The document presents a study on child-rearing methods in Vietnam, based on an online survey conducted with 950 respondents. Key findings reveal that 98% of parents respect their children's opinions in education, 30-50% of household income is spent on children's education, and most parents control their children's media consumption. Additionally, 69% of parents are open to accepting children's third gender identity and support their natural development.

1. STUDY ABOUT RAISING CHILDREN METHOD
IN VIETNAM
BY DI-MARKETING (www.di-onlinesurvey.com)
May, 2017

2. 1
SURVEY DESIGN
 This survey was conducted to study about Raising Children Method in
Vietnam
 Methodology: Online survey
 Fieldwork time: 5 days (22/05/2017 – 26/05/2017)
 Sample size: N = 950
 Geography: Nationwide

3. 2
RESPONDENTS SELECTION
Respondents of this survey had to be qualified below criteria
 Marital Status : Married and have kid
 Kid Age : Below 7 years old
 Gender : Both Female and Male

4. 3
KEY FINDINGS
1) Raising Children Methods Used in Vietnam
• 98% choose the method of respecting the opinion of their children in education
• Website about mother and baby (51%), Books (38%), Word of mouth (28%) are top 3 channels
for updating teaching children method
• 85% considered that only use a whip if there is a serious fault
• Play with children (47%) and Let children play alone but watching them (41%) are top 2 ways to
look after their children
• 69% will accept children’s 3rd gender and let them grow naturally if discovery
2) The educational investment on children in Vietnam
• 30% ~ 50% is the average percentage of cost for child education
• Surprisingly, 47% do not orientate future career for their children
• 100% parents allow children join the other courses besides studying at school
• Watch the way children play (41%) is the best way to track the children’s intelligence
• 89% considered children’s outstanding intelligence will maybe change after 18 years old
3) The control of children hobbies
• 91% will let children read comic books with the content control
• 94% will let children watch TV with the content control
• 81% will let children use smartphones/ tablets with the content control
• 38% have the conflict with other family members in the way to teach their children

5. 4
N = 950
DEMOGRAPHIC INFORMATION
GenderMarital Status
OccupationHousehold Income
26%
74%
Male
Female
13%
14%
44%
29%
1%
From 20 million VND or more
Over 14 million to 20 million VND
Over 9 million to 14 million VND
From 4 million to 9 million VND
Under 4 million VND
11%
3%
8%
10%
17%
18%
35%
Other industries
Housewife
Job seeker / Retired
Worker
Engineer / Doctor / Teacher
Self-employed
Office worker
0%
100%
Single
Married

6. 5
1) Raising Children Methods Used in Vietnam
2) The educational investment on children in Vietnam
3) The control of children hobbies
CONTENT

7. 6
98% CHOOSE THE METHOD OF RESPECTING THE OPINION OF THEIR
CHILDREN IN EDUCATION
How do you teach your child?
(Comparison by Gender & Household income (HHI) )
N = 950 N = 705 N = 245 N = 277
2% 2% 3%
98% 98% 97%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Female Male
Parents
respect the
opinion of
their children
Children
always listen
to their
parents
2% 3% 2% 3%
98% 97% 98% 97%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under $450 From $451
- under
$700
From $700
and over
Parents
respect the
opinion of
their children
Children
always listen
to their
parents
N = 950 N = 416 N = 257

8. 7
WEBSITE ABOUT MOTHER AND BABY (51%), BOOKS (38%), WORD OF MOUTH
(28%) ARE TOP 3 CHANNELS FOR UPDATING TEACHING CHILDREN METHOD
From where do you usually update the method of teaching children?
(Comparison by Gender)
N = 927* N = 690 N = 237
Female prefer website about mother and baby while male prefer books about teaching children
1%
24%
25%
26%
28%
38%
51%
0% 50% 100%
Other
Newspapers, print magazines
Newspapers, magazines
Social Network
Word of mouth, another parent's
instruction
Books for children
Website about mother and baby
(webtretho, ..)
Total
2%
24%
26%
24%
30%
32%
61%
0% 50% 100%
Female
0%
24%
22%
31%
22%
54%
22%
0% 50% 100%
Male
* Who chose “Parents expect the opinion of their children” in Q: “How
do you teach your child?”

