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DISTIMO WEBINAR
           OCTOBER 2012




THE IMPACT OF APP TRANSLATIONS




                                     TIURI VAN AGTEN
                                              ANALYST


                                 VINCENT HOOGSTEDER
                                                 CEO
CONTENT



 Month Report Findings
 •  Top languages globally
 •  Top languages per county
 •  The importance of native languages
 •  Introducing the native language

 Distimo App Analytics
 •  Demo: tracking the impact of languages
 •  Demo: monitoring the market
MOST POPULAR LANGUAGES IN THE TOP 200 WORLD WIDE
Percentage of Free Downloads and Revenue by Language for iPhone



              Free Downloads                                Revenue
 100%                               100%

  90%                                90%                              English
                                                                      Chinese
  80%                                80%                              German
  70%                                70%                              French
                                                                      Japanese
  60%                                60%                              Italian
                                                                      Spanish
  50%                                50%
                                                                      Korean
  40%                                40%                              Portuguese
                                                                      Russian
  30%                                30%                              Dutch
  20%                                20%

  10%                                10%

   0%                                 0%




ENGLISH IS THE MOST IMPORTANT LANUAGE, 90% IS ENGLISH
MOST POPULAR LANGUAGES IN THE TOP 200 WORLD WIDE
Percentage of Free Downloads and Revenue by Language for iPhone



              Free Downloads                                Revenue
 100%                               100%

  90%                                90%                              English
                                                                      Chinese
  80%                                80%                              German
  70%                                70%                              French
                                                                      Japanese
  60%                                60%                              Italian
                                                                      Spanish
  50%                                50%
                                                                      Korean
  40%                                40%                              Portuguese
                                                                      Russian
  30%                                30%                              Dutch
  20%                                20%

  10%                                10%

   0%                                 0%




DEVELOPERS NOTICE THE IMPORTANCE OF MULITPLE LANGUAGE TRANSLATIONS
MOST POPULAR LANGUAGES IN THE TOP 200 WORLD WIDE
Percentage of Free Downloads and Revenue by Language for iPhone



              Free Downloads                                Revenue
 100%                               100%

  90%                                90%                              English
                                                                      Chinese
  80%                                80%                              German
  70%                                70%                              French
                                                                      Japanese
  60%                                60%                              Italian
                                                                      Spanish
  50%                                50%
                                                                      Korean
  40%                                40%                              Portuguese
                                                                      Russian
  30%                                30%                              Dutch
  20%                                20%

  10%                                10%

   0%                                 0%




JAPANESE LANGUAGE APPS HAVE INCREASED SHARE IN TOTAL REVENUE
MOST POPULAR LANGUAGES IN THE TOP 200 PER COUNTRY
    Proportion of Free Downloads by Language for iPhone




  Proportion #1 Language

  Proportion #2 Language

  Proportion of #1 language (dark
  pink = high, grey = low)




Australia    Brazil        Canada       China        France       Germany      Italy        Japan         Korea        Russia       United Kingdom   United States
#1 English   #1 English    #1 English   #1 Chinese   #1 English   #1 English   #1 English   #1 English    #1 English   #1 English   #1 English       #1 English
#2 German    #2 Spanish    #2 French    #2 English   #2 French    #2 German    #2 Italian   #2 Japanese   #2 Korean    #2 Russian   #2 Spanish       #2 German
MOST POPULAR LANGUAGES IN THE TOP 200 PER COUNTRY
    Proportion of Revenues by Language for iPhone




  Proportion #1 Language

  Proportion #2 Language

  Proportion of #1 language (dark
  pink = high, grey = low)




Australia    Brazil        Canada       China        France       Germany      Italy        Japan         Korea        Russia       United Kingdom   United States
#1 English   #1 English    #1 English   #1 Chinese   #1 English   #1 English   #1 English   #1 Japanese   #1 Korean    #1 English   #1 English       #1 English
#2 German    #2 Spanish    #2 German    #2 English   #2 French    #2 German    #2 Italian   #2 English    #2 English   #2 Russian   #2 German        #2 German
THE IMPORTANCE OF NATIVE LANGUAGES
Proportion of Free Downloads and Revenue by Language for iPhone


      Free Downloads                                                                                                    Revenue




        0%       20%        40%        60%   80%        100%          0%            20%       40%        60%        80%         100%
        Applications that support only the   Applications that support the native         Application that do not support the
        native language                      language and other languages                 native language




ENGLISH COUNTRIES HAVE HIGHEST PROPORTION NATIVE LANGUAGE
THE IMPORTANCE OF NATIVE LANGUAGES
Proportion of Free Downloads and Revenue by Language for iPhone


