The Walt Disney Company was founded in 1923 by brothers Roy O. Disney and Walt Disney. Their mission is to create the most innovative and profitable entertainment experiences in the world. Disney has since expanded into five business sectors: media networks, studio entertainment, parks and resorts, consumer products, and Disney channels. It has faced risks expanding into new markets but also benefits from wider audiences and more revenue. The document outlines Disney's history, core consumers, business units, risks and benefits of expansion, and the company's focus on heritage and innovation.