An invited presentation at the Game & Creative Contents Networking Bangkok 2014. A quick overview of the Thai Game Industry.
A directory of Thai Companies are provided in the given handbook from the event, so I have not included the list here.
Currently our Thai Game Software Industry Association is working on a new Directory. Once it is done, I'll include the link to the directory.
Indonesia is a potential market for mobile games in South East Asia. With potential revenue around $331 million and huge population (4th most populous) is look promising for publishers. Some data and tips for mobile game publishers before do business in Indonesia.
Navigating through the South East Asia Mobile EcosystemRobin Ng
This is a slide deck that is presented at MGF Event in seoul. it provides an overview of the southeast asia mobile environment, smartphone distribution and the points to take note for publishing in the key countries in South East Asia.
There were some game developers gathering in some places in Indonesia. This condition is an indicator of how big is Indonesian game market and how it supported by the Indonesian government. For game developers, revenue is our biggest reason in this industry. Start thinking about Native Ad Placement in Game will be the answer of gaining revenue.
An invited presentation at the Game & Creative Contents Networking Bangkok 2014. A quick overview of the Thai Game Industry.
A directory of Thai Companies are provided in the given handbook from the event, so I have not included the list here.
Currently our Thai Game Software Industry Association is working on a new Directory. Once it is done, I'll include the link to the directory.
Indonesia is a potential market for mobile games in South East Asia. With potential revenue around $331 million and huge population (4th most populous) is look promising for publishers. Some data and tips for mobile game publishers before do business in Indonesia.
Navigating through the South East Asia Mobile EcosystemRobin Ng
This is a slide deck that is presented at MGF Event in seoul. it provides an overview of the southeast asia mobile environment, smartphone distribution and the points to take note for publishing in the key countries in South East Asia.
There were some game developers gathering in some places in Indonesia. This condition is an indicator of how big is Indonesian game market and how it supported by the Indonesian government. For game developers, revenue is our biggest reason in this industry. Start thinking about Native Ad Placement in Game will be the answer of gaining revenue.
App Publishing for Museums - iPhone, iPad and beyondCogapp
What is happening in the world of app publishing for iPhone, iPad and other platforms ? And what does this mean for museums ? What are the opportunities for museums and other arts organisations created by the app publishing revolution and how can we take advantage ?
LINE Corporation is based in Japan and develops and operates the LINE app for smartphones. Since launching in June 2011, the LINE app has grown into a global service used in 230 countries.
"LINE" is a smartphone app which allows users to enjoy free calls and messaging with other LINE users, both nationally and internationally, regardless of which mobile network provider they are using.see less
Website
http://linecorp.com/
Industry
Internet
Type
Privately Held
Headquarters
渋谷2-21-1 渋谷ヒカリエ 27階 渋谷区, 東京都 〒150-8510 Japan
Company Size
501-1000 employees
Founded
2000
This presentation on the opportunity in mobile applications was an executive briefing prepared for a client in the October of 2010. The content focuses on Apple devices and ecosystem, as requested by the client, and includes a discussion of web apps vs. native apps.
We are korean No.1 mobile marketing company, Mobidays, INC.
'KM-REPORT' is an abbreviation of 'KOREAN MOBILE REPORT', that is monthly trend report for korean mobile market.
This is our first English ver. issue of January.
Learn about the main trends for the mobile games market in 2014!
Join our panel of experts:
- Peter Warman, CEO, Newzoo
- Jan Miczaika, COO, Wooga
- Tiuri van Agten, Data Analyst, Distimo
We will explore the trends for 2014 in 4 parts:
- General market trends
- Platform trends
- Regional trends
- General outlook: opportunities and challenges
Priori data - App Growth Trends: What to pay attention to, and what to ignoreSimon Singharaj
It's time for a little retrospective of 2017. Spoiler alert: the mobile market keeps growing! $5.7b in revenue for non-gaming apps and $19.1b for gaming apps. This accounts for a growth of resp. +43% and +20% year-on-year. But what did really drive the growth in 2017? Well, we can tell you what didn't: chatbots, AR/VR, instant apps and new changes in app stores were supposed to disrupt the market. What difference did it make?
State of The App Store & Role of Mobile Gaming, 2015 PRIORI DATA
Presentation on the State of the App Store from Pocket Gamer Connect, 2015.
