Distimo analyseert trends in alle mobiele app stores en verzamelt daarmee een schat aan mobiele informatie. Analist Hendrik Koekoek presenteert zijn belangrijkste bevindingen en geeft een toekomstvisie op de markt.
World of Wallpapers is een van Nederlands meest veelbelovende startups op het gebied van de exploitatie van mobiele apps. Product manager Riekes Beelen deelt zijn ervaringen uit de dagelijkse praktijk.
Design & Strategy For Tablet Content: The Newspaper Is Dead. Long Live The Ne...Claus Enevoldsen
Presented by Claus Enevoldsen, Sr. Marketing Manager at Next Issue.
Session: "Designing Newspaper Editions for Tablet Users."
Conference: Tablet/Mobile Strategies and Visions for News Organizations sponsored by sponsored by the Reynolds Journalism Institute, the Digital Publishing Alliance, the American Society of News Editors and the Mid-America Press Institute.
Distimo was pleased to be speaking at the Festival Of Games in Utrecht. At this event, we gave a presentation titled: "The Appstore Opportunity" . The presentation was aimed at Games developers and covers trends in monetization, changing impact of countries and stores. Moreover, more information about the top rankings is given and finally a demo of our new product, app.lk is showed.
World of Wallpapers is een van Nederlands meest veelbelovende startups op het gebied van de exploitatie van mobiele apps. Product manager Riekes Beelen deelt zijn ervaringen uit de dagelijkse praktijk.
Design & Strategy For Tablet Content: The Newspaper Is Dead. Long Live The Ne...Claus Enevoldsen
Presented by Claus Enevoldsen, Sr. Marketing Manager at Next Issue.
Session: "Designing Newspaper Editions for Tablet Users."
Conference: Tablet/Mobile Strategies and Visions for News Organizations sponsored by sponsored by the Reynolds Journalism Institute, the Digital Publishing Alliance, the American Society of News Editors and the Mid-America Press Institute.
Distimo was pleased to be speaking at the Festival Of Games in Utrecht. At this event, we gave a presentation titled: "The Appstore Opportunity" . The presentation was aimed at Games developers and covers trends in monetization, changing impact of countries and stores. Moreover, more information about the top rankings is given and finally a demo of our new product, app.lk is showed.
Top Trends In The Consumer Application Worldrobertjweber
An overview of the top trends impacting consumer applications, which was presented in November, 2009 at Best Buy Headquarters.
Trends covered include mobile apps, social apps, browser add-ons, and desktop apps.
The presentation was meant for marketers and executive types versus developers, although developers would find use out of the presentation too.
Jena Donlin, Product Marketing Manager at Appboy (soon to be Braze), discusses what Apple and Google's mobile OS updates mean for the future of mobile engagement
Alon Waller, Bluethrone CEO, explains:
- how to sell an app?
- what impacts the app valuation?
- the "mighty-seven" of app characteristics
- what's better, iOS or Android apps?
- What's a PMF app and what's a UA app?
- "Okay, I want to sell my app... but who's going to buy it?"
- How's your niche type impact selling
Programmatically Speaking with InMobi and Rubicon ProjectInMobi
Programmatic advertising is the latest buzzword to have garnered a loyal following in the West. Learn about trends on programmatic ad spends across markets and get insights on its state in India. Watch the video @ https://youtu.be/DnehXULVDHc
Amazon is famously metrics-driven and obsessed with customer satisfaction. In its role as a mobile app publisher, it is perfectly positioned to analyze and interpret millions of mobile downloads and in-app purchases, leading to some surprising and intriguing insights into mobile app engagement and monetization. Here Amazon presents the results of a cohort analysis designed to identify best practices common among the top 50 revenue-generating apps and games in its Amazon Appstore for Android.
The 8 Commandments of App Marketing (App Promotion Summit Berlin 2013)Diego Meller
So you have a great app? Congrats! Now you have to promote it. The presentation gives a number of guidelines/tips to maximise the effectiveness of your app marketing process. Everything from marketing attribution tips to creatives and how to buy.
6 Reasons Not to Build a Mobile Application for your Conference, Event or Mee...Mosio
Developing mobile applications is a costly and time consuming endeavor. Depending on your goals and budget, odds are you may not have to develop one to engage employees on their mobile devices. This presentation shows 6 things to consider if you are interested in developing a mobile application for your event.
