Apps are small programs available on mobile devices that fall into categories like games, social networking, books, etc. Most apps cost between free and $2, with games being the most popular category downloaded. While app downloads and engagement are initially high across categories, they generally drop off steeply over time except for entertainment and lifestyle apps. Free apps see lower engagement rates over time compared to paid apps, though the rates even out. Android is gaining rapidly in available apps and downloads compared to iOS as its app store becomes more open.
Mobile devices have changed the way consumers interact with businesses. Marketers should understand the trends, strengths, and weaknesses of both tablets and smartphones in order to present the right experience to the different mobile customers.
This issue is about the new seamless platform, native ads, targeting and the programmatic environment.
Bu sayımız yeni seamless platformu, native reklamlar, hedeflemeler ve programmatic ekosistem hakkındadır.
Mobile devices have changed the way consumers interact with businesses. Marketers should understand the trends, strengths, and weaknesses of both tablets and smartphones in order to present the right experience to the different mobile customers.
This issue is about the new seamless platform, native ads, targeting and the programmatic environment.
Bu sayımız yeni seamless platformu, native reklamlar, hedeflemeler ve programmatic ekosistem hakkındadır.
The China App Index: Photo-Sharing via WeChat Sparks Viral Growth (June 2013)WandouLabs
China is world’s largest smartphone market, by far. But it’s a black hole for app data.
Here at Wandoujia, China's leading Android app store, we decided to change that. Wandoujia presents the very first edition of The China App Index, highlighting the top new apps and games in the Middle Kingdom.
The top trend for June 2013? Photo-sharing via WeChat sparks viral growth for apps. See how a feature to face-off (or 'PK') with celebrities rocketed the Baidu PhotoWonder app to 1.6 million downloads and an insane 4300% growth rate.
The way users are consuming content on their mobile devices is always a point of interest for developers and marketers, as it helps them in understanding their audience better.
Factors influncing quality of mobile apps role of mobile app development life...IJCSEA Journal
In this paper, The mobile application field has been receiving astronomical attention from the
past few years due to the growing number of mobile app downloads and withal due to the
revenues being engendered .With the surge in the number of apps, the number of lamentable
apps/failing apps has withal been growing.Interesting mobile app statistics are included in this
paper which might avail the developers understand the concerns and merits of mobile apps.The
authors have made an effort to integrate all the crucial factors that cause apps to fail which
include negligence by the developers, technical issues, inadequate marketing efforts, and high
prospects of the users/consumers.The paper provides suggestions to eschew failure of apps. As
per the various surveys, the number of lamentable/failing apps is growing enormously, primarily
because mobile app developers are not adopting a standard development life cycle for the
development of apps. In this paper, we have developed a mobile application with the aid of
traditional software development life cycle phases (Requirements, Design, Develop, Test, and,
Maintenance) and we have used UML, M-UML, and mobile application development
technologies.
Mobile application development Company Chhattisgarh has opened a fresh way for software program developers to precede their own career further in the development field using innovative mobile software. Apple iPhone can be a world class favorite name in manufacturing proprietary mobile phone devices and applications to its mobile devices. Apple marketplace contains greater than ten thousands software.
Source(s): www.Sjainventures.com
Mobile application development Company Chhattisgarh has opened a fresh way for software program developers to precede their own career further in the development field using innovative mobile software. Apple iPhone can be a world class favorite name in manufacturing proprietary mobile phone devices and applications to its mobile devices. Apple marketplace contains greater than ten thousands software.
Source(s): www.Sjainventures.com
2015 YEAR IN REVIEW: MOBILE. The most important deals, releases, figures, moments and trends of the passing year. By Monika from mobee dick. Enjoy and have a great 2016!
The China App Index: Photo-Sharing via WeChat Sparks Viral Growth (June 2013)WandouLabs
China is world’s largest smartphone market, by far. But it’s a black hole for app data.
Here at Wandoujia, China's leading Android app store, we decided to change that. Wandoujia presents the very first edition of The China App Index, highlighting the top new apps and games in the Middle Kingdom.
The top trend for June 2013? Photo-sharing via WeChat sparks viral growth for apps. See how a feature to face-off (or 'PK') with celebrities rocketed the Baidu PhotoWonder app to 1.6 million downloads and an insane 4300% growth rate.
The way users are consuming content on their mobile devices is always a point of interest for developers and marketers, as it helps them in understanding their audience better.
