- 76% Vietnamese have their own motorbike.
- Honda Wave is the most popular motorbike
- 80% of teens' and 71% of 20’s motorbikes are paid by their parents.
- Brand (44%), after service (43%) and price (39%) are 3 main factors as the purchase factors.
- 49% ask their friend’s advice before the purchase. The ratio is higher with female (58%)
- Bad driving behaviours of motorbike/car drivers (44%) is the main dissatisfaction among male while gasoline (57%) is what female cares about.
- 49% have had motorbike accident with other motorbike before.
Although Vietnam is famous for the dominant traditional channels, it recently has an increasing number of modern trade channels (supermarket, convenience stores etc). We have investigated how this change has affected the shopping behaviors among Moms in Vietnam
Although Vietnam’s retail store is dominant by the general trade stores and local market, the landscape is changing with more variety of modern trade chain.
This report was made in order to share the trend of modern trade by comparing the number of major stores in Vietnam by categories.
The store counting is as of April, 2021.
The survey about how Vietnamese use the shampoo and their perception about the consumer brands. The survey has been collected over 400 respondents female living in HCM and Hanoi
Milk is considered to be the source to provide the health and nutrition in Vietnam. We made the survey to over 700 respondents in Vietnam to understand their drinking customs, favorite brands and purchase factors
More and more Vietnamese parents are conscious what their kids eat. How Vietnamese children eat each meal and what their parents think. Let's discover it through Q&Me service!
Motorbike is the main transportation in Vietnam. This survey was made with an intention to understand Vietnamese motorbike maintenance behavior.
The survey was conducted to 529 male & female among 18-39 years old in HCM & Hanoi in Jan 2018
- 76% Vietnamese have their own motorbike.
- Honda Wave is the most popular motorbike
- 80% of teens' and 71% of 20’s motorbikes are paid by their parents.
- Brand (44%), after service (43%) and price (39%) are 3 main factors as the purchase factors.
- 49% ask their friend’s advice before the purchase. The ratio is higher with female (58%)
- Bad driving behaviours of motorbike/car drivers (44%) is the main dissatisfaction among male while gasoline (57%) is what female cares about.
- 49% have had motorbike accident with other motorbike before.
Although Vietnam is famous for the dominant traditional channels, it recently has an increasing number of modern trade channels (supermarket, convenience stores etc). We have investigated how this change has affected the shopping behaviors among Moms in Vietnam
Although Vietnam’s retail store is dominant by the general trade stores and local market, the landscape is changing with more variety of modern trade chain.
This report was made in order to share the trend of modern trade by comparing the number of major stores in Vietnam by categories.
The store counting is as of April, 2021.
The survey about how Vietnamese use the shampoo and their perception about the consumer brands. The survey has been collected over 400 respondents female living in HCM and Hanoi
Milk is considered to be the source to provide the health and nutrition in Vietnam. We made the survey to over 700 respondents in Vietnam to understand their drinking customs, favorite brands and purchase factors
More and more Vietnamese parents are conscious what their kids eat. How Vietnamese children eat each meal and what their parents think. Let's discover it through Q&Me service!
Motorbike is the main transportation in Vietnam. This survey was made with an intention to understand Vietnamese motorbike maintenance behavior.
The survey was conducted to 529 male & female among 18-39 years old in HCM & Hanoi in Jan 2018
- 51% has hot water environment in bathroom
- Female washes her hair once per 2-3 days
- Female usage of Rinse / Conditioner is far higher than male (female 57%, male 16%)
- 57% of female care about the smells after wearing helmet
- More than 30% leaves it after washing hair
- Supermarket (70%) and Grocery store (56%) are the common channels
Vietnam’s beer consumption is the highest among all South East Asia countries, while the other alcohol options such as whisky or wine have the increasing popularity. The recent impact of Covid-19 and the more strict alcohol control in driving had impacted the way they take alcohol.
This survey was made in order to understand Vietnamese alcohol drinking behaviors.
This survey was conducted among 18 years old in Vietnam of 504 in January 2021.
Body odor could be issues especially at the moisty climate of South East Asia, and Vietnam is no exception.
Moisty weather and the transportation via motorbike under the rain raise the odor issues among Vietnamese. This survey is in order to find out their concerns over the body odor and the actions for the protections
This survey was conducted among 16 – 49 years old of 922 samples in January 2021.
Milk is one of the food / beverage that Vietnamese take on the daily basis and it is part of the sources to keep them healthy.
