Priori Data State of the (App) Union - July 2015Patrick Kane
From the Priori Data "How to Conquer the App Store" Meetup Event, held July 23rd, 2015 in Berlin.
Presentation contains detailed data and statistics around app store downloads, revenue, and Top Chart ranks.
Priori Data - App Market Trends & 2016 OutlookPatrick Kane
A presentation I gave at App Promotion Summit Berlin in December, 2015 recapping key trends from 2015 in the mobile app stores and providing an outlook on major shifts by Google and Apple that will change the structure of the app stores in 2016.
Using Market Data to Make Strategic Decisions (Priori Data presentation at th...Priori Data
Mobile apps are being heavily used by consumers and have become the catalysts of mobile growth. But as the app market gets more crowded it becomes more difficult to navigate it for all stakeholders of the app economy.
Since the beginning of 2014, we have seen a relatively steady growth in the number of available apps, generally in the 2 to 3 percent range (net of attrition) on a monthly basis.
Meanwhile monthly global demand growth for mobile apps has slowed significantly on Google Play, and outright declined on iOS, as compared to the prior year period (BUT a. The scale is still in billions of downloads per month on each platform (Google nearly 2x Apple), and b. there is a qualitative difference between the slowing market growth and a fading interest in mobile apps.)
So assuming that demand is flat and supply is increasing month-to-month, the data suggests that app downloads are spread more thinly against the same active user base, or that more apps never get downloaded.
However, it does not necessarily need to be the case.
In the presentation we showed how to leverage app store data to make strategic decisions in the app market.
Digital publishing company YUDU Media has followed up its previous iPad trends and statistics report with a new whitepaper, which examines relevant new information that has emerged since the first iPad report. The whitepaper dissects the vast quantity of iPad research, and compiles it in sections examining trends in apps, publishing, eCommerce and advertising, amongst others. In addition, ‘Apple iPad: Trends and Statistics 2’provides new information on trends and statistics identified in the first iPad report.
Activating Apps in Market Research - MRMW Singapore 2013Adrian Tan
Activating Apps in Market Research to Grow Brands & Businesses
Presentation from MRMW (Marketing Research in the Mobile World) Conference 2013, Kuala Lumpur
Apptopia founder Jonathan Kay shows how app intelligence data can be used to identify key international markets and drive strategic growth. In this presentation, he focuses in on the APAC opportunity for mobile apps.
Priori Data State of the (App) Union - July 2015Patrick Kane
From the Priori Data "How to Conquer the App Store" Meetup Event, held July 23rd, 2015 in Berlin.
Presentation contains detailed data and statistics around app store downloads, revenue, and Top Chart ranks.
Priori Data - App Market Trends & 2016 OutlookPatrick Kane
A presentation I gave at App Promotion Summit Berlin in December, 2015 recapping key trends from 2015 in the mobile app stores and providing an outlook on major shifts by Google and Apple that will change the structure of the app stores in 2016.
Using Market Data to Make Strategic Decisions (Priori Data presentation at th...Priori Data
Mobile apps are being heavily used by consumers and have become the catalysts of mobile growth. But as the app market gets more crowded it becomes more difficult to navigate it for all stakeholders of the app economy.
Since the beginning of 2014, we have seen a relatively steady growth in the number of available apps, generally in the 2 to 3 percent range (net of attrition) on a monthly basis.
Meanwhile monthly global demand growth for mobile apps has slowed significantly on Google Play, and outright declined on iOS, as compared to the prior year period (BUT a. The scale is still in billions of downloads per month on each platform (Google nearly 2x Apple), and b. there is a qualitative difference between the slowing market growth and a fading interest in mobile apps.)
So assuming that demand is flat and supply is increasing month-to-month, the data suggests that app downloads are spread more thinly against the same active user base, or that more apps never get downloaded.
However, it does not necessarily need to be the case.
In the presentation we showed how to leverage app store data to make strategic decisions in the app market.
Digital publishing company YUDU Media has followed up its previous iPad trends and statistics report with a new whitepaper, which examines relevant new information that has emerged since the first iPad report. The whitepaper dissects the vast quantity of iPad research, and compiles it in sections examining trends in apps, publishing, eCommerce and advertising, amongst others. In addition, ‘Apple iPad: Trends and Statistics 2’provides new information on trends and statistics identified in the first iPad report.
