The disruptive
digital workplace
      Jane McConnell

    IntraTeamEvent 2013
Jane McConnell

                 Strategic advisor on digital
                     workplace strategies

                        Author of
              Digital Workplace Trends 2013
                               digital-workplace-trends.com



                                     netjmc.com
                                      @netjmc




References: Air Liquide, Paris  -  Amadeus, Madrid  –  ArcelorMittal, Luxembourg  –  Areva, Paris   –   Arup, UK   –   Alcatel-Lucent, Paris   -   Alstom, Paris  -  
AGF, Paris   –   Bayer, France   –   Boehringer Ingelheim, Germany   –   EDF, Paris   –   EDP, Lisbon    -   Ericsson, Stockholm -   GDF Suez, Paris   -   Gemalto,
France    -   GlaxoSmithKline, Belgium   -  IKEA, Sweden   -   Lagardère, Paris   -   Nokia, Helsinki   -   Novartis, Switzerland   -   Océ, the Netherlands   -   OMV
Petrom, Vienna   -   Pernod Ricard, Paris     PPR, Paris  -  RATP, Paris  - Groupe SEB, Lyon  -  SNCF, Paris  -  Telenor, Norway  -  Total, Paris   -   UPM, Helsinki
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The DW vision: managed + collaborative
          + social + mobile.
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                       We are just beginning.
Why is the digital
workplace disruptive?
The digital
workplace
   busts
   silos
     &
structures.
It challenges
traditional roles
      such as
        HR
Communication
         &
        IT.
It
empowers
 people.
Going mobile




Going social
Mobile services to the workforce today.
34% nearly nothing
36% the basics: calendar, directory, news
20% work tools: collaboration, tasks, product
         and project information
Going mobile




Going social
User-generated
                    Activity streams                            Commenting



                      Video
               conferencing                                           Multimedia
                                                                      sharing



                  Real-time
                                                                     Co-creation of
                 messaging
                                                                     content


                Deployment Adoption                             Finding people,
      Early
   adopters                           Innovation                expertise
    Majority
                                                   Networking

Adoption lags deployment, especially for
   the more disruptive capabilities.
Concerns?
Social is a
 waste of time
     with
      no
business value.
Mobile and social
      open
 the enterprise
   to lots of
    serious
      risks.
People wasting time                      53%




         Not considered a priority                    51%




           Lack of business value                     50%




  Irresponsible behavior by people              30%




 Regulatory and compliance issues               29%




       Lack of information quality        21%




                 Does not fit with         21%




                            Other    8%




Top concerns with “social”
Better to
lock up.
   Be
  safe.
But, then
people find
   their
    own
 solutions!
“As the digital workplace
becomes more open, more
available and more interactive,
security risks limit development
of certain aspects.”
Early adopters are less likely to limit the
           social dimension.
40 % of both early
                        adopters and the
                        majority make mobile
                        access “difficult”.


                        However early
                        adopters rarely block
                        mobile completely.


And they are more
likely to allow BYOD.
Benefits?
 Is it worth it?
Organizational intelligence               70%




Efficiency and cost savings                69%




Engagement and belonging            47%




         Agility and speed          46%




    Business performance      38%




Two complementary goals
3 ways to lead change to the
  “digital workplace mode”




Reality   +         +
Make it real.
Use personas.

Make business
sense by linking
personas
together.

Focus on a
single process
or a common
capability.
3 ways to lead change to the
  “digital workplace mode”




Reality   +   The big picture   +
Classic   Extended     Digital
                                                       intranet    intranet   workplace


                        Organizational intelligence
                         Efficiency, cost savings
       Organizational
WHY       benefits
                         Employee engagement
                             Customer value
                         Operational excellence

                           Inform, be informed
                            Interact, feedback
          People               Search, find
        capabilities             Do tasks
                             Contribute ideas
                           Connect, collaborate
HOW                             Leadership
                                Influencers
        Change and       Customer-related activities
         adoption       Employee support processes
                                  Policies
                            Social collaboration
                               Inclusiveness
                                Integration
                              customization
         Platform                Real time
WHAT    experience                Mobile
                                  Analysis
                            Security and access
3 ways to lead change to the
  “digital workplace mode”




Reality   +   The big picture   +   People
Benchmarking

 Champions

   Peers
Discussions with internal
                                                                78%
stakeholders & managers