Vietnam, as well as the other South East Asia, are unique in a way that people enjoy milk with sugar.
This survey was made in order to find out the consumer behaviors of drinking milk as well as clarifying the difference of those who drink / do not drink milk with sugar
The respondent is nearly 500 Vietnamese among 18-30 years old who drink milk once / month and more.
Vietnam is in the top of the country in the world having the fastest growing population of ultra rich individuals. This leads to a blooming consumption. The modern trade therefore thrives.
The competition among retail chains is very tough. All the retail brands take measures to engage their customers, retain and drive repeat purchases. A loyalty program is one of a most useful tool to manage the customer database and increase the engagement with the brand.
The research was conducted to have a better understand of the loyalty program usage. It surveyed 260 shoppers at modern retail chains, from 15 to 60 years old nationwide.
The survey about the usage of tooth brush and toothpaste in Vietnam. What brands are popular and what are the general consumer behaviours as to their tooth care
Vietnam’s retail store landscape is rapidly changing, with the big rise and of modern trade stores, and the aggressive M&A from the giant groups
This report was made to summarize the trend by product category, by knowing the store numbers of the major players.
The report was made in April 2019.
Vietnam is one of the country with the highest attention from beer brands. The market is on the grow, while the developed countries show the sign of the market shrinking. The survey shows the brand images of the respective beer companies in Vietnam, analyzed from our quantitative survey conducted in HCM and Hanoi
Mobile payment changes the ways to spend in many Asian countries and the same trend came to widespread in Vietnam.
This report illustrates the motivation, usage and popular apps among Vietnam mobile payment users
This survey was conducted among 383 mobile payment users in HCM and Hanoi from the age of 18 - 44 years old.
In emerging countries, ”country of origin” is always one of the most important factors for the purchase decision making.
We had conducted the survey to know the importance of ”country of origin” and its images of Japan, Korea, US, Europe, Thailand, Vietnam and China from 600 respondents.
Korean and Japanese entertainment contents are both enjoyed by many people around the world and by Asian people in particular. This survey was conducted to find out how popular Korean and Japanese entertainment contents among the Vietnamese.
The survey results was collected nation-wide among over 600 males and females of the age 18-39 in July 2020.
- 46% drink coffee after walking up, and 1/3 use it to refresh themselves
- 60% drink coffee more than once / day, 36% drink instant coffee daily
- Only 14% drink coffee black. 86% put either sugar, milk or both
- 43% drink instant coffee most. 56% regularly drink instant coffee
- Main reason why instant coffee is taken is by its quickness and easiness
- Nescafe is the best brand in terms of the recognition (86%) and share
- 51% has hot water environment in bathroom
- Female washes her hair once per 2-3 days
- Female usage of Rinse / Conditioner is far higher than male (female 57%, male 16%)
- 57% of female care about the smells after wearing helmet
- More than 30% leaves it after washing hair
- Supermarket (70%) and Grocery store (56%) are the common channels
Vietnam’s beer consumption is the highest among all South East Asia countries, while the other alcohol options such as whisky or wine have the increasing popularity. The recent impact of Covid-19 and the more strict alcohol control in driving had impacted the way they take alcohol.
This survey was made in order to understand Vietnamese alcohol drinking behaviors.
This survey was conducted among 18 years old in Vietnam of 504 in January 2021.
Body odor could be issues especially at the moisty climate of South East Asia, and Vietnam is no exception.
Moisty weather and the transportation via motorbike under the rain raise the odor issues among Vietnamese. This survey is in order to find out their concerns over the body odor and the actions for the protections
This survey was conducted among 16 – 49 years old of 922 samples in January 2021.
Milk is one of the food / beverage that Vietnamese take on the daily basis and it is part of the sources to keep them healthy.
Vietnam, as well as the other South East Asia, are unique in a way that people enjoy milk with sugar.
This survey was made in order to find out the consumer behaviors of drinking milk as well as clarifying the difference of those who drink / do not drink milk with sugar
The respondent is nearly 500 Vietnamese among 18-30 years old who drink milk once / month and more.
Vietnam is in the top of the country in the world having the fastest growing population of ultra rich individuals. This leads to a blooming consumption. The modern trade therefore thrives.
The competition among retail chains is very tough. All the retail brands take measures to engage their customers, retain and drive repeat purchases. A loyalty program is one of a most useful tool to manage the customer database and increase the engagement with the brand.