      Free Downloads                                                                                                    Revenue




        0%       20%        40%        60%   80%        100%          0%            20%       40%        60%        80%         100%
        Applications that support only the   Applications that support the native         Application that do not support the
        native language                      language and other languages                 native language




USE OF NATIVE LANGUAGE STILL LIMITED IN SEVERAL COUNTRIES (BR, IT, RU)
THE IMPORTANCE OF NATIVE LANGUAGES
Proportion of Free Downloads and Revenue by Language for iPhone


      Free Downloads                                                                                                    Revenue




        0%       20%        40%        60%   80%        100%          0%            20%       40%        60%        80%         100%
        Applications that support only the   Applications that support the native         Application that do not support the
        native language                      language and other languages                 native language




NATIVE-ONLY APPS MOSTLY USED IN ASIAN COUNTRIES
THE IMPORTANCE OF NATIVE LANGUAGES
Proportion of Free Downloads and Revenue by Language for iPhone


      Free Downloads                                                                                                    Revenue




        0%       20%        40%        60%   80%        100%          0%            20%       40%        60%        80%         100%
        Applications that support only the   Applications that support the native         Application that do not support the
        native language                      language and other languages                 native language




NATIVE LANGUAGES GENERATE MORE REVENUE THAN DOWNLOADS RELATIVELY
THE IMPACT OF ADDING THE NATIVE LANGUAGE
Effect Of Adding Native Language After A Week for iPhone




                             ?                             ?
                                 +128%                         +26%




ADDING THE NATIVE LANGUAGE BOOSTS DOWNLOADS WITH 128%
THE IMPACT OF ADDING THE NATIVE LANGUAGE
Effect Of Adding Native Language After A Week for iPhone




                             ?                             ?
                                 +128%                         +26%




ADDING THE NATIVE LANGUAGE BOOSTS REVENUE WITH 26%
THE IMPACT OF ADDING THE NATIVE LANGUAGE
Effect Of Adding Native Language After A Week for iPhone




                             ?                             ?
                                 +128%                         +26%




ADDING THE NATIVE LANGUAGE MOST BENIFICAL FOR ASIAN COUNTRIES
WHAT HAPPENED WITH THE DATA ON THE APP LEVEL
Distimo App Analytics Demo




                          DISTIMO ANALYTICS - DEMO
                         HTTP://MONITOR.DISTIMO.COM
THANK YOU
                    DISTIMO ANALYTICS - PRODUCT SHEET       DISTIMO ANALYTICS - DEMO
                    HTTP://BIT.LY/QUJBM1                    HTTP://MONITOR.DISTIMO.COM


CONTACTS

TIURI VAN AGTEN                 VINCENT HOOGSTEDER
MAIL: TIURI@DISTIMO.COM         MAIL: VINCENT@DISTIMO.COM
TWITTER: @TIURI_VAN_AGTEN       TWITTER: @HOOGSTEDER

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Distimo Month Report Webinar October 2012 (The impact of app translations)