- The relative size of the market
- Role of Games
- Growth in the App Store
- Some observations on what makes Publishers succeed
www.prioridata.com
App Publishing for Museums - iPhone, iPad and beyondCogapp
What is happening in the world of app publishing for iPhone, iPad and other platforms ? And what does this mean for museums ? What are the opportunities for museums and other arts organisations created by the app publishing revolution and how can we take advantage ?
LINE Corporation is based in Japan and develops and operates the LINE app for smartphones. Since launching in June 2011, the LINE app has grown into a global service used in 230 countries.
"LINE" is a smartphone app which allows users to enjoy free calls and messaging with other LINE users, both nationally and internationally, regardless of which mobile network provider they are using.see less
Website
http://linecorp.com/
Industry
Internet
Type
Privately Held
Headquarters
渋谷2-21-1 渋谷ヒカリエ 27階 渋谷区, 東京都 〒150-8510 Japan
Company Size
501-1000 employees
Founded
2000
This presentation on the opportunity in mobile applications was an executive briefing prepared for a client in the October of 2010. The content focuses on Apple devices and ecosystem, as requested by the client, and includes a discussion of web apps vs. native apps.
We are korean No.1 mobile marketing company, Mobidays, INC.
'KM-REPORT' is an abbreviation of 'KOREAN MOBILE REPORT', that is monthly trend report for korean mobile market.
This is our first English ver. issue of January.
Learn about the main trends for the mobile games market in 2014!
Join our panel of experts:
- Peter Warman, CEO, Newzoo
- Jan Miczaika, COO, Wooga
- Tiuri van Agten, Data Analyst, Distimo
We will explore the trends for 2014 in 4 parts:
- General market trends
- Platform trends
- Regional trends
- General outlook: opportunities and challenges
Priori data - App Growth Trends: What to pay attention to, and what to ignoreSimon Singharaj
It's time for a little retrospective of 2017. Spoiler alert: the mobile market keeps growing! $5.7b in revenue for non-gaming apps and $19.1b for gaming apps. This accounts for a growth of resp. +43% and +20% year-on-year. But what did really drive the growth in 2017? Well, we can tell you what didn't: chatbots, AR/VR, instant apps and new changes in app stores were supposed to disrupt the market. What difference did it make?
State of The App Store & Role of Mobile Gaming, 2015 PRIORI DATA
Presentation on the State of the App Store from Pocket Gamer Connect, 2015.
- The relative size of the market
- Role of Games
- Growth in the App Store
- Some observations on what makes Publishers succeed
www.prioridata.com
Priori Data - App Market Trends & 2016 OutlookPatrick Kane
A presentation I gave at App Promotion Summit Berlin in December, 2015 recapping key trends from 2015 in the mobile app stores and providing an outlook on major shifts by Google and Apple that will change the structure of the app stores in 2016.
Why Just Making Great Games Is Not Enough | Anders LykkeJessica Tams
Delivered at Casual Connect Tel Aviv 2016 | One of the exciting things about the mobile games market is that it changes so fast. What worked last year may not work this year. We will take you on a journey through the market developments and emerging trends and discuss why just making a killer game is no longer enough. To conclude, we'll look at what the most successful developers are doing differently, and what others can do to make the cut.
Winners! 20 truly fascinating mobile apps of 2020 revealedSnehaDas60
With 2021, we are stepping into a new decade and knowing some breakthrough achievement of 2020 will kickstart your new year best.
While 2020 has been a year of pandemic and every possible worst thing that our geeks havenu2019t even anticipated. But in between this, we have seen a launch of some truly fascinating apps as well as the advanced version of the existing apps like TikTok, Gmail, YouTube and more. Keeping up the importance and demand in mind, experts have revealed the name of the best mobile applications of 2020.
Let's jump into the names of 20 Truly Fascinating Mobile Apps of 2020.
Here we go...https://bit.ly/3oowa7z
Adinnovation. Inc: Road To Japan – How To Do Marketing of Japanese Gaming App...DevGAMM Conference
Overview of Japanese gaming app market. How lucrative it is and what kind of games are currently popular. General ways of promotion, how to run promotion campaigns, example of Clash of Clans.