The research was conducted to have a better understand of the loyalty program usage. It surveyed 260 shoppers at modern retail chains, from 15 to 60 years old nationwide.
The survey about the usage of tooth brush and toothpaste in Vietnam. What brands are popular and what are the general consumer behaviours as to their tooth care
Vietnam’s retail store landscape is rapidly changing, with the big rise and of modern trade stores, and the aggressive M&A from the giant groups
This report was made to summarize the trend by product category, by knowing the store numbers of the major players.
The report was made in April 2019.
Vietnam is one of the country with the highest attention from beer brands. The market is on the grow, while the developed countries show the sign of the market shrinking. The survey shows the brand images of the respective beer companies in Vietnam, analyzed from our quantitative survey conducted in HCM and Hanoi
Mobile payment changes the ways to spend in many Asian countries and the same trend came to widespread in Vietnam.
This report illustrates the motivation, usage and popular apps among Vietnam mobile payment users
This survey was conducted among 383 mobile payment users in HCM and Hanoi from the age of 18 - 44 years old.
In emerging countries, ”country of origin” is always one of the most important factors for the purchase decision making.
We had conducted the survey to know the importance of ”country of origin” and its images of Japan, Korea, US, Europe, Thailand, Vietnam and China from 600 respondents.
Korean and Japanese entertainment contents are both enjoyed by many people around the world and by Asian people in particular. This survey was conducted to find out how popular Korean and Japanese entertainment contents among the Vietnamese.
The survey results was collected nation-wide among over 600 males and females of the age 18-39 in July 2020.
- 46% drink coffee after walking up, and 1/3 use it to refresh themselves
- 60% drink coffee more than once / day, 36% drink instant coffee daily
- Only 14% drink coffee black. 86% put either sugar, milk or both
- 43% drink instant coffee most. 56% regularly drink instant coffee
- Main reason why instant coffee is taken is by its quickness and easiness
- Nescafe is the best brand in terms of the recognition (86%) and share
Car industry in Vietnam: too fast too pretentiousDI Marketing
Vietnamese automobile market will growth significantly in the next 3 to 5 years, especially in low and medium segment
Find more at:
http://www.di-onlinesurvey.com/
MOTORCYCLE in Indonesia. HONDA MOTORCYLCE Sales & Market Share in Indonesia. YAMAHA MOTORCYCLES Sales & Market Share in Indonesia. SUZUKI MOTORCYCLE Sales & Marketshare in Indonesia. KAWASAKI MOTORCYCLE Sales & Market Share in Indonesia. TVS MOTORCYCLE Sales & Market Share in Indonesia.
Presentation on two wheeler industry with different 4 major players of this industry and analysis of PEST,SWOT & STP about industry and also about 4 players.
“ A STUDY OF CONSUMER PERCEPTION OF HONDA BIKES IN TAPI REGION ”rahul chaudhari
1.To study the role of advertisements, in persuading a consumer to buy two wheelers.
2.To analyze the importance of various promotional tools in the purchase of two wheelers of Honda Company.
3.To know the most influence media to create awareness regarding two wheelers of Honda Bikes.
3.To measure the effectiveness of various promotional tools in the purchase of two wheelers of Honda Bikes.
Life hack: How to buy a used car - by hourMichael Ray
This is our class that explains how to navigate the car buying experience. The information contains how much you should spend buy using hourly income as a point of reference.
PakWheels.com has been conducting automobile industry surveys during recent years and is a pioneer in the field. This edition of survey covered all aspects of the industry, mainstream and otherwise.
The data that we’ve gathered covers the public’s spending habits, driving behavior, expectations and routine practices in the automobile sector in Pakistan. Products associated with the automobile sector were also included in the survey, including motor oils, insurance companies, tracking companies, tyre companies, battery companies and radio channels.
The first part of the survey asked users to rate the cars that they own or use the most. These ratings, which were entirely based on users’ experiences, lead to the crowning of awards.
The second part of the survey included users’ perceptions, regardless of what brands they used or owned. This gave us insights into people’s viewpoints about different brands available in Pakistan.
This report analyzes all data collected and extracts useful information for consumers and stakeholders of the automobile industry in Pakistan.
Hello Friends,
This slide will help you to know about United Motors an Ameican Company who entered the Indian market with joint venture Lohia Motors.
