Walt Disney Company was founded by Walt Disney and started with Mickey Mouse. It has since expanded into media networks, parks and resorts, studio entertainment, consumer products, and interactive media. When Bob Iger became CEO, his strategic plan focused on generating creative content, innovation, and expanding into new markets globally through acquisitions like Pixar, Marvel, and Lucasfilm. His plan also aimed to spread Disney's franchises across multiple platforms and broaden their audience worldwide.
I had to write an in-depth evaluation of The Walt Disney Company. I learned a lot about researching companies and finding the information that is available to us via the web. I put together a presentation and had to present it in front of my Marketing class. It was a very fascinating to find out the behind the scenes happenings and financial holdings of the company. I learned ways to find a companies Target market and segment it down.
Hey we are Rumana Rafique and Anika Afzal from Bangladesh. We have uploaded a presentation on Walt Disney and his company Disney. We hope that you all may like it and it may help you to find information about the manager and his company.
This presentation was prepared by Mr. Abhimanyu Singh, B.tech. Petroleum Engineering from ISM Dhanbad under Marketing Management Internship by Prof. Sameer Mathur, IIM Lucknow
I had to write an in-depth evaluation of The Walt Disney Company. I learned a lot about researching companies and finding the information that is available to us via the web. I put together a presentation and had to present it in front of my Marketing class. It was a very fascinating to find out the behind the scenes happenings and financial holdings of the company. I learned ways to find a companies Target market and segment it down.
Hey we are Rumana Rafique and Anika Afzal from Bangladesh. We have uploaded a presentation on Walt Disney and his company Disney. We hope that you all may like it and it may help you to find information about the manager and his company.
This presentation was prepared by Mr. Abhimanyu Singh, B.tech. Petroleum Engineering from ISM Dhanbad under Marketing Management Internship by Prof. Sameer Mathur, IIM Lucknow
- Analysis based on research around the entertainment industry, where the strategic challenges of Walt Disney Company are addressed.
- Development of strategic plan for Walt Disney
Study of 'Walt Disney' company in regard with corporate communication SAGAR JAISWAL
The given ppt consist about Walt Disney company made with respect to corporate communication environment. It include their corporate logo, Employees communication, CSR activities, Crisis Communication, Marketing Communication activities.
- Analysis based on research around the entertainment industry, where the strategic challenges of Walt Disney Company are addressed.
- Development of strategic plan for Walt Disney
Study of 'Walt Disney' company in regard with corporate communication SAGAR JAISWAL
The given ppt consist about Walt Disney company made with respect to corporate communication environment. It include their corporate logo, Employees communication, CSR activities, Crisis Communication, Marketing Communication activities.
Case Analysis
Started out as a cartoon studio later became Disney Brothers studio which was a flat, non-hierarchical organisation.
After release of snow white, company grew 7 fold, and went public to finance their growth strategies
The decline caused by war slowed down growth and resulted in financial constraints
Diversified into WED, theme parks, cruise ships, in-house media, in-house travel company
Smart or Dumb ?
Disney has expanded domestically as well as globally through corporate integration. It has shifted its focus from show quality and content to distribution, marketing, licensing and merchandising arrangements to respond to industry changes and replace lost revenues.
Globalization: Disney products can be found all over the world in different forms and areas. As a global brand, Walt Disney international provides oversight of company’s activities outside US. The aim was to increase globalization to make it relevant to consumers world wide.
Horizontal Integration: Disney owns many studios, media networks and consumer product companies. It uses this strategy to increase its market awareness and presence through cross promotions.
Vertical Integration: The sub companies allow Disney to plan, produce, advertise and distribute all the products. It does not have to rely on anyone and hence has a better control on quality, content and costs.
Media Synergy: production and distribution of products can be done by the Disney owned companies. An important factor of its success is the integrated nature of its products.
Diversification: Disney has always focused on diversification. The variety of products and services ranging from movies, theme parks, shows, merchandise; all offer a range for the tastes and preferences of consumers of all ages.
Distribution: whenever Disney produces a new image or brand such as a movie character, its licensing, marketing and business outlets continue to capitalize on that character till it has left the box office. It releases a line of toys or products followed by DVD release and the character’s presence in theme parks.