9. 8
From where do you usually update the method of teaching children?
(Comparison by HHI)
Family whose HHI under $450 prefer website about mother and baby while family whose HHI from $700 and over prefer books
about teaching children
1%
24%
25%
26%
28%
38%
51%
0% 50% 100%
Other
Newspapers, print
magazines
Newspapers, magazines
Social Network
Word of mouth, another
parent's instruction
Books for children
Website about mother and
baby (webtretho, ..)
Total
0%
18%
20%
17%
21%
17%
66%
0% 50% 100%
Under $450
0%
23%
26%
30%
32%
44%
54%
0% 50% 100%
From $451 -
under $700
4%
33%
28%
30%
28%
52%
32%
0% 50% 100%
From $700 and
over
N = 296N = 927* N = 409 N = 249
WEBSITE ABOUT MOTHER AND BABY (51%), BOOKS (38%), WORD OF MOUTH
(28%) ARE TOP 3 CHANNELS FOR UPDATING TEACHING CHILDREN METHOD
* Who chose “Parents expect the opinion of their children” in Q: “How
do you teach your child?”

10. 9
WEBSITE ABOUT MOTHER AND BABY (41%) IS THE MAIN SOURCE FOR
UPDATING THEIR CHILD’S INSTRUCTION
Which main source do you update your child's instruction?
(Comparison by Gender)
Once again, Female chose website as their main source and male chose books about teaching children
1%
7%
8%
9%
12%
23%
41%
0% 50% 100%
Other
Newspapers, magazines
Word of mouth, another parent's
instruction
Newspapers, print magazines
Social Network
Books for children
Website about mother and baby
(webtretho, ..)
Total
1%
7%
8%
9%
10%
15%
50%
0% 50% 100%
Female
0%
8%
8%
9%
17%
43%
15%
0% 50% 100%
Male
N = 927* N = 690 N = 237
* Who chose “Parents expect the opinion of their children” in Q: “How
do you teach your child?”

11. 10
Which main source do you update your child's instruction?
(Comparison by HHI)
Website is still the main source for child’s instruction of family has income under $450 and books is the first choice of family with
income from $700 and over
1%
7%
8%
9%
12%
23%
41%
0% 50% 100%
Other
Newspapers, magazines
Word of mouth, another
parent's instruction
Newspapers, print
magazines
Social Network
Books for children
Website about mother and
baby (webtretho, ..)
Total
0%
10%
7%
8%
7%
9%
59%
0% 50% 100%
Under $450
0%
6%
8%
9%
12%
25%
41%
0% 50% 100%
From $451 -
under $700
2%
6%
9%
12%
16%
34%
20%
0% 50% 100%
From $700 and
over
WEBSITE ABOUT MOTHER AND BABY (41%) IS THE MAIN SOURCE FOR
UPDATING THEIR CHILD’S INSTRUCTION
N = 296N = 927* N = 409 N = 249
* Who chose “Parents expect the opinion of their children” in Q: “How
do you teach your child?”

12. 11
85% CONSIDERED THAT ONLY USE A WHIP IF THERE IS A SERIOUS FAULT
What is your perception of the phrase "Spare the rod and spoil the child“ (Thương cho roi cho vọt)?
(Comparison by Gender & HHI)
N = 950 N = 705 N = 245 N = 277
In Vietnam, female do not use whip to teach their children more than male
N = 950 N = 416 N = 257
3% 4% 2%
12%
15%
2%
85%
82%
96%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Female Male
Only use a
whip when
there is a
serious fault
Absolutely no
whips
Always use
whiplash
when having
fault
3% 4% 1%
5%
12% 8% 14%
11%
85% 88% 84% 84%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under $450 From $451
- under
$700
From $700
and over
Only use a
whip when
there is a
serious fault
Absolutely no
whips
Always use
whiplash
when having
fault

13. 12
PLAY WITH CHILDREN (47%) AND LET CHILDREN PLAY ALONE BUT WATCHING
THEM (41%) ARE TOP 2 WAYS TO LOOK AFTER THEIR BABY
How do you look after your baby?
(Comparison by Gender & HHI)
N = 950 N = 705 N = 245 N = 277N = 950 N = 416 N = 257
12% 13%
8%
41% 41%
41%
47% 46%
51%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Female Male
Play with the
children
Let children
play alone,
but I still
watch them
Let children
play alone,
but I did not
watch 12%
17%
9% 9%
41%
47%
34%
46%
47%
36%
57%
45%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under $450 From $451
- under
$700
From $700
and over
Play with the
children
Let children
play alone,
but I still
watch them
Let children
play alone,
but I did not
watch

