Downloaded 21 times
Uploaded byDI Marketing
Facial Moisturizer Usage In Indonesia
The document presents a study on facial moisturizer usage in Indonesia conducted via an online survey with 836 respondents, focusing on age and gender criteria. Key findings reveal that Pond's, Nivea, and Olay are the most recognized and used brands, with TV advertisements being the most effective for brand awareness. Satisfaction levels are high, with 83% of users satisfied with their current brand and a significant intention to recommend it to others.
More Related Content
Similar to Facial Moisturizer Usage In Indonesia
Facial Moisturizer Usage In Indonesia
- 1. STUDY ABOUT FACIALMOISTURIZER USAGE IN INDONESIA BY DI-MARKETING (www.di-onlinesurvey.com) Apr, 2017
- 2. 1 SURVEY DESIGN Thissurvey was conducted to study about Facial Moisturizer Usage in Indonesia Methodology: Online survey Fieldwork time: 5 days (17/04/2017 – 21/04/2017) Sample size: N = 836 Geography: Nationwide
- 3. 2 RESPONDENTS SELECTION Respondents ofthis survey had to be qualified below criteria Age : Above 18 Gender : Female Usage : Facial Moisturizer
- 4. 3 KEY FINDINGS 1) Awarenessand Usage • Overall, Pond’s, Nivea, Olay are top 3 well-known facial moisturizer brands in Indonesia • TV ads (56%), Point of sales (51%), Online ads (44%) are affective channels to leverage brand awareness • Pond’s (33%), Olay (9%), Citra (8%) are top most used facial moisturizer brands in Indonesia • Moisturizing, Whitening, Acne oil control are top 3 lines of facial moisturizer • Overall, Moisturize skin, Brighten skin, Whiten skin are top 3 reasons to choose a facial moisturizer brand 2) Usage Behaviors • Natural ingredients, No skin irritation and Absorbance are top 3 concerns when choosing a facial moisturizer brand • 51% use facial moisturizer 2 times/ day • Facial moisturizer is spent $2.5 - $14.99 per time • 50 – 100ml is the most popular size for facial moisturizer • Minimarket (46%), Supermarket (45%), E-commerce (30%) are top 3 channels to buy facial moisturizer 3) Actual Satisfaction & Future Purchase Intention • No dark/ age spot removal, No smooth skin, No sun protection are top 3 unsatisfied factors • 83% are satisfied with their current brand • 69% will recommend their current brand to others
- 5. 4 KEY FINDINGS VIETNAMTHAILAND INDONESIA Most well-known brands Pond’s, Nivea, Hazeline Nivea, Olay, Hada Labo Pond’s, Nivea, Olay Market leaders • Pond’s (26%) • Nivea (12%) • The face shop (8%) • Hada Labo (23%) • Nivea (14%) • Olay (10%) • Pond’s (33%) • Olay (9%) • Citra (8%) Key brand awareness channels • TVC (65%) • Point of sale (57%) • Word of mouth (52%) • Point of sale (69%) • TVC (68%) • Online Ads (56%) • TV ads (56%) • Point of sales (51%) • Online ads (44%) Key purchase channels • Supermarket (69%) • Brand shop/ Showroom (39%) • Online (23%) • Supermarket (62%) • Branded pharmacies (42%) • Convenience stores (39%) • Minimarket (46%) • Supermarket (45%) • E-commerce (30%) Top brand choice criteria • Soft, smooth skin • Moisturize skin • Brighten skin • Moisturize skin • Brighten skin • Hydrate skin • Moisturize skin • Brighten skin • Whiten skin VIETNAM, THAILAND & INDONESIA FACIAL MOISTURIZER USAGE