Case studYChapter 2In 2006, Disney’s Pixar released the .docxwendolynhalbert
Case studY
Chapter 2
In 2006, Disney’s Pixar released the hit movie Cars, which
grossed $462 million worldwide. Since then, Cars mer-
chandise has generated over $2 billion in sales each year.
Pixar has since created a series of Cars shorts to be aired
on the Disney Channel with a subsequent DVD release. A
Cars sequel was released in 2011 along with an online vir-
tual gaming world on its Web site to help build hype. In
2012, Disney’s California Adventure theme park opened its
12-acre Cars Land attraction.
At Disney, the brand is the name of the game, and
the cross-platform success of the Cars franchise is by no
means an exception to the rule. Disney also has the Jonas
Brothers, Hannah Montana, High School Musical, the
Disney Princesses, Pirates of the Caribbean, and the list goes
on and on. The man behind the magic is Disney’s CEO, Bob
Iger, who has lead a dramatic revitalization of the Disney
brand since succeeding longtime head Michael Eisner
in 2005. When he first took the post, his strategy shifted
Disney’s focus to its stable of “franchises.” These franchises
are distributed across Disney’s multiple company plat-
forms and divisions, such as Disney’s various television
broadcast platforms (the Disney Channel, ABC, ESPN),
its consumer products business, theme parks, Disney’s
Hollywood Records music label, and Disney’s publishing
arm in Hyperion, just to name a few.
Iger’s franchise strategy has been supported by the
other major move he made upon first becoming CEO. On
his first day on the job, Iger told the board that revitaliz-
ing Disney’s animation business was a top priority, which
would be improved through the purchase of Pixar. As part
of Iger’s franchise strategy the deal made perfect sense, as
many of Disney’s latest television shows, theme park rides,
and merchandise were based on Pixar characters.
Finding a new market to push the Disney franchise into
became a priority as well. With the Walt Disney Company
experiencing flat growth, it was becoming evident that
Disney had missed some opportunities for broader success
due to a narrowing of its target market, which was at the
time largely associated with younger children.
Iger’s first move was to broaden Disney’s viewership
by moving the Disney Channel from premium to basic
cable and launching local versions in key global markets.
Then, Disney began pushing franchises to capture the
rapidly growing tween market. Putting its support be-
hind the Disney Channel’s High School Musical, Hannah
Montana, and the Jonas Brothers (who were emerging out
of Disney’s music label), Disney quickly generated a series
of franchise juggernauts in the tween-girl market.
Though Disney’s focus has remained on family-
friendly fare, Iger has shown a new willingness to look
to even broader markets, if it fits with the Disney brand.
Disney’s Pirates of the Caribbean, the first Disney film with a
PG-13 rating, played a major role in refocusing the brand ...
This presentation has been created by Kshitij Chaudhari, VIT Chennai, during a marketing internship under the guidance of Prof. Sameer Mathur, IIM Lucknow.
This presentation has been created by Akriti Sarswat, IIT Kanpur, during a marketing internship under the guidance of Prof. Sameer Mathur, IIM Lucknow.
The ppt covers history of disney, 4 P , how disney segment, target and position itself , S.W.O.T.Analysis of disney and some questions related to journey
BMAL 710Discussion Board Forum InstructionsDiscussion Board JeniceStuckeyoo
BMAL 710
Discussion Board Forum Instructions
Discussion Board Forums Modules 2, 4, 6, and 8 (130 Points Per DB)
Discussion boards are collaborative learning experiences. Therefore, the student will create a thread in response to the provided prompt for each forum. Each thread must be 2,100-2,200 words (due by Thursday of each week) and demonstrate course-related knowledge. In addition to the thread, the student will reply to the threads of at least 2 classmates. Each reply must be 600-700 words (due by the end of the respective module/week). Each initial thread must include a mínimum of 7 sources in addition to the Bible, and peer replies must include the integration of at least 3 peer-reviewed source citations and scripture, in current APA format, outlined in each respective Discussion Board rubric. Each thread and reply must integrate at least 1 biblical principle.
