The document discusses recent mobile app market trends based on analytics from Distimo. It finds that (1) Asia is a major driver of app revenues globally, with strong growth in countries like Japan and Korea for Android; (2) a single-platform strategy is no longer viable as Android revenues are catching up to iOS rapidly; and (3) in-app purchases have become the dominant business model, especially for top grossing apps in countries like the US and Japan. It also notes the growing importance of localization, as seen in Clash of Clans' success in Japan, and the rise of alternative app stores like Amazon Appstore.

1. DISTIMO
SOLVING THE APP PUZZLE
PhoneGap Day EU
Amsterdam– September 2013
Vincent Hoogsteder
Co-founder and CEO

2. ABOUT DISTIMO
• The number 1 app store analytics company
• Tracking >3.2 billion downloads per quarter
• Most accurate app data: 95% of apps estimated with margin of
error lower than 10%
• Offices in Amsterdam, San Francisco, New York, London, Tokyo

3. OUR PRODUCTS

4. APP ANALYTICS

6. 5 RECENT MARKET TRENDS
THAT MATTER
Based on AppIQ data

7. 1.
THE GLOBAL RACE FOR APP REVENUES

8. APP REVENUE BY REGION

9. COUNTRY SIZES IN TERMS OF APP REVENUE
• Strong presence Asian countries

10. TOP 10 COUNTRIES AND REV BY PLATFORM

11. 2.
SINGLE PLATFORM
STRATEGY IS OVER

12. ANDROID VS IOS REVENUES
• Apple generates less than twice the revenue compared to Google
• But Google is catching up quickly
• With Japan and Korea as main contributors to increasing Android revenues

13. KING.COM - CANDY CRUSH SAGA
• In top 30 most grossing apps in Japan during May
• Strong battle between iOS and Android revenues

14. 3.
IN-APP PURCHASE THAT

15. REVENUE BY BUSINESS MODEL - US
iOS
Android
4%
2%
7%
7%
86%
94%
Revenue
Share
Paid
Applica6ons
Revenue
Share
Paid
Applica6ons
(IA)
* Based on top 200 grossing July 2013
Revenue
Share
Free
Applica6ons
(IA)

16. REVENUE BY BUSINESS MODEL - JP
iOS
Android
2%
1%
98%
99%
Revenue
Share
Paid
Applica6ons
Revenue
Share
Paid
Applica6ons
(IA)
* Based on top 200 grossing July 2013
Revenue
Share
Free
Applica6ons
(IA)

17. 4.
ローカライズする

18. SUPERCELL – CLASH OF CLANS
• Japanese version since June 17th

19. 5.
AMAZON APPSTORE

20. MOVING FORWARD

21. AMAZON VS GOOLE PLAY VOLUMES

22. AMAZON TOP APPS

23. Summary &
AppIQ Demo

24. THANK YOU
Get in touch:
vincent@distimo.com
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