The document explores consumer behavior and marketing strategies relevant to mobile apps, revealing that emotional triggers are key in brand preferences. It highlights the shift in app development from desktop to mobile, with over a third of developers entering the space to remain competitive. Additionally, it outlines characteristics of quality apps and provides a 10-step program for app discovery and monetization strategies.

1. How Consumers
Engage with Apps
Jamie Turner
Author | Speaker | Founder
!
Follow Jamie on Twitter @AskJamieTurner
!

2. Let’s Kick Things Off

3. What’s the Purpose of Marketing?

7. This is me

8. Tweet by Using
@AskJamieTurner

9. 9 Consumer Behavior Secrets

10. twtpoll.com/UltimatePoll

11. Secret #1: People buy for emotional
reasons

12. Secret #2: Sometimes, people don’t
know why they prefer brands

13. Secret #3: The female and male brains
process information differently
Female Brain
Male Brain

14. Secret #4: Different parts of the brain
control different decisions
Prefrontal
Cortex
Amygdala

15. Secret #5: People process information
non-linearly
Aoccdrnig to a rscheearch at
Cmabrigde Uinervtisy, it deosn't
mttaer what oredr the ltteers in a
word are, the olny iprmoatnt tihng is
taht the frist and lsat ltteer be in the
rghit pclae. The rset can be a taotl
mses and you can sitll raed it
wouthit a porbelm.

16. Secret #6: The brain wants to create as
much dopamine as possible

17. Secret #7: Novelty is the single most important
factor in capturing our brains attention

18. Secret #8: As much as 95% of our
thoughts happen subconsciously

19. Which Woman Was More Appealing to
You?

20. Secret #9: There are 13 Important
Emotional Triggers for Marketers
•
Sex
•
Weight Loss
•
Greed
•
Longevity
•
Flattery
•
Exclusivity
•
Fear
•
Fame
•
Self-Improvement
•
Uncertainty
•
Love
•
Doubt
•
Better Health

21. How Has Mobile Changed Our Lives?

22. How Has Mobile Technology Changed Our
Lives?

23. We Used to Take Pictures This Way...

24. Now, We Take Pictures This Way....

25. We Used to Take Notes This Way...

26. Now, We Take Notes This Way....

27. We Used to Surf the Web This Way...

28. Now, We Surf the Web This Way...

29. We Used to Read Newspapers This Way...

30. Now, We Read Newspapers This Way....

31. We Used to Listen to Music This Way...

32. Now, We Listen to Music This Way....

33. We Used to Play Games This Way...

34. Now, We Play Games This Way....

35. We Used to Watch Video This Way...

36. Now, We Watch Video This Way....

37. We Used to Navigate This Way...

38. Now, We Navigate This Way....

39. We Used to Get Discounts This Way...

40. Now, We Get Discounts This Way....

41. We Used to Shop This Way...

42. Now, We Shop This Way....

43. We Use to Re-Fill Prescriptions This Way...

44. Now, We Re-Fill Prescriptions This Way....

45. New Research with Mobile Developers

47. What Kind of Apps are Being Developed?
• While Web Apps
remain #1, mobile has
surpassed desktop as
the #2 most common
application type being
built today. !
• Of developers and
testers who are
building apps, almost
one third are currently
building Mobile Apps.

48. How Long Have You Been Building Apps?
• Slightly over 53% of
those building mobile
apps entered into the
space within the past
two years

49. Why Are You in the Mobile App Space?
• Over 1/3rd say they
have entered the
mobile app space in
order to stay
competitive (39.6%)
and to meet customer
demand (38.52%).

50. What Platforms are you Developing for?
• 61.5% of companies are
planning to build 2 or more
Mobile Apps in the next 12
months for multiple
platforms!
– The number one platform
being built for is Android,
followed by iOS, and
Windows!
– Around 51% plan to
release daily, weekly, or
monthly updates to their
mobile apps.

