This document discusses the #SMiLELondon event and social business. It includes the names and Twitter handles of the event heads Thomas Asger Hansen and Martin Risgaard Rasmussen. There is also a diagram showing the technology adoption lifecycle model separating innovators, early adopters, early majority, and late majority, with the chasm between early and late groups. The document also mentions discussing the mobile dimension of social business and having a Q&A section.

1. #SMiLELondon
Thomas Asger Hansen
Head of Global Working Culture &
Social Business
@thomasasger
Martin Risgaard Rasmussen
Customer Success Manager at Yammer
@Risgaard

2. #SMiLELondon
@thomasasger
@Risgaard

3. #SMiLELondon
@thomasasger
@Risgaard

4. #SMiLELondon
Purpose
Method
Results

5. #SMiLELondon
Early
Adopters
Early
Majority
CHASM
First Wave Second Wave
Sources: Rogers (1962), Moore (1991), Sampson (2010)

6. #SMiLELondon
The mobile dimension

7. #SMiLELondon
Thomas Asger Hansen
@thomasasger
Martin Risgaard Rasmussen
@Risgaard
Rav Dhaliwal
Director of Yammer Customer Success EMEA
@ravsterd
Q&A