14. 13
69% WILL ACCEPT CHILDREN’S 3RD GENDER AND LET THEM GROW
NATURALLY IF DISCOVERY
How will you act when you find you your child is a 3rd sex?
(Comparison by Gender & HHI)
N = 950 N = 705 N = 245 N = 277
41% family whose HHI from $451~under $700 group will find ways to help their children correct the gender if discovery
N = 950 N = 416 N = 257
3% 4%
69% 68% 72%
29% 29% 28%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Female Male
Find ways to
help your
child return to
the correct
sex (Male or
Female)
Accept the
child's
gender and
let children
grow
naturally
Ignore and
do not care
3% 5% 2% 2%
69%
79%
57%
76%
29%
16%
41%
22%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under $450 From $451
- under
$700
From $700
and over
Find ways to
help your
child return to
the correct
sex (Male or
Female)
Accept the
child's gender
and let
children grow
naturally
Ignore and do
not care

15. 14
1) Raising Children Methods Used in Vietnam
2) The educational investment on children in Vietnam
3) The control of children hobbies
CONTENT

16. 15
54% PARENTS SPEND 30% ~ 50% THEIR HOUSEHOLD INCOME ON EDUCATE
THEIR CHILDREN
How many percentages does the cost for educating your children
account for total family income? (Comparison by Gender & HHI)
N = 950 N = 705 N = 245 N = 277
Female spend is more for educate their child more than male.
And the more wealthy they are, the lower percentage of cost for child education they spend
N = 950 N = 416 N = 257
1% 1% 2%
10% 13%
9% 9%
54%
77%
55%
28%
35%
9%
36%
62%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under $450 From $451
- under
$700
From $700
and over
Under 30%
30% -50%
51% -70%
Over 70%
1% 1%
10%
14%
54%
62%
29%
35%
23%
70%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Female Male
Under
30%
30% -50%
51% -70%
Over 70%

17. 16
47%
0%
1%
15%
9%
19%
9%
0% 50% 100%
I let the kids decide for themselves
After university
19 ~ 23 years old (University)
16 ~ 18 years old (high school)
12 ~ 15 years old (secondary school)
6 ~ 11 years old (elementary school)
Under 5 years old
Total
34%
0%
1%
19%
12%
24%
10%
0% 50% 100%
Female
84%
0%
0%
4%
2%
4%
5%
0% 50% 100%
Male
SURPRISINGLY, 47% DO NOT ORIENTATE FUTURE CAREER FOR THEIR
CHILDREN
When did you / will do career orientation, the future of your child?
(Comparison by Gender)
N = 950 N = 705 N = 245
Male let children decide career for themselves more than female

18. 17
47%
0%
1%
15%
9%
19%
9%
0% 50% 100%
I let the kids decide for
themselves
After university
19 ~ 23 years old
(University)
16 ~ 18 years old (high
school)
12 ~ 15 years old
(secondary school)
6 ~ 11 years old
(elementary school)
Under 5 years old
Total
24%
0%
1%
19%
16%
30%
10%
0% 50% 100%
Under $450
49%
0%
0%
16%
9%
18%
8%
0% 50% 100%
From $451 -
under $700
68%
0%
2%
10%
2%
9%
8%
0% 50% 100%
From $700 and
over
When did you / will career orientation, the future of your child?
(Comparison by HHI)
High HHI group let children decide for themselves more than lower HHI groups
N = 277N = 950 N = 416 N = 257
SURPRISINGLY, 47% DO NOT ORIENTATE FUTURE CAREER FOR THEIR
CHILDREN

19. 18
100% PARENTS ALLOW CHILDREN JOIN THE OTHER COURSES BESIDES
STUDYING AT SCHOOL
In addition to studying at the school, do you allow your child join
any other courses? (Comparison by Gender)
N = 950 N = 705 N = 245
0%
5%
23%
30%
30%
32%
32%
0% 50% 100%
No
Yes, another course
Yes, music course
Yes, the course of logic, thinking, brain
stimulation
Yes, physical courses (football, martial
arts, swimming, ..)
Yes, life skills course
Yes, foreign language course
Total
0%
6%
23%
32%
32%
32%
30%
0% 50% 100%
Female
0%
1%
22%
24%
24%
30%
37%
0% 50% 100%
Male
Foreign language, Life skill, and Physical are top 3 courses children often join after school time

20. 19
N = 277N = 950 N = 416 N = 257
0%
5%
23%
30%
30%
32%
32%
0% 50% 100%
No
Yes, another course
Yes, music course
Yes, the course of logic,
thinking, brain stimulation
Yes, physical courses
(football, martial arts,
swimming, ..)
Yes, life skills course
Yes, foreign language
course
Total
0%
0%
22%
27%
22%
26%
27%
0% 50% 100%
Under $450
0%
5%
22%
32%
36%
39%
34%
0% 50% 100%
From $451 -
under $700
0%
11%
25%
29%
29%
27%
34%
0% 50% 100%
From $700 and
over
In addition to studying at the school, do you allow your child join
any other courses? (Comparison by HHI)
100% PARENTS ALLOW CHILDREN JOIN THE OTHER COURSES BESIDES
STUDYING AT SCHOOL
Foreign language, Life skill, and Physical are top 3 courses children often join after school time