For more info, visit us at http://www.mosio.com/biz
AppLift is the leading mobile games marketing platform, focussed on freemium games. We bridge mobile game developers who wish to acquire loyal gamers with publishers that are able deliver these at high-quality and scale. So far, we partner with 100+ game publishers such as King, Wooga and EA and with 1000+ publishers.
As freemium mobile games are sky-rocketing and consumers already play ø 55mins on their smartphones / tablets per day, we help publishers around the globe to substantially benefit from these dynamics:
By complementing their digital products & services with compelling games. This not only complements and monetizes traffic, but much more leads to incremental subscribers, increased satisfaction / loyalty and thus ARPU.
We are 65 people headquartered in Berlin with offices in San Francisco and Seoul
Practical APP-lications: Mobile App Planning and AnalyticsJohn Kreicbergs
There’s an app for that. In fact, between Google and Apple alone, there are over 2.5 million of them. Yet in this period of massive proliferation, the world of mobile apps remains a wild west of sorts.
This presentation breaks down the design, execution, launch and analytics behind the award-winning Boulevardia festival app and the critically acclaimed kids interactive comic app Kung Fu Robot. Learn about key processes and philosophies that make mobile apps work for both utility and entertainment, information that you can use for your next client project or as a foundation for your own work.
InMobi undertook a survey of mobile developers across the world in an attempt to understand the ever-changing ecosystem better. The State of Mobile App Developers 2016 report is drawn from over 1000+ respondents across 155 countries.
Allan Isfan, CEO of mobile app provided FaveQuest, was invite to present at Festivals and Events Ontario 2013 (FEO).
The one hour workshop covered the latest trends in social and mobile, including photo sharing, mobile payments, contests, RFID ticketing, native vs web apps and other, smartphone adoption by age and income, smartphone based loyalty systems, geofencing, mobile surveys, mobile contests and sponsorship.
Today’s mom is increasingly tech-savvy and connected, reflecting her changing desire for how technology should work for her. Marketers must consider how today’s technology is slowly replacing mom’s bag of tricks and becoming her source of information, time management and connectivity. How is the tech-savvy mom changing the landscape of marketing through her increased use of the smart phone and applications? What are moms keeping in their mom tool belts (phones) today? What are the top mom apps on the market, and why are they so successful? What does mom want out of an app? And how must marketers meet those expectations?
The Cathedral and the Bazaar - musings on iPhone and AndroidDavid Jones
I discuss if the iphone is an unstoppable force and propose that entrepreneurs and developers consider the coming wave of handsets that are more open and "more betterer" for the public. Otherwise we face a lock-in of our own "early-adopter" creation.
Sorry I don't talk about the Palm, I've had many iterations since the Palm1000 but I don't think they can make it without Appstore, great developer community and/or awesome content. Its just a device and that is not enough now.
Klaas Weima - Energize - Verdiende Aandacht - Mobile PIoneersShareforce
Bereik koop je, maar aandacht moet je verdienen. Energize oprichter Klaas Weima besloot zijn boodschap niet alleen te verpakken in de vorm van een boek, maar zijn publiek ook te inspireren door middel van apps en een blog. Maar hoe werkt de dagelijkse praktijk van zo'n crossmedia publicatie nu eigenlijk?
Top Trends In The Consumer Application Worldrobertjweber
An overview of the top trends impacting consumer applications, which was presented in November, 2009 at Best Buy Headquarters.
Trends covered include mobile apps, social apps, browser add-ons, and desktop apps.
The presentation was meant for marketers and executive types versus developers, although developers would find use out of the presentation too.
Jena Donlin, Product Marketing Manager at Appboy (soon to be Braze), discusses what Apple and Google's mobile OS updates mean for the future of mobile engagement
Alon Waller, Bluethrone CEO, explains:
- how to sell an app?
- what impacts the app valuation?
- the "mighty-seven" of app characteristics
- what's better, iOS or Android apps?
- What's a PMF app and what's a UA app?
- "Okay, I want to sell my app... but who's going to buy it?"