Activating Apps in Market Research - MRMW Singapore 2013Adrian Tan
Activating Apps in Market Research to Grow Brands & Businesses
Presentation from MRMW (Marketing Research in the Mobile World) Conference 2013, Kuala Lumpur
Apptopia founder Jonathan Kay shows how app intelligence data can be used to identify key international markets and drive strategic growth. In this presentation, he focuses in on the APAC opportunity for mobile apps.
With the advancing tide of social engagement sweeping through Madison Avenue, Main Street and Wall Street, there is a rise of a particularly destructive disease, Brand Blindness. Brand Blindness occurs when brand blindly leverage these low cost, broad reach platforms to drive the wrong message to the wrong audience for the wrong offering.
The brands are blind to context, blind to who we are and what it means to live our lives. Most companies have spent millions trying to create recommendation engines that tell what offer retailers should shove in our face next, predictive analytics to determine which path through the maze of offers and coupons is mostly likely to get us to buy, endless scenarios of A-B testing, all devoid of context. A-B testing does not help find C. Recommendation engines are based on what others bought not what consumers enjoy. And predictive analytics can only optimize the road most traveled.
This presentation walks through some of the symptoms of Brand Blindness and what brands can do to avoid driving their customers away.
Leveraging Mobile User Acquisition with High Profile Celebrities | Barak LevanonJessica Tams
Delivered at Casual Connect Tel Aviv 2016 | Partnering with high profile celebrities can do wonders for your mobile User Acquisition strategy. Barak Levanon explains how today's performance driven culture is ideal for this strategy, sharing tips and lessons learned from Plarium's recent partnership with Hollywood actress, Megan Fox.
Who Watches the Watchers? Analysis of Embedded Vision Adoption in Consumer El...John Feland
Samsung made a huge push for the eye tracking enabled technologies for the Galaxy SIV in their advertising. Our analysis of consumer adoption shows how many Galaxy SIV customers love or hated these features and why. We also pull examples of vision tracking from gaming consoles and examine consumer attitude about privacy and security in the face of recent gaffs by Facebook and the NSA with a call to action for OEM's to drive adoption by first getting the experience right and second getting the balance of privacy and security in alignment.
Along the way we sprinkle in bits of Design Thinking from Stanford, Japan's Quality Movement and a new framework from CEO John Feland, so you get your veggies along with dessert.
The results might surprise you!
Activating Apps in Market Research (MRMW Asia 2013)Adrian Tan
Mobile research over apps: uncovering mobile usage behavior of consumers using on-device metering
Presentation made at MRMW Asia 2013 in KL by:
Adrian Tan, Head of Telecom & Technology, The Nielsen Company
Ten simple rules that anyone planning on launching a mobile app needs to follow.
Crafted from several years of blood, sweat and tears in marketing apps, in this presentation we share key statistics on the app industry and the real chance of successfully launching a mobile app.
The ten commandments are based on industry best-practice insight, can be followed by anyone - from a bedroom coder to established big-name publishers.
App Store Analytics & Trends @ Nordics Mobile Developer Summit - Priori Prese...PRIORI DATA
For the participants at the NMDS, 7th of November, Stockholm
Priori monitors consumer trends and niche market sizes in the 3 biggest app stores both globally and broken down into different 30 countries.
Apple- one of the most valuable brand. The presentation include micro and macro analysis of the company. The Brief Description of FMCD sector which includes Categorization, factors for growth and smartphone industry. The section 2 includes the description of brand Apple with vision, mission strategy and SWOT analysis and their social presence.
In this webinar we'll provide an overview of the Nokia X platform and product offering. Then we'll dig into monetization opportunities offered by Nokia In-app Payment combined with Nokia's extensive operator billing network. We'll show you how you can benefit by bringing your apps to Nokia Store, take advantage of it’s unique monetization capabilities and make your app stand out from the crowd.
With the advancing tide of social engagement sweeping through Madison Avenue, Main Street and Wall Street, there is a rise of a particularly destructive disease, Brand Blindness. Brand Blindness occurs when brand blindly leverage these low cost, broad reach platforms to drive the wrong message to the wrong audience for the wrong offering.