Factors influncing quality of mobile apps role of mobile app development life...IJCSEA Journal
In this paper, The mobile application field has been receiving astronomical attention from the
past few years due to the growing number of mobile app downloads and withal due to the
revenues being engendered .With the surge in the number of apps, the number of lamentable
apps/failing apps has withal been growing.Interesting mobile app statistics are included in this
paper which might avail the developers understand the concerns and merits of mobile apps.The
authors have made an effort to integrate all the crucial factors that cause apps to fail which
include negligence by the developers, technical issues, inadequate marketing efforts, and high
prospects of the users/consumers.The paper provides suggestions to eschew failure of apps. As
per the various surveys, the number of lamentable/failing apps is growing enormously, primarily
because mobile app developers are not adopting a standard development life cycle for the
development of apps. In this paper, we have developed a mobile application with the aid of
traditional software development life cycle phases (Requirements, Design, Develop, Test, and,
Maintenance) and we have used UML, M-UML, and mobile application development
technologies.
Mobile application development Company Chhattisgarh has opened a fresh way for software program developers to precede their own career further in the development field using innovative mobile software. Apple iPhone can be a world class favorite name in manufacturing proprietary mobile phone devices and applications to its mobile devices. Apple marketplace contains greater than ten thousands software.
Source(s): www.Sjainventures.com
Mobile application development Company Chhattisgarh has opened a fresh way for software program developers to precede their own career further in the development field using innovative mobile software. Apple iPhone can be a world class favorite name in manufacturing proprietary mobile phone devices and applications to its mobile devices. Apple marketplace contains greater than ten thousands software.
Source(s): www.Sjainventures.com
2015 YEAR IN REVIEW: MOBILE. The most important deals, releases, figures, moments and trends of the passing year. By Monika from mobee dick. Enjoy and have a great 2016!
A Pecha Kucha presentation I gave during the first ever What IF? conference on the topic of information design presenting it's place in society and my process of redesigning the information on garment care labels.
Top Trends In The Consumer Application Worldrobertjweber
An overview of the top trends impacting consumer applications, which was presented in November, 2009 at Best Buy Headquarters.
Trends covered include mobile apps, social apps, browser add-ons, and desktop apps.
The presentation was meant for marketers and executive types versus developers, although developers would find use out of the presentation too.
Reference: Umeng Insight Report: China Mobile Internet 2012 ReviewC. Keiko Funahashi
Referenced in presentation, "The Seven Wonders of China's Mobile World"
http://www.slideshare.net/ckeikofunahashi/m-learncon-session-907-ckeikofunahashi
An article about mobile application development platforms and Android application development. I have written this report for Advanced Composition class.
AdMob Mobile Metrics Report - January 2010AdMob Inc
AdMob stores and analyzes data from each ad request to serve the most relevant ad possible. AdMob Mobile Metrics offers a snapshot of this data to provide insight into trends in the mobile ecosystem.
Our January 2010 report features the results of a survey of consumer usage and attitudes across the Android, iPhone and webOS application platforms
About AdMob Mobile Metrics
AdMob stores and analyzes the data from every ad request, impression, and click and uses this to optimize ad serving. Every day, we see ad requests from more than 160 countries. We share some of this data for use by the AdMob community. Publishers want to better understand mobile data use by operator and by device to target their content and optimize their site performance. Advertisers want to understand demographics and device capabilities
ios vs android development – key differencesMarkovate
Mobile Apps have become so ubiquitous that it is almost impossible to imagine our lives without fiddling with our smartphones. All credit goes to renowned android and ios app development companies who built feature-rich, robust mobile apps like Whatsapp, Facebook, Instagram, etc., that have dominated our world like never before.
John Pereless is President / CEO of Pereless Software. He is expert in software technology. Which platform should we use for mobile app is cleared in this PPT
This book was designed and written by Shay-Jahen D. Merritté during the Winter of 2011 in Columbus, Ohio to show the faculty and future students at the Fisher College of Business what a balanced multi-disciplinary curriculum could look like.
A presentation I designed about the Glock 17 Pistol, a product I knew very little about but discovered that it was supposed to be the most innovative pistol in modern times.
A presentation I designed with information provided by myself and my group members for a presentation in the class Managerial Economics MBA 812 with Professor Benjamin A. Campbell on November 3, 2009.
A book I designed and presented to Resource Interactive based on some research that I have done about the future of the interplay of digital and tangible objects.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
1. WHAT ARE APPS?
Apps are small computer programs built specifically for mobile
devices. There are apps for almost any situation available and can cost
anywhere from free to $100 or more, however most cost a dollar or
two. Most apps are downloaded from the Apple App store or Android
Play Marketplace. Apps functions generally can fall into one of 3
categories: Content Creation, Content Consumption and Games, with
some overlap.