- 6. 5 N = 836 DEMOGRAPHICINFORMATION GenderAge OccupationLiving Place 9% 53% 38% Over 35 26 – 35 18 – 25 0% 100% Male Female 18% 6% 12% 12% 14% 18% 20% Others Medan Yogyakarta Surabaya Bandung Bodetabek Jakarta 0% 2% 8% 10% 12% 18% 25% 25% Others Job seeker/Retired Engineer/Doctor/Teacher Factory Worker Student Self-employed Officer Housewife
- 7. 6 1) Awareness andUsage 2) Usage Behaviors 3) Actual Satisfaction & Future Purchase Intention CONTENT
- 8. 7 OVERALL, POND’S, NIVEA,OLAY ARE TOP 3 WELL-KNOWN FACIAL MOISTURIZER BRANDS IN INDONESIA Do you know any facial moisturizer brands listed below? (Comparison by Age Group) N = 836 N = 316 N = 446 N = 74 2% 20% 21% 21% 23% 24% 25% 26% 27% 28% 29% 33% 39% 42% 50% 52% 56% 58% 58% 58% 67% 0% 50% 100% Others Clinique The face shop Laneige Kose Biokos Shisheido Etude House Hada Labo Skin Aqua The body shop Skinfood Hazeline SK II Pixy Oriflame L'oreal Citra Olay Nivea Pond's Total 3% 17% 19% 22% 22% 19% 22% 26% 26% 29% 26% 35% 33% 39% 52% 52% 57% 64% 57% 61% 74% 0% 50% 100% 18 – 25 2% 20% 22% 21% 24% 27% 26% 26% 29% 27% 30% 33% 42% 44% 49% 52% 56% 54% 58% 55% 62% 0% 50% 100% 26 – 35 1% 27% 23% 14% 24% 30% 34% 30% 22% 28% 35% 31% 46% 45% 50% 53% 53% 51% 59% 58% 66% 0% 50% 100% Over 35
- 9. 8 How do youknow these brands? (Comparison by Age Group) N = 836 N = 316 N = 446 N = 74 0% 28% 30% 34% 34% 39% 39% 42% 44% 51% 56% 0% 50% 100% Others Out of homes Sampling/ trial products Through promotion persons News/ Magazines Friends/ relatives recommendation Facebook ads Ecommerce sites Online ads Through selling places( supermarket, convenience stores,…) TV ads Total 0% 26% 31% 37% 35% 44% 40% 45% 47% 54% 56% 0% 50% 100% 18 – 25 0% 29% 28% 32% 31% 36% 39% 40% 41% 47% 56% 0% 50% 100% 26 – 35 0% 30% 35% 34% 49% 39% 39% 45% 50% 59% 54% 0% 50% 100% Over 35 TV ADS (56%), POINT OF SALES (51%), ONLINE ADS (44%) ARE AFFECTIVE CHANNELS TO LEVERAGE BRAND AWARENESS
- 10. 9 Which brand offacial moisturizer are you using the most frequent? (Comparison by Age Group) N = 836 N = 316 N = 446 N = 74 4% 1% 1% 1% 1% 1% 1% 1% 2% 2% 2% 3% 3% 3% 3% 6% 7% 8% 8% 9% 33% 0% 50% 100% Others Kose Laneige The face shop Biokos Skinfood Shisheido Etude House Clinique Skin Aqua The body shop Hazeline Hada Labo Pixy SK II L'oreal Nivea Oriflame Citra Olay Pond's Total 8% 1% 1% 1% 0% 1% 1% 1% 0% 2% 2% 2% 2% 3% 2% 8% 8% 8% 11% 8% 30% 0% 50% 100% 18 – 25 2% 1% 1% 1% 1% 1% 2% 2% 2% 2% 2% 3% 3% 3% 4% 5% 5% 7% 7% 10% 36% 0% 50% 100% 26 – 35 0% 3% 1% 3% 4% 3% 3% 1% 4% 0% 1% 1% 5% 3% 3% 4% 9% 11% 3% 7% 31% 0% 50% 100% Over 35 POND’S (33%), OLAY (9%), CITRA (8%) ARE TOP MOST USED FACIAL MOISTURIZER BRANDS IN INDONESIA
