Avoiding alcoholic drinks is perceived as the better way to be healthy rather than having food supplement
Find more at: http://dreamincubator.asia/en/insights/
It is often said that there are many beautiful women Vietnam. However, 53% take attention to beauty without spending enough money. How then do they maintain their beauty? Q&Me reveals the fact
It is often said that there are many beautiful women Vietnam. However, 53% take attention to beauty without spending enough money. How then do they maintain their beauty? Q&Me reveals the fact
Bimoli is dominating cooking oil market in Indonesia with 37% share, following by Tropical with 18% share
Find more at: https://www.di-onlinesurvey.com
Female Facial Cleanser Usage in IndonesiaDI Marketing
On average, Indonesian buy facial cleanser 11 times per year and spend $5.64 for each cleanser purchase, younger groups tend to buy and spend more than the older
Find more at:
http://www.di-onlinesurvey.com/
39% Thai drink liquid milk daily; howver only 14% can recognize the differences among Pasteurized milk, UHT milk and UHT fresh milk
Find more at:
http://www.di-onlinesurvey.com/
Natural ingredients, No skin irritation, and Absorbance are top 3 concerns when choosing a facial moisturizer brand
Find more at: https://www.di-onlinesurvey.com
Our 18 years experience of delivering effective media campaigns within health clubs, have afforded the opportunity to undertake research with partner clients & the health club chains
The following provide insight into:
[1] Visiting patterns
[2] Venue usage
[3] Audience mind-set
[4] Media effectiveness
Bimoli is dominating cooking oil market in Indonesia with 37% share, following by Tropical with 18% share
Find more at: https://www.di-onlinesurvey.com
Female Facial Cleanser Usage in IndonesiaDI Marketing
On average, Indonesian buy facial cleanser 11 times per year and spend $5.64 for each cleanser purchase, younger groups tend to buy and spend more than the older
Find more at:
http://www.di-onlinesurvey.com/
39% Thai drink liquid milk daily; howver only 14% can recognize the differences among Pasteurized milk, UHT milk and UHT fresh milk
Find more at:
http://www.di-onlinesurvey.com/
Natural ingredients, No skin irritation, and Absorbance are top 3 concerns when choosing a facial moisturizer brand
Find more at: https://www.di-onlinesurvey.com
Our 18 years experience of delivering effective media campaigns within health clubs, have afforded the opportunity to undertake research with partner clients & the health club chains
The following provide insight into:
[1] Visiting patterns
[2] Venue usage
[3] Audience mind-set
[4] Media effectiveness
Survey on health perceptions in China by daxue consultingDaxue Consulting
With the development of economy, Chinese pay more attention to their health and are willing to pay more on health products.Daxue consulting conducted a survey to learn more about the promising wellness market in China. This survey aimed to understand changing health perceptions in China, including health knowledge, dietary habits, and familiarity with health trends and diets.
Milk is one of the food / beverage that Vietnamese take on the daily basis and it is part of the sources to keep them healthy.
Vietnam, as well as the other South East Asia, are unique in a way that people enjoy milk with sugar.
This survey was made in order to find out the consumer behaviors of drinking milk as well as clarifying the difference of those who drink / do not drink milk with sugar
The respondent is nearly 500 Vietnamese among 18-30 years old who drink milk once / month and more.
The demand of exercise and fitness are getting higher while the economy grows in Vietnam. This survey was made with an intention to understand Vietnamese health consciousness and fitness motivation.
The survey was conducted to about 868 male & female among 18-39 years old in HCM & Hanoi in Dec 2017
Workplace Wellness And Why It Is Important For Your Organisation, Chandra DalmiaThe HR Observer
Workplace Wellness is a buzzword in the HR community but little is known about its effectiveness and how it can make a difference to your bottom line. This seminar aims to provide a basic understand of the fundamentals of workplace wellness, who can implement it, and the means to support the proposal and implementation of such a concept in any organization. A business case for workplace wellness will be explored and an example will be provided.
This presentation was used at HR Summit and Expo 2013 www.hrsummitexpo.com
Comparative Report on healthy food study in Thailand, Indonesia and Vietnam in 2015
A. Research design
3
Research Method: Online research
Fieldwork Period: May 2015
Research Area: Vietnam, Indonesia, Thailand
Respondent Criteria
Male / Female, 18 years old and above
Sample Size: Thailand(n=500), Indonesia (n=500), Vietnam (n=500)
Number of Questions: 30 Main Questions
Survey Content: General attitude about ready to eat healthy food
Ready to eat healthy food Habits
Ready to eat healthy Food Awareness
Ready to eat healthy food improvement & key trends
Ready to eat healthy food segment
Health in the Workplace Report - IrelandSam Wheway
Health is dominating the technology landscape at the moment, with fitness and wellbeing becoming more important than ever. We all like to think we are looking after ourselves, but how much do businesses consider the importance of health and fitness for their staff?
We commissioned research to find out the true value of health and wellbeing in the workplace - find out the results in our Health in the Workplace report.
Systematic Review on Eat Less and Move More Is the Chemistry of Lifeijtsrd
"Dieting must be combined with exercise" This review explain the physical activity and exercise training are play vital role for weight loss or weight maintenance. To see prevention is better than cure, the patient is carried out 60 different tests by giving one time blood sample after fasting 12 14 hours. Eat less is the probable basic advice to lose weight. Increasing your vegetable intake can help you to lose weight. In this particular discussion, we focus on weight loss from different types of exercise training programs and calorie consumes. Clinically required weight loss is unlikely to occur. Patients wishing to lose weight should participate in physical activity and caloric restriction to improve the chances of weight loss. The less you consume, the faster you lose. At the same time, it is very important to follow a healthy, well balanced diet plan, so that you do not become ill or lose lean muscle. In ideal condition the advice of doctor, dietitian and nutritionist is must essential. The tests such as eosinohils, MCV, MCHC, RDW SD, Total cholesterol, LDL cholesterol, Non HDL cholesterol, TC HDL cholesterol ratio, LDL HDL ratio etc shows some deviations from the reference ranges as per the guidelines. S. M. Landge | M. G. Landge "Systematic Review on Eat Less and Move More; Is the Chemistry of Life?" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-4 , June 2020, URL: https://www.ijtsrd.com/papers/ijtsrd30909.pdf Paper Url :https://www.ijtsrd.com/engineering/mechanical-engineering/30909/systematic-review-on-eat-less-and-move-more-is-the-chemistry-of-life/s-m-landge
Study About Recent Uber-Grab Move in Southeast AsiaDI Marketing
Most of the people aware that Uber in Southeast Asia has been bought by Grab, the highest awareness come from Vietnam (86%), followed by Indonesia (77%) and Thailand (62%)
Find more at: https://dreamincubator.asia/en/insights/
Easy-to-use operation system, beautiful design, strong hardware configuration are top 3 reasons for buying the smartphone
Find more at : www.di-onlinesurvey.com
Frequent promotion, Convenient/ save time and Convenient payment method are top 3 reasons for buying on e-commerce site
Find more at: http://di-onlinesurvey.com/
Online payment (79%), Shopping abroad (65%), Pay for utility (63%) are top 3 things appropriate for using credit card
Find more at: http://di-onlinesurvey.com/
Play with children (47%) and Let children play alone but watching them (41%) are top 2 ways to look after their children
Find more at: https://www.di-onlinesurvey.com
Stressed control of mothers in Vietnam DI Marketing
Although 41% consider themselves becoming more positive after having kids, still 46% sometimes feel more stressed
Find more at: https://www.di-onlinesurvey.com
LG, Panasonic and Samsung are top 3 well-known Air-conditioner brands in Indonesia
LG is the leader of Air-Conditioner market in Indonesia (39% market share)
Find more at: http://www.di-onlinesurvey.com/
Vietnamese's behavior toward using services in SpaDI Marketing
People choose to visit spa because it is more effective than home treatment and 60% go to spa at weekends, 40% at week days
Find more at: http://www.di-onlinesurvey.com/en/home-page/
New Directions in Targeted Therapeutic Approaches for Older Adults With Mantl...i3 Health
i3 Health is pleased to make the speaker slides from this activity available for use as a non-accredited self-study or teaching resource.