APPS.Last Updated: 7/23/2012
2. P:2
TABLE OF CONTENTS
INTRODUCTION TO APPS
4 — How people are using their phone
5 — App downloader demographics
6 — Operating system app preferences
KINDS OF APPS
8 — App categories
9 — App categories popularity
10 — Most populous app categories
11 — Use of apps after first download by category
12 — Engagement with apps over time by category
13 — Growth in app downloads by operating system
14 — Increase in available apps by operating system store
APPS AND PRICE
16 — The price of apps
17 — Free apps v. purchased apps
18 — App usage over time paid v. free
19 — Downloads by cost and category
20 — App engagement paid v. free
OTHER STATS
22 — App development: a gamble
23 — App development: platform
24 — Cost per loyal user
25 — Windows apps
4. HOW PEOPLE USE THEIR PHONES
Towards the end of 2011, Nielsen performed a survey of smartphone
owners to how they actually used their phones. The results showed that
53% of phone time is spent using Apps.
1%
Camera
2%
Music/Video
4%
Maps/Location
5%
Email/IM 5%
Social Networking
6%
Phone
10%
Browser
14%
Texting
53%
Apps
P:4
5. GENDER
APP DOWNLOADER DEMOGRAPHICS
57%
MALE
43%
FEMALE
41%
< $50,000
37%
$75,000
15%
$50,000-
$74,999
INCOME
47%
18-29
39%
30-49
14%
50+
AGE
25%
HIGH
SCHOOL
GRAD
38%
COLLEGE
GRAD
29%
SOME
COLLEGE
8%<HIGHSCHOOL
EDUCATION
http://blog.nielsen.com/nielsenwire/consumer/consumers-ok-with-ads-if-the-apps-are-free/
http://www.slideshare.net/PewInternet/the-state-ofmobileamericanfais
P:5
6. OPERATING SYSTEM APP PREFERENCE
Mobile users have somewhere between 10 and 300 apps on their
devices. The average Android device user has about 22 apps on
their devices (in addition to the pre loaded ones) while Android users
specifically have an average of 33 apps on theirs devices.
ALL PHONES
AVERAGE
ANDROID iOS
http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats#mobile-app-stores
http://blog.nielsen.com/nielsenwire/mediauniverse/
P:6
8. BOOKS EDUCATION GAMES ENTERTAINMENT
SOCIAL
NETWORKING
PHOTOS &
VIDEOS
MUSIC SPORTS
NEWS UTILITIES
BUSINESS &
FINANCE
LIFESTYLE
REFERENCE TRAVEL
PRODUCTIVITY
HEALTH &
FITNESS
APP CATEGORIES
Apps are organized into between 16-20 apps based on the operating
system (Apple, Android or Windows).
http://blog.flurry.com/?Tag=Usage%20Statistics
P:8
9. BOOKS
23%
of user downloads
EDUCATION
18%
of user downloads
GAMES
68%
of user downloads
ENTERTAINMENT
31%
of user downloads
SOCIAL
NETWORKING
45%
of user downloads
PHOTOS &
VIDEOS
25%
of user downloads
MUSIC
45%
of user downloads
SPORTS
31%
of user downloads
NEWS
33%
of user downloads
UTILITIES
16%
of user downloads
BUSINESS &
FINANCE
30%
of user downloads
LIFESTYLE
23%
of user downloads
REFERENCE
16%
of user downloads
TRAVEL
15%
of user downloads
PRODUCTIVITY
31%
of user downloads
HEALTH &
FITNESS
25%
of user downloads
APP CATEGORIES POPULARITY
Some app categories are more popular than others. Games are the most
popular app category followed by Social Networking and Music apps.
Travel, Reference, Utilities and Education have the lowest percentage of
downloaders.
http://androinica.com/2010/09/the-average-android-user-has-25-apps-and-loves-games-android-market-has-80000-apps/
http://blog.flurry.com/?Tag=Usage%20Statistics
P:9
10. 1 0 0%
8 0%
6 0%
4 0%
2 0%
0%
2008 2009 2010 2012
Other
44%
43%44%
51%
14%17%
14%
10%
8%
8%
7%
3%
11%11%
13%
24%
8%
15%14%17%
7%7%5%
4%
Books
Education
Entertainment
Games
Lifestyle
MOST POPULOUS APP CATEGORIES
The 5 most popular app categories in terms of apps in existence
are Books, Education, Entertainment, Games and Lifestyle which
collectively make up 56% of apps available in app stores. The
other 13 or so app categories variously make up the remaining
44% of apps.
http://tech.fortune.cnn.com/2011/05/24/apples-itunes-store-500000-ios-apps-and-counting/
P:10
11. USE OF APPS AFTER FIRST DOWNLOAD
Sports seems better at retaining users over the short term; entertainment
is better at retaining users over the long term. Games have the highest
initial usage, but then drops off precipitously.