- 11. 10 MOISTURIZING, WHITENING, ACNEOIL CONTROL ARE TOP 3 LINES OF FACIAL MOISTURIZER What is your facial Moisturizer line that you are using? (Comparison by Age Group) N = 836 N = 316 N = 446 N = 74 0% 0% 5% 6% 6% 10% 11% 12% 18% 31% 0% 50% 100% Don't know, don't remember Other Basic care Firming Pore tighening Recovering/ Regenerating Anti-aging Acnes oil control Whitening Moisturizing Total 0% 1% 4% 4% 6% 7% 7% 14% 19% 38% 0% 50% 100% 18 – 25 1% 0% 5% 8% 7% 12% 12% 11% 17% 29% 0% 50% 100% 26 – 35 0% 0% 8% 1% 7% 14% 22% 9% 20% 19% 0% 50% 100% Over 35 In over 35 group, anti-aging is the most popular line of facial moisturizer
- 12. 11 What is yourfacial Moisturizer line that you are using? (Comparison by TOP 3 BRANDS) N = 836 N = 276 N = 74 N = 68 0% 0% 5% 6% 6% 10% 11% 12% 18% 31% 0% 50% 100% Don't know, don't remember Other Basic care Firming Pore tighening Recovering/ Regenerating Anti-aging Acnes oil control Whitening Moisturizing Total 0% 0% 2% 5% 6% 7% 12% 12% 21% 34% 0% 50% 100% Pond's 0% 0% 7% 8% 7% 14% 12% 5% 18% 30% 0% 50% 100% Olay 0% 0% 9% 6% 1% 4% 4% 4% 37% 34% 0% 50% 100% Citra MOISTURIZING, WHITENING, ACNE OIL CONTROL ARE TOP 3 LINES OF FACIAL MOISTURIZER Pond’s = Moisturizing + Whitening + Acne oil control. Olay = Moisturizing + Whitening + Regenerating. Citra = Whitening + Moisturizing + Basic care
- 13. 12 OVERALL, MOISTURIZE SKIN,BRIGHTEN SKIN, WHITEN SKIN ARE TOP 3 REASONS TO CHOOSE A FACIAL MOISTURIZER BRAND Why do you choose that brand? (brand use the most frequent) (Comparison by Age Group) N = 836 N = 316 N = 446 N = 74 6% 10% 11% 13% 14% 15% 16% 16% 17% 17% 18% 19% 21% 21% 22% 26% 26% 27% 27% 28% 37% 56% 61% 0% 50% 100% Friends/Relatives recommend the brand to me Hydrate skin Recover damaged facial skin due to frequent make up Recover damaged facial skin due to sunlight, weather… Nourish skin before make up Give smooth and glowing skin Regenerate skin For an even looking skin tone Remove acne problems Famous brands Prevents acne problems Minimize/ Tighten pores Sun protection Affordable price Prevents skin from getting oily Make wrinkles less visible Firms skin/ brings back elasticity Leave skin soft & smooth Fight the aging process Remove dark/age spots from skin Whiten skin Brighten skin Moisturize skin Total 6% 9% 12% 17% 15% 18% 17% 18% 22% 19% 24% 21% 22% 22% 25% 28% 28% 30% 27% 32% 45% 59% 68% 0% 50% 100% 18 – 25 5% 9% 8% 10% 13% 11% 13% 14% 14% 15% 13% 17% 19% 20% 18% 23% 24% 23% 25% 25% 32% 55% 57% 0% 50% 100% 26 – 35 11% 16% 19% 19% 20% 20% 26% 23% 18% 24% 18% 22% 27% 22% 27% 35% 32% 35% 38% 38% 35% 54% 61% 0% 50% 100% Over 35 In over 35 group, Remove dark/ age spot from skin and Fight the aging process are more important than younger groups
- 14. 13 Why do youchoose that brand? (brand use the most frequent) (Comparison by TOP 3 BRANDS) N = 836 N = 276 N = 74 N = 68 6% 10% 11% 13% 14% 15% 16% 16% 17% 17% 18% 19% 21% 21% 22% 26% 26% 27% 27% 28% 37% 56% 61% 0% 50% 100% Friends/Relatives recommend the brand to me Hydrate skin Recover damaged facial skin due to frequent make up Recover damaged facial skin due to sunlight, weather… Nourish skin before make up Give smooth and glowing skin Regenerate skin For an even looking skin tone Remove acne problems Famous brands Prevents acne problems