This slide deck presented by Dr. Kami Maddocks, Professor-Clinical in the Division of Hematology and
Associate Division Director for Ambulatory Operations
The Ohio State University Comprehensive Cancer Center, will provide insight into new directions in targeted therapeutic approaches for older adults with mantle cell lymphoma.
STATEMENT OF NEED
Mantle cell lymphoma (MCL) is a rare, aggressive B-cell non-Hodgkin lymphoma (NHL) accounting for 5% to 7% of all lymphomas. Its prognosis ranges from indolent disease that does not require treatment for years to very aggressive disease, which is associated with poor survival (Silkenstedt et al, 2021). Typically, MCL is diagnosed at advanced stage and in older patients who cannot tolerate intensive therapy (NCCN, 2022). Although recent advances have slightly increased remission rates, recurrence and relapse remain very common, leading to a median overall survival between 3 and 6 years (LLS, 2021). Though there are several effective options, progress is still needed towards establishing an accepted frontline approach for MCL (Castellino et al, 2022). Treatment selection and management of MCL are complicated by the heterogeneity of prognosis, advanced age and comorbidities of patients, and lack of an established standard approach for treatment, making it vital that clinicians be familiar with the latest research and advances in this area. In this activity chaired by Michael Wang, MD, Professor in the Department of Lymphoma & Myeloma at MD Anderson Cancer Center, expert faculty will discuss prognostic factors informing treatment, the promising results of recent trials in new therapeutic approaches, and the implications of treatment resistance in therapeutic selection for MCL.
Target Audience
Hematology/oncology fellows, attending faculty, and other health care professionals involved in the treatment of patients with mantle cell lymphoma (MCL).
Learning Objectives
1.) Identify clinical and biological prognostic factors that can guide treatment decision making for older adults with MCL
2.) Evaluate emerging data on targeted therapeutic approaches for treatment-naive and relapsed/refractory MCL and their applicability to older adults
3.) Assess mechanisms of resistance to targeted therapies for MCL and their implications for treatment selection
Basavarajeeyam is an important text for ayurvedic physician belonging to andhra pradehs. It is a popular compendium in various parts of our country as well as in andhra pradesh. The content of the text was presented in sanskrit and telugu language (Bilingual). One of the most famous book in ayurvedic pharmaceutics and therapeutics. This book contains 25 chapters called as prakaranas. Many rasaoushadis were explained, pioneer of dhatu druti, nadi pareeksha, mutra pareeksha etc. Belongs to the period of 15-16 century. New diseases like upadamsha, phiranga rogas are explained.
Title: Sense of Smell
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the primary categories of smells and the concept of odor blindness.
Explain the structure and location of the olfactory membrane and mucosa, including the types and roles of cells involved in olfaction.
Describe the pathway and mechanisms of olfactory signal transmission from the olfactory receptors to the brain.
Illustrate the biochemical cascade triggered by odorant binding to olfactory receptors, including the role of G-proteins and second messengers in generating an action potential.
Identify different types of olfactory disorders such as anosmia, hyposmia, hyperosmia, and dysosmia, including their potential causes.
Key Topics:
Olfactory Genes:
3% of the human genome accounts for olfactory genes.
400 genes for odorant receptors.
Olfactory Membrane:
Located in the superior part of the nasal cavity.
Medially: Folds downward along the superior septum.
Laterally: Folds over the superior turbinate and upper surface of the middle turbinate.
Total surface area: 5-10 square centimeters.
Olfactory Mucosa:
Olfactory Cells: Bipolar nerve cells derived from the CNS (100 million), with 4-25 olfactory cilia per cell.
Sustentacular Cells: Produce mucus and maintain ionic and molecular environment.
Basal Cells: Replace worn-out olfactory cells with an average lifespan of 1-2 months.
Bowman’s Gland: Secretes mucus.
Stimulation of Olfactory Cells:
Odorant dissolves in mucus and attaches to receptors on olfactory cilia.
Involves a cascade effect through G-proteins and second messengers, leading to depolarization and action potential generation in the olfactory nerve.
Quality of a Good Odorant:
Small (3-20 Carbon atoms), volatile, water-soluble, and lipid-soluble.
Facilitated by odorant-binding proteins in mucus.
Membrane Potential and Action Potential:
Resting membrane potential: -55mV.
Action potential frequency in the olfactory nerve increases with odorant strength.
Adaptation Towards the Sense of Smell:
Rapid adaptation within the first second, with further slow adaptation.
Psychological adaptation greater than receptor adaptation, involving feedback inhibition from the central nervous system.
Primary Sensations of Smell:
Camphoraceous, Musky, Floral, Pepperminty, Ethereal, Pungent, Putrid.
Odor Detection Threshold:
Examples: Hydrogen sulfide (0.0005 ppm), Methyl-mercaptan (0.002 ppm).
Some toxic substances are odorless at lethal concentrations.
Characteristics of Smell:
Odor blindness for single substances due to lack of appropriate receptor protein.
Behavioral and emotional influences of smell.
Transmission of Olfactory Signals:
From olfactory cells to glomeruli in the olfactory bulb, involving lateral inhibition.
Primitive, less old, and new olfactory systems with different path
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Ve...kevinkariuki227
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Verified Chapters 1 - 19, Complete Newest Version.pdf
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Verified Chapters 1 - 19, Complete Newest Version.pdf
Title: Sense of Taste
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the structure and function of taste buds.
Describe the relationship between the taste threshold and taste index of common substances.
Explain the chemical basis and signal transduction of taste perception for each type of primary taste sensation.
Recognize different abnormalities of taste perception and their causes.
