1. DISTIMO WEBINAR
NOVEMBER 5, 2012
THE 2012 TOP 100 GLOBAL BRANDS
APPLE APP STORE PERFORMANCE
HENDRIK KOEKKOEK
ANALYST
VINCENT HOOGSTEDER
CEO

2. Content
Month Report Findings
• Brand visibility in the Apple App Store
• Most downloaded apps in the Apple App Store by top brands
• Division of app downloads across countries of global brands in the
App Store
Distimo App Analytics
• Demo: monitoring the market

3. Brand visibility in the Apple App Store
All brands increased the number of apps during last year

4. Brand visibility in the Apple App Store
88 brands now have an app available in the Apple App Store

5. Most downloaded apps in the Apple App Store by top brands
Four brands dominate the top 10 most downloaded apps

6. Most downloaded apps in the Apple App Store by top brands
IKEA most successful app for promotional purposes only: 10% of Youtube

7. Most downloaded apps in the Apple App Store by top brands
Starbucks: successful promotion by adding useful features: 19% of Youtube

8. Most downloaded apps in the Apple App Store by top brands
Most valuable brands not most successful in Apple App Store

9. Most downloaded apps in the Apple App Store by top brands
Apple and Google in top five most valuable brands and top five most downloaded

10. Division of app downloads across countries of global brands
Some ‘global’ brands are ‘local’ in terms of app downloads

11. Division of app downloads across countries of global brands
GE most global brand in terms of app downloads

12. DISTIMOApp Analytics
Distimo App A
DEMO
HTTP://ANALYTICS.DISTIMO.COM

13. THANK YOU
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CONTACTS
HENDRIK KOEKKOEK VINCENT HOOGSTEDER
MAIL: HENDRIK@DISTIMO.COM MAIL: VINCENT@DISTIMO.COM
TWITTER: @HENDRIKKOEKKOEK TWITTER: @HOOGSTEDER