The brands are blind to context, blind to who we are and what it means to live our lives. Most companies have spent millions trying to create recommendation engines that tell what offer retailers should shove in our face next, predictive analytics to determine which path through the maze of offers and coupons is mostly likely to get us to buy, endless scenarios of A-B testing, all devoid of context. A-B testing does not help find C. Recommendation engines are based on what others bought not what consumers enjoy. And predictive analytics can only optimize the road most traveled.
This presentation walks through some of the symptoms of Brand Blindness and what brands can do to avoid driving their customers away.
Leveraging Mobile User Acquisition with High Profile Celebrities | Barak LevanonJessica Tams
Delivered at Casual Connect Tel Aviv 2016 | Partnering with high profile celebrities can do wonders for your mobile User Acquisition strategy. Barak Levanon explains how today's performance driven culture is ideal for this strategy, sharing tips and lessons learned from Plarium's recent partnership with Hollywood actress, Megan Fox.
Who Watches the Watchers? Analysis of Embedded Vision Adoption in Consumer El...John Feland
Samsung made a huge push for the eye tracking enabled technologies for the Galaxy SIV in their advertising. Our analysis of consumer adoption shows how many Galaxy SIV customers love or hated these features and why. We also pull examples of vision tracking from gaming consoles and examine consumer attitude about privacy and security in the face of recent gaffs by Facebook and the NSA with a call to action for OEM's to drive adoption by first getting the experience right and second getting the balance of privacy and security in alignment.
Along the way we sprinkle in bits of Design Thinking from Stanford, Japan's Quality Movement and a new framework from CEO John Feland, so you get your veggies along with dessert.
The results might surprise you!
Activating Apps in Market Research (MRMW Asia 2013)Adrian Tan
Mobile research over apps: uncovering mobile usage behavior of consumers using on-device metering
Presentation made at MRMW Asia 2013 in KL by:
Adrian Tan, Head of Telecom & Technology, The Nielsen Company
Ten simple rules that anyone planning on launching a mobile app needs to follow.
Crafted from several years of blood, sweat and tears in marketing apps, in this presentation we share key statistics on the app industry and the real chance of successfully launching a mobile app.
The ten commandments are based on industry best-practice insight, can be followed by anyone - from a bedroom coder to established big-name publishers.
App Store Analytics & Trends @ Nordics Mobile Developer Summit - Priori Prese...PRIORI DATA
For the participants at the NMDS, 7th of November, Stockholm
Priori monitors consumer trends and niche market sizes in the 3 biggest app stores both globally and broken down into different 30 countries.
Apple- one of the most valuable brand. The presentation include micro and macro analysis of the company. The Brief Description of FMCD sector which includes Categorization, factors for growth and smartphone industry. The section 2 includes the description of brand Apple with vision, mission strategy and SWOT analysis and their social presence.
In this webinar we'll provide an overview of the Nokia X platform and product offering. Then we'll dig into monetization opportunities offered by Nokia In-app Payment combined with Nokia's extensive operator billing network. We'll show you how you can benefit by bringing your apps to Nokia Store, take advantage of it’s unique monetization capabilities and make your app stand out from the crowd.
State of The App Store & Role of Mobile Gaming, 2015 PRIORI DATA
Presentation on the State of the App Store from Pocket Gamer Connect, 2015.
- The relative size of the market
- Role of Games
- Growth in the App Store
- Some observations on what makes Publishers succeed
www.prioridata.com
Andreas Pappas, Senior Analyst, VisionMobileEurapp
Shape the Future App Economy of Europe Workshop / Brussels, Belgium / 14th June 2013
Andreas Pappas is a Senior Analyst at VisionMobile, responsible for primary research and analysis across the company’s products. Andreas comes to VisionMobile from Ofcom, the UK’s telecoms / media regulator and competition authority, where he provided technology horizon scanning, analysis and due diligence across a range of sectors (mobile, next-generation fixed, new media). Before Ofcom, Andreas was a research engineer at BT Exact, BT’s research arm.