Key Topics:
Significance of Taste Sensation:
Differentiation between pleasant and harmful food
Influence on behavior
Selection of food based on metabolic needs
Receptors of Taste:
Taste buds on the tongue
Influence of sense of smell, texture of food, and pain stimulation (e.g., by pepper)
Primary and Secondary Taste Sensations:
Primary taste sensations: Sweet, Sour, Salty, Bitter, Umami
Chemical basis and signal transduction mechanisms for each taste
Taste Threshold and Index:
Taste threshold values for Sweet (sucrose), Salty (NaCl), Sour (HCl), and Bitter (Quinine)
Taste index relationship: Inversely proportional to taste threshold
Taste Blindness:
Inability to taste certain substances, particularly thiourea compounds
Example: Phenylthiocarbamide
Structure and Function of Taste Buds:
Composition: Epithelial cells, Sustentacular/Supporting cells, Taste cells, Basal cells
Features: Taste pores, Taste hairs/microvilli, and Taste nerve fibers
Location of Taste Buds:
Found in papillae of the tongue (Fungiform, Circumvallate, Foliate)
Also present on the palate, tonsillar pillars, epiglottis, and proximal esophagus
Mechanism of Taste Stimulation:
Interaction of taste substances with receptors on microvilli
Signal transduction pathways for Umami, Sweet, Bitter, Sour, and Salty tastes
Taste Sensitivity and Adaptation:
Decrease in sensitivity with age
Rapid adaptation of taste sensation
Role of Saliva in Taste:
Dissolution of tastants to reach receptors
Washing away the stimulus
Taste Preferences and Aversions:
Mechanisms behind taste preference and aversion
Influence of receptors and neural pathways
Impact of Sensory Nerve Damage:
Degeneration of taste buds if the sensory nerve fiber is cut
Abnormalities of Taste Detection:
Conditions: Ageusia, Hypogeusia, Dysgeusia (parageusia)
Causes: Nerve damage, neurological disorders, infections, poor oral hygiene, adverse drug effects, deficiencies, aging, tobacco use, altered neurotransmitter levels
Neurotransmitters and Taste Threshold:
Effects of serotonin (5-HT) and norepinephrine (NE) on taste sensitivity
Supertasters:
25% of the population with heightened sensitivity to taste, especially bitterness
Increased number of fungiform papillae
Explore natural remedies for syphilis treatment in Singapore. Discover alternative therapies, herbal remedies, and lifestyle changes that may complement conventional treatments. Learn about holistic approaches to managing syphilis symptoms and supporting overall health.
Recomendações da OMS sobre cuidados maternos e neonatais para uma experiência pós-natal positiva.
Em consonância com os ODS – Objetivos do Desenvolvimento Sustentável e a Estratégia Global para a Saúde das Mulheres, Crianças e Adolescentes, e aplicando uma abordagem baseada nos direitos humanos, os esforços de cuidados pós-natais devem expandir-se para além da cobertura e da simples sobrevivência, de modo a incluir cuidados de qualidade.
Estas diretrizes visam melhorar a qualidade dos cuidados pós-natais essenciais e de rotina prestados às mulheres e aos recém-nascidos, com o objetivo final de melhorar a saúde e o bem-estar materno e neonatal.
Uma “experiência pós-natal positiva” é um resultado importante para todas as mulheres que dão à luz e para os seus recém-nascidos, estabelecendo as bases para a melhoria da saúde e do bem-estar a curto e longo prazo. Uma experiência pós-natal positiva é definida como aquela em que as mulheres, pessoas que gestam, os recém-nascidos, os casais, os pais, os cuidadores e as famílias recebem informação consistente, garantia e apoio de profissionais de saúde motivados; e onde um sistema de saúde flexível e com recursos reconheça as necessidades das mulheres e dos bebês e respeite o seu contexto cultural.
Estas diretrizes consolidadas apresentam algumas recomendações novas e já bem fundamentadas sobre cuidados pós-natais de rotina para mulheres e neonatos que recebem cuidados no pós-parto em unidades de saúde ou na comunidade, independentemente dos recursos disponíveis.
É fornecido um conjunto abrangente de recomendações para cuidados durante o período puerperal, com ênfase nos cuidados essenciais que todas as mulheres e recém-nascidos devem receber, e com a devida atenção à qualidade dos cuidados; isto é, a entrega e a experiência do cuidado recebido. Estas diretrizes atualizam e ampliam as recomendações da OMS de 2014 sobre cuidados pós-natais da mãe e do recém-nascido e complementam as atuais diretrizes da OMS sobre a gestão de complicações pós-natais.
O estabelecimento da amamentação e o manejo das principais intercorrências é contemplada.
Recomendamos muito.
Vamos discutir essas recomendações no nosso curso de pós-graduação em Aleitamento no Instituto Ciclos.
Esta publicação só está disponível em inglês até o momento.
Prof. Marcus Renato de Carvalho
www.agostodourado.com
MANAGEMENT OF ATRIOVENTRICULAR CONDUCTION BLOCK.pdfJim Jacob Roy
Cardiac conduction defects can occur due to various causes.
Atrioventricular conduction blocks ( AV blocks ) are classified into 3 types.
This document describes the acute management of AV block.
Knee anatomy and clinical tests 2024.pdfvimalpl1234
This includes all relevant anatomy and clinical tests compiled from standard textbooks, Campbell,netter etc..It is comprehensive and best suited for orthopaedicians and orthopaedic residents.
2. 1DI Marketing Co., Ltd.
SURVEY DESIGN
This survey was conducted to study about Healthcare landscape in Thailand
Methodology: Online survey
Fieldwork time: 13 days (04/08/2017 – 17/08/2017)
Sample size: N = 400
Geography: Nationwide
3. 2DI Marketing Co., Ltd.
RESPONDENTS SELECTION
Respondents of this survey had to be qualified below criteria
Age : Above 30
Gender : Male & Female
* Others include all provinces in Thailand except Bangkok
4. 3DI Marketing Co., Ltd.
KEY FINDINGS
1) How to be healthy:
• Drink enough water, sleep early and exercise regularly are top 3 methods to improve the health
• Avoiding alcoholic drinks is perceived as the better way to be healthy rather than having food supplement
2) Health check habit:
• 62% often have a periodic health examination
• 18 months is the most common frequency health examination
• Most people spend below $30 for a periodic health examination
3) Doing exercise habit:
• 26% often do exercise to improve the health
• 15-30 minutes per day is the most common time for doing exercise
• 58% usually exercise at home; 29% in the park
• 51% spend below $16 on exercise per month
4) Eating habit:
• 74% usually cook at home for the main meals
• 75% thinks breakfast is the most important meal
• Avoiding alcoholic drinks and burnt food are perceived to lead to having a good health
5) The usage of organic food:
• 15% are consuming organic food often and 5% are consuming very often
• No harmful chemicals and pesticides as well as certification of safety are top 3 reasons for choosing
organic food
• 26% will buy organic food in the future, while 22% will definitely buy it
6) The usage of functional food:
• 58 % are using functional food to improve their health
5. 4DI Marketing Co., Ltd.
