Presentation held at AppJam in London, November 23, 2009.

1. app store analytics
Monitoring Application Stores
Remco van den Elzen
Co-founder and Head of Business Development

2. app store overview
ed: November 9, 2009
formation, check www.distimo.com
App Store Android Market Blackberry App World Nokia Ovi Store GetJar Palm App Catalog Samsung App Store Sony Ericsson PlayNow LG Application Store Windows Marketplace Handmark
Jul 11, 2008 Oct 22, 2008 Apr 1, 2009 May 26, 2009 Dec 1, 2004 Jun 6, 2009 Feb 3, 2009 Aug 10, 2009 Jul 13, 2009 Expected Q3 2009 Dec 1, 2000
iPhone OS Android OS Blackberry OS 4.2 Java, Symbian, Java, Symbian, Windows Palm webOS Symbian, Java, Symbian Windows Mobile Windows Mobile, Android, BlackBerry, Java,
and higher Flash Lite, Mobile, Palm, Blackberry, Windows Mobiile Widgets Palm, Palm Web OS, N
WRT Widgets Flash Lite, Android Windows Mobile, Symbian Ad
50M 1M 5-10M 5-10M 15M <1M
99,000 15,000 3,000 4,000 56,000 250 1,000 3,700 1,400 - -
2,000,000,000 40,000,000 Undisclosed - 500,000,000 1,000,000 Undisclosed - - - -
iTunes Google checkout, opr. bill Paypal Credit card,operator billing Credit card Credit card Credit card, Paypal Credit card, premium SMS Credit card Credit card, operator billing
70% 70% 80% 70% Undisclosed, in beta 70% 70% - 80% 70% -
Yes Yes Yes Yes Yes Yes Yes - Yes Yes Yes
Yes No No No No No No - No No No
Yes No No No No No No - No No No
77 26 19 - - 2 1 13 2 - -
77 8 19 - - 0 1 13 2 - -
url.com/6r45es http://tinyurl.com/pbrpz6 http://tinyurl.com/b8tz88 - Open worldwide US, Canada UK, France, Italy - Australia, Canada - Open worldwide
US$99 US$25 US$200 US$0 US$0 US$99 US$0 US$0 Undisclosed US$99 -
Charges for operator
billing to be paid from
70% developer rev share
bango Vodafone 360 Java App Store Verizon VCast China Mobile Market T-Mobile web2go Software Store PocketGear Handango Archos AppsLib SlideME
Dec 1, 2004 Expected end 2009 Undisclosed Expected Q4 2009 Aug 17, 2009 Nov 20, 2008 Sep 18, 2002 Jun 1, 2008 Jun 1, 2008 Sep 15, 2009 April, 2008
bian, Windows Undisclosed Java Windows Mobile, Palm, Windows Mobile, Android, BlackBerry, Android, BlackBerry, Blackberry, Palm Web OS, Android, Blackberry, Palm, Android Android
m, Blackberry, Blackberry, Android, Android, Symbian Java, Mobile Web, Windows Mobile, Windows Mobile, Symbian Windows Mobile, Symbian A
•
h Lite, Android Symbian Sidekick, Windows
Mobile
24+ mobile app stores
•
24,000 - - - - - 70,000 - 66 292
-
-
-
Operator billing
-
-
-
Operator billing -
- -
Device, operator and
100,000,000
Credit card
100,000,000
Credit card, Paypal
-
- Credit card, Amazon
-
- 70% - 70% 70% 70% 60% 60% - -
No
No
No
Yes
Yes
Yes
-
-
-
Yes
Yes
Yes
-
-
-
Yes
Yes
No
independent stores
Yes
No
No
Yes
No
No
No
No
No
Yes
No
No
-
-
pen worldwide
-
-
-
-
-
-
-
-
-
-
-
China
1
1
United States
• 14+ platforms-
-
Open worldwide
-
-
Open worldwide
-
-
Open worldwide
-
-
Open worldwide
US$0 - - - - -
Provided by Handmark • Different content
- - - -

3. ABOUT DISTIMO
1. Distimo collects all public application data from app stores
2. Developers use our analytics tool to monitor own and competing apps
3. Based on analyses of data, we deliver detailed market reports

4. Our findings on:

5. DEVELOPERS

6. APPLICATION STORES

7. APPS AVAILABLE
14,000
3,300
100,000
Apple Android BlackBerry
Source: Distimo (November 2009)

8. APPS AVAILABLE

9. PRICING
Apple App Store 25% 75%
Google Android Market 63% 37%
BlackBerry App World 32% 68%
Free Paid
Source: Distimo (November 2009)

10. PRICING
Entertainment
Finance
BlackBerry 3 times
Games
as expensive
Navigation & Travel
Adjust pricing to
News & Weather store?
Productivity
Reference
Social Networking
Utilities / Tools
0 5 10 15 20
Apple App Store ($) Google Android Market ($) BlackBerry App World ($)
Source: Distimo (October 2009)

11. CROSS STORE
PUBLISHERS
$6
$5.61
$4.39
$4
Average Application Price
$3.42
$2
$0
Apple App Store Google Android Market BlackBerry App World
Source: Distimo (October 2009)

12. PRICES SKEWING TO
$0.99?

14. BEST PRICE POINT
$0.99

15. BEST PRICE POINT?
Average Price 100 Highest Ranked Apps
$10.30
$2.58
Most Popular Most Grossing
Source: Distimo (October 2009)

16. MOST GROSSING
Games 49%
Entertainment 6%
Music 6%
Navigation 5%
Games
grossing most
Sports 5%
Other 29%
0% 25% 50%
Percentage Of Apps In Top 100 Grossing
Source: Distimo (November 2009)

17. IN-APP PURCHASING Most Grossing In-App Purchase Applications
Games 7
Social Networking 6
Books 4
Entertainment 4
Navigation 3
Productivity 3 Games
Education 2 grossing most
Lifestyle 2
Utilities 2
Other 7
0 1 2 3 4 5 6 7
Amount of free applications with in-app purchases per category
Source: Distimo (November 2009)

18. CONTENT REFRESH RATE
30
26
Apps exposed longer
on Android
20
20
Days in Top 100
14
10
0
Apple App Store Google Android Market BlackBerry App World
Source: Distimo (October 2009)

19. THANK YOU
New Monthly Report:
www.distimo.com
Monitor Launch:
December
Remco van den Elzen
remco@distimo.com
+31(0)6 449 787 73