Distimo : Comment les applications à succès monétisent leur base d'utilisateu...Thierry Pires
Découvrez le rapport Distimo sur le revenu moyen par téléchargement d'application (ARPD), comment celui-ci diffère par pays et par type de terminaux mobiles. Retrouvez mon billet à ce sujet sur mon blog http://marketing-webmobile.fr/2013/03/comment-les-applications-a-succes-monetisent-leur-base-dutilisateurs/
GigaOM Research presentation on European app ecosystem. EC-funded project to understand the opportunities and challenges facing European apps developers. Mobile apps. Social apps. Smart TV.
Shape the Future App Economy of Europe Workshop / Brussels, Belgium / 14th June 2013
David Card is Vice President for Research at GigaOM Research. His expertise is as an industry analyst (and manager) covering the intersection of media, technology, and consumer behavior. His specialities include customer segmentation, competitive analysis, go-to-market strategies, market forecasting. Previously, David has held lead roles in Jupiter Research, International Data Corporation and Electronic Business magazine.
Similar to Distimo Winter Nights "Appstore Opportunities" (20)
In May 2013 we were at the Global Mobile Internet Conference (GMIC) in Beijng. Richard Pidgeon's presentation was on the topic of “Measuring Success of International Apps in China".
Distimo was pleased to be speaking at the Festival Of Games in Utrecht. At this event, we gave a presentation titled: “The Appstore Opportunity” . The presentation was aimed at Games developers and covers trends in monetization, changing impact of countries and stores. Moreover, more information about the top rankings is given and finally our new product, app link, is demonstrated.
Last month the APPNATION conference took place in San Francisco. APPNATION debuted this year and targetted social and mobile apps across all devices and platforms including PCs, smartphones, tablets, Internet-enabled televisions, portable gamers, peripherals and a range of other current and emerging connected devices.
Distimo Mobile World Congress 2010 Presentation - Mobile Application Stores S...Distimo
At the Barcelona Mobile World Congress 2010, we gave a presentation titled "Mobile Application Stores - State Of Play", during the "Mobile Applications - Innovation versus fragmentation" session.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
2. JUST WHY SHOULD WE LOOK AT ANALYTICS
Premium
Freemium
Small Dev Groups
Larger Dev Resources
What s my conversion
rate?
Conversion happens in the
game. Our data analysts
figure it out.
How can I get featured?
Our loyal users spread the
word. We don t need
Apple s featuring.
Update?
Analyze, Iterate, Analyze
4. • Track your competitors’ Downloads and Revenue
• Identify market and store opportunities
• Analyze your market share
• Plan marketing campaigns more effective
INTRODUCING APPIQ
All Data used in this presentation is from AppIQ
5. APPS MARKET GROWTH
Nasdaq growth
2
Whole 2012 = 7.76%2
1 Source; Distimo Year report 2012
2 Source; http://money.cnn.com/data/markets/nasdaq/
3 Google Play store revenues from Aug - Nov
AppStore growth 2012
1
Google Play 43%
3
Apple Appstores 51%
VS.
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov
Apple iPhone Google Play
51%
43%
6. 1 Source; Distimo Year report 2012
2 Source; http://money.cnn.com/data/markets/nasdaq/
Average Daily Revenues Apple App Store in November 2012
Average Daily Revenues Google Play Store in November 2012
APPS MARKET GROWTH
7. 1 Source; Distimo Year report 2012
Average Daily Revenues Apple App Store in November 2012
Average Daily Revenues Google Play Store in November 2012
$ 16.910.556
$ 3.402.544
APPS MARKET GROWTH
8. How many average daily downloads does the number
1 app generate in the US in Jan ‘13? (most downloads)
APPS MARKET GROWTH
9. 114.500 downloads
(over 3.4 mln total in Jan)
How many average daily downloads does the number
1 app generate in the US in Jan ‘13? (most downloads)
APPS MARKET GROWTH
10. How much total revenue did the top 3 Grossing
apps generated in Jan ‘13 for the US?
APPS MARKET GROWTH
11. $8.337.475 revenue
How much total revenue did the top 3 Grossing
apps generated in Jan ‘13 for the US?
