The Walt Disney Company was founded in 1923 and has since diversified from animation to live-action films, television, theme parks, and other divisions. It operates through five segments: media networks, parks and resorts, film studio, consumer products, and interactive. Disney has strengths in its strong portfolio of brands and reputation, acquisition experience, and diversified businesses. However, it is heavily dependent on North America and has limited room for growth through new acquisitions. Opportunities exist in expanding into emerging markets and new countries for film production, while threats include intense competition, piracy, and online streaming services.
- Analysis based on research around the entertainment industry, where the strategic challenges of Walt Disney Company are addressed.
- Development of strategic plan for Walt Disney
I had to write an in-depth evaluation of The Walt Disney Company. I learned a lot about researching companies and finding the information that is available to us via the web. I put together a presentation and had to present it in front of my Marketing class. It was a very fascinating to find out the behind the scenes happenings and financial holdings of the company. I learned ways to find a companies Target market and segment it down.
- Analysis based on research around the entertainment industry, where the strategic challenges of Walt Disney Company are addressed.
- Development of strategic plan for Walt Disney
I had to write an in-depth evaluation of The Walt Disney Company. I learned a lot about researching companies and finding the information that is available to us via the web. I put together a presentation and had to present it in front of my Marketing class. It was a very fascinating to find out the behind the scenes happenings and financial holdings of the company. I learned ways to find a companies Target market and segment it down.
strategic management presentation on walt disney also include blue ocean strategy, swot and tows analysis,ansofs matrix, porters five forces strategy,analysis of vision and mission statement of walt disney
Study of 'Walt Disney' company in regard with corporate communication SAGAR JAISWAL
The given ppt consist about Walt Disney company made with respect to corporate communication environment. It include their corporate logo, Employees communication, CSR activities, Crisis Communication, Marketing Communication activities.
Hey we are Rumana Rafique and Anika Afzal from Bangladesh. We have uploaded a presentation on Walt Disney and his company Disney. We hope that you all may like it and it may help you to find information about the manager and his company.
About Disney, Renaissance of Disney, Marketing strategy, Expansion, Today's Challenge, Quality and recognition, Newer platforms, Gaming platforms, and Disney destinations.
Case Analysis
Started out as a cartoon studio later became Disney Brothers studio which was a flat, non-hierarchical organisation.
After release of snow white, company grew 7 fold, and went public to finance their growth strategies
The decline caused by war slowed down growth and resulted in financial constraints
Diversified into WED, theme parks, cruise ships, in-house media, in-house travel company
Smart or Dumb ?
Disney has expanded domestically as well as globally through corporate integration. It has shifted its focus from show quality and content to distribution, marketing, licensing and merchandising arrangements to respond to industry changes and replace lost revenues.
Globalization: Disney products can be found all over the world in different forms and areas. As a global brand, Walt Disney international provides oversight of company’s activities outside US. The aim was to increase globalization to make it relevant to consumers world wide.
Horizontal Integration: Disney owns many studios, media networks and consumer product companies. It uses this strategy to increase its market awareness and presence through cross promotions.
Vertical Integration: The sub companies allow Disney to plan, produce, advertise and distribute all the products. It does not have to rely on anyone and hence has a better control on quality, content and costs.
Media Synergy: production and distribution of products can be done by the Disney owned companies. An important factor of its success is the integrated nature of its products.
Diversification: Disney has always focused on diversification. The variety of products and services ranging from movies, theme parks, shows, merchandise; all offer a range for the tastes and preferences of consumers of all ages.
Distribution: whenever Disney produces a new image or brand such as a movie character, its licensing, marketing and business outlets continue to capitalize on that character till it has left the box office. It releases a line of toys or products followed by DVD release and the character’s presence in theme parks.
strategic management presentation on walt disney also include blue ocean strategy, swot and tows analysis,ansofs matrix, porters five forces strategy,analysis of vision and mission statement of walt disney
Study of 'Walt Disney' company in regard with corporate communication SAGAR JAISWAL
The given ppt consist about Walt Disney company made with respect to corporate communication environment. It include their corporate logo, Employees communication, CSR activities, Crisis Communication, Marketing Communication activities.
Hey we are Rumana Rafique and Anika Afzal from Bangladesh. We have uploaded a presentation on Walt Disney and his company Disney. We hope that you all may like it and it may help you to find information about the manager and his company.
About Disney, Renaissance of Disney, Marketing strategy, Expansion, Today's Challenge, Quality and recognition, Newer platforms, Gaming platforms, and Disney destinations.
Case Analysis
Started out as a cartoon studio later became Disney Brothers studio which was a flat, non-hierarchical organisation.
After release of snow white, company grew 7 fold, and went public to finance their growth strategies
The decline caused by war slowed down growth and resulted in financial constraints
Diversified into WED, theme parks, cruise ships, in-house media, in-house travel company
Smart or Dumb ?
Disney has expanded domestically as well as globally through corporate integration. It has shifted its focus from show quality and content to distribution, marketing, licensing and merchandising arrangements to respond to industry changes and replace lost revenues.
Globalization: Disney products can be found all over the world in different forms and areas. As a global brand, Walt Disney international provides oversight of company’s activities outside US. The aim was to increase globalization to make it relevant to consumers world wide.
Horizontal Integration: Disney owns many studios, media networks and consumer product companies. It uses this strategy to increase its market awareness and presence through cross promotions.