And its market segmentation, pricing and how it is establishing itself in automobile mArket with direct competition Royal Enfield
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making
PATENTAMIENTO DE AUTOS CRECIÓ 9,5% EN SEPTIEMBRE, SEGÚN CONCESIONARIOSBarby Del Pópolo
La cantidad de vehículos
patentados durante septiembre último creció 9,5% interanual, al
sumar 65.138 unidades, informó hoy la Asociación de
Concesionarios de Automotores de la República Argentina (ACARA)
Overview of Motorbike in Vietnam Market
PBI Survey 2015
Research Design
Research Method: Internet Sampling
Fieldwork Period: 21st April 2015 – 23rd April 2015
Research Area: Nationwide
Respondent Criteria: Male & Female
Sample Size: 1660 samples
Survey Content:
Motorbike brand awareness
Expansive of Motorbike Brand
Motorbike brands ever used
Motorbike brands used in the past 3 months
Motorbike brand most often used in the past 3 months
Motorbike brand use in the future
Motorbike brand recommendation
Study About Recent Uber-Grab Move in Southeast AsiaDI Marketing
Most of the people aware that Uber in Southeast Asia has been bought by Grab, the highest awareness come from Vietnam (86%), followed by Indonesia (77%) and Thailand (62%)
Find more at: https://dreamincubator.asia/en/insights/
Avoiding alcoholic drinks is perceived as the better way to be healthy rather than having food supplement
Find more at: http://dreamincubator.asia/en/insights/
Easy-to-use operation system, beautiful design, strong hardware configuration are top 3 reasons for buying the smartphone
Find more at : www.di-onlinesurvey.com
Frequent promotion, Convenient/ save time and Convenient payment method are top 3 reasons for buying on e-commerce site
Find more at: http://di-onlinesurvey.com/
Online payment (79%), Shopping abroad (65%), Pay for utility (63%) are top 3 things appropriate for using credit card
Find more at: http://di-onlinesurvey.com/
Play with children (47%) and Let children play alone but watching them (41%) are top 2 ways to look after their children
Find more at: https://www.di-onlinesurvey.com
𝘼𝙣𝙩𝙞𝙦𝙪𝙚 𝙋𝙡𝙖𝙨𝙩𝙞𝙘 𝙏𝙧𝙖𝙙𝙚𝙧𝙨 𝙞𝙨 𝙫𝙚𝙧𝙮 𝙛𝙖𝙢𝙤𝙪𝙨 𝙛𝙤𝙧 𝙢𝙖𝙣𝙪𝙛𝙖𝙘𝙩𝙪𝙧𝙞𝙣𝙜 𝙩𝙝𝙚𝙞𝙧 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙨. 𝙒𝙚 𝙝𝙖𝙫𝙚 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙥𝙡𝙖𝙨𝙩𝙞𝙘 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙪𝙨𝙚𝙙 𝙞𝙣 𝙖𝙪𝙩𝙤𝙢𝙤𝙩𝙞𝙫𝙚 𝙖𝙣𝙙 𝙖𝙪𝙩𝙤 𝙥𝙖𝙧𝙩𝙨 𝙖𝙣𝙙 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙛𝙖𝙢𝙤𝙪𝙨 𝙘𝙤𝙢𝙥𝙖𝙣𝙞𝙚𝙨 𝙗𝙪𝙮 𝙩𝙝𝙚 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙛𝙧𝙤𝙢 𝙪𝙨.
Over the 10 years, we have gained a strong foothold in the market due to our range's high quality, competitive prices, and time-lined delivery schedules.
Comprehensive program for Agricultural Finance, the Automotive Sector, and Empowerment . We will define the full scope and provide a detailed two-week plan for identifying strategic partners in each area within Limpopo, including target areas.:
1. Agricultural : Supporting Primary and Secondary Agriculture
• Scope: Provide support solutions to enhance agricultural productivity and sustainability.
• Target Areas: Polokwane, Tzaneen, Thohoyandou, Makhado, and Giyani.
2. Automotive Sector: Partnerships with Mechanics and Panel Beater Shops
• Scope: Develop collaborations with automotive service providers to improve service quality and business operations.
• Target Areas: Polokwane, Lephalale, Mokopane, Phalaborwa, and Bela-Bela.
3. Empowerment : Focusing on Women Empowerment
• Scope: Provide business support support and training to women-owned businesses, promoting economic inclusion.
• Target Areas: Polokwane, Thohoyandou, Musina, Burgersfort, and Louis Trichardt.
We will also prioritize Industrial Economic Zone areas and their priorities.