35%
30%
25%
20%
15%
10%
5%
0%
1 11 21 31
DAYS AFTER FIRST DOWNLOAD
41 51 61 71 81 91 101
%USERSRETURNINGAFTERFIRSTDOWNLOAD
http://www.slideshare.net/pinchmedia/iphone-appstore-secrets-pinch-media?type=presentation
LIFESTYLE
ENTERTAINMENT
SPORTS
GAMES
UTILITIES
P:11
12. LIFESTYLE
ENTERTAINMENT
SPORTS
GAMES
UTILITIES
10
8
6
4
2
0
0 10 20 30 40 50 60
ENGAGEMENT WITH APPS OVER TIME
Games have the highest engagement rate over time as counted by the
amount of time spent using the app. Lifestyle apps are some of the only
apps that exhibit growth (even if it’s a little bit) over time.
http://www.slideshare.net/pinchmedia/iphone-appstore-secrets-pinch-media?type=presentation
DAYS SINCE FIRST USED
TIMESPENT(MINUTES)
P:12
13. YEARS
DOWNLOADSINBILLIONS
GROWTH IN APP DOWNLOADS
It is predicted in August 2012 that Android app downloads will overtake
iOS app downloads. This is a combination in the less restrictive Android
app store requirements resulting in more Android apps as well as the
increased dissemination of Android devices.
50
100
150
2009 2010 2011 2012 2013 2014
iOS
ANDROID
http://venturebeat.com/2011/10/11/whos-counting-mobile-app-data-shows-how-android-app-downloads-are-overtaking-the-iphone/
http://venturebeat.com/2011/10/11/whos-counting-mobile-app-data-shows-how-android-app-downloads-are-overtaking-the-iphone/
P:13
14. INCREASE IN AVAILABLE APPS
Apple had a commanding lead in the number of apps in their apps store,
but due to the increase in ease of admission to the Android app store,
Android apps are poised to overtake available Apple apps in August.
http://venturebeat.com/2011/10/11/whos-counting-mobile-app-data-shows-how-android-app-downloads-are-overtaking-the-iphone/
iOS
ANDROID
2010
800,000
600,000
400,000
200,000
2011 2012 2013
YEARS
#OFAVAILABLEAPPSINAPPSTORE
P:14
16. F R E E
$ . 9 9
$ 1 . 9 9
$
2 . 9 9 -
$
4 . 9 9 *
$5.99+
**
36%
29%
13%
13%
9%
THE PRICE OF APPS
Apps in the Apple app store have prices that range anywhere
from free up to $15 and more. 37% of all apps are free, while an
additional 42% of apps are $1.99 or less. The average price for a
paid app is $3.64.
http://tech.fortune.cnn.com/2011/05/24/apples-itunes-store-500000-ios-apps-and-counting/
http://www.tecca.com/news/2011/04/28/android-free-apps/
P:16
17. FREE APPS V. PURCHASED
Many mobile device owners are weary of paying for apps. Thus there
has been a trend towards a drop in the average app price as well as
an increase in app “Freemium” business models. The average price
cut increases demand by 130% while the average price increase drops
demand by 25%. In addition there is a higher willingness to pay for apps
for iOS users versus Android users.
http://www.slideshare.net/pinchmedia/iphone-appstore-secrets-pinch-media?type=presentation
http://mashable.com/2009/08/27/cha-ching-iphone-users/
http://news.cnet.com/8301-13579_3-57349631-37/iphone-users-downloading-more-than-5-million-free-apps-a-day/
Android users
purchase 1
of every 8
downloaded
apps
iOS users
purchase 3
of every 10
downloaded
apps
P:17
18. APP USAGE OVER TIME PAID V. FREE
Users stop using the average application quickly, the long term
audiences are generally 1% of total downloads. Paid applications
generally retain their users longer and at higher rates initially, than free
applications, although the drop-off is still steep.
