4. Contents
Introduction of Mr. Walt Disney
History
Mission statement
Vision
Marketing Mix
Hierarchy
SWOT
BCG Matrix
PESTEL
Competitors
Disney Lands
Recommendation
5. History Of Mr. Walt Disney
• Walt Disney was an American motion-picture
and television producer and showman,
famous as a pioneer of cartoon films and as
the creator of Disneyland.
6. Quick Facts
Name: Walt Disney
Occupation: Producer, Entrepreneur
Birth Date: December 5, 1901
Death Date: December 15, 1966
Education: McKinley High School, Chicago
Art Institute, Kansas City Art
Institute and School of Design
Place of Birth: Chicago, Illinois
Place of Death: Burbank, California
Full Name: Walter Elias Disney
7. PROFILE
• The Walt Disney Company was founded on October
16, 1923, by brothers Walt and Roy Disney as an
animation studio, it has become one of the biggest
Hollywood studios, and owner and licensor of
eleven theme parks and several television
networks, including ABC and ESPN.
• Disney's corporate headquarters and primary
production facilities are located at The Walt Disney
Studios in Burbank, California.
8. Mickey Mouse
• Mickey Mouse is a comic animal cartoon
character who has become an icon for The
Walt Disney Company.
• Mickey Mouse was created in 1928 by Walt
Disney and voiced was also by Walt Disney.
The Walt Disney Company celebrates his
birth as November 18, 1928 upon the
release of Steamboat Willie.
• The anthropomorphic mouse has evolved
from being simply a character in animated
cartoons and comic strips to become one
of the most recognizable symbols in the
world.
9.
10. Mission statement
The Walt Disney Company's objective is to be
one of the world's leading producers and
providers of entertainment and information,
using its portfolio of brands to differentiate
its content, services and consumer products.
14. “The Happiest Place On Earth”
“Where The Magic Begins”
“Where Dream Come True”
15.
16. PRODUCT
Walt Disney Studio
Develop scripts and overseas theatrical production.
Disney Interactive
Oversees various websites and interactive media.
Disney Consumer Products
Merchandises
30. PROMOTIONS
The marketing mix is a crucial tool to help
understand what the product or service
can offer and how to plan for a
successful product offering.
31. Promotion By:
• Television Advertising
Eg: Disney Chanel
• Social Media And Social Network
Eg: Youtube, Facebook, Twitter
• Credit Cards
36. BCG MATRIX
Theme Park
Media Network
Parks & Resorts
Studio Entertainment
Consumer Products Interactive Media
HIGH
HIGH
LOW
LOW
Market Share
MarketGrowth
37. Walt Disney PEST Analysis
POLITICAL
The animation industry enjoys tax benefits.
Political differences are an obstacle to International Trade.
Tighter regulations regarding products safety.
ECONOMIC
Global financial crisis slows down growth.
Emerging markets such as India offer a cost advantage in terms of salaries and
the overall cost of production.
Economic growth, per capita income and stage of economic development among
different countries needs to be considered.
38. SOCIAL
Recent social trend in smart phones, tablets and apps.
Different local cultures, as well as stories and history of the host place.
Changes in customers preferences for entertainment.
Significant role of kid’s and family’s entertainment.
TECHNOLOGICAL
Technological advancements are having a profound effect on the world’s
media.
Changes in technology affect demand for entertainment products as well as
the cost of production.
44. Industry: Amusement parks and resorts
Founded: April 12, 1992
Founder: Michael Eisner
Headquarters: Marne-la-Vallee, France
Key people: Tom Wolber (President)
Owner: Euro Disney S.C.A (The Walt Disney
Company)
45.
46. Location: Hong Kong Disneyland Resort,
Penny's Bay, Lantau Island,
Hong Kong
Coordinates: 22°18′48″N 114°02′36″E
Theme: Magic Kingdom
Operated by: Hong Kong International Theme
Parks
Opened: 12 September 2005
50. Industry: Theme parks and resorts
Founded: October 1, 1971; 43 years ago)
Founder: Walt and Roy Disney
Headquarters: Lake Buena Vista, Florida, U.S.
Key people: George Kalogridis (President)
Owner: The Walt Disney Company
Slogan: "Where dreams come true"
51.
52. Location: Disneyland Resort, 1313
Disneyland Dr, Anaheim,
California, United States
Theme: Fairy tales and Disney characters
Owner: The Walt Disney Company
Operated by: Walt Disney Parks and Resorts
Opened: July 17, 1955; 60 years ago
Previous names: Disneyland
53.
54. Location: Tokyo DisneyResort, Urayasu,
Chiba,Japan
Operated by: The Oriental Land Company
Opened: April 15, 1983
Area: 115 acres (0.47 km
2
)
60. List Of Few Hit Movies
• Snow White and the Seven Dwarfs 1937
• Pinocchio 1940
• Fantasia 1940
• Frozen 2003
• 101 Dalmatians 1961
• The little mermaid 1989
• The many adventures of Winnie the pooh 1977
• Cinderella 1950
• Sleeping beauty 1959
• Toy story 1995
• Hercules 1997
• The lion king 1994
• Mulan 1998
• Aladdin 1992
• Big hero 4 2016