Sign up on https://profilesmes.online/welcome/
To be eligible:
1. You must have a registered business and operate in Limpopo
2. Generate revenue
3. Sectors : Agriculture ( primary and secondary) and Automative
Women and Youth are encouraged to apply even if you don't fall in those sectors.
The Octavia range embodies the design trend of the Škoda brand: a fusion of
aesthetics, safety and practicality. Whether you see the car as a whole or step
closer and explore its unique features, the Octavia range radiates with the
harmony of functionality and emotion
Symptoms like intermittent starting and key recognition errors signal potential problems with your Mercedes’ EIS. Use diagnostic steps like error code checks and spare key tests. Professional diagnosis and solutions like EIS replacement ensure safe driving. Consult a qualified technician for accurate diagnosis and repair.
Ever been troubled by the blinking sign and didn’t know what to do?
Here’s a handy guide to dashboard symbols so that you’ll never be confused again!
Save them for later and save the trouble!
Fleet management these days is next to impossible without connected vehicle solutions. Why? Well, fleet trackers and accompanying connected vehicle management solutions tend to offer quite a few hard-to-ignore benefits to fleet managers and businesses alike. Let’s check them out!
5 Warning Signs Your BMW's Intelligent Battery Sensor Needs AttentionBertini's German Motors
IBS monitors and manages your BMW’s battery performance. If it malfunctions, you will have to deal with an array of electrical issues in your vehicle. Recognize warning signs like dimming headlights, frequent battery replacements, and electrical malfunctions to address potential IBS issues promptly.
What Could Cause The Headlights On Your Porsche 911 To Stop WorkingLancer Service
Discover why your Porsche 911 headlights might flicker out unexpectedly. From aging bulbs to electrical gremlins and moisture mishaps, we're delving into the reasons behind the blackout. Stay tuned to illuminate the road ahead and ensure your lights shine bright for safer journeys.
What Are The Immediate Steps To Take When The VW Temperature Light Starts Fla...Import Motorworks
Learn how to respond when the red temperature light flashes in your VW with this presentation. From checking coolant levels to seeking professional help, follow these steps promptly to prevent engine damage and ensure safety on the road.
What Does the PARKTRONIC Inoperative, See Owner's Manual Message Mean for You...Autohaus Service and Sales
Learn what "PARKTRONIC Inoperative, See Owner's Manual" means for your Mercedes-Benz. This message indicates a malfunction in the parking assistance system, potentially due to sensor issues or electrical faults. Prompt attention is crucial to ensure safety and functionality. Follow steps outlined for diagnosis and repair in the owner's manual.
"Trans Failsafe Prog" on your BMW X5 indicates potential transmission issues requiring immediate action. This safety feature activates in response to abnormalities like low fluid levels, leaks, faulty sensors, electrical or mechanical failures, and overheating.
What Causes 'Trans Failsafe Prog' to Trigger in BMW X5
Motorcycle usage in Vietnam
1. July 2015
STUDY ABOUT MOTORCYCLE USAGE
IN VIETNAM
BY DI-MARKETING (www.di-onlinesurvey.com)
2. 1
SCOPE OF WORK
The survey was conducted to study about motorcycle market in Vietnam
and usage of Vietnamese
Methodology: Online survey
Fieldwork time: 3 days (25/07/2015 to 28/07/2015)
Sample size: N = 700
Gender: Male & Female
Geography: Ho Chi Minh and Ha Noi
3. 2
KEY FINDINGS
• Honda Motorcycles (59%), Suzuki motorcycles (58%) and Yamaha
Motorcycles (58%) are top well-known brands
• 1/2 people know these motorcycle brands through showrooms
• 16% respondents own motorcycle.
• 40% people intend to buy motorcycle in the future, 10% of them would buy
in the next 1- 2 years.
