, particularly among non-organic users with a 25% improvement.
Clearly, advertisers and networks are getting better at improving iOS retention.
The year over year improvement was also seen across shopping and gaming apps
on both platforms. iOS gained 15% and 11% respectively, which was mainly driven
by a rise in the non-organic retention score (+18% and +21%). A significant 51%
increase was recorded in the retention score among Android non-organic users in
shopping apps.
- Overall, iOS and Android had similar retention rates in 2016: Android leads among
organic users by 3.5%, while iOS leads among non-organic users by 3.5% as well.
- On Android, organic users outperform non-organic users with the highest gap in
Personalization apps (+200%), followed by Finance (+90%); the gap is lowest among
Games (+11%) and Productivity (+18%).
- On iOS, the gap between organic and non-organic users is highest among Finance
apps (+75%), followed by Lifestyle (+60%); the gap is lowest among Games (+1%)
and Travel (+9%).
The State of App Engagement
12www.appsflyer.com
13. WHAT THIS MEANS FOR MARKETERS
The good news for marketers is that retention has mostly improved – especially
among non-organic users on both platforms. App marketing has shifted from a focus
on installs to a focus on engagement, and the results of marketers’ optimization
efforts are clearly evident.
However, retaining users over time continues to be a major challenge for apps.
Marketers need to continue using data to boost their app’s usage and revenue
potential. This includes data-driven user acquisition, granular in-app measurement
for funnel optimization and sharper segmentation, cohort reporting, uninstall
tracking, and various method and tools to boost engagement such as retargeting,
push notifications, and deep linking to streamline the user experience.
Data’s instrumental role in app marketing success is especially coming to fruition for
gaming apps. Gaming marketers are considered the savviest of them all, and this is
demonstrated by relatively similar retention rates among organic and non-organic
users. Following their deep-dive approach to data-driven optimization is therefore
highly recommended.
The State of App Engagement
13www.appsflyer.com
14. 3.81 3.56Organic Non-Organic
OVERALL
Games
Shopping
Travel
Utilities / Tools
Entertainment
Organic
Non-Organic
3.58
3.11
4.55
3.73
2.92
3.18
3.13
3.70
3.97
3.51
Organic
Non-Organic
Organic
Non-Organic
Organic
Non-Organic
Organic
Non-Organic
Lifestyle
Health & Fitness
Social
Finance
Organic
Non-Organic
4.31
4.07
3.67
4.22
7.27
4.77
3.46
2.86
Organic
Non-Organic
Organic
Non-Organic
Organic
Non-Organic
4.32 3.97Organic Non-Organic
Games
Shopping
Travel
Utilities / Tools
Entertainment
Organic
Non-Organic
4.78
3.93
3.72
3.86
3.42
3.35
5.53
4.75
4.18
4.00
Organic
Non-Organic
Organic
Non-Organic
Organic
Non-Organic
Organic
Non-Organic
Lifestyle
Health & Fitness
Social
Finance
Organic
Non-Organic
5.50
2.96
3.51
3.56
6.55
5.03
3.66
2.74
Organic
Non-Organic
Organic
Non-Organic
Organic
Non-Organic
OVERALL
AVERAGE SESSIONS PER DAILY ACTIVE USER
The State of App Engagement
14www.appsflyer.com
15. SESSIONS DATA OBSERVATIONS
- Android organic users outperform non-organic users by only 7% with 3.8 vs. 3.56
sessions per daily active user. A breakdown into category level shows that organic
users are more engaged than non-organic users across all categories except Travel,
Health & Fitness and Utilities/Tools (+9%, +15% and +18% in favor of non-organic
users, respectively).
- On iOS, the gap is slightly higher with organic users outperforming non-organic
users by 9%, with Lifestyle and Finance leading the way (+86% and +34%, respectively);
among Shopping and Travel apps, the difference between both types of users is the
smallest (2-4%).
- When comparing operating systems, iOS users have 12-13% more sessions than
Android users; among organic users, the gap is highest among Utilities/Tools, Games
and Lifestyle apps; the only examined categories in which Android users reign supreme
are Shopping (+22%) and Social (+11%); among non-organic users, iOS users lead in
all categories examined except Lifestyle, Health & Fitness and Finance.
The State of App Engagement
15www.appsflyer.com
16. WHAT THIS MEANS FOR MARKETERS
The gap between organic and non-organic users across platforms is relatively small
(7-9%), which means that there is substantial quality to be found among non-organic
users. With the right data, marketers are now able to find those users and optimize
their investments according to quality.
A category breakdown shows that the differences between organic/non-organic
and iOS/Android are highest among Social, Utilities/Tools and Lifestyle apps, and
lowest among Travel, Entertainment and Health & Fitness apps (based on a standard
deviation calculation).
As such, marketers with Social, Utilities/Tools and Lifestyle apps have more room
for optimization following an analysis and understanding what factors contribute to
ongoing engagement. For example, if the difference between operating systems for
utility apps is 76% for organic, and 28% for non-organic, there is a greater chance that
by focusing on the underperforming Android organic users will yield the best results.