Vertical Integration: The sub companies allow Disney to plan, produce, advertise and distribute all the products. It does not have to rely on anyone and hence has a better control on quality, content and costs.
Media Synergy: production and distribution of products can be done by the Disney owned companies. An important factor of its success is the integrated nature of its products.
Diversification: Disney has always focused on diversification. The variety of products and services ranging from movies, theme parks, shows, merchandise; all offer a range for the tastes and preferences of consumers of all ages.
Distribution: whenever Disney produces a new image or brand such as a movie character, its licensing, marketing and business outlets continue to capitalize on that character till it has left the box office. It releases a line of toys or products followed by DVD release and the character’s presence in theme parks.
Q3: What kind of media institutions might distribute your media product and why?Daniel Winn
Here is my answer to question 3 for my evaluation, containing numerous ideas and thoughts as to why I chose specific media institutions who may or may not distribute my media film product.
BMAL 710Discussion Board Forum InstructionsDiscussion Board JeniceStuckeyoo
BMAL 710
Discussion Board Forum Instructions
Discussion Board Forums Modules 2, 4, 6, and 8 (130 Points Per DB)
Discussion boards are collaborative learning experiences. Therefore, the student will create a thread in response to the provided prompt for each forum. Each thread must be 2,100-2,200 words (due by Thursday of each week) and demonstrate course-related knowledge. In addition to the thread, the student will reply to the threads of at least 2 classmates. Each reply must be 600-700 words (due by the end of the respective module/week). Each initial thread must include a mínimum of 7 sources in addition to the Bible, and peer replies must include the integration of at least 3 peer-reviewed source citations and scripture, in current APA format, outlined in each respective Discussion Board rubric. Each thread and reply must integrate at least 1 biblical principle.
This course utilizes the Post-First feature in all Discussion Board Forums. This means you will only be able to read and interact with your classmates’ threads after you have submitted your thread in response to the provided prompt. For additional information on Post-First, click here for a tutorial.
Note: Students will not be permitted to attach files within the forum posts, you can copy/paste from any Word file. Formatting consideration is provided due to the editing feature in Blackboard, but students must attempt the best APA format as possible.
For Discussion Board Forums 1–3 (Modules 2, 4, and 6), submit your thread by 11:59 p.m. (ET) on Thursday of the assigned module/week, and submit your replies by 11:59 p.m. (ET) on Sunday of the same module/week.
For Discussion Board Forum 4 (Module 8), submit your thread by 11:59 p.m. (ET) on Thursday of Module/Week 8, and submit your replies by 11:59 p.m. (ET) on Friday of the same module/week.
The Walt Disney Company (DIS)
Equity Report
FIR 7155 M50
11/22/2019
DIS EQUITY REPORT 1
Executive Summary
Analyst Name:
Company: The Walt Disney Company (DIS)
Price on report date: $132.98 on 11/07/2019
Forecast Horizon: 1 year
Recommendation: BUY
Target Forecasted $194.27
Price:
Highlights:
• The Walt Disney Company operates in four business segments: Media
Networks, Park Experience and Products, Studio Entertainment, and
Direct-To-Consumer and International
• Historically known for its distinctively amiable human relationship
structure, catering to audiences of all ages ...
The Walt Disney: The Entertainment KingAnuj Poddar
This case is comprised of the company's history, from 1923 to 2001. The Walt years are described, as is the company's decline after his death and its resurgence under Eisner, some topics are devoted to Eisner's strategic challenges in 2001: managing synergy, managing the brand, and managing creativity. The case was written by Michael G. Rukstad and David Collis
The case was uploaded with a Walt Disney font, but Slideshare was not able to detect that
Similar to Swot analysis of The Walt Disney Company (20)
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2. The Walt Disney Company
Disney was founded on October 16, 1923 – by brothers Walt
Disney and Roy O. Disney – as the Disney Brothers Cartoon
Studio, and established itself as a leader in the American
animation industry before diversifying into live-action film
production, television, and theme parks. The company also
operated under the names The Walt Disney Studio and
then Walt Disney Productions. Taking on its current name in
1986, it expanded its existing operations and also started
divisions focused upon theater, radio, music, publishing,
and online media.
3. About Company
The Walt Disney Company is a leading international
entertainment and media enterprise founded in U.S. It operates
five separate Disney segments: Media Networks, Parks and
Resorts, The Walt Disney Studios, Disney Consumer Products
and Disney Interactive. Disney Media Networks is the most
significant Walt Disney business segment. Disney products
include television programs, books, magazines, musical
recordings and movies.
10. Strengths
• Strong product portfolio
• Brand reputation
• Competency in acquisitions
• Diversified businesses
• Localization of products
11. Weaknesses
• Heavy dependence on income from North America: Although,
Disney operates in more than 200 countries, it heavily
depends on US and Canada markets for its income.
• Few opportunities for significant growth through
acquisitions: The Walt Disney Company is the largest
entertainment provider in the world and has become so due
to acquisition of competitors.
12. Opportunities
• Growth of entertainment industries in emerging markets: The
Asia Pacific region accounted for more than 50% market share of
the world pay TV subscribers (394 million) in 2011. Disney
Company has already entered these markets and should continue
to strengthen its position there to benefit from such high industry
growth.
• Expansion of movie production to new countries: Disney has an
opportunity to expand its movie production to such countries as
India or China, where movie production industries have
developed good quality infrastructure.