  • 1. DISTIMO WEBINAR OCTOBER 2012 THE IMPACT OF APP TRANSLATIONS TIURI VAN AGTEN ANALYST VINCENT HOOGSTEDER CEO
  • 2. CONTENT Month Report Findings •  Top languages globally •  Top languages per county •  The importance of native languages •  Introducing the native language Distimo App Analytics •  Demo: tracking the impact of languages •  Demo: monitoring the market
  • 3. MOST POPULAR LANGUAGES IN THE TOP 200 WORLD WIDE Percentage of Free Downloads and Revenue by Language for iPhone Free Downloads Revenue 100% 100% 90% 90% English Chinese 80% 80% German 70% 70% French Japanese 60% 60% Italian Spanish 50% 50% Korean 40% 40% Portuguese Russian 30% 30% Dutch 20% 20% 10% 10% 0% 0% ENGLISH IS THE MOST IMPORTANT LANUAGE, 90% IS ENGLISH
  • 4. MOST POPULAR LANGUAGES IN THE TOP 200 WORLD WIDE Percentage of Free Downloads and Revenue by Language for iPhone Free Downloads Revenue 100% 100% 90% 90% English Chinese 80% 80% German 70% 70% French Japanese 60% 60% Italian Spanish 50% 50% Korean 40% 40% Portuguese Russian 30% 30% Dutch 20% 20% 10% 10% 0% 0% DEVELOPERS NOTICE THE IMPORTANCE OF MULITPLE LANGUAGE TRANSLATIONS
  • 5. MOST POPULAR LANGUAGES IN THE TOP 200 WORLD WIDE Percentage of Free Downloads and Revenue by Language for iPhone Free Downloads Revenue 100% 100% 90% 90% English Chinese 80% 80% German 70% 70% French Japanese 60% 60% Italian Spanish 50% 50% Korean 40% 40% Portuguese Russian 30% 30% Dutch 20% 20% 10% 10% 0% 0% JAPANESE LANGUAGE APPS HAVE INCREASED SHARE IN TOTAL REVENUE
  • 6. MOST POPULAR LANGUAGES IN THE TOP 200 PER COUNTRY Proportion of Free Downloads by Language for iPhone Proportion #1 Language Proportion #2 Language Proportion of #1 language (dark pink = high, grey = low) Australia Brazil Canada China France Germany Italy Japan Korea Russia United Kingdom United States #1 English #1 English #1 English #1 Chinese #1 English #1 English #1 English #1 English #1 English #1 English #1 English #1 English #2 German #2 Spanish #2 French #2 English #2 French #2 German #2 Italian #2 Japanese #2 Korean #2 Russian #2 Spanish #2 German
  • 7. MOST POPULAR LANGUAGES IN THE TOP 200 PER COUNTRY Proportion of Revenues by Language for iPhone Proportion #1 Language Proportion #2 Language Proportion of #1 language (dark pink = high, grey = low) Australia Brazil Canada China France Germany Italy Japan Korea Russia United Kingdom United States #1 English #1 English #1 English #1 Chinese #1 English #1 English #1 English #1 Japanese #1 Korean #1 English #1 English #1 English #2 German #2 Spanish #2 German #2 English #2 French #2 German #2 Italian #2 English #2 English #2 Russian #2 German #2 German
  • 8. THE IMPORTANCE OF NATIVE LANGUAGES Proportion of Free Downloads and Revenue by Language for iPhone Free Downloads Revenue 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100% Applications that support only the Applications that support the native Application that do not support the native language language and other languages native language ENGLISH COUNTRIES HAVE HIGHEST PROPORTION NATIVE LANGUAGE
  • 9. THE IMPORTANCE OF NATIVE LANGUAGES Proportion of Free Downloads and Revenue by Language for iPhone Free Downloads Revenue 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100% Applications that support only the Applications that support the native Application that do not support the native language language and other languages native language USE OF NATIVE LANGUAGE STILL LIMITED IN SEVERAL COUNTRIES (BR, IT, RU)
  • 10. THE IMPORTANCE OF NATIVE LANGUAGES Proportion of Free Downloads and Revenue by Language for iPhone Free Downloads Revenue 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100% Applications that support only the Applications that support the native Application that do not support the native language language and other languages native language NATIVE-ONLY APPS MOSTLY USED IN ASIAN COUNTRIES
  • 11. THE IMPORTANCE OF NATIVE LANGUAGES Proportion of Free Downloads and Revenue by Language for iPhone Free Downloads Revenue 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100% Applications that support only the Applications that support the native Application that do not support the native language language and other languages native language NATIVE LANGUAGES GENERATE MORE REVENUE THAN DOWNLOADS RELATIVELY
  • 12. THE IMPACT OF ADDING THE NATIVE LANGUAGE Effect Of Adding Native Language After A Week for iPhone ? ? +128% +26% ADDING THE NATIVE LANGUAGE BOOSTS DOWNLOADS WITH 128%
  • 13. THE IMPACT OF ADDING THE NATIVE LANGUAGE Effect Of Adding Native Language After A Week for iPhone ? ? +128% +26% ADDING THE NATIVE LANGUAGE BOOSTS REVENUE WITH 26%
  • 14. THE IMPACT OF ADDING THE NATIVE LANGUAGE Effect Of Adding Native Language After A Week for iPhone ? ? +128% +26% ADDING THE NATIVE LANGUAGE MOST BENIFICAL FOR ASIAN COUNTRIES
  • 15. WHAT HAPPENED WITH THE DATA ON THE APP LEVEL Distimo App Analytics Demo DISTIMO ANALYTICS - DEMO HTTP://MONITOR.DISTIMO.COM
  • 16. THANK YOU DISTIMO ANALYTICS - PRODUCT SHEET DISTIMO ANALYTICS - DEMO HTTP://BIT.LY/QUJBM1 HTTP://MONITOR.DISTIMO.COM CONTACTS TIURI VAN AGTEN VINCENT HOOGSTEDER MAIL: TIURI@DISTIMO.COM MAIL: VINCENT@DISTIMO.COM TWITTER: @TIURI_VAN_AGTEN TWITTER: @HOOGSTEDER