• 85% people prefer getting a new motorcycle
• Expressing characteristics (59%) is the main psychological insight driving
people to ride motorcycle
4. 3
Age
Income
Living places
Occupation
N= 700
23%
28%
46%
3%
Over 30
26-30
18-25
Under 18
1%
33%
66%
Others
Hà Nội
Hồ Chí Minh
6%
2%
3%
5%
9%
10%
27%
37%
Others
Factory Worker
Housewife
Job seeker/Retired
Engineer/Doctor/Teacher
Self-employed
Student
Officer
9%
26%
12%
34%
19%
From $1001 and over
From $451 - under $700
From $701 – under $1000
From $201 – under $450
Under $200
5. 4
5%
6%
6%
6%
9%
12%
15%
16%
19%
31%
33%
37%
58%
58%
59%
Aprilia
KTM
MV Agusta
Indian Motorcycles
Triumph
Royal Enfield
Victory Motorcycles
Motor Guzzi
Harley Davidson
Ducati
BMW Motorrad
Kawasaki
Honda Motorcycles
Suzuki Motorcycles
Yamaha Motorcycles
Total
4%
6%
7%
5%
10%
13%
14%
18%
23%
34%
37%
47%
62%
64%
63%
Ho Chi Minh
7%
5%
4%
8%
6%
11%
16%
13%
13%
26%
26%
19%
50%
50%
52%
Ha Noi
HONDA MOTORCYCLES, SUZUKI MOTORCYCLES AND
YAMAHA MOTORCYCLES ARE TOP WELL-KNOWN BRANDS
N= 700
Do you know any motorcycle brands listed below?
Generally, they are more popular in Ho Chi Minh than in Hanoi, especially Kawasaki brand
6. 5
46% PEOPLE KNOW THESE MOTORCYCLE BRANDS THROUGH
SHOWROOMS EXHIBITION
N= 700
How do you know these motorcycle brands websites?
7%
10%
16%
20%
22%
23%
32%
33%
35%
43%
46%
Through sms advertising email
Through applications on my smart
phone's app. stores
Through Google search engine
Web, forum ads and industry
websites
Out of home ads
Social Media ( Facebook,
Instagram,..)
Word of mouth ( face- to- face
conversations)
Through news/ magazines
TV ads
See these motorbike brands on the
street
Through stores/ showroom
Total
8%
13%
18%
19%
22%
25%
35%
34%
36%
43%
45%
18- 25
7%
9%
15%
23%
22%
22%
27%
35%
35%
44%
49%
26-30
6%
7%
14%
19%
22%
18%
32%
30%
34%
39%
44%
Over 30
7. 6
Do you currently own/ used to own a motorcycle ?
N= 700
ONLY 16% VIETNAMESE OWN MOTORCYCLE
16% 16% 16%
13%
84% 84% 84%
87%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 18-25 26-30 Over 30
No
Yes
8. 7
HONDA MOTORCYCLES (26%) LEADS MOTORCYCLE MARKET
N= 106
Which brand of motorcycle do you own ?
Ducati are favored by older group (Over 30)
1%
1%
1%
2%
3%
3%
3%
5%
6%
11%
12%
12%
14%
26%
Harley Davidson
Royal Enfield
Triumph
MV Agusta
BMW Motorrad
Indian Motorcycles
Motor Guzzi
Benelli
Victory Motorcycles
Kawasaki
Ducati
Suzuki Motorcycles
Yamaha Motorcycles
Honda Motorcycles
Total
0%
0%
2%
2%
4%
4%
5%
5%
5%
11%
15%
13%
15%
20%
18-25
3%
0%
0%
0%
3%
0%
0%
3%
7%
13%
3%
10%
17%
40%
26-30
0%
5%
0%
5%
0%
5%
0%
5%
5%
10%
19%
14%
10%
24%
Over 30
9. 8
SPORTS MOTORCYCLE IS THE MOST OWNED STYLE ( 36%)
N= 106
What category of motorcycle that you own?
5%
5%
6%
6%
8%
10%
11%
13%
36%
Others
Dual purpose
Adventure/ Off- road
Naked
Scooter
Touring
Cruiser
Sports touring
Sports
10. 9
Do you know any motorbike brands listed below?
Which brand of motorbike do you own ?
N= 700
HONDA AND YAMAHA MOTORCYCLE OWN HIGHEST BRAND
AWARENESS AS WELL AS MARKET SHARE
59% 58% 58%
37%
33%
31%
19%
16%
15%
12%
9%
6% 6%
14%
12%
26%
11%
3%
12%
1%
3%
6%
1% 1%
3% 2%
0%
10%
20%
30%
40%
50%
60%
70%
Awareness
Usage
11. 10
Yamaha Motorcycles
Suzuki Motorcycles
Honda Motorcycles
Kawasaki
BMW Motorrad
Ducati
0%
5%
10%
15%
20%
25%
30%
0% 10% 20% 30% 40% 50% 60% 70% 80%
N= 700
Do you know any motorbike brands listed below?
Which brand of motorbike do you own ?