- How's your niche type impact selling
Programmatically Speaking with InMobi and Rubicon ProjectInMobi
Programmatic advertising is the latest buzzword to have garnered a loyal following in the West. Learn about trends on programmatic ad spends across markets and get insights on its state in India. Watch the video @ https://youtu.be/DnehXULVDHc
Amazon is famously metrics-driven and obsessed with customer satisfaction. In its role as a mobile app publisher, it is perfectly positioned to analyze and interpret millions of mobile downloads and in-app purchases, leading to some surprising and intriguing insights into mobile app engagement and monetization. Here Amazon presents the results of a cohort analysis designed to identify best practices common among the top 50 revenue-generating apps and games in its Amazon Appstore for Android.
The 8 Commandments of App Marketing (App Promotion Summit Berlin 2013)Diego Meller
So you have a great app? Congrats! Now you have to promote it. The presentation gives a number of guidelines/tips to maximise the effectiveness of your app marketing process. Everything from marketing attribution tips to creatives and how to buy.
6 Reasons Not to Build a Mobile Application for your Conference, Event or Mee...Mosio
Developing mobile applications is a costly and time consuming endeavor. Depending on your goals and budget, odds are you may not have to develop one to engage employees on their mobile devices. This presentation shows 6 things to consider if you are interested in developing a mobile application for your event.
For more info, visit us at http://www.mosio.com/biz
AppLift is the leading mobile games marketing platform, focussed on freemium games. We bridge mobile game developers who wish to acquire loyal gamers with publishers that are able deliver these at high-quality and scale. So far, we partner with 100+ game publishers such as King, Wooga and EA and with 1000+ publishers.
As freemium mobile games are sky-rocketing and consumers already play ø 55mins on their smartphones / tablets per day, we help publishers around the globe to substantially benefit from these dynamics:
By complementing their digital products & services with compelling games. This not only complements and monetizes traffic, but much more leads to incremental subscribers, increased satisfaction / loyalty and thus ARPU.
We are 65 people headquartered in Berlin with offices in San Francisco and Seoul
Practical APP-lications: Mobile App Planning and AnalyticsJohn Kreicbergs
There’s an app for that. In fact, between Google and Apple alone, there are over 2.5 million of them. Yet in this period of massive proliferation, the world of mobile apps remains a wild west of sorts.
This presentation breaks down the design, execution, launch and analytics behind the award-winning Boulevardia festival app and the critically acclaimed kids interactive comic app Kung Fu Robot. Learn about key processes and philosophies that make mobile apps work for both utility and entertainment, information that you can use for your next client project or as a foundation for your own work.
InMobi undertook a survey of mobile developers across the world in an attempt to understand the ever-changing ecosystem better. The State of Mobile App Developers 2016 report is drawn from over 1000+ respondents across 155 countries.
Allan Isfan, CEO of mobile app provided FaveQuest, was invite to present at Festivals and Events Ontario 2013 (FEO).
The one hour workshop covered the latest trends in social and mobile, including photo sharing, mobile payments, contests, RFID ticketing, native vs web apps and other, smartphone adoption by age and income, smartphone based loyalty systems, geofencing, mobile surveys, mobile contests and sponsorship.
Today’s mom is increasingly tech-savvy and connected, reflecting her changing desire for how technology should work for her. Marketers must consider how today’s technology is slowly replacing mom’s bag of tricks and becoming her source of information, time management and connectivity. How is the tech-savvy mom changing the landscape of marketing through her increased use of the smart phone and applications? What are moms keeping in their mom tool belts (phones) today? What are the top mom apps on the market, and why are they so successful? What does mom want out of an app? And how must marketers meet those expectations?
The Cathedral and the Bazaar - musings on iPhone and AndroidDavid Jones
I discuss if the iphone is an unstoppable force and propose that entrepreneurs and developers consider the coming wave of handsets that are more open and "more betterer" for the public. Otherwise we face a lock-in of our own "early-adopter" creation.
Sorry I don't talk about the Palm, I've had many iterations since the Palm1000 but I don't think they can make it without Appstore, great developer community and/or awesome content. Its just a device and that is not enough now.
Klaas Weima - Energize - Verdiende Aandacht - Mobile PIoneersShareforce
Bereik koop je, maar aandacht moet je verdienen. Energize oprichter Klaas Weima besloot zijn boodschap niet alleen te verpakken in de vorm van een boek, maar zijn publiek ook te inspireren door middel van apps en een blog. Maar hoe werkt de dagelijkse praktijk van zo'n crossmedia publicatie nu eigenlijk?