This course utilizes the Post-First feature in all Discussion Board Forums. This means you will only be able to read and interact with your classmates’ threads after you have submitted your thread in response to the provided prompt. For additional information on Post-First, click here for a tutorial.
Note: Students will not be permitted to attach files within the forum posts, you can copy/paste from any Word file. Formatting consideration is provided due to the editing feature in Blackboard, but students must attempt the best APA format as possible.
For Discussion Board Forums 1–3 (Modules 2, 4, and 6), submit your thread by 11:59 p.m. (ET) on Thursday of the assigned module/week, and submit your replies by 11:59 p.m. (ET) on Sunday of the same module/week.
For Discussion Board Forum 4 (Module 8), submit your thread by 11:59 p.m. (ET) on Thursday of Module/Week 8, and submit your replies by 11:59 p.m. (ET) on Friday of the same module/week.
The Walt Disney Company (DIS)
Equity Report
FIR 7155 M50
11/22/2019
DIS EQUITY REPORT 1
Executive Summary
Analyst Name:
Company: The Walt Disney Company (DIS)
Price on report date: $132.98 on 11/07/2019
Forecast Horizon: 1 year
Recommendation: BUY
Target Forecasted $194.27
Price:
Highlights:
• The Walt Disney Company operates in four business segments: Media
Networks, Park Experience and Products, Studio Entertainment, and
Direct-To-Consumer and International
• Historically known for its distinctively amiable human relationship
structure, catering to audiences of all ages ...
Families hardly get travel time in during the school season, causing Disney World to suffer a decline in visitors.
I created a media plan to stimulate the trial and move the target into Disney World during this off season.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
2. Walt Disney Company
Disney is the creation of Walt Disney, a hard working man who believed
in “NEVER STOP DREAMING”. It was actually started with a mouse
only. Disney’s first creation was Mickey mouse that came on air in 1973
Media networks
Parks and resorts
Studio entertainment
Consumer products
Interactive media
23-11-2015 Gp No-2 Disney - The happiest brand on earth2
3. Case description
The case is about Disney’s Cars franchise that is a movie made for kids.
Disney, today is the most popular name amongst kids and teenagers since
Disney as a company covers the interests of them both. Now they have
also started attracting adults to themselves by making movies that can
interest adults too. They also have this slogan “YOU ARE NEVER TOO
OLD FOR A DISNEY MOVIE”. The idea is to attract more and more
viewers to spread the market share and cut the share of other channels.
By producing different channels like Disney, Disney xd that even includes
Sci-Fi, they are actually spreading there business and entertainment
industry
Case revolves around Disney products and Disney franchises
23-11-2015 Gp No-2 Disney - The happiest brand on earth3
4. Disney The Happiest Brand on Earth
23-11-2015 Gp No-2 Disney - The happiest brand on earth4
5. Question-01
Do a brief market opportunity analysis for Disney, identifying the
major markets that Disney has expanded into
6. Areas of expansion
Disney has a great opportunity as it appeals the consumer and not
the customers. The consumer of the Disney products can vary from
a toddler to a teenager and this age group is a consumer group and
not the customers while the customers of these products are
generally parents so in a way Disney is targeting 2 segments i.e. kids
and their parents
Segmentation –
demographic, age
Target – kids, toddlers,
teenagers and even
adults
Positioning - broadcast
23-11-2015 Gp No-2 Disney - The happiest brand on earth6
7. Areas it has expanded in
They started with a single cartoon series and now they own tv channels, theme parks, movies and Disney products.