21. 20
Which intelligent is your child most outstanding?
(Comparison by Gender)
N = 950 N = 705 N = 245
VIETNAMESE CHILDREN HAVE THE GOOD INTELLIGENCE IN SELF-
AWARENESS (19%), LANGUAGE (17%), LOGIC – MATHEMATICS (15%)
0%
10%
12%
13%
13%
15%
17%
19%
0% 50% 100%
I have not yet discovered
Intelligent body movement / deft
Intelligent music
Intelligent space - shapes / blocks
Intelligent ability to interact
Intelligent logic - mathematics
Intelligent language
Intelligence of self-awareness / inner
intelligence
Total
0%
11%
11%
14%
12%
17%
13%
21%
0% 50% 100%
Female
0%
9%
13%
10%
18%
10%
26%
13%
0% 50% 100%
Male

22. 21
0%
10%
12%
13%
13%
15%
17%
19%
0% 50% 100%
I have not yet discovered
Intelligent body movement /
deft
Intelligent music
Intelligent space - shapes /
blocks
Intelligent ability to interact
Intelligent logic -
mathematics
Intelligent language
Intelligence of self-awareness
/ inner intelligence
Total
0%
7%
13%
14%
14%
18%
14%
18%
0% 50% 100%
Under $450
1%
13%
12%
12%
14%
12%
20%
14%
0% 50% 100%
From $700 and
over
0%
11%
11%
13%
13%
15%
16%
22%
0% 50% 100%
From $451 -
under $700
Which intelligent is your child most outstanding?
(Comparison by HHI)
N = 277N = 950 N = 416 N = 257
VIETNAMESE CHILDREN HAVE GOOD THE INTELLIGENCE IN SELF-
AWARENESS (19%), LANGUAGE (17%), LOGIC – MATHEMATICS (15%)

23. 22
How do you detect / track your child's intelligence?
(Comparison by Gender)
N = 947* N = 703 N = 244
1%
19%
28%
31%
35%
41%
0% 50% 100%
Other
Take your baby for biometrics
Track your child's progress
Consult with the teacher
Encourage, follow the activities your
child loves
Watch the way children play, gestures
of children
Total
2%
17%
29%
33%
36%
43%
0% 50% 100%
Female
0%
25%
27%
27%
34%
34%
0% 50% 100%
Male
WATCH THE WAY CHILDREN PLAY (41%) IS THE BEST WAY TO TRACK THE
CHILDREN’S INTELLIGENCE
* Except who chose “I haven’t discovered yet” in Q: “Which intelligent is
your child most outstanding?”

24. 23
How do you detect / track your child's intelligence?
(Comparison by HHI)
N = 276N = 947* N = 416 N = 255
1%
19%
28%
31%
35%
41%
0% 50% 100%
Other
Take your baby for
biometrics
Track your child's progress
Consult with the teacher
Encourage, follow the
activities your child loves
Watch the way children
play, gestures of children
Total
0%
18%
20%
25%
29%
31%
0% 50% 100%
Under $450
0%
16%
33%
33%
38%
53%
0% 50% 100%
From $451 -
under $700
5%
26%
30%
35%
37%
32%
0% 50% 100%
From $700 and
over
WATCH THE WAY CHILDREN PLAY (41%) IS THE BEST WAY TO TRACK THE
CHILDREN’S INTELLIGENCE
* Except who chose “I haven’t discovered yet” in Q: “Which intelligent is
your child most outstanding?”
Family whose HHI from $700 and over more often follow the activities children love to track their intelligence than lower HHI groups

25. 24
89% CONSIDERED CHILDREN’S OUTSTANDING INTELLIGENCE WILL MAYBE
CHANGE AFTER 18 YEARS OLD
Do you believe that the child's outstanding intelligence will change
after the age of 18? (Comparison by Gender & HHI)
6% 8%
1%
89% 86%
95%
5% 5% 4%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Female Male
Will change
completely
Maybe
Never change
6% 9% 6% 5%
89% 87% 89% 89%
5% 4% 5% 6%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under $450 From $451
- under
$700
From $700
and over
Will change
completely
Maybe
Never change
N = 947* N = 703 N = 244 N = 276N = 947* N = 416 N = 255
* Except who chose “I haven’t discovered yet” in Q: “Which intelligent is
your child most outstanding?”