KEY FINDINGS VIETNAM INDONESIA THAILAND
Top 3 healthy lifestyle • Drink enough water
• Eat nutritious food
• Having enough sleep
• Drink enough water
• Getting enough sleep
• Not drinking alcohol
• Drink enough water
• Getting enough sleep
• Do exercise regularly
Health check up 6-12
months
• 85% often have a periodic
health examination
• $51 is the average cost spent
• 57% often have a periodic
health examination
• $32 is the average cost spent
• 62% often have a periodic
health examination
• $74 is the average cost spent
Exercise habit • 77% often do exercise to
improve health; 34% usually do
exercise in fitness/ gym center
or sport club
• 32 minutes is the average of
doing exercise per day
• $28 is the average spending on
gym/ sport club per month
• 68% often do exercise to
improve health; 18% usually
do exercise in fitness/ gym
center or sport club
• 26 minutes is the average of
doing exercise per day
• $32 is the average spending
on gym/ sport club per month
• 74% often do exercise to
improve health; 34% usually
do exercise in fitness/ gym
center or sport club
• 28 minutes is the average of
doing exercise per day
• $28 is the average spending
on gym/ sport club per month
Main reasons using organic
food
• No pesticides and clear origin
• Certification of safety
• No harmful chemicals and
pesticides
• Higher nutritional content
• No harmful chemicals and
pesticides
• Not contain pesticides
Organic food major
consumers
81% consumers are female 68% consumers are male 75% consumers are over 45
groups
VIETNAM – INDONESIA – THAILAND HEALTHCARE COMPARISON
6. 5DI Marketing Co., Ltd.
DEMOGRAPHIC INFORMATION
GenderAge
Living PlaceOccupation
43%
6%
4%
3%
1%
43%
Bangkok
Chiang Mai
Chonburi
Nakhonrajsima
NaKhonsrithammarat
Others
43%
18%
14%
10%
7%
5%
1%
Corporate Employee
Others
Housewives
Business Owners
Engineer/ Doctor/
Teachers
Unemployees
Factory employees
35%
33%
17%
15%
30-35
36-40
41-45
More than 45
75%
25%
Female
Male
7. 6DI Marketing Co., Ltd.
1) How to be healthy
2) Health check habit
3) Doing exercise habit
4) Eating habit
5) The usage of organic food
6) The usage of functional food
CONTENT
8. 7DI Marketing Co., Ltd.
SCALE IS THE MOST COMMON EQUIPMENT IN THAILAND
Consumers aged between 41-45 have massage machines more than consumers in other age groups at the rate of 22%
Which of the following healthcare equipment / appliances do you have?
(Comparison by Age Group)
25%
0%
0%
0%
3%
4%
8%
13%
17%
19%
32%
57%
0% 50% 100%
Does not have any of above
Other
Personal steam inhaler
Breathing machine
Oral hygiene tools / machines
A heart rate monitor
Blood glucose meter
Massage machine
Blood Pressure Instruments
Ear cleaner tools
Thermometer
The scales
Total
26%
0%
0%
0%
6%
0%
11%
11%
15%
17%
30%
60%
0% 50% 100%
36-40
22%
0%
0%
0%
0%
9%
4%
22%
17%
22%
17%
48%
0% 50% 100%
41-45
41%
0%
0%
0%
0%
0%
0%
12%
12%
6%
29%
59%
0% 50% 100%
Over 45
20%
0%
0%
0%
3%
7%
8%
10%
20%
24%
39%
58%
0% 50% 100%
30-35
9. 8DI Marketing Co., Ltd.
25%
0%
0%
0%
3%
4%
8%
13%
17%
19%
32%
57%
0% 50% 100%
Does not have any of above
Other
Personal steam inhaler
Breathing machine
Oral hygiene tools / machines
A heart rate monitor
Blood glucose meter
Massage machine
Blood Pressure Instruments
Ear cleaner tools
Thermometer
The scales
Total
25%
0%
0%
0%
0%
2%
10%
18%
16%
23%
38%
59%
0% 50% 100%
Bangkok
25%
0%
0%
0%
5%
5%
7%
9%
18%
16%
27%
56%
0% 50% 100%
Other
59% of Bangkok have scales; compared to 56% of others
38% PEOPLE IN BANGKOK HAS THERMOMETER AT HOME
* Others include all provinces in Thailand except Bangkok
N = 400 N = 170 N = 230
Which of the following healthcare equipment / appliances do you have?
(Comparison by Location Group)
10. 9DI Marketing Co., Ltd.
0%
0%
33%
40%
53%
55%
67%
68%
73%
75%
0% 50% 100%
I do not apply any of above
Other
Sports
Use food supplements
No smoking
Do not drink any alcoholic beverages
Eat nutritious foods
Do exercise regularly
Sleep early / Get enough sleep
Drink enough water
Total
0%
0%
34%
42%
50%
51%
64%
72%
75%
79%
0% 50% 100%
30-35
2%
1%
29%
34%
52%
55%
69%
62%
72%
75%
0% 50% 100%
36-40
0%
1%
36%
47%
60%
60%
69%
73%
76%
64%
0% 50% 100%
41-45
0%
0%
33%
37%
52%
58%
70%
65%
70%
77%
0% 50% 100%
Over 45
Are you using the following methods to improve your health?
(Comparison by Age Group)
Over 35 group cares more about eating nutritious foods to improve the health
N = 400 N = 170 N = 70N = 130 N = 30
DRINK ENOUGH WATER, GET ENOUGH SLEEP AND DO EXERCISE REGULARLY
ARE TOP 3 METHODS TO IMPROVE THE HEALTH
11. 10DI Marketing Co., Ltd.
%
.5%
33%
40%
53%
55%
67%
68%
73%
75%
0% 50% 100%
I do not apply any of above
Other
Sports
Use food supplements
No smoking
Do not drink any alcoholic beverages
Eat nutritious foods
Do exercise regularly
Sleep early / Get enough sleep
Drink enough water
Total
1%
1%
35%
40%
54%
52%
67%
68%
74%
73%
0% 50% 100%
Bangkok
.4%
%
31%
39%
52%
58%
68%
68%
73%
76%
0% 50% 100%
Other
Are you using the following methods to improve your health?
(Comparison by Location Group)
DRINK ENOUGH WATER, GET ENOUGH SLEEP AND DO EXERCISE REGULARLY
ARE TOP 3 METHODS TO IMPROVE THE HEALTH
* Others include all provinces in Thailand except Bangkok
N = 400 N = 170 N = 230
12. 11DI Marketing Co., Ltd.
Which is the most effective method to improve your health?
(Comparison by Age Group)
N = 400 N = 170 N = 70
SURPRISINGLY, 41-45 GROUP DRINK LESS WATER THAN OTHER AGE GROUPS
41-45 groups believes that having enough sleep is more effective to improve health
N = 130 N = 30
0%
0%
34%
42%
50%
51%
64%
72%
75%
79%
0% 50% 100%
30-35
2%
1%
29%
34%
52%
55%
69%
62%
72%
75%
0% 50% 100%
36-40
0%
1%
36%
47%
60%
60%
69%
73%
76%
64%
0% 50% 100%
41-45
0%
0%
33%
37%
52%
58%
70%
65%
70%
77%
0% 50% 100%
Over 45
0%
0%
33%
40%
53%
55%
67%
68%
73%
75%
0% 50% 100%
I do not apply any of above
Other
Sports
Use food supplements / functional
foods to improve health
No smoking
Do not drink any alcoholic
beverages/ beers
Eat nutritious foods
Do exercise regularly
Sleep early / Get enough sleep
Drink enough water
Total
13. 12DI Marketing Co., Ltd.
Which is the most effective method to improve your health?