Mobile PIoneers - Mobgen - MIchiel Ebeling - Een succesvolle mobiele strategieShareforce
Michiel Ebeling, voorzitter van de Taskforce Mobile binnen het IAB en partner bij Mobgen gaat dieper in op de stappen voor een succesvolle mobiele strategie. Daarnaast deelt hij zijn inzichten uit de markt en de mogelijkheden van mobile advertising.
Ward Wijndelts - NRC Media - NRC Reader - Mobile PioneersShareforce
Ward is business developer bij NRC Media en was mede verantwoordelijk voor de introductie van NRC Reader. De Reader is een betaalde applicatie die speciaal is vormgegeven voor de iPad en dagelijks een selectie biedt van circa zeven uitmuntende artikelen die diepgang, interpretaties en verklaringen bij het nieuws geven. Het is een nieuwe stap op de weg naar de digitale toekomst voor de uitgever.
John Kivit - Shareforce - M-commerce in Nederland - Mobile PioneersShareforce
John is oprichter van Shareforce en hij trapt af met een presentatie over de status van mobile commerce in Nederland. Met daarin een duidelijk overzicht van de markt, de spelers en de belangrijkste trends van nu en in de toekomst!
John Kivit - Shareforce - Trema - Social, Local, MobileShareforce
Presentation about social, local and mobile (SOLOMO) with plenty of stats and cases. The SOLOMO concept is important for marketeers that want to reach consumers in a modern society. This presentation was created for the Trema network on November 19, 2013. Trema is a network of marketeers in foodservice. http://www.trema-netwerk.nl/
Jeroen Tjepkema - MeasureWorks - Don't let the lights turn green - Mobile Pio...Shareforce
Jeroen is oprichter van MeasureWorks. Het bedrijf meet, analyseert en verbetert de prestatie van mobiele applicaties en web applicaties. De ervaring van de gebruiker staat daarbij centraal. Op basis van uitgebreid panel research en performance onderzoek presenteert Jeroen praktische tips die voorkomen dat mobiele gebruikers gaan afhaken bij jouw m-commerce strategie. De presentatie geeft inzicht in hoe je elke mobiele strategie kan aanpassen naar een "perfecte user experience" en een product dat jouw bezoekers graag en vaak gebruiken.
Brechtje de Leij - Nu.nl - Ervaringen van een marktleider - Mobile PioneersShareforce
Brechtje is senior productmanager mobile van Sanoma Media, zij vertelt over de mobiele avonturen en ervaringen van een marktleider. Nu.nl heeft de grootste mobiele- en app presence van Nederland, is marktleider voor mobiel premium adverteren en heeft door de jarenlange ervaring met mobiel uitgeven en een aantal recente redesign trajecten veel learnings te delen.
Shareforce builds interactive and scalable web applications for PHP and .Net. The kind of technology that gives companies and websites that little bit of magic, intelligence and power for their business. We work for large and medium sized European companies and were founded in 2008.
Our headquarters is based in The Netherlands and our development office in Iasi is the hotspot where high-end technology knowledge and open minds meet. We are not the average outsourcing company but a true extension of our clients business. We want our company to be a warm home for both clients and employees.
John Kivit - Shareforce - Appstores: facts, tips, tricks - Mobile PioneersShareforce
John is oprichter van Shareforce en trapt af met een presentatie die inzicht geeft in de feiten, tips en tricks voor de Apple appstore en Google Play. Het ontwikkelen van een Android, iPhone of iPad app is slechts een start. Maar hoe zorg je er voor dat deze binnen no-time populair wordt en opvalt in die enorme overvloed aan apps?
Uber - Casper Oppenhuis de Jong - Revolutie in vervoer - Mobile PioneersShareforce
Casper is community manager voor de Nederlandse activiteiten van taxi app Uber. De app zorgt voor een revolutie in het persoonlijke vervoer in Amerika. Met Uber kunnen gebruikers via een app privéchauffeurs in de buurt zien en deze reserveren. Waar het bedrijf in Amerika vooral bekend staat als een taxidienst, wil Uber zich in Amsterdam alleen richten op luxe vervoermiddelen.
