Walt Disney is the 13th largest entertainment brand in the world according to Interbrand. It was founded in 1923 by brothers Walt and Roy Disney as an animation studio. Some key facts are that Mickey Mouse is Disney's official mascot, its revenue was $42.278 billion in 2012, it operates in 40 countries, and owns major brands like Pixar, Marvel, and ABC television. Disney has experienced both organic growth through successful films and acquisitions of other entertainment companies. Its mission is to be a leading producer and provider of entertainment and information globally.

1. Walt Disney
Muhammad Iqbal

2. Introduction
• Rank: 13 (Inter Brand 2012)
• Parent Company: Walt Disney Motion Picture
Group
• Head Quarter: California, US
• Mickey Mouse official mascot of Disney
• Revenue: $ 42.278 billion
• Product category: Entertainment
• Officially markets in 40 countries

3. Brief History
• Disney was School Drop out
• 1923 by brothers Walt and Roy Disney as an
animation studio
• 1938 Snow White and the Seven Dwarves
• 1949 Walt Disney Music Company
• 1975 Walt Disney World Village
• 2006 Purchased Pixar
• 2009 Wall e wins the academy award
• 2012 The Avenger was the blockbuster Movie

4. Mission Statement
"The mission of The Walt Disney Company is
to be one of the world's leading producers
and providers of entertainment and
information. Using our portfolio of brands to
differentiate our content, services and
consumer products, we seek to develop the
most creative, innovative and profitable
entertainment experiences and
related products in the world.”

5. Different SBU’s
• Pixar
• Marvel
• Touch Stone
• HYPERION
• Disney Stores
• Radio Streaming
• Disney-ABC Television Group(ESPN)
• Disneyland or Disney World

6. Consumer Products

7. SWOT Analysis
Strengths Weakness
– High market share – Movies having corrupted
– High quality products thoughts
– Strong Brands – High product price
– Strong financial position – Sell movies on DVD’s
– Stores Parks located in – Outlets in only
a good areas developed countries
– Giants in their field – Most movies end up
with success in love

8. SWOT Analysis
Opportunities Threats
– Selling movies online – Strong Competitors
– Introduce in new – Changing technology
markets – New competitors
– Sell products online – Having competitors
– Use Third Party selling same product
Logistics Provider with less price
– Building more stores – Increase in salary and
and parks high labor cost

9. ANSOFF Matrix

10. Product Life Cycle

11. STP of Disney
Theme Parks Movies
Segmenting Segmenting
– Demographic – Demographic
» Have everything for » Have everything for
every age group every age group
Targeting Targeting
– Undifferentiated – Undifferentiated
» Sells products for » Sells products for
everyone everyone
Positioning Positioning
The happiest place on To make people
earth happy

12. Fashion Examples
• New movies are good example of fashion
• Latest movies/cartoons often influence
purchase of
– Clothing
– Toys

13. Co-Branding with Asus
Disney Net book
• Targeted to teenagers
• Based on atom and XP
• 8.9 inch screen
• WIFI
• Costs $350

14. Latest News of Disney
• Dec. 6, 2012: GRAND CELEBRATION OPENS
NEWFANTASY LAND, LARGEST EXPANSION
EVER AT WALT DISNEY WORLD
• November 28, 2012 THE WALT DISNEY
COMPANY BOARD INCREASES ANNUAL CASH
DIVIDEND BY 25 % TO $0.75 PER SHARE
• November 1, 2012 THE WALT DISNEY
COMPANY COMMITS $2 MILLION FOR
HURRICANE SANDY RELIEF AND
• REBUILDING EFFORTS

15. T hank you
for just
paying
attention