app store analytics
Vincent Hoogsteder
Co-founder & CEO
MOBILE APP STORES
DISTIMO
REPORT
DISTIMO
REPORT
DISTIMO
REPORT
DISTIMO
REPORT
1
2 3
1. Distimo collects all public application data from app...
Distimo Report
•For OEM’s & carriers
•App store market reports
Distimo Monitor
•For developers
•Free app store analytics
P...
TODAY
SOME OF OUR
FINDINGS ON
MONETIZATION
IN APP STORES
BUSINESS MODELS
ARE CHANGING
IN-APP PURCHASES
2% Of all applications use
In-App Purchases
October 2010 - US
REVENUE FROM IN-APP PURCHASES
October 2010 - US
26% 26% of revenue in the top 100
grossing is generated by apps that
use I...
REVENUE BY BUSINESS MODEL
TOP 100 GROSSING
74%
10%
16%
Paid Free with IA Paid with IA
10% by Free apps with In-App Purchas...
supported now announced
IN-APP PURCHASE SUPPORT IS GROWING
NEW DEVICES,
NEW OPPORTUNITIES
$0
$2
$4
$6
$8
$6.82
$2.11
$4.99
$4.23
Q3 2010 - US
IPAD USERS PAY MORE FOR APPS
All Applications
Top Paid
Average Listing...
IPAD IS NOT A BIG IPHONE
USERS ARE WILLINGTO PAY MORE, BUT NOT ALL
DEVELOPERS PRICE ACCORDINGLY
MORE CHANNELS ARE COMING...
...
REAL REVENUE:
FORTHE
HAPPY FEW?
DOWNLOADS INTOP OVERALL
0%
25%
50%
75%
100%
24%
76%
Top Paid 1 - 100 Top Paid 101 - 300
October 2010 - US
6xper app
TOP APPLICATIONS COUNTRY OVERLAP
United States
China
Indonesia
Australia
Canada
India
Singapore
UnitedKingdom
0%
25%
50%
7...
BIG OPPORTUNITIES
FOR LOCAL CONTENT
0
1,000
2,000
3,000
4,000
2010-01 2010-08
Number Of Cross-store Developers (7 major stores)
FRAGMENTATION FORCES DEVELOPER...
GO FOR >2 STORES
Number of stores cross-store developers are active in.
0%
20%
40%
60%
80%
100%
Q1 2010 Q2 2010 Q3 2010
62...
CREATE
MOMENTUM:
CHOOSEYOUR MOMENT
DOWNLOADS PER DAY OFTHE WEEK
0%
5%
10%
15%
20%
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
September 2010 - US
TRAINYARD
Coverage on Italian blog, led to #1
rank in Italy.
UK followed quickly, leading to
being featured by Apple.
FINDINGS
•Consider In-App Purchases as a business model
•When going for multiple stores and devices, be aware that
consume...
THANKYOU
Free monthly report:
www.distimo.com
Custom reports:
remco@distimo.com
Free analytics for developers:
www.distimo...
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Distimo Mobile Asia Congress Presentation - Findings On Monetization In App Stores

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Our presentation from the App Planet Forum during the Mobile Asia Congress 2010 in Hong Kong.

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Distimo Mobile Asia Congress Presentation - Findings On Monetization In App Stores

  1. 1. app store analytics Vincent Hoogsteder Co-founder & CEO
  2. 2. MOBILE APP STORES
  3. 3. DISTIMO REPORT DISTIMO REPORT DISTIMO REPORT DISTIMO REPORT 1 2 3 1. Distimo collects all public application data from app stores 2. Developers use our analytics tool to monitor own and competing apps 3. Based on analyses of data, we deliver detailed market reports
  4. 4. Distimo Report •For OEM’s & carriers •App store market reports Distimo Monitor •For developers •Free app store analytics PRODUCTS
  5. 5. TODAY SOME OF OUR FINDINGS ON MONETIZATION IN APP STORES
  6. 6. BUSINESS MODELS ARE CHANGING
  7. 7. IN-APP PURCHASES 2% Of all applications use In-App Purchases October 2010 - US
  8. 8. REVENUE FROM IN-APP PURCHASES October 2010 - US 26% 26% of revenue in the top 100 grossing is generated by apps that use In-App Purchases
  9. 9. REVENUE BY BUSINESS MODEL TOP 100 GROSSING 74% 10% 16% Paid Free with IA Paid with IA 10% by Free apps with In-App Purchases 16% by Paid apps with In-App Purchases October 2010 - US
  10. 10. supported now announced IN-APP PURCHASE SUPPORT IS GROWING
  11. 11. NEW DEVICES, NEW OPPORTUNITIES
  12. 12. $0 $2 $4 $6 $8 $6.82 $2.11 $4.99 $4.23 Q3 2010 - US IPAD USERS PAY MORE FOR APPS All Applications Top Paid Average Listing Price Most downloaded apps on iPad are 3 times as expensive as iPhone On iPad the most downloaded apps are is cheaper than full catalog
  13. 13. IPAD IS NOT A BIG IPHONE USERS ARE WILLINGTO PAY MORE, BUT NOT ALL DEVELOPERS PRICE ACCORDINGLY
  14. 14. MORE CHANNELS ARE COMING... ...
  15. 15. REAL REVENUE: FORTHE HAPPY FEW?
  16. 16. DOWNLOADS INTOP OVERALL 0% 25% 50% 75% 100% 24% 76% Top Paid 1 - 100 Top Paid 101 - 300 October 2010 - US 6xper app
  17. 17. TOP APPLICATIONS COUNTRY OVERLAP United States China Indonesia Australia Canada India Singapore UnitedKingdom 0% 25% 50% 75% 100% Q3 2010 - US Consumers in different regions download different content
  18. 18. BIG OPPORTUNITIES FOR LOCAL CONTENT
  19. 19. 0 1,000 2,000 3,000 4,000 2010-01 2010-08 Number Of Cross-store Developers (7 major stores) FRAGMENTATION FORCES DEVELOPERS TO MULTIPLE PLATFORMS Q1 - Q3 2010 - US
  20. 20. GO FOR >2 STORES Number of stores cross-store developers are active in. 0% 20% 40% 60% 80% 100% Q1 2010 Q2 2010 Q3 2010 62% 69% 81% 38% 31% 19% 3 stores or more 2 stores Q1 - Q3 2010 - US
  21. 21. CREATE MOMENTUM: CHOOSEYOUR MOMENT
  22. 22. DOWNLOADS PER DAY OFTHE WEEK 0% 5% 10% 15% 20% Monday Tuesday Wednesday Thursday Friday Saturday Sunday September 2010 - US
  23. 23. TRAINYARD Coverage on Italian blog, led to #1 rank in Italy. UK followed quickly, leading to being featured by Apple.
  24. 24. FINDINGS •Consider In-App Purchases as a business model •When going for multiple stores and devices, be aware that consumer purchasing behavior will be different. •Focus attention on selection of countries that share similarities in content consumption •Launching your app is not just submitting it to the store, choose your moment carefully
  25. 25. THANKYOU Free monthly report: www.distimo.com Custom reports: remco@distimo.com Free analytics for developers: www.distimo.com/monitor Vincent Hoogsteder vincent@distimo.com twitter.com/distimo

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