35%
30%
25%
20%
15%
10%
5%
0%
1 11 21 31
DAYS AFTER FIRST DOWNLOAD
PAID APPS
FREE APPS
41 51 61 71 81 91 101
%USERSRETURNINGAFTERFIRSTDOWNLOAD
http://www.slideshare.net/pinchmedia/iphone-appstore-secrets-pinch-media?type=presentation
http://www.phonedog.com/2011/02/01/how-many-times-are-downloaded-applications-actually-being-used/
P:18
19. Books Restaurants/
Dining
Coupons/
Discounts
Games Maps/
Navigation
Music Social
Networking
News Entertainment Sports
Banking/
Finance
MagazinesRecommendations/
Reviews
DOWNLOADS BY COST & CATEGORY
A study of smartphone and tablet users over a 30 day period to discover
what apps users download and whether they were free or paid. Results
showed, most users will download a combination of free and paid apps
in any given category.
Free & Paid Apps
Free Apps Only
Paid Apps Only
http://blog.nielsen.com/nielsenwire/consumer/consumers-ok-with-ads-if-the-apps-are-free/
50%44%
45%
45%
50%
42%
49%
41%
41%
49%
40%
11%
18%
16%
2%
33%
33%
51%
48%
48%
47%
35%
49%
2%
4%
9%
9%
49%
49%
41%
9%
12%
10%
10%
44%
45%
45%
36%
14%
P:19
20. APP ENGAGEMENT PAID V. FREE
Paid apps have higher engagement rates over time versus free apps,
although free and paid engagement rates fall and equal out as the age of
the app download increases.
http://www.slideshare.net/pinchmedia/iphone-appstore-secrets-pinch-media?type=presentation
TIMESPENT(MINUTES)
DAYS SINCE FIRST USED
9
8
7
6
5
4
0 10 20 30 40 50 60
PAID APPS
FREE APPS
P:20
22. APP DEVELOPMENT: A GAMBLE
There have been over 10 billion apps sold in app stores today with as
much as $250 million being spent in app stores every month. However,
these huge numbers have attracted another growing number: the
number of app publishers and the number of apps they are creating,
namely 500,00 apps available for iOS and another 300,000 available for
Android. For these reasons most developers choose a portfolio method
for their app development: Developing multiple apps with hopes that at
least one will payoff and offset the apps that weren’t as successful.
AVERAGE NUMBER
OF APPS PER
DEVELOPER
AVERAGE
REVENUE
PER
APP
http://www.fastcompany.com/1792313/striking-it-rich-in-the-app-store-for-developers-its-more-casino-than-gold-mine
http://techcrunch.com/2011/12/18/app-ocalypse/
P:22
23. 2,345
Both
95,870
iOS
Developers
33,430
Android
Developers
APP DEVELOPMENT: PLATFORM
Another question that many app developers have to question is what
platform to develop their apps for. Most developers, because they are
smaller decide to pick one or the other. A few develop for both platforms,
and even then it is not all of their apps.
http://blog.appstorehq.com/post/760323632/ios-vs-android-over-1-000-developers-including-some
http://mashable.com/2010/07/02/ios-android-developer-stats/
iOS
ANDROID
12
136
22
4
27
CAPCOM MOBILE
LargeDeveloper
MobilePlatformDevelopment
GAMELOFT AMAZON
P:23
24. COST PER LOYAL USER
The average cost to acquire a loyal user through proactive marketing has
fluctuated from a little over a dollar to just under two dollars. A user is
considered loyal if they open an app three times or more.
http://www.fiksu.com/resources/fiksu-indexes#competitive-index
$
1.30
$
1.31
$
1.14
$
1.81
$
1.43
$
1.47
$
1.64
$
1.54
$
0.00
$
0.50
$
1.00
$
1.50
$
2.00
MAY 2012FEB 2012JAN 2012DEC 2011NOV 2011OCT 2011SEP 2011AUG 2011
P:24
25. WINDOWS APPS
The Windows phone 7 platform and its app store are still relatively new
to the marketplace and has had relatively good growth (it launched with
9,000 apps and today has around 9,000, however it hasn’t reached
anywhere near the heights of the iOS or Android app stores, and most of
the available apps are free, generating little revenue for developers.
http://windowsteamblog.com/windows_phone/b/wpdev/archive/2011/03/30/a-year-later-the-windows-phone-7-numbers
http://wp7applist.com/en-US/stats/
Free
Paid
90,000
81,000
72,000
63,000
54,000
45,000
36,000
27,000
18,000
9,000
0
Trial
Oct Nov Mar Apr MayFebJanDec
WINDOWS
PHONES
SHIPPED
AVAILABLEAPPS
MONTH
P:25