Minimize/ Tighten pores Sun protection Affordable price Prevents skin from getting oily Make wrinkles less visible Firms skin/ brings back elasticity Leave skin soft & smooth Fight the aging process Remove dark/age spots from skin Whiten skin Brighten skin Moisturize skin Total 7% 8% 8% 11% 16% 12% 14% 17% 19% 21% 22% 22% 24% 29% 25% 32% 31% 26% 28% 39% 42% 67% 68% 0% 50% 100% Pond's 4% 11% 14% 14% 16% 11% 18% 15% 12% 18% 14% 16% 18% 11% 15% 27% 28% 24% 31% 27% 28% 54% 57% 0% 50% 100% Olay 4% 7% 9% 12% 15% 21% 13% 15% 4% 10% 12% 15% 22% 22% 12% 15% 21% 29% 18% 24% 43% 63% 69% 0% 50% 100% Citra OVERALL, MOISTURIZE SKIN, BRIGHTEN SKIN, WHITEN SKIN ARE TOP 3 REASONS TO CHOOSE A FACIAL MOISTURIZER BRAND Pond’s & Citra = Moisturize skin + Brighten skin + Whiten skin. Olay = Moisturize skin + Brighten skin + Fight the aging process
- 15. 14 1) Awareness andUsage 2) Usage Behaviors 3) Actual Satisfaction & Future Purchase Intention CONTENT
- 16. 15 NATURAL INGREDIENTS, NOSKIN IRRITATION AND ABSORBANCE ARE TOP 3 CONCERNS WHEN CHOOSING A FACIAL MOISTURIZER BRAND What is your most functional concerns when choosing a facial moisturizer? (Comparison by Age Group) N = 836 N = 316 N = 446 N = 74 15% 21% 21% 22% 26% 26% 27% 30% 32% 33% 35% 41% 45% 56% 0% 50% 100% Not receptive to the sun Is verified by dermatologist and skin care institue Quick efficiency Does not thin skin Many products for different skin kind Doesn't leave dry/ tight skin feeling Is verified by dermatology organization Good level of sun protection /SPF Not sticky and greasy Not make skin dull back Has a nice fragrance Absorbs into skin cells Mildly & not make skin irritated Has more natural ingredients Total 19% 23% 23% 23% 29% 28% 29% 34% 33% 38% 36% 43% 55% 62% 0% 50% 100% 18 – 25 11% 19% 18% 20% 23% 24% 25% 25% 29% 28% 35% 39% 38% 52% 0% 50% 100% 26 – 35 22% 26% 32% 30% 24% 32% 30% 38% 43% 39% 31% 42% 51% 57% 0% 50% 100% Over 35 In over 35 group, Not sticky and greasy factor is more concerned than younger groups
- 17. 16 What is yourmost functional concerns when choosing a facial moisturizer? (Comparison by TOP 3 BRANDS) N = 836 N = 276 N = 74 N = 68 15% 21% 21% 22% 26% 26% 27% 30% 32% 33% 35% 41% 45% 56% 0% 50% 100% Not receptive to the sun Is verified by dermatologist and skin care institue Quick efficiency Does not thin skin Many products for different skin kind Doesn't leave dry/ tight skin feeling Is verified by dermatology organization Good level of sun protection /SPF Not sticky and greasy Not make skin dull back Has a nice fragrance Absorbs into skin cells Mildly & not make skin irritated Has more natural ingredients Total 16% 22% 25% 26% 26% 30% 30% 33% 38% 39% 32% 40% 52% 58% 0% 50% 100% Pond's 15% 19% 12% 12% 18% 22% 24% 23% 26% 28% 36% 46% 38% 54% 0% 50% 100% Olay 22% 24% 25% 26% 32% 34% 31% 34% 40% 35% 49% 41% 44% 57% 0% 50% 100% Citra NATURAL INGREDIENTS, NO SKIN IRRITATION AND ABSORBANCE ARE TOP 3 CONCERNS WHEN CHOOSING A FACIAL MOISTURIZER BRAND Pond’s = Natural ingredients + No irritation + Absorbance. Olay = Natural ingredients + Absorbance + No irritation. Citra = Natural ingredients + Nice fragrance + No irritation