Road To Japan - How To Do Marketing In Japanese MarketAya Shinkawa
Road To Japan is the introduction of marketing for gaming app developer who is interested in Japanese market. This was shared by Aya Yamada, overseas business representative of Tokyo-based Adinnovation inc at DevGamm held in Moscow.
>> What is App Monetization
>> App Monetization Models
>> Apple iTunes App Store
>> Amazon Android App Store
>> Google Play Store
>> Sample Apps & Monetization Strategy
WebCamp2016:BizDev_Алексей Иваница_Как построить и монетизировать мобильный п...WebCamp
WebCamp2016:BizDev, 31 июля, Одесса
Алексей Иваница (Product Manager, Readdle)
Как построить и монетизировать мобильный продукт
Расскажу о создании продукта на ранних стадиях, как анализировать поведения пользователей в нем и как его монетизировать.
Website: http://webcamp.in.ua/devops.html#theme
Facebook: https://www.facebook.com/WebCamp/
VK: https://vk.com/webcamp
Twitter: https://twitter.com/WebCampOdessa
Youtube: http://bit.ly/2bsQ0LO
Echelon Asia Summit 2015: Startup Metrics for Mobile Piratese27
Presented by 500 Mobile Collective's Edith Yeung, Startup Metrics for Mobile Pirates will help anyone interested in breaking into the mobile market understand what they should look out for. AAAARRRRR you ready?
Stay up to date on Asia's tech scene:
Read the latest news: http://e27.co
Sign up for our Weekly Digest that curates the Top news in Asia: http://bit.ly/subscribe-to-e27
Echelon Asia Summit 2015: Path of a NEXT GEN [ASEAN] Start-UPe27
What should your path, as a next generation startup entrepreneur in Southeast Asia, look like? David Mast from IBM shares more.
Stay up to date on Asia's tech scene:
Read the latest news: http://e27.co
Sign up for our Weekly Digest that curates the Top news in Asia: http://bit.ly/subscribe-to-e27
Echelon Asia Summit 2015: State of App Nation: Asia Editione27
Christopher Klotzbach, Head of Product Marketing, Flurry from Yahoo, shares insights and suggestions on how mobile companies targeting Asia should rethink their strategies.
Stay up to date on Asia's tech scene:
Read the latest news: http://e27.co
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Echelon Asia Summit 2015: The Old Guy Speech (The End of the Mobile App Cycle...e27
Scott Rafer - the 'old guy' - presents The End of the Mobile App Cycle in an exclusive 30-year view.
Stay up to date on Asia's tech scene:
Read the latest news: http://e27.co
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Echelon Asia Summit 2015: The Future of Paymentse27
Corrado Tomassoni, Global Director of Startups, Accelerators & VCs, PayPal & Braintree, shares his insights on the future of payments for startups!
Stay up to date on Asia's tech scene:
Read the latest news: http://e27.co
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Echelon Asia Summit 2015: Build Your Multi-$B Category Outside of The Valleye27
Mark Organ shares his journey building Eloqua and Influtive outside of the leading markets.
Stay up to date on Asia's tech scene:
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Why online advertising is not a dirty word - Echelon 2014e27
Online advertising as a business model is typically shunned in Southeast Asia, mainly due to investor’s lack of faith in its potential as a serious revenue opportunity. Joe is here to share with you that the notion of startups not being able to monetise via online advertising might not hold true, especially looking at data from Southeast Asia’s online trends. Joe will compare similar mid sized markets like the Nordics, Latin America, Brazil, India and Russia and do a deep dive into the online trends from Singapore, Malaysia, Indonesia, Thailand, Philippines and Vietnam. Delegates can expect to get a better understanding on why online advertising is not a dirty word and where is Southeast Asia in terms of online advertising as a serious potential business model, and where are we headed towards.
Stay up to date on Asia's tech scene:
Read the latest news: http://e27.co
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How do Technology Companies And Venture Capital Firms Around The World Maximi...e27
Wonder how to position your company for maximize M&A exit value? Understand key tech M&A market trends globally and how Asia compares. Learn key strategies employed by key dealmakers to increase value of your M&A transactions.
Stay up to date on Asia's tech scene:
Read the latest news: http://e27.co
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Co-Founder & Chairman of Udemy shares his insight on how to build a marketplace business.