Awareness
High
HighLow
Low
HONDA MOTORCYCLES CURRENTLY DOMINATES VIETNAM
MOTORCYCLE MARKET
Usage
12. 11
If you don’t own a motorcycle, do you intend to buy one?
N= 594
40% PEOPLE INTEND TO BUY MOTORBIKE IN THE FUTURE
60%
56%
62%
67%
26% 31% 23%
18%
10% 9% 13% 10%
2% 2% 1% 4%
Total 18-25 26-30 Over 30
Yes, in the next 6 months
Yes, in around 6 months to 1 year
Yes, in 1- 2 years
Yes, at undefinite time in the future
I don't intend to motorcycle
13. 12
Would you buy a new or old one?
N= 318
15% 17%
7%
20%
85% 83%
93%
80%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 18-25 26-30 Over 30
New motorbike
Old motorbike
85% OF THOSE WHO INTEND TO BUY MOTORCYCLE PREFER
GETTING A NEW ONE
14. 13
Which brand would you buy?
N= 318
HONDA MOTORCYCLES, DUCATI & YAMAHA MOTORCYCLES
WOULD BE THE TOP CHOICES
15% 16% 16%
9%
26%
14%
7%
14%
7%
6%
7%
7%
7%
4%
4%
11%
16%
8%
7%
3%
18%
12%
9%
7%
11% 7%
11%
5%
15%
16%
16%
15%
20%
9%
18%
16%
17%
17%
14%
23%
22%
18%
25% 28%
11% 14%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under $200 From $201 –
under $450
From $451 -
under $700
From $701 –
under $1000
From $1001
and over
Honda Motorcycles
Ducati
Yamaha Motorcycles
Kawasaki
Suzuki Motorcycles
Harley Davidson
BMW Motorrad
Others
Middle-income group choose Honda while high-income group favor Ducati & Harley Davidson
15. 14
2%
12%
20%
29%
27%
43%
35%
49%
49%
53%
53%
47%
51%
61%
Yamaha Motorcycles
3%
18%
18%
19%
26%
28%
37%
38%
43%
44%
44%
46%
51%
56%
Others
Luxury brands
Light in weight
Convenience in size
Look stately
Replacable equipments
Experience high speed
Save energy
Run smoothly
Famous brands
Young and dynamic design
Durable
Beautiful design/ appearance
Trusted brands
Total
3%
9%
21%
26%
11%
44%
34%
53%
51%
50%
44%
57%
47%
69%
Honda Motorcycles
2%
30%
14%
13%
38%
9%
46%
29%
32%
50%
50%
43%
57%
64%
Ducati
Why would you choose that brand?
N= 318
TRUSTED BRAND IS THE DECIDING FACTOR IN BRAND CHOICE ( 56%)
Honda is loved by its durability (57%); Ducati is beautiful design (57%); Yamaha is young and
dynamic ( 53%)
16. 15
What category of motorcycle would you buy?
N= 318
SPORTS STYLE (35%) IS THE MOST FAVORITE CATEGORY BESIDES
SPORTS TOURING (31%)
3%
2%
3%
3% 1% 7%
5%
5% 7%
3%
5%
5%
5% 8%
13% 9% 14%
19%
31% 33% 29%
28%
35% 34% 36%
33%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 18-25 26-30 Over 30
Sports
Sports touring
Touring
Scooter
Adventure/ Off- road
Naked
Dual purpose
Cruiser
Others
17. 16
What is the engine size would you buy?
N= 318
5% 4% 4%
11%
4%
6%
4%
7%
11%
4%
4%
4%
7%
4%
7%
7%
13%
6%
7%
7%
16%
7%
29%
12%
11%
11%
31%
24%
25%
49%
39%
37%
26%
46%
14%
27%
18%
30%
4% 7%
2% 2% 4% 4%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Honda
Motorcycles
Ducati Yamaha
Motorcycles
Kawasaki Suzuki
Motorcycles
Under 125cc
125cc- 150cc
150cc - 250cc
251cc - 400cc
401cc - 600cc
601cc - 800cc
801cc - 1000c
Over 1000cc
58% PEOPLE CHOOSE AN ENGINE SIZE OF 125CC- 250CC
Honda is preferred by 125cc- 150cc while Yamaha, Kawasaki & Suzuki are favored by 150cc-
250cc. Ducati is popular with big engine size of 251cc- 400cc
18. 17
4%
17%
17%
19%
23%
24%
26%
26%
27%
35%
42%
42%
56%
Others
Pollute the environment
Proximity to point of
purchase
Home area
Remain high value when
resell
Support form family
Family/ friends
recommendations
Driving lience
Frequent promotions
Road quality
Trial
Road safety
Price or value for money
Total
3%
16%
16%
18%
21%
23%
26%
25%
27%
32%
46%
43%
57%
18-25
2%
11%
14%
17%
22%
23%
21%
28%
28%
34%
37%
39%
54%
26-30
11%
28%
26%
26%
31%
28%
32%
26%
25%
43%
40%
43%
54%
Over 30
N= 318
Which factors below affect your purchasing decision?
