2013年6月26日に開催した『【DISTIMO社CEOが直接講演】スマホアプリのグローバルマーケティング勉強会』にて、DISTIMO社 CEO Vincent Hoogsteder様に講演頂いた際の資料となります。

1. DISTIMO
Tokyo - June 2013
Vincent Hoogsteder
Co-founder and CEO
SOLVING THE APP PUZZLE
Prepared for Ad Innovation Seminar

2. ABOUT interarrows= Global + Data + Solutions

3. Source: comScore MobiLens /April, 2013 except for Canada(March, 2013)

4. Source: comScore MobiLens /April, 2013 except for Canada(March, 2013)

5. ABOUT DISTIMO
• The number 1 app store analytics company
• Tracking >3 billion downloads per quarter
• Most accurate app data: 95% of apps
estimated with margin of error lower than 10%
• Japan is our 3rd largest country for
transactional data
• Offices in Amsterdam, San Francisco, New
York, London, Singapore
• Partner of interarrows Japan

6. OUR PRODUCTS

7. APP ANALYTICS

8. CONVERSION TRACKING
• Free conversion tracking SDK to measure
lifetime user value
• Measures the conversion process from app
promotion to install
• Combined with all app store data already
tracked

11. MARKET TRENDS
Based on AppIQ
data

12. ANDROID VS IOS REVENUES
• A lot of noise in market that monetization on
Android is difficult
• But this is catching up quickly
• With Japan and Korea as main contributors to
increasing Android revenues

13. MOBAGE REVENUES

14. SQUARE ENIX REVENUES
• Final Fantasy III, paid game ($15.99) with no IAP
• Generated 73% of their global revenues on Google
Play

15. WHATSAPP REVENUES
• Paid on iOS, free with IAP on Android
• Generating more revenues in several key EU
countries in Google Play

16. BUSINESS MODELS
Based on AppIQ
data

17. TOP GROSSING APPS - JAPAN
• Full top 10 in-app purchase model, both iPhone &
Android
• No single app with one-off fee

18. TOP GROSSING APPS - UNITED
STATES
• On iPhone Minecraft is the exception with $6.99
price
• Rest fully in-app purchases

19. ONE-OFF VERSUS IN-APP PURCHASE

20. IPAD
Based on AppIQ
data

21. IPAD VOLUMES
• In the US downloads on iPhone are 3 times
iPad downloads
• But revenues are almost equal
• In JP downloads on iPhone are 11 times iPad
downloads
* Based on top 100 May 2013

22. IPAD TOP APPS
• US dominated by iPad specific versions
• High rotation in new content

23. AMAZON APPSTORE
Based on AppIQ
data

24. AMAZON VOLUMES FOR ANDROID
• The top 200 free applications had a total of 16
million downloads
• The top 200 paid applications had in total 1.6
million downloads and earned 3 million dollars on
one-off fees
• The most downloaded applications were Games
• For or free apps, Google Play is roughly speaking
more than 10 times bigger than the Amazon
Appstore
• For paid apps, Google Play is 2 times bigger
* Based on March 2013 in the United Sates

25. AMAZON VS GOOLE PLAY VOLUMES

26. AMAZON TOP APPS

27. FOREIGN DEVELOPERS
FOCUSING ON JAPAN
Based on AppIQ
data

28. KING.COM - CANDY CRUSH SAGA
• In top 30 most grossing apps in Japan during May
• Strong battle between iOS and Android revenues

29. SUPERCELL – CLASH OF CLANS
• Japanese version since June 17th
• In-game cross promotion with GungHo‘s Puzzle
& Dragons

30. MORE FINDINGS LIKE THESE
• Our blog with frequent updates and reports:
www.distimo.com/blog
• Monthly reports and webinar:
www.distimo.com/publications
• Free App Analytics to measure own applications:
www.distimo.com/app-analytics
• Daily ranking of all apps in every app store:
www.distimo.com/leaderboards
• Most accurate data in market for daily downloads/revenues of
any app: www.distimo.com/appiq

31. THANK YOU
Get in touch:
vincent@distimo.
com
GET SMARTER, GET
APPIQ

32. お問合わせ
Distimoに関するご質問、ご要望等ございましたら
下記担当者までご連絡下さい。
株式会社インターアローズ
〒141-0031 東京都品川区西五反田1-23-7
五反田シティトラストビル9階
TEL : 03-6431-8022 FAX : 03-6431-8023
URL : www.interarrows.com
担当：高橋 治彦：takahashi@interarrows.com