- 18. 17 85% BUY FACIALMOISTURIZER BY THEMSELVES In your family, who usually buy facial moisturizer for you? (Comparison by Age Group) N = 836 N = 316 N = 446 N = 74 3% 3% 2% 12% 4% 5% 3% 4% 7% 7% 7% 9% 85% 85% 87% 73% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total 18 – 25 26 – 35 Over 35 Myself Boyfriend/ husband Mother Siblings/ Cousins/ Aunt Others Over 35 group seem to have siblings/ cousins/ aunt buy facial moisturizer more than younger groups
- 19. 18 2% 1% 2% 7%3% 2% 4% 3% 24%27% 22% 23% 51% 45% 57% 41% 12% 16% 9% 12% 7% 8% 5% 12% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total 18 – 25 26 – 35 Over 35 More than 3 times /day 3 times /day 2 times /day Once /day 2-3 days / time 4-6 days / time Once / week Less than Once /week 3% 1% 3% 3% 24% 22% 28% 29% 51% 59% 54% 51% 12% 12% 8% 10% 7% 5% 5% 6% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Pond's Olay Citra More than 3 times /day 3 times /day 2 times /day Once /day 2-3 days / time 4-6 days / time Once / week Less than Once /week ON AVERAGE, 51% USE FACIAL MOISTURIZER 2 TIMES/ DAY How frequent do use apply facial moisturizer? (Comparison by Age Group & TOP 3 BRANDS) N = 836 N = 316 N = 446 N = 74 N = 836 N = 276 N = 74 N = 68 Over 35 group seem to use facial moisturizer less frequent than younger groups. Pond’s seem to be used more frequently than other brands.
- 20. 19 FACIAL MOISTURIZER CANBE USED ANYTIME OF THE DAY When do you usually use facial moisturizer? (Comparison by Age Group & TOP 3 BRANDS) 2% 2% 2% 0% 36% 26% 42% 39% 28% 32% 26% 28% 34% 40% 30% 32% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total 18 – 25 26 – 35 Over 35 In the morning (after wake up) In the afternoon At night (before go sleep) Other 2% 2% 1% 0% 36% 29% 35% 32% 28% 32% 38% 31% 34% 37% 26% 37% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Pond's Olay Citra In the morning (after wake up) In the afternoon At night (before go sleep) Other 18-25 group use facial moisturizer frequently in the morning while older groups are at night. Pond’s and Citra are used frequently in the morning while Olay is used in the afternoon. N = 836 N = 316 N = 446 N = 74 N = 836 N = 276 N = 74 N = 68
- 21. 20 ON AVERAGE, FACIALMOISTURIZER IS BOUGHT ONCE A MONTH How frequent do you buy facial moisturizer? (Comparison by Age Group & TOP 3 BRANDS) 1% 1% 1% 3%4% 3% 4% 7% 7% 5% 8% 12% 25% 24% 24% 30% 49% 51% 51% 31% 13% 15% 11% 16% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total 18 – 25 26 – 35 Over 35 More than once / month Once/ month Every 2 months Every 3 months Every 4-6 months More than 6 months I don't remember 4% 1% 3% 1% 7% 3% 3% 6% 25% 25% 26% 29% 49% 56% 50% 49% 13% 14% 18% 13% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Pond's Olay Citra More than once / month Once/ month Every 2 months Every 3 months Every 4-6 months More than 6 months I don't remember The older they are, the less frequent the buy. N = 836 N = 316 N = 446 N = 74 N = 836 N = 276 N = 74 N = 68
