A survey conducted in April 2015 among 400 Vietnamese females over 20 revealed that only 57% engage in skincare and 31% use makeup, with 53% paying attention to beauty without significant spending. Hair treatments (72%) and facial treatments (52%) are the most commonly utilized services, with price being the key factor influencing service selection. Higher income earners tend to spend more on beauty services, while social networks like Facebook and friends are primary sources of beauty information.

1. Your sub-title here
Survey on Vietnamese usage of beauty services
-53% take attention to beauty without spending enough money

2. Survey information
• Survey about Vietnamese usage of beauty services
• 400 Vietnamese females above 20 years old
• Conducted in April, 2015

3. Executive Summary
• Only 57% of Vietnamese females do skin care, 31%
make-ups for their beauty maintenance
• 53% pay attention to beauty without spending much
money
• Higher income earners spend enough money on beauty
• Hair treatment (72%) and facial treatment (52%) are the
most popular beauty services
• Price is the most important when choosing beauty
services

4. What do you do to maintain your beauty?
62%
57%
49%
43%
36%
36%
31%
21%
13%
3%
0% 20% 40% 60% 80%
Sleep enough
Do skincare
Exercise
Take supplements
Cere about foods
Eat organic foods
Do make-ups
Go to esthetic salon or SPA
I do not do anything
Others
Only 57% mentioned skin care, 31% make-ups

5. What do you do to maintain your beauty? (by age)
73%
64%
58%
54%
49%
44%
39%
36%
16%
4%
53%
49%
39%
28%
26%
34%
24%
14%
15%
3%
0% 20% 40% 60% 80%
Sleep enough
Do skincare
Exercise
Take supplements
Cere about foods
Eat organic foods
Do make-ups
Go to esthetic salon or SPA
I do not do anything
Others
20's 30's
30’s do beauty maintenance much more than 20’s

6. Which of the following do you care?
49%
40%
48%
51%
51%
40%
25%
39%
46%
38%
40%
41%
44%
26%
88%
85%
86%
91%
91%
84%
51%
0% 20% 40% 60% 80% 100%
White skin
Moisturized skin
Wrinkles
Acnes
Tanning
Oily skin
Small face
■I care very much ■I care
Care about acnes and UV especially

7. What are the information sources to get info about
your beauty?
66%
63%
51%
50%
34%
27%
25%
16%
16%
15%
3%
0% 20% 40% 60% 80%
Facebook
Friends
Webiste
Newspaper/Magazine
TV
Youtube
Shop assistant
Blogs
Shop flyer
Parents
Others
Friends and Facebook are the most common information
sources

8. Which of the following is applicable to you?
53%
24%
11%
10%
3%
0% 20% 40% 60%
I care and take action without much
spending
I care and spend enough money
I care but do not take any special action
I do not care so much
I do not care at all
53% pay attention to beauty without spending
much money

9. Which of the following is applicable to you? (by income)
22%
68%
7%
2%
0%
57%
19%
12%
11%
2%
0% 20% 40% 60% 80%
I care and take action without much
spending
I care and spend enough money
I care but do not take any special action
I do not care so much
I do not care at all
■＞１５M VND ■＜１５M VND
Higher income earners are spending enough

10. Which of the following do you go?
73%
41%
32%
21%
5%
4%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Hair salon
Local Spa
Nail salon
Local beauty salon
Foreign beauty salon
Foreign spa
Foreign spa/beauty salons have not been
prevalent among Vietnamese

11. Which of the following do you go? (by income)
69%
72%
64%
69%
31%
15%
74%
38%
28%
15%
2%
3%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Hair salon
Local Spa
Nail salon
Local beauty salon
Foreign beauty salon
Foreign spa
Foreign spas/salons are used only by higher income
earners
■＞１５M VND ■＜１５M VND

12. What beauty services are you interested?
68%
62%
57%
46%
44%
44%
37%
31%
30%
27%
21%
16%
12%
0% 20% 40% 60% 80%
Hair treatment
Facial cleansing
Facial massage
Spots, scars, bruise removal
Body massage
Head massage
Nail care / Nail art
Food massage
Anti-blemish treatment
Hair removal
Slimming
Eyebrow spraying, tattooing
Lips spraying, tattooing
Vietnamese have higher interests especially in
services for skin

13. What beauty services do you take?
72%
57%
47%
38%
32%
28%
20%
20%
8%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Hair treatment
Facial treatment
Eyebrow cutting
Nail care
Body massage
Waxing
Eyelash treatment
Slimming
Others
Hair treatment(72%) facial treatment (52%)
are the most popular services

14. What beauty services do you take? (by age)
75%
68%
57%
49%
46%
39%
27%
30%
7%
69%
47%
35%
31%
23%
22%
21%
13%
10%
0% 20% 40% 60% 80%
Hair treatment
Facial treatment
Eyebrow cutting
Nail care
Body massage
Waxing
Eyelash treatment
Slimming
Others
20's 30's
30’s take more various services

15. What beauty services do you take? (by income)
93%
95%
76%
81%
83%
78%
66%
59%
2%
70%
53%
44%
33%
26%
22%
15%
15%
9%
0% 20% 40% 60% 80% 100%
Hair treatment
Facial treatment
Eyebrow cutting
Nail care
Body massage
Waxing
Eyelash treatment
Slimming
Others
Those with higher income take various services
■＞１５M VND ■＜１５M VND

16. How much do you spend in average at beauty salon or
esthetic salon each time?
14%
16%
20%
20%
13%
6%
2%
5%
2%
3%
1%
0% 5% 10% 15% 20% 25%
I have never experienced
Up to 100,000 VND
100,001 VND - 300,000 VND
300,001 VND - 500,000 VND
500,001 VND - 1,000,000 VND
1,000,001 VND - 2,000,000 VND
2,000,001 VND - 3,000,000 VND
3,000,001 VND - 5,000,000 VND
5,000,001 VND - 7,000,000 VND
7,000,001 VND - 9,000,000 VND
More than 9,000,000 VND
Average spending is: 931K VND (Approx.43USD)

17. How do you decide the store that you take the
services?
72%
63%
52%
48%
34%
32%
29%
4%
2%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Price
Staff attitude
Friends' recommendation
Store brand
Reputation
Location
Service menu
Foreign-owned salon
Others
Price is the most important

18. How do you decide the store that you take the
services? (by age)
77%
71%
54%
48%
38%
39%
40%
6%
3%
66%
55%
46%
46%
36%
28%
26%
3%
3%
0% 20% 40% 60% 80% 100%
Price
Staff attitude
Friends' recommendation
Store brand
Reputation
Location
Service menu
Foreign-owned salon
Others
20's 30's
71% of 30’s care about staff attitudes

19. What country is your Salon from?
43%
34%
22%
9%
6%
5%
5%
3%
0% 10% 20% 30% 40% 50%
Vietnam
Korea
Japan
Thailand
I don't know
US
Europe
I don't go to beauty salon
Vietnam > Korea > Japan

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