Stay up to date on Asia's tech scene:
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The E-commerce Revolution: How the Industry is Evolving and What the Future H...e27
The Tipping Point for the shift from physical to digital retail is occurring due to significant advantages e-commerce has over brick-and-mortar retail. But which e-commerce model will win in the long run? Ebay /Alibaba / Rakuten type marketplaces or a more controlled retail platform like Amazon, which also has a marketplace? Will the emerging “asset light” models, such as Instacart, PostMates, eBay Now, Uber(?), and Google Shopping Express, enable physical retailers to team up and provide instant gratification to beat the e-commerce giants? Let’s discuss the evolution and future of e-commerce – exciting times!
Stay up to date on Asia's tech scene:
Read the latest news: http://e27.co
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The Key Ingredient to Building a World Class Startup: Startup DNA, And How to...e27
Early stage startups, by nature, are fast, nimble, and agile. But as you scale up your business and build your company, how do you keep this DNA? How do you avoid bureaucracy and red tape creeping in and slowing you down? Building and nurturing your culture is crucial and companies like Airbnb and Amazon have done this successfully. This session explores the key aspects of innovation and agility for startups at scale, zooming into the culture, organization, and mechanisms that have allowed Amazon to keep leveraging its startup DNA to innovate across multiple industries.
Stay up to date on Asia's tech scene:
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What is Wrong With Angel Investors And Acceleratorse27
Dave McClure and Khailee Ng shares their candid insights on what is 'wrong' with Angel Investors and Accelerators!
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Antarctica- Icy wilderness of extremes and wondertahreemzahra82
In this presentation, we delve into the captivating realm of Antarctica, Earth's southernmost continent. This icy wilderness stands as a testament to extremes, with record-breaking cold temperatures and vast expanses of pristine ice. Antarctica's landscape is dominated by towering glaciers, colossal icebergs, and expansive ice shelves. Yet, amidst this frozen expanse, a rich tapestry of unique wildlife thrives, including penguins, seals, and seabirds, all finely attuned to survive in this harsh environment. Beyond its natural wonders, Antarctica also serves as a vital hub for scientific exploration, providing invaluable insights into climate change and the Earth's history
LUXURY TRAVEL THE ULTIMATE TOKYO EXPERIENCE FROM SINGAPORE.pdfDiper Tour
Get off on the most luxurious Tokyo itinerary from Singapore. Experience Tokyo’s sophisticated modernism and rich tradition with first-class travel, sumptuous lodging, fine food, and special tours. Savor the finest that this energetic city has to offer for an experience that will never be forgotten.
Discover Palmer, Puerto Rico, through an immersive cultural tour that unveils its rich history and vibrant traditions. Experience lively festivals, savor authentic cuisine, and explore local markets. Visit historical landmarks, museums, and stunning colonial architecture. Engage with friendly locals, enjoy live music, and hike scenic nature trails, all while participating in cultural workshops and discovering unique artisan crafts.
4 DAYS MASAI MARA WILDEBEEST MIGRATION SAFARI TOUR PACKAGE KENYABush Troop Safari
Join our 4-day Masai Mara Wildebeest Migration Safari in Kenya. Witness the incredible wildebeest migration, enjoy exciting game drives, and stay in comfortable lodges. Get up close and personal with one of nature's most amazing exhibits! Book Your Safari Today at - https://bushtroop-safaris.com/
The Power of a Glamping Go-To-Market Accelerator Plan.pptxRezStream
Unlock the secrets to success with our comprehensive 8-Step Glamping Accelerator Go-To-Market Plan! Watch our FREE webinar, where you'll receive expert guidance and invaluable insights on every aspect of launching and growing your glamping business.
Our Ooty honeymoon package from Chennai is a perfect escape for newlywed couples to celebrate their love and start their new life together. Our package offers a range of itineraries to cater to the diverse preferences of couples. From adventure activities to relaxing spa sessions, these packages are designed to provide the perfect balance between adventure and relaxation.
During the coldest months, Italy transforms into a winter wonderland, providing visitors with a very unique experience. From the Settimana Bianca ski event to the lively Carnevale celebrations, Italy's winter festivities provide something for everyone. Enjoy hot cocoa, eat hearty comfort foods, and buy during winter deals. Explore the country's rich cultural past by participating in Settimana Bianca, and Carnevale, sipping hot chocolate, shopping during winter deals, and indulging in winter comfort foods. Visit our website https://timeforsicily.com/ for more information.
