The document discusses definitions of the digital workplace and examines whether it is hype or reality. It considers 6 different definitions of a digital workplace and evaluates them based on whether they are investable and involve communications. The document also looks at how an intranet and digital workplace can work together, providing examples of using a digital workplace for peer-to-peer knowledge sharing and revising company policies. Key components of an effective digital workplace framework include engagement, knowledge, content, and operations supported by communications, IT, and management.

1. DIGITAL WORKPLACE
Hype or Reality?
Lawrence Clarke
Peter Furtado

2. WHAT IS A DIGITAL WORKPLACE?

5. DEFINITIONS INVESTABLE? COMMS?
1 “The digital workplace is the intranet, plus other connected
enterprise software systems” YES YES
2 “The digital workplace is the collection of all the digital tools
provided by an organisation to allow its employees to do their jobs” YES NO
3 “The digital workplace is an individual's personalized, customized
collection of computerized devices, commonly used software and
connectivity solutions”
NO NO
4 “The digital workplace lives at the intersection of people,
organization and tools” ? YES
5 “The digital workplace is the virtual, digital equivalent of the
physical workplace” ? NO
6 “The digital workplace is the experience of work delivered through
the collective use of connected devices, software and interfaces” ? NO

6. DEFINITION
A. Top-down
broadcast
information
(global, regional or
job family)
B. Engagement
platform
C. Peer-to-peer
conversation and
knowledge sharing
B. Engagement
platform
C. Peer-to-peer
conversation and
knowledge sharing
D. Portal to
integrated
enterprise-wide apps
E. Seamless interface
with work-space
D. Portal to
integrated
enterprise-wide apps
E. Seamless interface
with work-space
INTRANET & DIGITAL WORKPLACE
DIGITAL
WORKPLACE
SOCIAL
INTRANET
PERSONALISED
INTRANET

7. Employee comments,
“Why must I get senior
management
approval?”
HR Manager replies
Employee makes
suggestion to
improve policy
Suggestion is voted
up by colleagues
Policy doc uploaded
Update about policy
pushed to relevant
employees
HR policy team
reviews suggestions in
closed group and
sets up working party
Policy working party
collaborates on new
document in project site
Revised policy
approved by HR
review group
Final PDF prepared
for publication
HOW TO USE A
DIGITAL WORKPLACE

8. DEFINITION
A. Top-down
broadcast
information (global,
regional or job
family)
ENGAGEMENT
KNOWLEDGE
FRAMEWORK
CONTENT
ENGAGEMENT
KNOWLEDGE
B. Engagement
platform
C. Peer-to-peer
conversation and
knowledge sharing
B. Engagement
platform
C. Peer-to-peer
conversation and
knowledge sharing
D. Portal to
integrated
enterprise-wide apps
E. Seamless interface
with work-space
D. Portal to
integrated enterprise-
wide apps
E. Seamless interface
with work-space
IT
OPERATIONS
IT
OPERATIONS
INTRANET & DIGITAL WORKPLACE
DIGITAL
WORKPLACE
SOCIAL
INTRANET
PERSONALISED
INTRANET

9. COMMS
FRAMEWORK
KNOWLEDGE
Communities of practice
Ideation
Community management
ENGAGEMENT
Feedback loops
Reward & recognition
Champions network
CONTENT
Distributed publishing
Taxonomy & tags
Content-creator training
IT
Single sign-on to tools,
apps & resources
IT audit
OPERATIONS
Mandated processes for
team and project working
Management training

10. DEFINITION
A. Top-down
broadcast
information (global,
regional or job
family)
ENGAGEMENT
KNOWLEDGE
GOVERNANCE &
OWNERSHIP
Corporate comms
& IT
IT
OPERATIONS
FRAMEWORK
CONTENT
ENGAGEMENT
KNOWLEDGE
B. Engagement
platform
C. Peer-to-peer
conversation and
knowledge sharing
B. Engagement
platform
C. Peer-to-peer
conversation and
knowledge sharing
D. Portal to
integrated
enterprise-wide apps
E. Seamless interface
with work-space
D. Portal to
integrated
enterprise-wide apps
E. Seamless interface
with work-space
IT
OPERATIONS
Corporate
comms, IT &
managers
Corporate comms
& HR
Corporate
comms, IT, HR &
managers
Corporate comms
& HR
Corporate comms
& managers
INTRANET & DIGITAL WORKPLACE
DIGITAL
WORKPLACE
SOCIAL
INTRANET
PERSONALISED
INTRANET

11. simply-succeed.com/culture