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Distimo Month Report Webinar November 2012 (Top Global Brands)
The webinar discussed a report on brand performance in the Apple App Store. It showed that 88 of the top 100 global brands now have apps available. The presentation analyzed which brands had the most downloaded apps, with four brands dominating the top 10. It also examined how app downloads were divided across different countries for global brands, finding some were more local than global. Finally, it demonstrated Distimo's app analytics tool for monitoring app market performance.
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Distimo Month Report Webinar November 2012 (Top Global Brands)
- 1. DISTIMO WEBINAR NOVEMBER 5, 2012 THE 2012 TOP 100 GLOBAL BRANDS APPLE APP STORE PERFORMANCE HENDRIK KOEKKOEK ANALYST VINCENT HOOGSTEDER CEO
- 2. Content Month Report Findings • Brand visibility in the Apple App Store • Most downloaded apps in the Apple App Store by top brands • Division of app downloads across countries of global brands in the App Store Distimo App Analytics • Demo: monitoring the market
- 3. Brand visibility inthe Apple App Store All brands increased the number of apps during last year
- 4. Brand visibility inthe Apple App Store 88 brands now have an app available in the Apple App Store
- 5. Most downloaded appsin the Apple App Store by top brands Four brands dominate the top 10 most downloaded apps
- 6. Most downloaded appsin the Apple App Store by top brands IKEA most successful app for promotional purposes only: 10% of Youtube
- 7. Most downloaded appsin the Apple App Store by top brands Starbucks: successful promotion by adding useful features: 19% of Youtube
- 8. Most downloaded appsin the Apple App Store by top brands Most valuable brands not most successful in Apple App Store
- 9. Most downloaded appsin the Apple App Store by top brands Apple and Google in top five most valuable brands and top five most downloaded
- 10. Division of appdownloads across countries of global brands Some ‘global’ brands are ‘local’ in terms of app downloads
- 11. Division of appdownloads across countries of global brands GE most global brand in terms of app downloads
- 12. DISTIMOApp Analytics Distimo AppA DEMO HTTP://ANALYTICS.DISTIMO.COM
- 13. THANK YOU MORE INFO ABOUT OUR REPORTS & ANALYTICS: WWW.DISTIMO.COM CONTACTS HENDRIK KOEKKOEK VINCENT HOOGSTEDER MAIL: HENDRIK@DISTIMO.COM MAIL: VINCENT@DISTIMO.COM TWITTER: @HENDRIKKOEKKOEK TWITTER: @HOOGSTEDER