London Country Tours, the foremost travel partner offers customized Stonehenge tours from London coming with private tour guides and direct access to the inner circles. Visit: https://www.londoncountrytours.co.uk/tour/tours-to-stonehenge-oxford/
How To Change Name On Volaris Ticket.pdfnamechange763
How to change name on Volaris ticket? This is one of the most common questions asked by travelers flying with Volaris Airlines. The mentioned details can help you with your name rectification on the airline ticket. If you are still facing difficulties call the consolidation desk at +1-800-865-1848.
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Exploring Montreal's Artistic Heritage Top Art Galleries and Museums to VisitSpade & Palacio Tours
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This page by FlynGoo can become your ultimate guide to connecting with a live person at American Airlines. Have you ever felt lost in the automated maze of customer service menus? FlynGoo is here to rescue you from endless phone trees and automated responses. With just a click or a call to a specific number, we ensure you get the human touch you deserve. No more frustration, no more waiting on hold - we simplify the process, making your travel experience smoother and more enjoyable.
3. +
Ookbee : the Latest Numbers
Thailand’s #1 e-book store
90% market share
TOP10
Grossing Apps
on Thai App Store
everyday
for the past
600 days
3,273,547
users
4.23M
downloads
10,820
new users*
every day
* avg last 30 days
Ookbee had delivered over
10 Million Books
4. Content Team
Developers
• Launched Jan 2011 / The team has grown from 5 to over 40 staff
• We are at Month 28 and have been profitable since month 7
• Sep 2012 Ookbee raised US$2 million in funding from Shin Corporation
• We made $400k in 2011 and around $3M in 2012
• We are now operating in Thailand,Vietnam and Malaysia with 3 more
countries this year.
Ookbee Team
6. Estimated Number of Apps
iPhone
iPad
Amazon
WP
Play
BlackBerry
As of Mar 2013
800k on iOS
750k on Play
200k on WP
100k on Win8
7. Key trends across stores, countries and categories
iOS App Store maintained its strong lead in monetization, earning about 2.6x the app revenue of Google Play.
Q1 2013 , Google Play has achieved higher growth rates than the iOS App Store for both downloads and revenues.
9. The overlap proportion of the top applications of the United
States with other English speaking countries (Canada, Australia
and the UK) is significantly higher than it is with non-English
speaking countries.
My Guess is
Thailand is
somewhere here!
maybe 15%
12. Top Countries – Downloads and Revenues
Thailand is among the
global top 15
Mobile apps markets
the only country in
SEA
only after China, Japan
and S. Korea in Asia
Based on App Annie Worldwide Total Category, Q3 2012
13. Fastest Revenue Growth Countries - All Categories
(Jan-Sep 12)
Growth is higher since the base is smaller.....
Here we are at
#3!!
Hooray!!
Here too! #9
Based on App Annie, Top 25 Grossing countries of 2012 Sep, comparing Jan-Sep Growth rate
14. Fastest Revenue Growth countries for Games
Based on App Annie, Game Category, comparing Jan-June 12 Growth rate
Fastest Revenue
Growth in the
world
#2 on
Google Play
15. Fastest Download Growth Countries for Games
Based on App Annie, Game Category, comparing Jan-June 12 Growth rate
For Both iOS and
Google Play,
4 out of 5
Fastest
Revenue Growth
Countries
are in SEA
16. Thai App Store VS
The World
• in the US, Based on numbers given by Distimo, about 80,000
will get you into the top 10. Huge numbers.
• in Japan, it’s 20,000 a day to be in Top 10 and 60,000 a day
to be at #1 Top Free Charts
• in Thailand, from my personal experience, it’s only take
10,000 a day to be #1 in Top Free already
17. +
Case Study: Ookbee User and Application Download
* It took Kobo 2 years to reach 5M users (Globally) before Rakuten acquired it for $315 Million in Dec 2011
** Ookbee 2.9M users in 2 years is only in Thailand and SEA (Locally) / Our penetration rate is way higher
The 1st million took
13 months
The 2nd million took
6 months
The 3rd million took less than
5 months
The 4rd million will take
less than
4 months
18. Successful Publishing
it will take Ookbee 4 Months for our next 1 Million
Everybody remembers the success stories of applications that
gathered millions of users within a couple of days.