(Comparison by Location Group)
N = 400 N = 170
DRINKING ENOUGH WATER IS IMPORTANT, HOWEVER 58% PEOPLE OUTSIDE
BANGKOK THINKS NOT DRINKING ALCOHOL SUPPORTS THEIR HEALTH
N = 230
0%
0%
33%
40%
53%
55%
67%
68%
73%
75%
0% 50% 100%
I do not apply any of above
Other
Sports
Use food supplements / functional
foods to improve health
No smoking
Do not drink any alcoholic
beverages/ beers
Eat nutritious foods
Do exercise regularly
Sleep early / Get enough sleep
Drink enough water
Total
1%
1%
35%
40%
54%
52%
67%
68%
74%
73%
0% 50% 100%
Bangkok
0%
0%
31%
39%
52%
58%
68%
68%
73%
76%
0% 50% 100%
Others
14. 13DI Marketing Co., Ltd.
1) How to be healthy
2) Health check habit
3) Doing exercise habit
4) Eating habit
5) The usage of organic food
6) The usage of functional food
CONTENT
15. 14DI Marketing Co., Ltd.
38% 36%
39%
62% 64%
61%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Bangkok Other
Yes No
38%
42% 40%
33%
28%
62%
58% 60%
67%
72%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 30-35 36-40 41-45 Over 45
Yes No
THE OLDER THAI PEOPLE BECOMES, THE MORE OFTEN THEY GO TO
PERIODIC HEALTH EXAMINATION
Do you often go for a periodic health examination?
(Comparison by Age Group & Location Group)
N = 400 N = 130 N =70 N = 60N = 140 N = 400 N = 170 N = 230
16. 15DI Marketing Co., Ltd.
14%
9% 10%
19%
23%
18%
21% 16%
19%
16%
58% 62%
58%
55% 53%
1% 0%
3%
0% 2%4% 4%
6%
2%
5%4% 5% 6% 4%
0%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 30-35 36-40 41-45 Over 45
Every 3 months
Every 6 months
Every 12 months
Every 18 months
Every 24 months
Only whenever i feel
not good
1% 3% 0%
4% 5%
4%
4%
5%
4%
14% 11% 16%
18%
15%
21%
58%
62%
55%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Bangkok Other
Every 3 months
Every 6 months
Every 12 months
Every 18 months
Every 24 months
Only whenever i feel
not good
How often do you go for a periodic health examination?
(Comparison by Age Group & Location Group)
THE OLDER PEOPLE BECOME THE MORE OFTEN THEY GO FOR PERIODIC
HEALTH EXAMINATION
62% Bangkok people go every 3 months
N = 400 N = 130 N =70 N = 60N = 140 N = 400 N = 170 N = 230
17. 16DI Marketing Co., Ltd.
22% 22% 23%
19% 21%
38% 35% 33%
47% 47%
18%
21%
16%
17%
19%
10% 12%
14%
9% 2%
10% 10%
11%
6%
9%
2% 0% 3% 2% 2%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 30-35 36-40 41-45 Over 45
Polyclinics
District Hospital
Private clinic
The central hospital
City Hospital
Other
22% 21% 22%
38%
32%
44%
18%
23%
15%
10% 16% 6%
10% 5%
13%
2% 3% 1%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Bangkok Other
Polyclinics
District Hospital
Private clinic
The central hospital
City Hospital
Other
ABOVE 40 GROUPS PREFERS CITY HOSPITAL FOR HEALTH EXAMINATION
Where do you go for a periodic health examination?
44% people outside Bangkok goes to city hospital to have health examination while Bangkok people tend to go to district hospitals
(Comparison by Age Group & Location Group)
N = 400 N = 130 N =70 N = 60N = 140 N = 400 N = 170 N = 230
18. 17DI Marketing Co., Ltd.
39%
31%
45%
38%
38%
38%
16%
22%
12%
6%
6%
5%.4% .9%
.0%.8% 1.8% .0%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Bangkok Other
Over $450
$300 -$450
$150-$300
$90-$150
$30-$90
Below $30
39% 37%
46%
32%
37%
38% 40%
38%
45%
28%
16% 17%
13%
17%
21%
6% 5%
4% 6%
9%
0% 0% 0% 0%
2%
1% 1% 0% 0% 2%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 30-35 36-40 41-45 Over 45
Over $450
$300-$450
$150-$300
$90-$150
$30-$90
Below $30
$74 IS THE AVERAGE COST FOR A PERIODIC HEALTH EXAMINATION
What is the average cost for your periodic health examination?
(Comparison by Age Group & Location Group)
Weighted
Average
Cost
Weighted
Average
Cost
$74.21 $74.63 $62.20 $73.54 $72.55 $85.12 $62.66
Over 45 groups in Bangkok area spend on periodic health examination more than other groups
$96.24
N = 400 N = 130 N =70 N = 60N = 140 N = 400 N = 170 N = 230
19. 18DI Marketing Co., Ltd.
27%
8%
3%
4%
5%
6%
6%
8%
10%
11%
14%
15%
18%
25%
32%
0% 50% 100%
I don’t know
Other
Diseases of the ear and throat
Diseases related to the lungs
Reproductive diseases
Diseases related to the liver
Cancer
Kidney disease
Heart issue
Digestive diseases
Skin issue
Diabetes
Blood pressure issue
Osteoarthritis
Eye issue
Total
EYE ISSUE, OSTEOARTHRITIS, BLOOD PRESSURE ISSUE ARE TOP 3 HEALTH
PROBLEMS BELIEVED TO BE INCREASED IN THE FUTURE
According to you, what health / disease problems will increase in the future?
(Comparison by Age Group)
41-45 group thinks diabetes and skin issue would be increased in the future, while over 45 group thinks diabetes and kidney disease
N = 400 N = 170 N = 70N = 130 N = 30
32%
8%
5%
6%
6%
7%
9%
4%
9%
14%
18%
11%
17%
20%
26%
0% 50% 100%
30-35
29%
6%
2%
2%
5%
7%
5%
8%
11%
12%
11%
14%
15%
23%
30%
0% 50% 100%
36-40
20%
10%
6%
6%
3%
3%
3%
9%
10%
11%
17%
26%
24%
31%
44%
0% 50% 100%
41-45
20%
8%
0%
5%
3%
3%
3%
13%
10%
3%
8%
13%
22%
33%
35%
0% 50% 100%
Over 45
20. 19DI Marketing Co., Ltd.
According to you, in the future what health / disease problems will increase?
(Comparison by Location Group)
PEOPLE IN BANGKOK THINKS BLOOD PRESSURE AND HEART ISSUE
PROBLEMS WILL INCREASE IN THE FUTURE
N = 400 N = 170 N = 230
27%
8%
3%
4%
5%
6%
6%
8%
10%
11%
14%
15%
18%
25%
32%
0% 50% 100%
I don’t know
Other
Diseases of the ear and…
Diseases related to the lungs
Reproductive diseases
Diseases related to the liver
Cancer
Kidney disease
Heart issue
Digestive diseases
Skin issue
Diabetes
Blood pressure issue
Osteoarthritis
Eye issue
Total
24%
5%
4%
6%
4%
4%
7%
8%
13%
10%
14%
16%
22%
27%
32%
0% 50% 100%
Bangkok
29%
10%
3%
3%
6%
7%
5%
8%
8%
12%
14%
14%
16%
24%
32%
0% 50% 100%
Other
21. 20DI Marketing Co., Ltd.