The State of App Engagement
16www.appsflyer.com
17. NON-ORGANIC FUNNEL ANALYSIS
SHOPPING TRAVEL
0.6% Click-to-Install
37.0%
3.4%
1.3%
Install-to-Engaged
Engaged-to-Buyer
Install-to-Buyer
0.46% 0.92%
GAMES
0.63%
44.70%
5.59%
2.50%
51.13%
4.28%
2.19%
34.29%
2.63%
0.90%
OVERALL
The State of App Engagement
17www.appsflyer.com
18. NON-ORGANIC FUNNEL ANALYSIS
SHOPPING TRAVEL
1.32% 0.60%
GAMES
0.40%
Install-to-Engaged
Engaged-to-Buyer
Install-to-Buyer
34.89%
4.96%
1.73%
0.52% Click-to-Install
OVERALL
47.39%
4.38%
2.70%
36.17%
4.24%
1.54%
37.01%
15.67%
3.10%
The State of App Engagement
18www.appsflyer.com
19. FUNNEL DATA OBSERVATIONS
- Overall, monetizing users via in-app purchases – especially non-organic ones – is
challenging. On average, fewer than 2% of installers for a given app end up making
in-app purchases.
- Non-organic Android users are slightly more engaged earlier in the funnel (click-
to-install, install-to-engaged). However iOS users are stronger buyers: The chances
of an engaged user turning into a buyer are almost 80% higher on iOS, while the
odds of a user who installed an app becoming a buyer are 55% higher.
- Gaming apps have a harder time monetizing non-organic users across both
platforms, trailing far behind travel and shopping apps (60% fewer installers go on
to make a purchase in a game)
- Travel apps have the widest differences across platforms: while more Android
clickers install apps (+50%) and more installers become engaged users (+38%), the
tables are turned when purchasing is involved. Engaged iOS users are 2.5x more likely
to become buyers, while installers are 40% more likely to become buyers.
The State of App Engagement
19www.appsflyer.com
20. WHAT THIS MEANS FOR MARKETERS
Mobile marketers need to focus on buying users and understanding exactly a)
which channels, media sources, publishers, campaigns and even creative variations
delivered these users, b) whether and how retargeting, push notifications, emails
or other engagement tools can be used to drive users past the finish line, c) what
separates converted users from other users in earlier stages of the funnel, and
d) what characterizes these users so that effective lookalike campaigns can be
created.
Also, marketers should consider opening additional revenue streams where appropriate.
This applies particularly to the use of in-app advertising which is the largest revenue
stream, and the one that is projected to grow the fastest in many verticals, according
to App Annie. The use of a paid or a free trial model can also be considered, but only
if the app is right for it (offering a unique or high value proposition/service/content).
A subscription model may work (especially since Apple announced developers would
get 85% instead of 70% of the cut after 1 year), but only if an app can offer ongoing
value to users such as regularly updated features or content.
The fact that almost 40% of installers become engaged is a good sign, but this can be
further improved with the right welcome screen and a seamless onboarding process,
which should be very carefully planned out based on data and multiple iterations.
Low click-to-install rates can partially be explained by the fat finger phenomenon
(accidental clicks). It is clear that a) app store pages are underperforming (make sure
you test multiple variations of descriptions, images and videos to pinpoint the best
performing version), and / or b) the ad creative does not match the app store page
(remember that ad relevancy is key to engagement.)
The State of App Engagement
20www.appsflyer.com
22. LIFETIME ENGAGEMENT DATA OBSERVATIONS
- Overall, the average app gamer performs about 6 in-app events in their first 90
days, with owners of Android devices outpacing iOS device owners by 20% (in-app
events are any action a user performs in-app: launch, purchase, level pass, content
view, add to cart or any other action defined by the app owner)
- Android gaming installs generate higher engagement with 30% more levels achieved
than iOS, and 25% more registrations. However, when it comes to purchases, iOS
users make almost 20% more in-app purchases than Android users.
- Organic gaming users are more active than non-organic users across the board,
and this is especially true with in-app purchases: organic iOS users make almost
twice as many purchases, while organic Android users make 70% more purchases.
- The average user of a shopping app performs about 18 in-app events in their first 90
days. In this category, iOS users are almost 25% more active than Android shoppers
across each stage in the funnel.
- Organic iOS shoppers are far more engaged than non-organic users: organic iOS
shoppers view 90% more content pages, perform 35% more add to cart actions and
most importantly and significantly make no less than 3x more purchases than non-
organic users. On Android, the situation is similar with organic shoppers generating
110% more content views, 60% more add to cart events and 2.5x more purchases
than non-organic shoppers.
The State of App Engagement
22www.appsflyer.com
23. Overall, Android gamers are more engaged than iOS gamers. However, there are
stark differences when it comes to early funnel vs. late funnel usage. For gaming apps
with a focus on in-app purchases as their primary revenue source, Android marketers
need to focus on UA sources that deliver paying users, while their iOS counterparts
should focus on UA sources that deliver better early funnel engagement.