APPS MARKET GROWTH
12. Games By Far The Most Popular Type Of Application
Daily Downloads Per Category–November 2012
18,461
4,582
2,914
2,883
2,763
2,508
2,038
1,694
1,575
1,102
1,059
1,023
827
814
778
701
676
659
602
535
273
267
244
18,912
8,900
4,368
4,254
4,115
2,830
2,672
2,423
2,310
1,874
1,834
1,696
1,380
1,264
1,021
993
758
739
716
572
550
547
438
429
319
117
- 30% - 35% of all app downloads
are Games.
- over 60% of revenues comes from
Games.
- Other categories that drive
downloads in both stores are
Entertainment, Tools & Utilities,
Social and Productivity.
ThousandsThousands
13. $ 14 mln +
Revenues to date
$ 3 mln +
$ 12 mln +
MILLION DOLLAR REVENUES
14. One-Off Revenues
(Draw Something)
In-App Revenues
(Hay Day & Clash of Clans)
- One-off revenue apps tend to spike and decline quicker then In-app purchases
- In app revenue apps hold a longer sustainable revenue growth
- Few exceptions to the rule
ONE-OFF VS. IN-APP REVENUES
16. MANY OF THE MOST SUCCESSFUL
PUBLISHERS ARE SMALL (≤10 APPS)
* Mary Meeker / Distimo, based on 250 most popular publishers in United States – March 2012
0%
50%
100%
183
152
173
§ However not small in terms of revenue / downloads, think of publishers like SuperCell, OMGPOP, Rovio
and Halfbrick Studios
17. WHEN ESTIMATING DOWNLOADS AND REVENUES , DISTIMO ALWAYS EXCLUDES THAT APP’S TRANSACTIONAL DATA FROM THE ANALYSIS.
TRANSACTIONAL DATA WILL ALWAYS BE KEPT CONFIDENTIAL.
SUCCESSFUL APPS
18. 12,485
35,597
43,189
- Google surpassed Apple
in download volumes
- Apple Free / Paid apps
ratio 1 out of 18/26
- Google Free / Paid apps
ratio 1 out of 81
Downloads Over The World
Daily Downloads
Thousands
User(/1.28)
20. 16,767
14,735
12,541
1,641 1,389 1,009
North America Asia Europe MEA Australia South America
North America The Largest for Apple
Daily User Downloads–November 2012
Thousands
South Africa United States
35%
31%
26%
3%
3%
2%
21. 20,450
14,929 14,722
2,794 1,769 616
Asia North America Europe South America MEA Australia
Asia The Largest Region In Google Play
Daily Device Downloads–November 2012
Thousands
Zealand United States
37%
27%
27%
5%
3%
1%
22. $6,519
$5,023
$3,842
$979
$281 $267
North America Europe Asia Australia MEA South America
North America Also In Terms Of Revenue Leading Regions
Daily Revenues–November 2012
Thousands
Venezuela United States
39%
30%
23%
6%
2%
2%
23. $1,539
$1,204
$568
$84
$7 $0
Asia North America Europe Australia MEA South America
Asia Largest, Despite Only Japan & Korea Contribute
Daily Revenues–November 2012
Thousands
Finland United States
45%
35%
17%
2%
0%
0%
24. - Apple’s Top 200 revenues
generate 60% of total
- In Google Play this proportion is
even higher to up to 80%.
- 31 applications were responsible
for 10% of all free downloads in
the Apple App Store for iPhone
- Only 2 applications were
responsible for 10% of the paid
downloads.
The Winner Takes It All?
November 2012
31
31
22
6
7
4
6
2
8
Free Downloads Revenues Paid Downloads
On Any Given Day The Top 200 Is Responsible For
Number Of Application Responsible For 10% Of
Volume In One Month
45%
46%
46%
60%
69%
80%
50%
59%
60%
25. REAL DEMO
— Name a few specific Apps you would like to see data from!
— 3 apps demo only
— Demo Leaderboards (Month Apple vs. Google)
26. — Invest in creating a quality app pays off
— Decide what platform suits your type of app best (widget vs
game)
— Look at current market opportunities for revenues / traction
(categories)
— Let users engage (via in-app purchases)
— Stay ahead of your competitor by knowing the market
KEY TAKEAWAYS
27. Check out our latest monthly publication about The Impact on
Price Changes here;
http://www.distimo.com/publications
Or stay updated via our Blog
http://www.distimo.com/blog/
DISTIMO PUBLICATIONS