1) How to be healthy
2) Health check habit
3) Doing exercise habit
4) Eating habit
5) The usage of organic food
6) The usage of functional food
CONTENT
22. 21DI Marketing Co., Ltd.
AGE GROUP 30-35 AND OVER 45 EXERCISE OFTEN THAN OTHER GROUP
Do you often exercise to improve your health?
(Comparison by Age Group & Location Group)
17%
12%
17%
20%
23%
48%
48%
50% 51%
37%
26%
28%
25%
23%
30%
7%
11%
3% 6% 8%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 30-35 36-40 41-45 Over 45
Very often
Often
Sometimes
Rarely
Never
17% 16% 18%
48%
46%
49%
26%
29%
25%
7% 8% 6%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Bangkok Others
Very often
Often
Sometimes
Rarely
Never
N = 400 N = 130 N =70 N = 60N = 140 N = 400 N = 170 N = 230
23. 22DI Marketing Co., Ltd.
What time do you often exercise?
Majority of all provinces except Bangkok chose to exercise in the morning
ABOVE 40 GROUPS PREFER TO DO EXERCISE IN THE MORNING
(Comparison by Age Group & Location Group)
46% 48%
52%
39% 38%
4% 3%
5%
2% 4%
50% 49%
43%
59% 58%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 30-35 36-40 41-45 Over 45
In the Morning
at Noon
at Night
46%
56%
40%
4%
4%
3%
50%
40%
57%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Bangkok Others
In the Morning
at Noon
at Night
N = 400 N = 130 N =70 N = 60N = 140 N = 400 N = 170 N = 230
24. 23DI Marketing Co., Ltd.
5% 6%
6% 4%
4%
21% 17% 25%
18%
24%
45% 47%
43%
45%
44%
18%
22%
15%
21%
7%
9%
5%
12% 11% 13%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 30-35 36-40 41-45 Over 45
5 - 10 minutes
10 - 15 minutes
15 - 30 minutes
30 - 60 minutes
60 - 90 minutes
Over 90 minutes
5%
8%
3%
21%
26%
17%
45%
41%
48%
18%
14%
21%
9% 9% 10%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Bangkok Other
5 - 10 minutes
10 - 15 minutes
15 - 30 minutes
30 - 60 minutes
60 - 90 minutes
Over 90 minutes
28 MINUTES PER DAY IS THE AVERAGE TIME FOR DOING EXERCISE
How much time do you spend on exercise?
(Comparison by Age Group & Location Group)
Weighted
Average
Cost
Weighted
Average
Cost
28 min 53 min 52 min 48 min 20 min 22 min 19 min60 min
N = 400 N = 130 N =70 N = 60N = 140 N = 400 N = 170 N = 230
People in Bangkok spend time longer than other provinces
25. 24DI Marketing Co., Ltd.
3% 2% 4%
0%
7%
6% 5% 4% 11%
9%5%
4% 5%
4%
7%
29% 31% 27% 25%
29%
58% 57%
60% 61%
49%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 30-35 36-40 41-45 Over 45
At Home
At Park
Sports club
in the district
Fitness /
fitness / gym
centers
Other
Where do you usually have an exercise?
64% of others provinces outside Bangkok choose to exercise at home more than people in Bangkok
ALMOST ALL AGE GROUPS PREFER TO DO EXERCISE AT HOME
(Comparison by Age Group & Location Group)
3% 4%
6%
9%
4%
5%
5%
4%
29%
33%
25%
58%
49%
64%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Bangkok Others
At Home
At Park
Sports club in
the district
Fitness / fitness
/ gym centers
Other
N = 400 N = 130 N =70 N = 60N = 140 N = 400 N = 170 N = 230
26. 25DI Marketing Co., Ltd.
51% 52% 50%
27% 24% 30%
11%
4%
20%
11%
20%
0%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Bangkok Other
Over $185
$155-$185
$120-$155
$90-$120
$60-$90
$30-$60
$15-$30
Below $15
51% 50%
62%
25%
60%
27% 29%
23%
38%
20%
11%
0%
15%
25%
10%
11%
21%
0%
13% 10%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 30-35 36-40 41-45 Over 45
Over $185
$155-$185
$120-$155
$90-$120
$60-$90
$30-$60
$15-$30
Below $15
$28 IS THE AVERAGE SPENDING ON FITNESS/ GYM/ SPORT CLUB PER MONTH
Weighted
Average
Cost
Weighted
Average
Cost
$27.90 $31.00 $22.06 $33.91 $27.90 $31.00 $24.03$26.35
36-40 groups & over 45 groups spend cheaper than other age groups
Bangkok area spend more cost on fitness/gym/sport club than other groups
How much do you spend on exercise every month?
(Comparison by Age Group & Location Area)
N = 400 N = 130 N =70 N = 60N = 140 N = 400 N = 170 N = 230
27. 26DI Marketing Co., Ltd.
60% SPEND TIME EXERCISING ALONE; THE OLDER THAI PEOPLE BECOMES
THEY PREFER TO PRACTICE ALONE
Who do you exercise with?
18% of people in Bangkok exercise with their lovers more than people who lives outside Bangkok
(Comparison by Age Group & Location Group)
6% 7% 4%
8%
3%
13%
18%
10% 8%
11%
6%
4%
10% 8%
0%
11%
14%
9%
6%
14%
60%
52%
62%
67%
71%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 30-35 36-40 41-45 Over 45
I practice
alone
Friends
Brothers /
sisters
Lover
Colleague
Parents
Other 6% 3%
8%
3%
4%
2%
13% 18% 9%
6%
7%
5%
11%
10%
12%
60% 58%
62%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Bangkok Others
I practice
alone
Friends
Brothers /
sisters
Lover
Colleague
Parents
Other
N = 400 N = 130 N =70 N = 60N = 140 N = 400 N = 170 N = 230
28. 27DI Marketing Co., Ltd.
1) How to be healthy
2) Health check habit
3) Doing exercise habit
4) Eating habit
5) The usage of organic food
6) The usage of functional food
CONTENT
29. 28DI Marketing Co., Ltd.
74% USUALLY COOK AT HOME; GROUP OF 30-35 COOK AT HOME LEAST
For main meals, do you usually cook at home or eat out?
(Comparison by Age Group & Location Group)
26%
31%
22% 21%
27%
74%
69%
78% 73%
73%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 30-35 36-40 41-45 Over 45
Cooking at
home
Eating out
26%
35%
19%
74%
65%
81%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Bangkok Others
Cooking at
home
Eating out
N = 400 N = 130 N =70 N = 60N = 140 N = 400 N = 170 N = 230
30. 29DI Marketing Co., Ltd.
75% AGREE IF BREAKFAST IS THE MOST IMPORTANT MEAL
For you, which meal is the most important of the day?