Draw Something did it in nine days. However, with the right strategy it is possible to gain one million
users much faster. Naver, one of the most successful Asian publishers, launched five applications at
the end of November, all of which quickly became the most popular applications in many Asian
countries. Line Pop, the most popular of those five, generated 1.75 million downloads within the first
three days of its launch. Moreover, Line Pop also generated one million in estimated revenue within
the first 12 days. (Line has over 80M users worldwide and over 10M users in Thailand)
20. Thai Market - Real Number
Let’s see what’s like when you launch an app
specifically for Thai market only
• just another app in App Store
• my Good App
• my Very Good App
Just Another App
21. +
Ookbee App Eco
Out of 200K Apps, We
are No.1-5 Top Grossing
for the past 500 Days!!
Beats Zinio and all
popular games! Angry
Bird?
50+ of our 150+ apps on
Top list!
22. Max around 500 downloads/
day when launch..
then average around
50 per app per day
Total just around
36K download in 24 months
From almost 150 Apps,
we have around 120
“Just-Another-App”
Just Another App in App Store :(
*Still 36K x 120 = 4.32 M, even if same user download several
apps, I expected we have generated over a million users from
these just another apps
23. My Good App :)
Max around 900 downloads/
day when launch..
then average around
120 per app per day
Total around
90K download in 24 months
From almost 150 Apps,
we have around 25
“Good App”
24. My Very Good App :)
Max around 6,000
downloads/day when launch..
then average around
2,000 per app per day
Total around
1.5M download in 24 months
From almost 150 Apps,
we have 2
“Very Good App”
*My Number was started back in 2011. I expect that it
would be 15,000 per day easily first day when launched
now for a very good app.
28. +
Other Payment Channel Options in Thailand
Apple/Play
Credit Card (online)
or Cash at 7-11
Pay with Mobile phone bill
(Pre-paid and Post-Paid)
29. Ad Revenue
• Free App Ad Revenue simulation.
• Impression : 1,000,000
• CTR 1%
• CPC 4 THB
• Ad revenue: 40,000 THB
• How long to get 1M impression? A very good app maybe
several days. Good App maybe a month. Just another app
maybe 6-12 months.
30. Exactly!
How Much Money Can I Make?
(in Thailand and the rest of the world)
31. How big is the whole market?
All markets combined as of Nov 2012
15M USD a day for iOS
3.5M USD a day for Google Play
Japan + S.Korea + US 70%
Game contribute 90% in Japan
And 95% in S. Korea
US + Japan = 50%
China is growing fast
and 90% is from game
32. US Market
• If you make it to the top 10 US Top
Grossing Apps : around $70K ~ 2M
THB per day
• around $200K per day near the top
33. Slide from Samurai International Japan
Japanese Market
Game Publishers like DeNA
and GREE each have over a
hundred of apps on each
store (many on the top list)
Game publishers are the most effective
monetizers. Not only in Japan but
throughout the world. It’ll be no surprise
to industry insiders that 9 of the top 10
publishers by monthly revenues on iOS and
Google Play are game publishers. In fact,
the only exceptions to that rule are Apple
on iOS and NAVER on Google Play (Maker
of popular social networking app LINE).
34. In terms of revenue of
Top Grossing App:
As of Jan 2013:
iOS in-app Purchase
Top 1st -5th apps “each” gets
150K-300K THB per day. (5-10KUSD)
(We have 2 on the list)
The number are growing from
75K - 150K per day same period last year.
How do we know? Been there done that..still there.
From my source, the number are almost the same for both iPad/iPhone in
Thailand
Thai Market
Our two best apps at #1 and #4
35. The Supercell Story
• October 2012: Supercell pegged its daily revenues at
$500,000
• The growth curve steepens: With daily revenue now at
$2.4 million, representing growth of almost 400 percent.
• They have already surpassed its 2012 revenues of $100
million, with $179 million in first quarter 2013.
• Supercell is already at a run-rate of more than $800
million for 2013 and could reach $1 billion.
• They only have 2 games on one platform (iOS).
And that’s what I think good companies are making on these things until:
36. Wanna try?
I'm not an expert but here are
some tips from my personal
experience.
37. Speed Wins
in hiring, development, design, releases, biz dev
Be Agile
and worry about scaling later