     Benchmarking with                         Early adopters
                                         41%
     other organizations                       Majority



           Identifying and                     Early adopters
                                   36%
   recruiting a champion                       Majority



       Reports and data
                                   36%
   from external sources




   Specialist evaluations    13%




          Ways to advance
}   top of the list




bottom of the list
                     }
  Real life trumps formal
Disruptive      Concerns         Reactions




  Reality    The big picture   Champions, peers
“Digital Workplace
Trends 2013”


Purchase the report.


www.digital-workplace-trends.com.
Thank you.
jane@netjmc.com
twitter @netjmc



Join LinkedIn group: Digital Workplace
(co-managed with Sam Marshall)

Get in touch if you’re interested in a
management briefing, workshop
facilitation, coaching or just want to
chat.




References: Air Liquide, Paris  -  Amadeus, Madrid  –  ArcelorMittal, Luxembourg  –  Areva, Paris   –   Arup, UK   –   Alcatel-Lucent, Paris   -   Alstom,
Paris  -   AGF, Paris   –   Bayer, France   –   Boehringer Ingelheim, Germany   –   EDF, Paris   –   EDP, Lisbon - ERDF, Paris   -   Ericsson, Stockholm -  
GDF Suez, Paris   -   Gemalto, France    -   GlaxoSmithKline, Belgium   -   IKEA, Sweden   -   Lagardère, Paris   -   Nokia, Helsinki   -   Novartis,
Switzerland   -   Océ, the Netherlands   -   OMV Petrom, Vienna   -   Pernod Ricard, Paris   -   PPR, Paris  -  RATP, Paris  -  Groupe SEB, Lyon   -   SNCF,
Paris   -   Suez Environnement, Paris   -   Telenor, Norway   -   Total, Paris   -   UPM, Helsinki