Over 45 groups think lunch is an important meal compared to other groups
(Comparison by Age Group & Location Group)
9% 11% 8% 9% 7%
16% 13% 17%
7%
32%
75% 76% 74%
84%
62%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 30-35 36-40 41-45 Over 45
Breakfast
Lunch
Dinner
9% 12%
7%
16%
16%
17%
75% 73%
76%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Bangkok Others
Breakfast
Lunch
Dinner
N = 400 N = 130 N =70 N = 60N = 140 N = 400 N = 170 N = 230
31. 30DI Marketing Co., Ltd.
According to you, in order to have a good health, what should you do?
(Comparison by Age Group)
41-45 and over 45 group give an importance to avoid eating too much meat more than other age groups
NOT DRINKING TOO MUCH ALCOHOL TO STAY IN GOOD HEALTH
N = 400 N = 130 N =70 N = 60N = 140
2%
4%
4%
21%
28%
39%
40%
44%
46%
50%
55%
58%
59%
60%
64%
66%
0% 50% 100%
Others
I have no requirement of eating
Do not eat too much fish
Do not eat street food
Do not eat too much meat
Do not eat food left
Do not eat too sour
Do not eat too spicy
Do not eat too much starch
Do not eat fried foods
Do not eat too much sweet things
Eat more vegetables, fruits
Do not drink much soft drinks
Do not eat too salty
Do not eat dark colored foods
Do not drink much alcohol
Total
3%
4%
5%
19%
24%
33%
39%
43%
41%
49%
56%
59%
59%
56%
61%
61%
0% 50% 100%
30-35
2%
6%
4%
20%
23%
44%
38%
42%
45%
46%
50%
49%
58%
57%
64%
64%
0% 50% 100%
36-40
3%
3%
6%
23%
37%
40%
41%
46%
51%
56%
60%
67%
63%
69%
70%
79%
0% 50% 100%
41-45
3%
5%
2%
28%
37%
40%
43%
48%
57%
55%
60%
63%
62%
68%
67%
67%
0% 50% 100%
Over 45
32. 31DI Marketing Co., Ltd.
61% OF BANGKOK THINK AVOIDING SOFT DRINKS CAN LEAD TO A GOOD
HEALTH, WHILE 62% OF OTHERS THINK TO AVOID THE SALTY FOOD
According to you, in order to have a good health, what should you do?
(Comparison by Location Group)
N = 400 N = 170 N = 230
2%
4%
4%
21%
28%
39%
40%
44%
46%
50%
55%
58%
59%
60%
64%
66%
0% 50% 100%
Others
I have no requirement of eating
Do not eat too much fish
Do not eat street food
Do not eat too much meat
Do not eat food left
Do not eat too sour
Do not eat too spicy
Do not eat too much starch
Do not eat fried foods
Do not eat too much sweet things
Eat more vegetables, fruits
Do not drink much soft drinks
Do not eat too salty
Do not eat dark colored foods
Do not drink much alcohol
Total
2%
4%
3%
22%
28%
40%
36%
42%
48%
49%
58%
57%
61%
58%
64%
64%
0% 50% 100%
Bangkok
3%
5%
5%
21%
28%
38%
42%
46%
45%
52%
54%
59%
58%
62%
65%
67%
0% 50% 100%
Other
33. 32DI Marketing Co., Ltd.
1) How to be healthy
2) Health check habit
3) Doing exercise habit
4) Eating habit
5) The usage of organic food
6) The usage of functional food
CONTENT
34. 33DI Marketing Co., Ltd.
4% 5% 6%
0%
3%
23% 21% 22% 33%
18%
53% 55%
55%
50%
45%
15% 14% 13%
10%
27%
5% 4% 4%
7% 7%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 30-35 36-40 41-45 Over 45
Very often
Often
Sometimes
Rarely
Never heard about it
OVER 45 GROUPS HEARD OFTEN ABOUT THE ORGANIC FOOD THAN OTHER
GROUPS
Have you ever heard about organic foods?
(Comparison by Age Group & Location Group)
4% 3% 5%
5% 5%
5%
15% 16% 14%
23% 25% 22%
53% 51%
54%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Bangkok Other
Very often
Often
Sometimes
Rarely
Never heard about it
N = 400 N = 130 N =70 N = 60N = 140 N = 400 N = 170 N = 230
35. 34DI Marketing Co., Ltd.
76% ARE AWARE OF ORGANIC FOOD THROUGH SOCIAL MEDIA
Over 45 group are more aware about organic food through TV and radio rather than other social medias
Where did you hear about organic food?
(Comparison by Age Group)
6%
4%
12%
33%
29%
34%
76%
0% 50% 100%
30-35
6%
2%
14%
29%
33%
38%
77%
0% 50% 100%
36-40
11%
3%
13%
23%
31%
30%
74%
0% 50% 100%
41-45
12%
0%
12%
30%
37%
43%
75%
0% 50% 100%
Over 45
N = 400 N = 130 N =70 N = 60N = 140
2%
8%
13%
29%
32%
36%
76%
0% 50% 100%
I never hear about it
Other
E-Newspapers, E-
magazines
Your Relatives
Newspapers, print
magazines
TV, radio
Social media
Total
36. 35DI Marketing Co., Ltd.
76% ARE AWARE OF ORGANIC FOOD THROUGH SOCIAL MEDIA
Where did you hear about organic food?
(Comparison by Location Group)
8%
2%
13%
29%
32%
36%
76%
0% 50% 100%
Other
I never hear about it
E-Newspapers, E-magazines
Your Relatives
Newspapers, print magazines
TV, radio
Social media
Total
5%
2%
14%
33%
34%
35%
75%
0% 50% 100%
Bangkok
10%
3%
12%
26%
30%
36%
76%
0% 50% 100%
Other
N = 400 N = 170 N = 230
37. 36DI Marketing Co., Ltd.
SUPERMARKET, ONLINE STORES AND ORGANIC SPECIALITY STORES ARE
TOP 3 CHANNELS SEEN ORGANIC FOODS
Where have you seen organic food?
(Comparison by Age Group)
N = 400 N = 130 N =70 N = 60N = 140
3%
3%
13%
17%
39%
51%
73%
0% 50% 100%
I never hear about
organic food
Other
Market
Convenience store
The specialty stores sell
organic food
Online store
Supermarkets
Total
4%
4%
19%
19%
38%
50%
75%
0% 50% 100%
30-35
2%
3%
14%
21%
37%
52%
72%
0% 50% 100%
36-40
3%
4%
9%
17%
37%
47%
74%
0% 50% 100%
41-45
2%
2%
5%
3%
45%
58%
72%
0% 50% 100%
Over 45
38. 37DI Marketing Co., Ltd.
Where have you seen organic food?
(Comparison by Location Group)
N = 400 N = 170 N = 230
3%
3%
13%
17%
39%
51%
73%
0% 50% 100%
I never hear about organic food
Other
Market
Convenience store
The specialty stores sell organic food
Online media
Supermarkets
Total
2%
2%
12%
18%
43%
48%
78%
0% 50% 100%
Bangkok
3%
5%
14%
17%
35%
54%
70%
0% 50% 100%
Other
SUPERMARKET, ONLINE STORES AND ORGANIC SPECIALITY STORES ARE
TOP 3 CHANNELS SEEN ORGANIC FOODS
39. 38DI Marketing Co., Ltd.
