Walt Disney, born in 1901, was an influential American business magnate and co-founder of the Walt Disney Company, known for his innovative leadership and the creation of iconic characters like Mickey Mouse. The company, established in 1923, aims to be a leading producer of entertainment and includes various segments such as parks, media networks, and studios, while facing challenges like high operating costs and competition. Disney's future plans involve diversifying operations and maintaining its focus on delivering enjoyable content for all ages.

1. Submitted By-
Name: Rumana Rafique
ID: 12121022
Name: Anika Afzal
ID: 13104071
Section: 03
MGT 211

2. Short Biography:
Born December 5, 1901
Hermosa, Chicago, Illinois, U.S.
Died December 15, 1966 (aged 65)
Burbank, California, U.S.
Cause of death Lung cancer
Nationality American
Education McKinley High School, Chicago Academy of Fine Arts
Occupation Co-founder of The Walt Disney Company
Years active 1920–1966
Awards 7 Emmy Awards
22 Academy Awards
Cecil B. De Mille Award
Signature

3. Walter Elias "Walt" Disney was an American
business magnate, animator, producer,
director, screenwriter, philanthropist, and
voice actor.
Disney was very afraid of mouse but he
became famous by creating the character of
Mickey Mouse!
Disney himself was the original voice for
Mickey.

4. Leadership Style:
innovative and creative
risk taker
strived for excellence
Autocrat leader

5. Trade marks:
Happy endings on all pictures produced by
himself
Main characters using big white gloves (Example:
Mickey Mouse, Goofy, Peter Pete, Jiminy Cricket,
etc.)
Animated Films(The Lion King, How to Train Your
Dragon, Toy stories, frozen etc)
Distinctive, deep voice
His moustache

6. Quotes:
If you can dream it , you can do it.
It's kind of fun to do the impossible.
I hope we'll never lose sight of one thing--that it
was all started by a mouse.
I happen to be an inquisitive guy and when I see
things I don't like, I start thinking why do they
have to be like this and how can I improve them.

7. So…we can see that-
Walt Disney knew what he was doing and what he
want.
He was very confident about his work
He had a clear vision and goal of his work
He knew how to get work done by other people
……………And these qualities made him a world
famous leader……….

8. The Walt Disney Company:
Name Walt Disney
commonly known as Disney
Founded October16,1923
founder Walt Disney and Roy O
Headquarter Burbank, California
CEO Robert Iger
Employees 166,000
Annual Revenue 45 billion US dollar
Icon Mickey Mouse

9. Mission statement:
The mission of the Walt Disney company is to be
one of the worlds leading producers and
providers differentiate our content , services and
consumer products , we seek to develop the most
create , innovative and profitable entertainment
experiences and related products in the world.
Walt and Roy believed that he had to stay one step
ahead of the competitor in order to be the most
innovative and creative animation company of all
time.

10. Brands under Disney:

11. Disney’starget market:
Disney mainly target a younger more child
based market, but aims to be enjoyed by all
ages.
In some recent shows and films as well as the
easy to follow child storyline, they have an
echoing adult humor coming through.

12. Business sectors:
Parks & Resorts
Media networks
Studio’s entertainment
Consumer products
Interactive media

13. Business strategies:
Disney Company maintains strategies in order to
achieve goals.
The strategy of Walt Disney studio is to serve the
current innovation of the environment industry.
They have other strategies for their different
business segments.

14. Competitiveadvantage:
A collection of vibrant and creative brains
Combination of assets and management
Quality
value

15. Competitors

16. S.W.O.T Analysis:
Strength:
It is one of the most popular brand names in the
world.
Walt Disney Studio is a well established division
of the company.
High overall revenues and profits.
It was ranked 8th in the top 100 global brands.
The company has created high brand awareness
among people.

17. Weakness:
The operating cost of this company is high.
The top level management is frequently changing.
The working condition is poor in the factories
that produce their merchandise.
The investment of the company is large and has
high risk.
The company has a limited range of target
audience mainly children and parents.

18. Opportunity:
The company has added more attractions for
theme parks.
Attraction of children and adults to television
Global localization
It has a well creative management.
Market has developed in unexploited countries

19. Threat:
The company has security threats because of
terrorism.
It keeps their employee under retention.
It faces high competition in media industry.
Government policies are threats for Disney.
According to innovation, the company has a high
demanding market.

20. Externalenvironment:
Political
- The company gets tax benefits for the animation industry.
- Training practices are increasing.
Economical
- The salary for an animated professional in India is 600 US
dollar and in other developing countries the salaries are near
1200 US dollar.
-The company has a cost advantage in terms of salaries and
overall cost production.
Social
-The characters play significant role in television.
-Love, emotions, loyalty come from different programs.
Technological
-The concept formulation in India is still weak.

21. Internal Environment:
Disney diversifies its operations to reduce sales in
product lines into home video, film,
merchandise, radio broadcasting, net-work
televisions and theme parks.
The company gives priorities to family
entertainment and focused market
diversification to cover a wide array of products
and services.

22. Future plan:
In future, they want to develop their business
to reduce the risk and overcome industrial
challenges
……………The company started with Mickey
Mouse, today it provides entertainment
through different quality movies, theme parks
and resorts, beautiful toys etc. Disney wants to
follow its philosophy to make people
happy……..