- 22. 21 2% 0% 1% 1% 7% 3% 9% 0% 21% 16% 32% 18% 35% 38% 46% 29% 23% 34% 9% 44% 7%9% 0% 6% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Pond's Olay Citra Under $2.49 $2.5 - $ 4.99 $5 - $9.99 $10 - $14.99 $15 - $19.99 $20 - $24.99 $25 - $29.99 $30 - $39.99 Over $40 ON AVERAGE, FACIAL MOISTURIZER IS SPENT $2.5 - $14.99 PER TIME How much do you spend on facial moisturizer per buying time? (Comparison by Age Group & TOP 3 BRANDS) 2% 1% 2% 8%2% 2% 2% 7% 7% 5% 8% 12%21% 13% 28% 18% 35% 37% 34% 28% 23% 28% 20% 20% 7% 11% 4% 4% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total 18 – 25 26 – 35 Over 35 Under $2.49 $2.5 - $ 4.99 $5 - $9.99 $10 - $14.99 $15 - $19.99 $20 - $24.99 $25 - $29.99 $30 - $39.99 Over $40 The older they get, the more they seem to spend. Olay takes more money than other brands N = 836 N = 316 N = 446 N = 74 N = 836 N = 276 N = 74 N = 68
- 23. 22 ON AVERAGE, 50– 100ML IS THE MOST POPULAR SIZE FOR FACIAL MOISTURIZER How big is the size of your facial moisturizer? (Comparison by Age Group & TOP 3 BRANDS) 3% 2% 3% 3% 22% 13% 25% 42% 40% 39% 42% 32% 27% 33% 24% 19% 6% 9% 4% 4% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total 18 – 25 26 – 35 Over 35 Under 30ml 30ml - 50ml 50ml - 100ml 100ml - 200ml Over 200ml I don't remember/ don’t care 2% 1% 3% 4%3% 3% 1% 22% 16% 18% 10% 40% 44% 45% 40% 27% 30% 30% 38% 6% 8% 3% 6% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Pond's Olay Citra Under 30ml 30ml - 50ml 50ml - 100ml 100ml - 200ml Over 200ml I don't remember/ don’t care The older they get, they bigger size they seem to buy. Olay seems to be bought with the bigger size than other brands. N = 836 N = 316 N = 446 N = 74 N = 836 N = 276 N = 74 N = 68
- 24. 23 MINIMARKET(46%), SUPERMARKET (45%),E-COMMERCE (30%) ARE TOP 3 CHANNELS TO BUY FACIAL MOISTURIZER Where do you usually buy facial moisturizer? (Comparison by Age Group) N = 836 N = 316 N = 446 N = 74 Department store is more popular in the older groups than the younger group 0% 12% 13% 15% 20% 23% 28% 30% 45% 46% 0% 50% 100% Others Traditional Market Grocery stores Branded pharmacies Brand shop/Showroom Online Shop Department Store E-commerce (Lazada, Tokopedia, elevenia, dll) Supermarket Minimarket Total 0% 12% 10% 13% 19% 25% 23% 30% 48% 48% 0% 50% 100% 18 – 25 0% 13% 15% 16% 21% 21% 31% 30% 43% 45% 0% 50% 100% 26 – 35 1% 9% 9% 23% 22% 26% 34% 28% 50% 46% 0% 50% 100% Over 35
- 25. 24 Where do youusually buy facial moisturizer? (Comparison by TOP 3 BRANDS) N = 836 N = 276 N = 74 N = 68 Olay is distributed in department store more than the other brands 0% 12% 13% 15% 20% 23% 28% 30% 45% 46% 0% 50% 100% Others Traditional Market Grocery stores Branded pharmacies Brand shop/Showroom Online Shop Department Store E-commerce (Lazada, Tokopedia, elevenia, dll) Supermarket Minimarket Total 0% 14% 16% 16% 14% 16% 24% 28% 55% 61% 0% 50% 100% Pond's 0% 14% 8% 20% 20% 32% 46% 30% 43% 51% 0% 50% 100% Olay 0% 19% 28% 16% 16% 19% 28% 26% 60% 54% 0% 50% 100% Citra MINIMARKET(46%), SUPERMARKET (45%), E-COMMERCE (30%) ARE TOP 3 CHANNELS TO BUY FACIAL MOISTURIZER