TV channels – Disney owns
2 tv channels world wide
namely Disney channel and
Disney xd that are both
international base and
region based
Disney products – the
make plenty of products
for example “BACK TO
SCHOOL” products that
include all the school
related products in it
Movies – cars, ABCD (india),
pirates of carrebian, Disney
princess
• Theme parks – Disney also
owns theme parks in USA,
RUSSIA, SINGAPORE, PARIS
and many more
TV
entertainment
Disney movies
Disney
Amusement
parks
Disney
consumer
products
23-11-2015 Gp No-2 Disney - The happiest brand on earth7
8. Disney – Market
Car merchandise – after releasing of “Cars” the movie, Disney focused
upon “cars” merchandise that attracted the toddlers to great extent
Virtual gaming – virtual gaming is one of the greatest opportunity
available in market and ever since Disney joined the hands with Pixar
many games have came into market
Gaming channel (ESPN) – Disney have even launched a gaming channel
on TV as well as online that gives great gaming experience due to its high
performance Pixar games
Consumer products – consumer products like “BACK TO SCHOOL” have
been a great success as the definitely attract the target market
Disney xd channel – that includes sci-fi and action cartoons and fictional
shows that even attracts older children and adults
23-11-2015 Gp No-2 Disney - The happiest brand on earth8
10. Franchises
Aaron Stone
Mickey mouse
Jonas Brothers
Haunted Mansion
Cars
High School Musical
Honey, I Shrunk the Kids
Hannah Montana
Disneyland
Donald Duck
High School Musical
The Disney Princesses
Pirates of the Caribbean
Aladdin
Beauty and the Beast
And Many More……
23-11-2015 Gp No-2 Disney - The happiest brand on earth
1
11. Disney Cross Platform Franchising
These franchises are distributed across Disney’s multiple company
platforms and divisions
Disney’s various television broadcasts platforms
Disney Channel, ABC, ESPN
Its consumer products business
Theme parks
Disney’s Hollywood Records music label
Disney’s publishing Arm , and many more……
23-11-2015 Gp No-2 Disney - The happiest brand on earth
1
12. Sustainable Competitive Advantage
Target Market
Risk Distribution
Increased Focus on Different individual Product
Increase in Revenue
Clarity in Vision & Goal
Scope of Expansion
23-11-2015 Gp No-2 Disney - The happiest brand on earth
1
13. Describe the marketing mix for one of
Disney’s franchises.
23-11-2015 Gp No-2 Disney - The happiest brand on earth13
Question-03
14. Strategic Planning-Disney
Market Oriented Corporation
Disney Knows that to make a great that kids are excited about ,but the
effort often fall short if parents don’t approved of it
The driven force of the entire company is the motion pictures and
animated cartoons
23-11-2015 Gp No-2 Disney - The happiest brand on earth14
16. Competitive Advantage
The goal of the Disney Imagineering section is to continuously design
and implement new, fun and exciting product for the Disney company
that will attract, amaze and excite their customer
Well Strong and Well known Brand-name and Image
The most basic goal-”To Make People Happy”
23-11-2015 Gp No-2 Disney - The happiest brand on earth16
17. Product & Place
The Disney company is very good at product and placing
Their brand name they have the ability to sell their product easily
The stores are located in malls and super centres
In urban location in order to, for them to be visible by the public eye
23-11-2015 Gp No-2 Disney - The happiest brand on earth17
18. Promotion & Pricing
The Walt Disney company promotes their films in almost every way
possible varying from McDonald’s toys to billboards and posters all over
buses and trains
Disney wastes so much money on advertising
The new DVD released are usually relatively cheap due to the fact that
Disney is a oriented company that wants to be able to attract families of
median incomes
23-11-2015 Gp No-2 Disney - The happiest brand on earth18
21. CEO Bob Iger Shares Thoughts on Leading
23-11-2015 Gp No-2 Disney - The happiest brand on earth21
22. His strategic vision for The Walt Disney Company
Generating the best creative content possible
Fostering innovation and utilizing the latest technology
Expanding into new markets around the world
Major components of Bob Iger’s strategic plan
23-11-2015 Gp No-2 Disney - The happiest brand on earth22
23. He shifted Disney’s focus around its stable of franchises to take advantage of
cross-platform franchising
Acquisitions
Pixar (2006)
Marvel (2009)
Lucas film (2012)
Spreading their market to abroad
Bob Iger’s Portfolio Strategic plan
23-11-2015 Gp No-2 Disney - The happiest brand on earth23
24. Growth Strategy
New products
Online kids games
Broaden Disney’s viewership
Expand existing markets
Identify new markets
Stability Strategy
Focus on kids and younger segment
Bob Iger’s Grand strategic plan
23-11-2015 Gp No-2 Disney - The happiest brand on earth24
25. BCG matrix of Disney Business models
Media
Studio
DCP
WDP&R
INTERACTIVE