56% PEOPLE CONCERN ABOUT PRICE MOSTLY IN PURCHASING
A NEW MOTORCYCLE
19. 18
35%
18%
32%
25%
32%
49%
57%
54%
Over 30
34%
8%
23%
29%
30%
52%
54%
59%
Others
It is popular
To prove myself
Be muture
Be attractive in partner's views
Passion
Experience high speeds
Express my characteristics
Total
35%
6%
20%
35%
31%
50%
54%
61%
18-25
30%
5%
20%
22%
26%
57%
52%
57%
26-30
N= 318
What psychological factors that influence your purchasing decisions?
EXPRESSING CHARACTERISTICS AND EXPERIENCE HIGH SPEED
ARE THE MAIN REASONS FOR RIDE MOTORCYCLE
20. 19
On average, how much money would you spend on getting motorbike?($)
N= 318
60% ARE WILLING TO SPEND FROM $5000- $10,000
FOR A NEW MOTORCYCLE
8%
4% 5%
2%
11%
4%
14%
7%
4% 2% 6%
14%
4%
9%
10%
4%
27%
4%
7%
15%
18%15%
13%
11%
14%
25%
15%
5%
38%
41%
40%
41%
32%
33%
36%
23%
33%
15%
33%
11%
30%
18%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Honda
Motorcycles
Ducati Yamaha
Motorcycles
Kawasaki Suzuki
Motorcycles
Harley
Davidson
Under $5000
From $5001- $10,000
From $10,001- $15,000
From $15,001- $20,000
From $20,001- $25,000
Over $50,0001
Potentially, up to 27% people are willing to spend from $15,000- $20,000 on Ducati
21. 20
Interesting: 9%
Strong personality: 7%
Cool: 6%
Elegant: 5%
Beautiful: 5%
Look tough: 4%
Manly: 5%
Strong personality: 8%
Cool: 6%
Interesting: 5%
Elegant: 4%
Look tough: 4%
Manly: 3%
Beautiful: 3%
What do you think when you see someone ride a motorcycle?
(Spontaneous)
N= 700
WHILE WOMEN THINK A MAN RIDING MOTORCYCLE IS STRONG
PERSONALITY, MEN FIND IT INTERESTING
22. 21
CONTACT US
• Japan & Taiwan:
o Address: 3 Chome-2-6 Kasumigaseki, Chiyoda, Tokyo 100-0013, Japan
o Contact person: Mr. Hideyuki Kato (CEO)
o Email: hideyuki.kato@di-mktg.com
o Contact number: +81 3-5532-3200
• Vietnam:
o Address: 9-15, Vincom center, 45A Ly Tu Trong, Ben Nghe ward, District 1,
Ho Chi Minh City, Vietnam
o Contact person: Mr. Ho Hai Dang (Manager - DI Marketing)
o Email: dang.hohai@di-marketing.com.vn
o Contact number: +84 902-73-9944
• Thailand:
o Address: 30 Raffles Place, #19-02 Chevron House, Singapore 048622
o Contact person: Ms. Woon Khiaozen (Manager - DI Marketing)
o Email: woon.k@di-mktg.com
o Contact number: +66 092-282 7992
23. 22
CONTACT US
• Singapore, Indonesia, Malaysia:
o Address: 30 Raffles Place, #19-02 Chevron House, Singapore 048622
o Contact person: Mr. Hendry Pratama (Manager - DI Marketing)
o Email: pratama.hendry@dreamincubator.com.sg
o Contact number: +65 6671 9290 | +65 8518 3870
• India:
o Address: 30 Raffles Place, #19-02 Chevron House, Singapore 048622
o Contact person: Mr. Sujit Kunte (Regional representative)
o Email: kunte.sujit@dreamincubator.com.sg
o Contact number: +65 9127 7654