- 26. 25 1) Awareness andUsage 2) Usage Behaviors 3) Actual Satisfaction & Future Purchase Intention CONTENT
- 27. 26 NO DARK/ AGESPOT REMOVAL, NO SMOOTH SKIN, NO SUN PROTECTION ARE TOP 3 UNSATISFIED FACTORS Is there anything that makes you unsatisfied about your current facial moisturizer brand? (Comparison by Age Group) N = 836 N = 316 N = 446 N = 74 21% 6% 7% 8% 8% 8% 9% 9% 10% 10% 10% 11% 11% 11% 12% 12% 12% 12% 14% 14% 0% 50% 100% Nothing Do not Moisturize skin effectively Do not Leave skin soft & smooth Do not recover damaged facial skin due to frequent make up effectively Do not Recover damaged facial skin due to sunlight, weather…effectively Do not regenerate skin effectively Do not Brighten skin effectively Do not prevents skin from getting oily Do not Whiten skin effectively Do not hydrate skin Do not Make wrinkles less visible Dot not Minimize/ Tighten pores Do not bring an even looking skin tone Do not remove acne problems effectively Do not Firms skin/ brings back elasticity effectively Do not Fight the aging process effectively Do not prevents acne problems effectively Do not protect from sun effectively Do not give smooth and glowing skin Dot not Remove dark/age spots from skin effectively Total 25% 7% 7% 8% 10% 9% 10% 9% 13% 12% 12% 9% 11% 12% 12% 11% 13% 13% 13% 14% 0% 50% 100% 18 – 25 17% 5% 7% 9% 8% 8% 9% 11% 8% 9% 10% 12% 11% 11% 11% 13% 12% 12% 16% 15% 0% 50% 100% 26 – 35 30% 8% 1% 4% 1% 9% 5% 4% 1% 7% 4% 5% 9% 9% 11% 5% 11% 12% 3% 11% 0% 50% 100% Over 35
- 28. 27 Is there anythingthat makes you unsatisfied about your current facial moisturizer brand? (Comparison by TOP 3 BRANDS) N = 836 N = 276 N = 74 N = 68 21% 6% 7% 8% 8% 8% 9% 9% 10% 10% 10% 11% 11% 11% 12% 12% 12% 12% 14% 14% 0% 50% 100% Nothing Do not Moisturize skin effectively Do not Leave skin soft & smooth Do not recover damaged facial skin due to frequent make up effectively Do not Recover damaged facial skin due to sunlight, weather…effectively Do not regenerate skin effectively Do not Brighten skin effectively Do not prevents skin from getting oily Do not Whiten skin effectively Do not hydrate skin Do not Make wrinkles less visible Dot not Minimize/ Tighten pores Do not bring an even looking skin tone Do not remove acne problems effectively Do not Firms skin/ brings back elasticity effectively Do not Fight the aging process effectively Do not prevents acne problems effectively Do not protect from sun effectively Do not give smooth and glowing skin Dot not Remove dark/age spots from skin effectively Total 26% 7% 6% 7% 6% 7% 6% 8% 9% 8% 11% 11% 10% 11% 10% 12% 13% 11% 14% 12% 0% 50% 100% Pond's 16% 3% 5% 3% 7% 7% 3% 7% 8% 14% 11% 5% 8% 5% 8% 8% 8% 15% 12% 15% 0% 50% 100% Olay 18% 3% 6% 10% 15% 9% 4% 10% 10% 10% 10% 15% 10% 16% 15% 10% 15% 9% 18% 21% 0% 50% 100% Citra NO DARK/ AGE SPOT REMOVAL, NO SMOOTH SKIN, NO SUN PROTECTION ARE TOP 3 UNSATISFIED FACTORS