Distimo was pleased to be speaking at the Festival Of Games in Utrecht. At this event, we gave a presentation titled: “The Appstore Opportunity” . The presentation was aimed at Games developers and covers trends in monetization, changing impact of countries and stores. Moreover, more information about the top rankings is given and finally our new product, app link, is demonstrated.
Who Will Win the Mobile Industry War: Keynote by Richard Firminger, General Manager EMEA of Flurry Analytics at the NOAH 2012 Conference in London, Old Billingsgate on the 6th of November 2012.
Keynote - Who Will Win the Mobile Industry War by Richard Firminger, General Manager EMEA of Flurry Analytics at the NOAH 2012 Conference in London, Old Billingsgate on the 6th of November 2012.
Mobile Marketing: 99 Ways to Get Your App Noticed - Parisa FosterParisa Foster
You’ve submitted your App to the App Store. Congratulations! Umm, no. Not yet. Long gone are the days where you could simply release an app and watch those download numbers climb. Now with over 1.5 million apps available across the different platforms and almost 2,000 new apps going live every day, getting your app noticed is no easy feat.
This conference, presented at Mobiz 2012 in Montreal, provided an overview of 99 different ways you can use to get your app noticed ranging from basic ASO (App Store Optimization) tactics to more outlandish marketing plays.
Distimo Report - Full Year 2010 Source and discription: http://blog.distimo.com/2011_01_distimo-releases-full-year-2010-report/
big thanks to Distimo: www.distimo.com
The AppStore Business Model: A Survey With Case StudiesiStartApp
This presentation is delivered by iStartApp in collaboration with the University of Florence. It provides a summary of Niccolò Feroci’s Bachelor Thesis Work on "Mobile AppMarketing: Actors and Products".
This content is made available for the general public. We hope it can provide useful information for further studies on this vast and fast-moving market.
Please reference as:
Feroci N., Guercini S., "The AppStore Business Model: A Survey With Case Studies",Internship Final Presentation at iStartApp, Florence, Italy, 2012.
Contacts:
web: http://www.istartapp.com
email: info@istartapp.com
facebook: www.facebook.com/istartapp
twitter: iStartApp
Distimo Mobile World Congress 2010 Presentation - Mobile Application Stores S...Distimo
At the Barcelona Mobile World Congress 2010, we gave a presentation titled "Mobile Application Stores - State Of Play", during the "Mobile Applications - Innovation versus fragmentation" session.
Similar to Mobile PIoneers - Distimo - Hendrik Koekoek - Visie op de markt (20)
Het ontwikkelen van een app is één, maar het opbouwen van een vaste gebruikersgroep is een uitdaging waar veel app eigenaren mee worstelen. Diederick Ubels, oprichter en CEO van MobPro, laat aan de hand van cases van o.a. ING en Parkmobile zien met welke app marketingactiviteiten je de doelgroep bereikt, activeert en vasthoudt - dat gaat verder dan enkel advertising.
Tikkie - Freek de Steenwinkel - App PioneersShareforce
"Ik stuur je wel een Tikkie" is in korte tijd een begrip geworden in Nederland. De terugbetaal app van ABN AMRO staat op dit moment steevast bovenaan in de app ranglijsten. Freek de Steenwinkel, lead product owner bij Tikkie, vertelt hoe dit succes tot stand is gekomen en wat de belangrijkste leerpunten tot nu toe zijn geweest.
NS heeft met de Reisplanner Xtra een van de meestgebruikte (OV) apps van Nederland. De app wordt in eigen beheer ontwikkeld en onderhouden door een klein team van 6 personen, het zogenaamde NS M-Lab. Product owner Joeri Vos vertelt hoe men werkt: het motto is ‘niet lullen maar poetsen’. LEAN werken, microservices, devops principes en cloud diensten zijn daarbij belangrijk.
Hoe maak je iets complex als beleggen begrijpelijk voor iedereen? En hoe stop je dat in een app? Peaks lanceerde in november 2017 een app die beleggen ook toegankelijk moet maken voor mensen die bij beleggen eerder aan een boterham denken dan aan investeren. Jan te Kiefte, Marketing Manager bij Peaks legt uit wat daarbij komt kijken.
