The document summarizes a forum on the digital economy and cloud computing held in Venice in 2011. It discusses how the cloud is a new utility and paradigm that allows anything to be accessed as a service. The cloud represents a new source of innovation and business models by enabling on-demand access to vast computing resources and dematerializing space, time, energy, and matter. This new era of interconnected minds and machines requires new software approaches to handle extreme data and complexity.

1. May 11‐12, 2011
Palazzo della Biennale, Venice
Organized by the U.S. Embassy
DIGITAL ECONOMY FORUM
the CLOUD
a new Source of Innovation and
Business Model innovations

2. a Services Economy
The bill

3. DEMATERIALIZATION TREND
• Space • Information
• Time • Computation
• Energy
• Matter

4. The Essence of Digital Economy
is
Knowledge
and
new raw material
IDEAS

5. the Era of
interconnected
minds
and
machines

6. Addressing
the
Complexity of
EXTREME
data
We need a new
Software paradigm
Wirth’s law
“Software gets slower faster than hardware gets faster”

7. The first CLOUD was about electricity
EDISON 1.0:
Electric Power Distribution

8. The second CLOUD is about COMPUTING
EDISON 2.0:
GRID Computing + Web 2.0 + …
= CLOUD Computing

9. the CLOUD
the birth of
Anything‐As‐A‐Service
Iaas, Paas, Saas, Daas, Xaas

10. The Cloud: a new Utility
For Humans For Machines
Device
Enterprise
CLOUD
CLOUD

11. Re‐Thinking
•Products
•Value Add
•Business Model
•Business Processes

12. The Cloud: a Paradise of resources
especially for the SME
Every Company can dress, on demand
and in a paid per use way, a
Computation and Communication
Exoskeleton
that magnify itself and the real world
• Bigger isn't necessarily better
• Demand comes in peaks
• More opportunities & Fewer guarantees
• Everything happens faster & exponential
• ReturnOnIdea is bigger than ever before

13. the ICT field is
experiencing
a type of
never seen
in the last
two decades

14. Welcome in the
Era
for Curious
and
Creative people
Thank you for your attention