At present, few gaming advertisers accurately attribute in-app advertising and are
thereby left to optimize based on either engagement or in-app purchases. With the
introduction of integrated in-app advertising last quarter, we expect to see stronger
marketing performance across the board.
Since organic users outperform non-organic users in every stage of the funnel,
it is important to understand what characterizes organic users through in-depth
measurement (user level data analysis is best). Armed with this knowledge marketers
can create organic lookalike audiences for improved non-organic targeting, and
smart re-engagement to further optimize spend based on organic data.
WHAT THIS MEANS FOR MARKETERS
The State of App Engagement
23www.appsflyer.com
25. Day 7 Day 30Day 1
3.5%4.1%
10.0%11.2%
27.3%
35.8%
Non-OrganicOrganic
Games
Shopping
Travel
Entertainment
Organic
Non-Organic
40.7%
29.1%
10.6%
9.8%
2.9%
2.8%
32.6%
26.5%
15.9%
11.5%
8.1%
4.7%
27.5%
16.5%
8.7%
7.0%
4.3%
3.2%
28.8%
20.1%
10.7%
7.6%
4.9%
2.7%
Organic
Non-Organic
Organic
Non-Organic
Organic
Non-Organic
Day 1 Day 7 Day 30
RETENTION RATES / NORTH AMERICA
Retention Rates by Category
The State of App Engagement
25www.appsflyer.com
26. Day 7 Day 30Day 1
3.1%
5.1%
9.9%
12.5%
26.3%
30.6%
Non-OrganicOrganic
Games
Shopping
Travel
Entertainment
Organic
Non-Organic
38.4%
32.9%
13.9%
12.8%
4.2%
4.0%
29.7%
19.3%
13.0%
5.9%
5.9%
1.9%
19.3%
13.5%
6.2%
3.9%
2.6%
1.4%
27.3%
18.3%
8.8%
7.5%
3.1%
2.4%
Organic
Non-Organic
Organic
Non-Organic
Organic
Non-Organic
Day 1 Day 7 Day 30
RETENTION RATES / NORTH AMERICA
Retention Rates by Category
The State of App Engagement
26www.appsflyer.com
27. App Engagement Score (Normalized, Oct-Nov. 2016)
BONUS: ENGAGEMENT BY CITY
Salt Lake
City
O
m
aha
H
ouston
Kansas City
Albuquerque
Tucson
N
ashville
Louisville
O
klahom
a
City
Birm
ingham
Philadelphia
W
ashington
D
C
Chicago
Austin
Boston
San
Jose
M
iam
i
M
inneapolis
Portland
Atlanta
D
allas
Seattle
Los Angeles
N
ew
York
San
Francisco
100
90
80
70
60
50
40
30
20
10
0
Methodology: The app engagement score is a factor of both the retention score and
average sessions per daily active user. Select cities from the top 100 media markets
in the US were included.
The State of App Engagement
27www.appsflyer.com
41. Day 7 Day 30Day 1
1.9%
2.7%
7.1%
8.1%
23.0%
30.7%
Non-OrganicOrganic
Games
Shopping
Travel
Organic
Non-Organic
33.0%
21.2%
6.3%
5.2%
1.2%
1.1%
33.3%
19.4%
11.9%
6.5%
4.4%
1.8%
27.1%
13.6%
6.0%
3.6%
2.1%
1.1%
Organic
Non-Organic
Organic
Non-Organic
Day 1 Day 7 Day 30
RETENTION RATES / INDIA
Retention Rates by Category
The State of App Engagement
41www.appsflyer.com
42. Day 7 Day 30Day 1
2.8%
5.2%
8.4%
11.4%
26.9%
30.3%
Non-OrganicOrganic
Games
Shopping
Organic
Non-Organic
38.0%
29.3%
12.6%
10.2%
3.7%
3.3%
32.2%
21.9%
11.8%
7.4%
4.7%
2.7%
Organic
Non-Organic
Day 1 Day 7 Day 30
RETENTION RATES / INDIA
Retention Rates by Category
The State of App Engagement
42www.appsflyer.com
60. About AppsFlyer
AppsFlyer’s technology is found on 98 percent of the world’s smartphones,
making it the global leader in mobile attribution and marketing analytics. Data-
driven marketers rely on AppsFlyer for independent measurement solutions and
innovative tools to grow their mobile business. AppsFlyer’s platform processes
billions of mobile actions every day, empowering app marketers and developers
to maximize the return on their marketing investments. Trusted by Facebook,
Google, Twitter, Pinterest, Snap Inc., Tencent, HBO, Playtika, Waze, Alibaba, Kayak
and 10,000+ other leading brands and partners, AppsFlyer has 12 global offices
to support marketers everywhere. To learn more, visit www.appsflyer.com.
About the Author
Shani Rosenfelder is the Content & Mobile Insights Lead at
AppsFlyer. He has over 10 years of experience in key content
and marketing roles across a variety of leading online companies
and startups. You can follow him on LinkedIn.
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