51. What Are Your Biggest Challenges?
Those
Currently
Building
Mobile
Apps
Building
quality
products
20.55%
Staying
ahead
of
the
technology
curve
17.09%
Staffing,
building
the
right
team
13.39%
Lacking
time
and/or
resources
11.20%
Profitability
11.09%
Bringing
apps
to
market
10.16%
Competition
9.70%
Lacking
tools
and
technology
6.81%

52. What Are the Top Characteristics of a
Quality App?
Consumers agree with Developers and Testers on the Top 4
Characteristics of Mobile App Quality
Developers
and
Testers
Consumers
Functionality
20.83%
Functionality
25.94%
Simplicity
20.15%
Speed
19.55%
Speed
16.22%
Simplicity
16.17%
Practicality
13.44%
Practicality
12.41%
Interactivity
11.04%
Creativity/Originality
11.65%
Creativity/Originality
9.88%
Interactivity
7.52%
Defect
rate
4.61%
Defect
rate
4.51%
Share-­‐ability
3.84%
Share-­‐ability
2.26%

53. Errors and functionality are the #1 reason
for dissatisfaction with a mobile app
Reasons
consumers
become
dissatisfied
with
a
mobile
app
The
app
crashed
or
displayed
an
error
22.67%
It
was
too
slow
to
load
16.44%
It
didn’t
function
as
expected
22.22%
It
had
a
poorly
designed
interface
12.89%
It
drained
my
battery
13.33%
It
requires
a
network
connection
8.89%
Other,
please
specify:
2.22%
No,
I
have
never
had
a
bad
experience
with
an
app
that
I
can
recall
1.33%

54. A 10-Step Program to Help You Get Your
App Discovered and to Help You Make
Some Money as a Result

55. How Apps Are Used
Games (64%)
Maps (51%)
Entertainment (34%)
Source: Nielsen
Weather (60%)
Music (44%)
Banking (32%)
Social Networking (56%)
News (39%)

56. TV
P.R.
Social
Print
App
Store
Online
OnPack
In-App
Ads
Mobile

57. How Do You Discover Apps?
This is Your
Secret Weapon
TV (1.6%)
Mobile Advertising (7.3%)
Newsletters (2.0%)
App Stores (21.6%)
Source: GetJar
Online (53%)
Social Media (5.8%)
Recommendations from Friends (8.8%)

58. The 10 Steps

59. Step #1: Think Backwards

60. Step #2: Select Keywords Carefully

61. Step #3: Steal Ideas from Your Competitors

62. Step #4: Test Your Names and Icons
Yes
No

63. Step #5: Get Featured on App Review Sites
• PocketFullOfApps
• PocketGamer
• Mashable
• AppShopper
• TechCrunch
• AppAdvice
• BusinessInsider
• AndroidAndMe
• Wired
• iPhoneLife
• GameSpot
• AppCraver
• AppScout
• BestAppsForKids
• TechRadar
• AppPicker
• EuroGamer
• AppGamer
• GameZebo
• AppAddict

64. Step #6:
Remember that Social Media isn’t a silver bullet

65. Step #7:
Use Sophisticated Tools to Track Results

66. Step #8: Run Burst Campaigns
• Calculate the number of
downloads you’ll need to
get featured in the App
stores
• Run paid ad campaigns
in flights to drive
downloads in bursts
• Take your foot off the
pedal after the bursts
Time
Paid Ads
Net Customer Base

67. Step #9:
Use Mobile Ad Networks to Hyper-Target
• Planned and bought
through an ad agency or
via mobile advertising
network
• Popular networks include
iAd (Apple), Millennial
Media (Independent), Ad
Mob (Google) and others

68. Step #10: Focus on Customer Retention
• Add new features
• Run competitions
• Add new platforms
• Build loyalty
• Brand advocators
• Find new customers
• Special offers
Source: GetJar

69. Develop Innovative Events and Promotions
Lorinda Brandon

70. Develop Innovative Events and Promotions
Lorinda Brandon

71. Foolproof System

72. Action Steps
Consumer Insights
Review Competition
Audience Hot Buttons
Price, Place and Promote

73. Action Steps
Consumer Insights
Review Competition
Audience Hot Buttons
Price, Place and Promote

74. Download this presentation at
www.60SecondMarketer.com/blog

75. Contact Me
Follow me here:
60SecondMarketer.com/blog
@AskJamieTurner
!
Contact me:
Jamie.Turner@60SecondMarketer.com
678-313-3472
!