The document provides an overview of Walt Disney and his company. It discusses Disney's history beginning in 1923, his mission to be a leading producer of entertainment, and his vision of creating the "happiest places on earth." It also outlines the company's various products, parks located around the world, marketing strategies, competitors, and some of its most popular movies.

1. MANAGEMENT
Submitted to: Mam NIDA SAEED

3. GROUP MEMBERS
Fahad Khan
Mudassar Hussain
Muhammad Abbas
Talat Abbas
Zulkarnain Ali
Savera Abdul Rauf
Anum Iqbal

4. Contents
Introduction of Mr. Walt Disney
History
Mission statement
Vision
Marketing Mix
 Hierarchy
SWOT
BCG Matrix
PESTEL
Competitors
Disney Lands
Recommendation

5. History Of Mr. Walt Disney
• Walt Disney was an American motion-picture
and television producer and showman,
famous as a pioneer of cartoon films and as
the creator of Disneyland.

6. Quick Facts
Name: Walt Disney
Occupation: Producer, Entrepreneur
Birth Date: December 5, 1901
Death Date: December 15, 1966
Education: McKinley High School, Chicago
Art Institute, Kansas City Art
Institute and School of Design
Place of Birth: Chicago, Illinois
Place of Death: Burbank, California
Full Name: Walter Elias Disney

7. PROFILE
• The Walt Disney Company was founded on October
16, 1923, by brothers Walt and Roy Disney as an
animation studio, it has become one of the biggest
Hollywood studios, and owner and licensor of
eleven theme parks and several television
networks, including ABC and ESPN.
• Disney's corporate headquarters and primary
production facilities are located at The Walt Disney
Studios in Burbank, California.

8. Mickey Mouse
• Mickey Mouse is a comic animal cartoon
character who has become an icon for The
Walt Disney Company.
• Mickey Mouse was created in 1928 by Walt
Disney and voiced was also by Walt Disney.
The Walt Disney Company celebrates his
birth as November 18, 1928 upon the
release of Steamboat Willie.
• The anthropomorphic mouse has evolved
from being simply a character in animated
cartoons and comic strips to become one
of the most recognizable symbols in the
world.

10. Mission statement
The Walt Disney Company's objective is to be
one of the world's leading producers and
providers of entertainment and information,
using its portfolio of brands to differentiate
its content, services and consumer products.

12. VISION

13. PRODUCT

14. “The Happiest Place On Earth”
“Where The Magic Begins”
“Where Dream Come True”

16. PRODUCT
Walt Disney Studio
Develop scripts and overseas theatrical production.
Disney Interactive
Oversees various websites and interactive media.
Disney Consumer Products
Merchandises

17. PRODUCTS
Media Networks
Broadcast, Cable, Radio, Publishing and Digital Business
Eg: Disney-ABC group & ESPN inc.
Parks And Resorts
Eg: Disneyland, Disney World

19. Disney Offering All

20. All Are The Products Of

22. Brands Under Disney

23. PRICETheme Park Prices

25. Other Products

26. Other Products

27. Place
Products
Disney Stores
Disneyland & Disney World
Retail Store
Parks & Resorts
North America
Europe
Asia

28. Walt Disney Around The World

30. PROMOTIONS
The marketing mix is a crucial tool to help
understand what the product or service
can offer and how to plan for a
successful product offering.

31. Promotion By:
• Television Advertising
Eg: Disney Chanel
• Social Media And Social Network
Eg: Youtube, Facebook, Twitter
• Credit Cards

35. SWOT

36. BCG MATRIX
Theme Park
Media Network
Parks & Resorts
Studio Entertainment
Consumer Products Interactive Media
HIGH
HIGH
LOW
LOW
Market Share
MarketGrowth

37. Walt Disney PEST Analysis
POLITICAL
 The animation industry enjoys tax benefits.
 Political differences are an obstacle to International Trade.
 Tighter regulations regarding products safety.
ECONOMIC
 Global financial crisis slows down growth.
 Emerging markets such as India offer a cost advantage in terms of salaries and
the overall cost of production.
 Economic growth, per capita income and stage of economic development among
different countries needs to be considered.

38. SOCIAL
 Recent social trend in smart phones, tablets and apps.
 Different local cultures, as well as stories and history of the host place.
 Changes in customers preferences for entertainment.
 Significant role of kid’s and family’s entertainment.
TECHNOLOGICAL
 Technological advancements are having a profound effect on the world’s
media.
 Changes in technology affect demand for entertainment products as well as
the cost of production.

40. Competitors

42. Top 10 Global Media Companies

44. Industry: Amusement parks and resorts
Founded: April 12, 1992
Founder: Michael Eisner
Headquarters: Marne-la-Vallee, France
Key people: Tom Wolber (President)
Owner: Euro Disney S.C.A (The Walt Disney
Company)

46. Location: Hong Kong Disneyland Resort,
Penny's Bay, Lantau Island,
Hong Kong
Coordinates: 22°18′48″N 114°02′36″E
Theme: Magic Kingdom
Operated by: Hong Kong International Theme
Parks
Opened: 12 September 2005

48. 1st Disney Ticket

50. Industry: Theme parks and resorts
Founded: October 1, 1971; 43 years ago)
Founder: Walt and Roy Disney
Headquarters: Lake Buena Vista, Florida, U.S.
Key people: George Kalogridis (President)
Owner: The Walt Disney Company
Slogan: "Where dreams come true"

52. Location: Disneyland Resort, 1313
Disneyland Dr, Anaheim,
California, United States
Theme: Fairy tales and Disney characters
Owner: The Walt Disney Company
Operated by: Walt Disney Parks and Resorts
Opened: July 17, 1955; 60 years ago
Previous names: Disneyland

54. Location: Tokyo DisneyResort, Urayasu,
Chiba,Japan
Operated by: The Oriental Land Company
Opened: April 15, 1983
Area: 115 acres (0.47 km
2
)

56. TOP
20
RIDES
OF
DISNEYLAND

58. Evolution Of Walt Disney Pictures
Logo

59. Hit Movies This Season

60. List Of Few Hit Movies
• Snow White and the Seven Dwarfs 1937
• Pinocchio 1940
• Fantasia 1940
• Frozen 2003
• 101 Dalmatians 1961
• The little mermaid 1989
• The many adventures of Winnie the pooh 1977
• Cinderella 1950
• Sleeping beauty 1959
• Toy story 1995
• Hercules 1997
• The lion king 1994
• Mulan 1998
• Aladdin 1992
• Big hero 4 2016

62. Maintaining Walt Disney World

63. Maintenance

66. Size Of Disney Lands