Yves publiceerde nog niet eerder bekend gemaakte cijfers uit de Smart Media Monitor, een grootschalig marktonderzoek naar digitaal mediagebruik in Nederland. De Smart Media Monitor is hét rapport dat inzicht geeft in welke diensten in digitale media de meeste tijd en aandacht krijgen. De cijfers laten zien welke aanbieders en welk scherm (mobiel, tablet of televisie) de strijd om de consument wint.
Niek Veendrick - Greetz - Sharing your emotions - Mobile PioneersShareforce
Niek is Commercieel Directeur bij Greetz, de Nederlandse marktleider in online echte wenskaarten en cadeaus. Greetz verkoopt jaarlijks ruim 6 miljoen wenskaarten. In de laatste jaren is het mobiele kanaal uitgegroeid tot een belangrijke peiler onder het succes van Greetz. De iPhone app van het bedrijf won vorig jaar de Thuiswinkel Mobiele Webwinkel award. Niek vertelt over de rol van m-commerce binnen het bedrijf en de keuzes die Greetz hierin heeft gemaakt.
Edwin de Ron - Rabobank - Mobiel betalen - Mobile PioneersShareforce
Edwin is consultant bij de Rabobank en gespecialiseerd in m-commerce en e-commerce. Hij zal nader ingaan op mobile payments. Wat gebeurt er op dit vlak in binnen- en buitenland en welke mogelijkheden zijn er op dit moment voor aanbieders en de consument in Nederland?
John Kivit - Shareforce - Responsive Design - Mobile PioneersShareforce
Veel organisaties zien op tegen de hoge investeringen om op meerdere platformen aanwezig te zijn. Responsive design is een mogelijke oplossing voor dit dilemma. Build once, show many! Shareforce directeur John Kivit vertelt over het hoe en wat van deze nieuwe aanpak.
Michiel Slegt - Smulweb - Mobile PioneersShareforce
Een website met maandelijks 2 miljoen bezoekers, succesvolle apps voor Android, iPhone & iPad, een eigen magazine, kookcolleges en populaire Twitter & Facebook accounts. Smulweb is echt niet te missen voor culinaire fijnproevers. Eigenaar Michiel Slegt spreekt over zijn ervaringen.
Met meer dan één miljoen downloads is TVGIDS.tv de grootste mobiele tv-gids en één van de meest succesvolle Nederlandse apps. TVGIDS.tv biedt data aan via iPhone, iPad en Android apps, maar ook via een mobiele- en traditionele website. Oprichter Stijn Veger vertelt over de weg naar crossmedia succes.
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Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
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Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
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Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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2. WE KNOW APP STORES
1. DISTIMO COLLECTS FACTUAL AND TIMELY MARKET DATA, WORLDWIDE
2. DEDICATED TO MARKETS WHERE APP STORES ARE LEADING DISTRIBUTION CHANNEL
3. INDEPENDENT AND CROSS-STORE ANALYSIS, APPLYING SAME METRICS TO EVERY STORE
3. DISTIMO MONITOR – TRACKING 1.5B DOWNLOADS / QUARTER
FREE – TRUSTED BY 8,000 DEVELOPERS
1. FREE CROSS-PLATFORM APP STORE MONITORING TOOL FOR DEVELOPERS
2. SUPPORT FOR ALL MAJOR APP STORES
3. TRANSACTIONAL DATA ALLOWS US TO BENCHMARK APPLICATIONS WITH THE MARKET
4. DISTIMO REPORT
TOP APPS & BENCHMARK REVENUE &
PUBLISHERS APP STORES BUSINESS MODELS
WHAT IS THE MOST HOW DO THE DIFFERENT WHAT ARE VOLUMES
SUCCESSFUL AND LOCAL APP STORES COMPARE IN THE MARKET?
CONTENT? OVER TIME? HOW DO APPS MONETIZE?
COVERING EVERY APP - IN EVERY MAJOR APP STORE - IN EVERY COUNTRY
6. APPS ARE A $10 BILLION MARKET
GROWING AT 100% PER YEAR
Majority Games, roughly 50% of all free downloads are Games.
For paid applications this figure is even higher, 60% of all paid downloads are Games.
But in terms of revenue, more than 75% of revenue derives from Games.
