The document discusses how digital platforms can enable collaborative new product development. It notes that companies are moving from traditional value chains to platform-driven models where value is created continuously through business ecosystems. Effective digital platforms act as the foundation, providing cloud services, APIs, and reusable software, while accelerating innovation. This allows companies to take a platform view of their business and strategic partnerships rather than seeing suppliers and customers separately. The role of business leaders is also evolving to require a combination of business strategy skills, technology mastery, and the ability to think in terms of digital assets, network effects, and long-term ecosystem planning.

1. Academic Gathering
DIGITAL PLATFORM AS
COLLABORATIVE NEW
PRODUCT DEVELOPMENT
RIRI SATRIA
Founder and CEO Value Alignment Group
Jakarta, June 02, 2016

2. My Personal “Digital Platforms”

3. Are we talking the same terminology with
this 1957 “PRODUCT DEVELOPMENT”?
Igor Ansoff (1918-2002), the father
of strategic management.

4. Rethinking COMPETITIVE ADVANTAGES
STRATEGIC
POSITIONING
VALUE
INNOVATION
COLLABORATIVE
NEW VALUE
CREATION
COOPERATION AND
COMPETITION

5. The Traditional Systems View of Business
SUPPLIERS CUSTOMERSCOMPANY
OTHER
STAKEHOLDERS

6. Digital Transformation :
from Asset Heavy to Platform Heavy
Source : Platform Economy : Technology-
Driven Business Model Innovation from the
Outside in - Accenture 2016

7. The PLATFORM View of Business
ECOSYSTEMS
BUSINESS
PARTNER
COMPANYBUSINESS
PARTNER

8. The Legend …
Source : Ilhan Demiriz, 2014 – at LinkedIn

9. The PLATFORM
Source : Deloitte – at http://dupress.com/articles/platform-strategy-new-level-business-trends/

10. Digital Transformation :
from Traditional Value Chain to Platform-Driven
Source : Platform Economy : Technology-
Driven Business Model Innovation from the
Outside in - Accenture 2016

11. Business Model in Digital Economy
CONNECTED COLLABORATIVE SCALABLE

12. These companies do collaborative product development
with their ecosystems, where value creation is not a single
way and always continuous …

13. Strategic Digital Platforms
Source : Platform Economy : Technology-Driven Business
Model Innovation from the Outside in - Accenture 2016
Foundation :
Cloud Services
Digital Glue :
API Strategy and Architecture
Accelerator :
Open Source and
Reusable Software
Digital Treasure Chest :
Mobile Development
Real-Time Business Model :
Driven by Internet of Things
Containers :
Independence and
portability of software

14. Chief Business Development Officer
in Digital Economy Era
• Business strategy + technology mastery
• Systems thinking + business ecosystems mastery
• Put strategy and digital platforms in a spiral loop
• Think digital assets and innovation capital
• Think network effects and social capital
• Think market valuation is driven by ecosystems
• Think enterprise architecture as part of strategy
• Combine long term planning + agile management

15. http://about.me/ririsatria
http://strategy4management.wordpress.com
http://www.facebook.com/ririsatria.va2
http://twitter.com/ririsatria
http://www.instagram.com/riri.satria
http://www.linkedin.com/in/ririsatria
ririsatria@vitechadvisory.com atau ririsatria@gmail.com
Mobile phone / SMS / WhatsApp : 081386643706

16. Value Alignment Group
16
STRATEGY and
ORGANIZATION
HUMAN
CAPITAL STRATEGY
and MANAGEMENT
IT and INNOVATION
MANAGEMENT