This document outlines Prescient Digital Media's methodology for leading an intranet redesign. It emphasizes that a successful redesign requires a strategic foundation including defining goals, objectives, user personas, information architecture, and wireframes before visual design. The methodology involves planning, user-centered design practices like user flows and testing, and an iterative process. Prescient Digital is an intranet consulting firm that helps clients improve productivity, communications, and innovation through intranet redesigns informed by their 40+ years of experience.

1. 1
Intranet Design:
How To Lead A Redesign
Toby Ward & Michael Rudnick
Prescient Digital Media

2. 2
www.Slideshare.Net/Prescient

3. 3
40+ Years Combined Experience
Michael Rudnick
Managing Partner
Toby Ward
President

4. 4
About Prescient Digital
• Worlds’ leading intranet
consulting firm
• Strategy, design,
implementation, support
• Meeting our clients
needs for 15 years
• Clients across industries,
global geographies,
functional areas

5. 5
Clients

6. 6
Focus
• Improving productivity and performance
• Unifying the enterprise across businesses and geographies
• Enhancing internal communications and collaboration
• Improving HR operations and service delivery
• Driving innovation

7. 7
@intranet2

8. 8
Intranet Insight > PrescientDigital.com

9. 9
Redesign?

10. 10
Poll

11. 11© 2013 Prescient Digital Media Not for distribution
Pure Creativity

12. 12© 2013 Prescient Digital Media Not for distribution
Pure Creativity

13. 13© 2013 Prescient Digital Media Not for distribution
Business Driven
Design

14. 14
Intranet Design Myths
• A graphic redesign will solve your intranet problem
• More features = better design
• Employees read on the web
• Your employees view the intranet like you do
• Design for desktop first, then mobile
• Success happens overnight

15. 15
World Class Design
Requires a
Sound Strategic Foundation
© 2013 Prescient Digital Media Not for distribution

16. 16
Strategic Foundation Reduces Chaos

17. 17
Methodology is Your Guide

18. 18
Planning Provides The Foundation
• Strategic plan
• Governance & policies
• Functional plan
• Business case & ROI
• Information architecture
• Wireframes
• Design
• Content management
• Change management

19. 20
Mission Statements
• Our mission is to connect people with the ultimate
places to play.
• To improve organizational effectiveness &
communications by enabling employees to access
timely, relevant info & applications where, when &
how they need it.

20. 21
Goals & Objectives
• Goals
– Qualitative
– Something worked toward, or striven for
– Something toward which effort is directed
• Objectives
– Quantitative
– End result of an endeavor/effort
– SMART
• Specific, Measurable, Attainable, Realistic, Time Defined

21. 22
User Centric Design

22. 23
Iteration is Key

23. 24
Information Architecture

24. 25
Personas
Role Work location Function Tenue
Employee Desk Sales New Hire
Manager Manufacturing Finance First Year
Executive Remote Human
Resources
Long Tenured
Provide a shared understanding of who and how employees will
use the Intranet:
– Identify common user tasks
– Prioritize content
– Prioritize devices
– Evaluate visual design, content style, accessibility, etc.

25. 26
User Experience Flows

26. 27
Wireframes

27. 28
Visual Brief
• Review & incorporate brand guidelines
• Determine color palette
• Determine font types, sizes, headers, etc
• Use of images / icons
• Technical parameters / limitations

28. 29

29. 30
Design Concepts
• Review creative brief with brand guidelines
• Apply colors, style and images to wireframes
• Review concepts and fine tune
• Get approvals

30. 31

31. 32

32. 33

33. 34

34. 35

35. 36

36. 37

37. 38

38. 39

39. 40

40. 41

41. 42

42. 43

43. 44

44. 45

45. 46
Next Webinar
Digital Workplace vs
Intranet vs Portal
June 22, 12:30 EST

46. 47
Intranet Insight > PrescientDigital.com

47. 48
Final Thoughts
• Intranet design requires a sound strategic foundation
• Know your user population
• Design is more than graphics
• Think mobile first, mobile only – and optimize for it
• Take usability clues from the consumer world
• No design by committee

48. 49
Questions?

49. 50
Toby Ward
toby@prescientdigital.com
416.986.2226
Michael Rudnick
michael.rudnick@prescientdigital.com
917.324.5622
www.PrescientDigital.com
www.IntranetBlog.com