70% ARE USING ORGANIC FOOD
Are you using organic food?
(Comparison by Age Group & Location Group)
Over 45 group are using organic food more than other age groups
30% 30% 30%
70% 70% 70%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Bangkok Other
Yes No
N = 400 N = 130 N =70 N = 60N = 140 N = 400 N = 170 N = 230
30% 30% 30%
36%
23%
70% 70% 70%
64%
77%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 30-35 36-40 41-45 Over 45
Yes No
40. 39DI Marketing Co., Ltd.
Why did you choose fresh food, organic food ?
45% CHOOSE ORGANIC FOOD DUE TO NO HARMFUL CHEMICALS
N = 400 N = 130 N =70 N = 60N = 140
27% of over 45 groups fear of having cancer compared to other group
(Comparison by Age Group)
19%
4%
6%
15%
15%
15%
17%
19%
20%
30%
30%
35%
42%
45%
0% 50% 100%
I do not use organic food
Other
Recommended by a doctor
Origin of the product is clear
More delicious
Because of good reviews…
Contribute to protect the…
Fear of cancer
Recommended by friends
Nutritional content is higher
Hygiene during production
Products are certified
Not contain pesticides
No harmful chemicals
Total
20%
4%
8%
12%
19%
14%
14%
21%
23%
32%
27%
36%
40%
44%
0% 50% 100%
30-35
18%
5%
1%
16%
14%
17%
18%
13%
17%
26%
30%
32%
39%
42%
0% 50% 100%
36-40
19%
7%
9%
19%
11%
17%
20%
19%
17%
31%
29%
41%
43%
41%
0% 50% 100%
41-45
17%
3%
13%
17%
13%
13%
18%
27%
20%
32%
38%
33%
53%
53%
0% 50% 100%
Over 45
41. 40DI Marketing Co., Ltd.
Why do you choose organic food?
(Comparison by Location Group)
46% OF BANGKOK CHOOSE ORGANIC FOOD DUE TO NO HARMFUL
CHEMICALS
N = 400 N = 170 N = 230
19%
4%
6%
15%
15%
15%
17%
19%
20%
30%
30%
35%
42%
45%
0% 50% 100%
I do not use organic food
Other
Recommended by doctor
More delicious
Because of good reviews from other…
Origin of the product is clear
Contribute to protect the environment
Fear of cancer
Recommended by friends
Nutritional content is higher
Hygiene during production
Products are certified
Not contain pesticides
No harmful chemicals
Total
18%
4%
6%
14%
16%
19%
20%
22%
20%
31%
32%
34%
45%
46%
0% 50% 100%
Bangkok
19%
5%
6%
16%
14%
13%
15%
16%
19%
29%
29%
36%
40%
44%
0% 50% 100%
Other
42. 41DI Marketing Co., Ltd.
22%
16%
22%
27% 27%
26%
30%
27% 16%
30%
49% 51% 48%
51%
42%
2% 2% 2% 4%
0%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 30-35 36-40 41-45 Over 45
Definitely use
Use
May or May not
Will not use
Definitely will not use
2% 2% 3%
22% 23% 20%
26% 23% 29%
49% 51%
47%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Bangkok Other
Definitely use
Use
May or May not
Will not use
Definitely will not use
49% MAY OR MAY NOT USE ORGANIC FOOD IN THE FUTURE (2.36 POINTS OUT
OF 5)
What is your intention to use organic food in the future?
(Comparison by Age Group & Location Group)
Weighted
Average
Score
Weighted
Average
Score
2.36 2.41 2.35 2.40 4.09 4.14 4.092.18
N = 400 N = 130 N =70 N = 60N = 140 N = 400 N = 170 N = 230
43. 42DI Marketing Co., Ltd.
1) How to be healthy
2) Health check habit
3) Doing exercise habit
4) Eating habit
5) The usage of organic food
6) The usage of functional food
CONTENT
44. 43DI Marketing Co., Ltd.
42% 43%
38% 39%
55%
58% 57%
62% 61%
45%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 30-35 36-40 41-45 Over 45
Yes No
58% CHOOSE FUNCTIONAL FOOD TO IMPROVE HEALTH
Do you use functional food to improve your health?
(Comparison by Age Group & Location Group)
N = 400 N = 130 N =70 N = 60N = 140 N = 400 N = 170 N = 230
42% 44%
41%
58% 56%
59%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Bangkok Other
Yes No
Over 45 group least to choose functional food in improving their health
45. 44DI Marketing Co., Ltd.
NUTRITIONAL SUPPLEMENT IS THE MOST USED TYPE OF FUNCTIONAL FOOD
What kind of functional foods were you using?
(Comparison by Age Group)
N = 400 N = 130 N =70 N = 60N = 140
38%
5%
6%
20%
31%
0% 50% 100%
I do not use functional foods
Other
Supplement for disease
treatment
Supplement for prevent disease
Nutritional supplement
Total
38%
3%
6%
22%
31%
0% 50% 100%
30-35
37%
4%
8%
17%
35%
0% 50% 100%
36-40
34%
9%
6%
21%
30%
0% 50% 100%
41-45
45%
7%
5%
23%
20%
0% 50% 100%
Over 45
46. 45DI Marketing Co., Ltd.
What kind of functional foods were you using?
(Comparison by Location Group)
NUTRITIONAL SUPPLEMENT IS THE MOST USED TYPE OF FUNCTIONAL FOOD
N = 400 N = 170 N = 230
38%
5%
6%
20%
31%
0% 50% 100%
I do not use functional foods
Other
Supplement for disease treatment
Supplement for prevent disease
Nutritional supplement
Total
38%
6%
4%
21%
31%
0% 50% 100%
Bangkok
38%
4%
8%
20%
30%
0% 50% 100%
Other
47. 46DI Marketing Co., Ltd.
FEEL FREE TO DROP US ANY QUESTION
• Japan
o Address: 3 Chome-2-6 Kasumigaseki, Chiyoda, Tokyo 100-0013, Japan
o Contact person: Mr. Hideyuki Kato (CEO)
o Email: hideyuki.kato@di-mktg.com
o Contact number: +81 3-5532-3200
• Vietnam
o Address: 9-15, Vincom center, 45A Ly Tu Trong, Ben Nghe ward, District 1,
Ho Chi Minh City, Vietnam
o Contact person: Mr. Ho Hai Dang (Country Manager)
o Email: dang.h@di-mktg.com
o Contact number: +84 902-73-9944
• Thailand
o Address: 246 Time Square Bld., 10th Fl., Room 10/04, Sukhumvit 12-14 Rd. Klongtoey, Bangkok
10110, Thailand
o Contact person: Ms. Sariya Achawananthakul (Marketing & Operation Manager)
o Email: sariya.a@di-mktg.com
o Contact number: +66 876 724 832
• Indonesia
o Address: Jalan Prof Dr Satrio Kav 18, 45th floor AXA Tower, Jakarta 12940, Indonesia
o Contact person: Mr. Hendry Pratama (Country Manager)
o Email: hendry.p@di-mktg.com
o Contact number: +62 21 3005 3541