Angry Birds is downloaded (600M+) over 3 times as much as number of Nintendo DS’s sold
* Mary Meeker / Distimo, based on 200 most grossing / popular applications in United States – March 2012
7. RANKING & NETWORK EFFECTS
SPEED UP POPULARITY
To get To 1 Million Users It Took:
9 Years 9 Months 9 Days
Number 1 generates about 1.5 times as much downloads as number 2.
Ranked around 10 means 3 times as much downloads as being ranked around 50.
* Distimo, based on 200 most popular applications in United States – March 2012
8. BUT POPULARITY IS TEMPORARY AND
CONSUMERS ARE NOT LOYAL
Number Of Games In Top Games 100 296
Number Of Games In Top Games 50 157
Number Of Games In Top Games 10 46
“average worldwide 6-
month retention rate for all
apps was 36%
* Flurry / Based on 100 most popular free games in United States – March 2012
10. IN-APPS DRIVE APP REVENUE
59% - 72% 64% - 86% 74% - 83%
Free applications with in-apps Paid applications with in-apps Paid applications without in-apps
In all stores more than 59% of the revenue derives from in-apps!
Recently introduced in Amazon App Store, will come to Windows Phone 7 Marketplace as well
* Based on 200 most grossing apps in United States – March 2012
11. 50% USE VIRTUAL CURRENCIES
51% 49%
Including many of the most popular games in March 2012
Draw something – OMGPOP Draw something – OMGPOP
Temple Run – Imangi Plumber Crack – Fluick
Word With Friends - Zynga Hidden Objects - Disney
* Based on 200 most popular free games in United States – March 2012
13. APAC COUNTRIES LARGEST MARKET
FOR IPHONE DEVELOPERS
4M 3.2M 1.3M 0.9M 0.6M
IN FEBRUARY CHINA SURPASSED THE U.S. AS THE LARGEST MARKET IN THE APPLE APP STORE FOR IPAD
* Based on 200 most popular free iphone applications in each country – March 2012
14. BUT WHEN DEVELOPING ABROAD, ACT
LOCALLY
100%
90% 75%
80% 75%
68%
70%
58% 56% 56%
60% 54%
50%
40% 36%
42% 45%
38% 68%
30% na
20%
58%
In many countries the majority of the downloads originate from applications that have translated
their content in the country’s language.
In China, of the 300 most popular free applications, 60% were only popular in China compared to 21%
in the United Kingdom and 22% in the United States.
* Based on 300 most popular free applications in United States – March 2012
16. GOOGLE PLAY MONETIZATION IS
GETTING BETTER
May 2011 March 2012
<100 <100
71.9% 63.85%
>50,000 >50,000
0.1% 1.15%
1,000-49,999
7.3% 1,000-49,999
9.29%
100-999
100-999
20.7%
25.71%
The number of available applications more than doubled in the same time-frame.
Daily revenues increased by 65% over the first quarter 2012.
* Based on 200 most grossing applications in United States – March 2012
17. BUT WATCH AMAZON
4
Millions
3
2
1
400k
0
Already 400k daily downloads of which 10% is paid
Got to 32k applications in one year, the majority also being available in Google Play
Of the 110 applications available in both stores that generate more than 200 USD a day in at least one of
both stores, 42 of those earned more money in the Amazon Appstore.
After launch of Kindle Fire daily downloads increased fourteen-fold
* Based on 100 most popular / grossing applications in United States – March 2012
18. WHAT ABOUT THE OTHERS
APP STORES?
Strong momentum, relative number of applications growth
highest of all app stores.
Download figures increased by 114% to over 100k per day in the last quarter
Taptitude making over $1000 a day (ads)
Port to Android applications to BlackBerry platform seems to be successful, increase in
number of applications submitted to App World (15k – 20k PlayBook applications already
available).
* Based on 200 most popular applications in United States – March 2012
22. THANK YOU
FOR ANY ENQUIRIES, PLEASE CONTACT:
HENDRIK KOEKKOEK
HENDRIK@DISTIMO.COM
@HENDRIKKOEKKOEK / @DISTIMO
Custom in-depth The free cross-
app store market platform app store
reports for carriers monitoring tool for
& manufacturers developers
For more info, visit report.distimo.com For more info, visit monitor.distimo.com