Disruptive digital workplace: 3 approaches

  • 1.
    The disruptive digital workplace Jane McConnell IntraTeamEvent 2013
  • 2.
    Jane McConnell Strategic advisor on digital workplace strategies Author of Digital Workplace Trends 2013 digital-workplace-trends.com netjmc.com @netjmc References: Air Liquide, Paris  -  Amadeus, Madrid  –  ArcelorMittal, Luxembourg  –  Areva, Paris   –   Arup, UK   –   Alcatel-Lucent, Paris   -   Alstom, Paris  -   AGF, Paris   –   Bayer, France   –   Boehringer Ingelheim, Germany   –   EDF, Paris   –   EDP, Lisbon    -   Ericsson, Stockholm -   GDF Suez, Paris   -   Gemalto, France    -   GlaxoSmithKline, Belgium   -  IKEA, Sweden   -   Lagardère, Paris   -   Nokia, Helsinki   -   Novartis, Switzerland   -   Océ, the Netherlands   -   OMV Petrom, Vienna   -   Pernod Ricard, Paris     PPR, Paris  -  RATP, Paris  - Groupe SEB, Lyon  -  SNCF, Paris  -  Telenor, Norway  -  Total, Paris   -   UPM, Helsinki
  • 3.
    5")67")#. 8%)*+.)19'#&$.+*1 84(&$# !"#$%&'#"&&%(")%*$"+ !"#$%&'()#*+,-./'$.'+)-0#)#.'*+1.23#4(,'$5%#6 2%+%3.0 789:;<="*+789:>99 !B1'D-3('$'(0#+ /'$5%#*+3#E#3#.,#6 "=F="*+7; !*)4#*4).0'#"&&%(")%*$"+ !:3#$'(0#*+,--34(.$'#4*+?-$%&-3(#.'#46 @;"A*+:"=BC= ,-.'/"($&.'0$/.+1$"+ B0$(%$5%#+E3-)+,-)21'#3*+'$5%#'*+/)$3'2D-.#G The DW vision: managed + collaborative + social + mobile.
  • 4.
    => ?@> =A> ??> BB> !"#$%&"' +,-&.-&/%0%'12.-&/%13"*'% 7"8-&/%-&%',#%4-/-'12% 9#/-&&-&/ ;:62#:#&'1'-"& ("&(#)&%*$ ',#%4-/-'12%5").621(# 5").621(#%4-)#('-"& -:62#:#&'1'-"& 5#22%*&4#)51< We are just beginning.
  • 5.
    Why is thedigital workplace disruptive?
  • 6.
    The digital workplace busts silos & structures.
  • 7.
    It challenges traditional roles such as HR Communication & IT.
  • 8.
  • 9.
  • 10.
    Mobile services tothe workforce today.
  • 11.
  • 12.
    36% the basics:calendar, directory, news
  • 13.
    20% work tools:collaboration, tasks, product and project information
  • 14.
  • 15.
    User-generated Activity streams Commenting Video conferencing Multimedia sharing Real-time Co-creation of messaging content Deployment Adoption Finding people, Early adopters Innovation expertise Majority Networking Adoption lags deployment, especially for the more disruptive capabilities.
  • 16.
  • 17.
    Social is a waste of time with no business value.
  • 18.
    Mobile and social open the enterprise to lots of serious risks.
  • 19.
    People wasting time 53% Not considered a priority 51% Lack of business value 50% Irresponsible behavior by people 30% Regulatory and compliance issues 29% Lack of information quality 21% Does not fit with 21% Other 8% Top concerns with “social”
  • 20.
  • 21.
    But, then people find their own solutions!
  • 22.
    “As the digitalworkplace becomes more open, more available and more interactive, security risks limit development of certain aspects.”
  • 23.
    Early adopters areless likely to limit the social dimension.
  • 24.
    40 % ofboth early adopters and the majority make mobile access “difficult”. However early adopters rarely block mobile completely. And they are more likely to allow BYOD.
  • 25.
  • 26.
    Organizational intelligence 70% Efficiency and cost savings 69% Engagement and belonging 47% Agility and speed 46% Business performance 38% Two complementary goals
  • 27.
    3 ways tolead change to the “digital workplace mode” Reality + +
  • 28.
    Make it real. Usepersonas. Make business sense by linking personas together. Focus on a single process or a common capability.
  • 29.
    3 ways tolead change to the “digital workplace mode” Reality + The big picture +
  • 30.
    Classic Extended Digital intranet intranet workplace Organizational intelligence Efficiency, cost savings Organizational WHY benefits Employee engagement Customer value Operational excellence Inform, be informed Interact, feedback People Search, find capabilities Do tasks Contribute ideas Connect, collaborate HOW Leadership Influencers Change and Customer-related activities adoption Employee support processes Policies Social collaboration Inclusiveness Integration customization Platform Real time WHAT experience Mobile Analysis Security and access
  • 31.
    3 ways tolead change to the “digital workplace mode” Reality + The big picture + People
  • 32.
  • 33.
    Discussions with internal 78% stakeholders & managers Benchmarking with Early adopters 41% other organizations Majority Identifying and Early adopters 36% recruiting a champion Majority Reports and data 36% from external sources Specialist evaluations 13% Ways to advance
  • 34.
    } top of the list bottom of the list } Real life trumps formal
  • 35.
    Disruptive Concerns Reactions Reality The big picture Champions, peers
  • 36.
    “Digital Workplace Trends 2013” Purchasethe report. www.digital-workplace-trends.com.
  • 37.
    Thank you. jane@netjmc.com twitter @netjmc JoinLinkedIn group: Digital Workplace (co-managed with Sam Marshall) Get in touch if you’re interested in a management briefing, workshop facilitation, coaching or just want to chat. References: Air Liquide, Paris  -  Amadeus, Madrid  –  ArcelorMittal, Luxembourg  –  Areva, Paris   –   Arup, UK   –   Alcatel-Lucent, Paris   -   Alstom, Paris  -   AGF, Paris   –   Bayer, France   –   Boehringer Ingelheim, Germany   –   EDF, Paris   –   EDP, Lisbon - ERDF, Paris   -   Ericsson, Stockholm -   GDF Suez, Paris   -   Gemalto, France    -   GlaxoSmithKline, Belgium   -   IKEA, Sweden   -   Lagardère, Paris   -   Nokia, Helsinki   -   Novartis, Switzerland   -   Océ, the Netherlands   -   OMV Petrom, Vienna   -   Pernod Ricard, Paris   -   PPR, Paris  -  RATP, Paris  -  Groupe SEB, Lyon   -   SNCF, Paris   -   Suez Environnement, Paris   -   Telenor, Norway   -   Total, Paris   -   UPM, Helsinki