- 29. 28 83% ARE SATISFIEDWITH THEIR CURRENT BRAND How do you feel with your current facial moisturizer brand? (Comparison by TOP 3 BRANDS) N = 836 N = 276 N = 74 N = 68 15% 13% 15% 19% 49% 54% 54% 49% 34% 33% 31% 32% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Pond's Olay Citra Very satisfied Satisfied Normal Unsatisfied Very unsatisfied 4.16 4.20 4.16 4.13 Weighted Average Score * 5 = Very satisfied, 4 = Satisfied, 3 = Normal, 2 = Unsatisfied, 1 = Very unsatisfied
- 30. 29 66% ARE LOYALTO THEIR CURRENT BRAND What is your usage intention towards this facial moisturizer brand in the future? (Comparison by TOP 3 BRANDS) 2% 1% 1% 3% 12% 13% 11% 22% 20% 18% 18% 24% 42% 45% 45% 34% 24% 22% 26% 18% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Pond's Olay Citra I will buy this brand only I will prefer buying this brand in priority I will use this brand parallel with other brand I will continue buy this brand, but I will buy at other in the future I will switch to other brand Weighted Average Score * 5 =I will buy this brand only, 4 = I will prefer buying this brand in priority, 3 = I will use this brand parallel with other brand, 2 = I will continue buy this brand, but I will buy at other in the future, 1 = I will switch to other brand N = 836 N = 276 N = 74 N = 68 3.74 3.72 3.82 3.41
- 31. 30 69% WILL RECOMMENDTHEIR CURRENT BRAND TO OTHERS What is your ability to recommend your facial moisturizer brand to others? (Comparison by TOP 3 BRANDS) 28% 31% 26% 37% 38% 38% 43% 37% 31% 29% 31% 25% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Pond's Olay Citra I will recommend definitely I will recommend I may recommend I will not recommend I will not recommend definitely Weighted Average Score * 5 = I will recommend definitely, 4 = I will recommend, 3 = I may recommend, 2 = I will not recommend, 1 = I will not recommend definitely N = 836 N = 276 N = 74 N = 68 3.95 3.93 4.05 3.85
- 32. 31 FEEL FREE TODROP US ANY QUESTION • Japan & Taiwan o Address: 3 Chome-2-6 Kasumigaseki, Chiyoda, Tokyo 100-0013, Japan o Contact person: Mr. Hideyuki Kato (CEO) o Email: hideyuki.kato@di-mktg.com o Contact number: +81 3-5532-3200 • Vietnam o Address: 9-15, Vincom center, 45A Ly Tu Trong, Ben Nghe ward, District 1, Ho Chi Minh City, Vietnam o Contact person: Mr. Ho Hai Dang (Country Manager) o Email: dang.h@di-mktg.com o Contact number: +84 902-73-9944 • Thailand o Address: 246 Time Square Bld., 10th Fl., Room 10/04, Sukhumvit 12-14 Rd. Klongtoey, Bangkok 10110, Thailand o Contact person: Ms. Sariya Achawananthakul (Marketing & Operation Manager) o Email: sariya.a@di-mktg.com o Contact number: +66 876 724 832
- 33. 32 • Indonesia o Address:Jalan Prof Dr Satrio Kav 18, 45th floor AXA Tower, Jakarta 12940, Indonesia o Contact person: Mr. Hendry Pratama (Country Manager) o Email: hendry.p@di-mktg.com o Contact number: +65 822 1345 2555 | +62 21 3005 3541 • India o Address: 10 Anson Road, #14-06, International Plaza, Singapore 079903 o Contact person: Mr. Sujit Kunte (Regional representative) o Email: kunte.sujit@dreamincubator.com.sg o Contact number: +65 9127 7654 FEEL FREE TO DROP US ANY QUESTION
- 34.