26. 25
1) Raising Children Methods Used in Vietnam
2) The educational investment on children in Vietnam
3) The control of children hobbies
CONTENT

27. 26
91% WILL LET CHILDREN READ COMIC BOOKS WITH THE
CONTENT IS CONTROLLED
If young children want to read comic books, how do you decide?
(Comparison by Gender & HHI)
N = 950 N = 705 N = 245 N = 277N = 950 N = 416 N = 257
2% 3%
91% 91%
92%
6% 6% 7%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Female Male
I let children
freely read
comic books
I manage
children
reading
stories (type
of story,
when to read
, ..)
I do not let
children read
comics
2% 4% 1% 3%
91% 92% 95%
85%
6% 4% 4%
12%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under $450 From $451
- under
$700
From $700
and over
I let children
freely read
comic books
I manage
children
reading
stories (type
of story, when
to read , ..)
I do not let
children read
comics

28. 27
94% WILL LET CHILDREN WATCH TV WITH THE CONTENT IS CONTROLLED
If your child wants to watch TV, how do you decide?
(Comparison by Gender & HHI)
N = 950 N = 705 N = 245 N = 277N = 950 N = 416 N = 257
4% 2%
9%
94% 95%
90%
2% 2% 0%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Female Male
I let my
children freely
watch TV
I manage the
children
watching TV
(see what
movies, see
when, how
long)
I do not let
kids watch TV
4% 2% 2%
10%
94% 96% 97%
88%
2% 2% 1% 2%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under $450 From $451
- under
$700
From $700
and over
I let my
children freely
watch TV
I manage the
children
watching TV
(see what
movies, see
when, how
long)
I do not let
kids watch TV
Male and High HHI groups will not let children watch TV more than others

29. 28
If young children want to use technology products (smartphone,
tablet, ..), then how do you decide ? (Comparison by Gender & HHI)
N = 950 N = 705 N = 245 N = 277
Male and High HHI groups will not let children use smartphones/ tablets more than others
N = 950 N = 416 N = 257
18% 15%
27%
81% 84%
72%
1% 1%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Female Male
I let children
freely use
smartphone,
tablet, etc.
I manage
children using
smartphones,
tablets (what
playing
games,
when, ..)
I do not let
children use
smartphones,
tablets, etc.
18% 18% 15%
23%
81% 81% 84%
75%
1% 1% 0% 2%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under $450 From $451
- under
$700
From $700
and over
I let children
freely use
smartphone,
tablet, etc.
I manage
children using
smartphones,
tablets (what
playing
games, when,
..)
I do not let
children use
smartphones,
tablets, etc.
81% WILL LET CHILDREN USE SMARTPHONES/ TABLETS WITH
THE CONTENT IS CONTROLLED

30. 29
59% DON’T ALLOW CHILDREN RAISE A PET BECAUSE THEY CAN NOT TAKE
CARE OF PETS
If your child wants to raise a pet, how do you decide?
(Comparison by Gender & HHI)
N = 950 N = 705 N = 245 N = 277
Female are easy for children to raise a pet more than male
N = 950 N = 416 N = 257
12% 14%
4%
59% 54% 75%
29% 32%
20%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Female Male
I agree,
keeping pets
will help your
child grow
and be
responsible
I disagree,
because
children can
not take care
of pets
I disagree,
because pets
can carry
illnesses /
endanger
children
12%
19%
8% 9%
59%
57%
58%
63%
29%
24%
33%
28%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under $450 From $451
- under
$700
From $700
and over
I agree,
keeping pets
will help your
child grow
and be
responsible
I disagree,
because
children can
not take care
of pets
I disagree,
because pets
can carry
illnesses /
endanger
children

31. 30
38% HAVE THE CONFLICT WITH OTHER FAMILY MEMBERS IN THE WAY TO
TEACH THEIR CHILDREN
Among your family members, have there been the different opinion
in raising children? (Comparison by Gender & HHI)
N = 950 N = 705 N = 245 N = 277
Male has more conflict with other family members than female. While high HHI has more conflict than lower HHI groups
N = 950 N = 416 N = 257
38%
31%
59%
62%
69%
41%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Female Male
No, my family
is united in
the way we
teach our
children
Yes, each
family
member has
their own way
to teach
children
38%
33% 34%
51%
62%
67% 66%
49%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under $450 From $451
- under
$700
From $700
and over
No, my family
is united in
the way we
teach our
children
Yes, each
family
member has
their own way
to teach
children

32. 31
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33. 32
• Indonesia
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FEEL FREE TO DROP US ANY QUESTION

34. 33