AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value. Now with a new preface that explores how the coronavirus crisis compelled organizations such as Massachusetts General Hospital, Verizon, and IKEA to transform themselves with remarkable speed, Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have restricted business growth for hundreds of years. From Airbnb to Ant Financial, Microsoft to Amazon, research shows how AI-driven processes are vastly more scalable than traditional processes, allow massive scope increase, enabling companies to straddle industry boundaries, and create powerful opportunities for learning—to drive ever more accurate, complex, and sophisticated predictions. When traditional operating constraints are removed, strategy becomes a whole new game, one whose rules and likely outcomes this book will make clear. Iansiti and Lakhani: Present a framework for rethinking business and operating models Explain how "collisions" between AI-driven/digital and traditional/analog firms are reshaping competition, altering the structure of our economy, and forcing traditional companies to rearchitect their operating models Explain the opportunities and risks created by digital firms Describe the new challenges and responsibilities for the leaders of both digital and traditional firms Packed with examples—including many from the most powerful and innovative global, AI-driven competitors—and based on research in hundreds of firms across many sectors, this is your essential guide for rethinking how your firm competes and operates in the era of AI.

1. Competing in the Age of AI (HBR Press) One Page Book Summary
Edited by Alex G. Lee (https://www.linkedin.com/in/alexgeunholee/)
2. Rethinking the Firm
3. The AI Factory
4. Rearchitecting
the Firm
1. The Age of AI
5. Becoming an AI Company 6. Strategy for a New Age
7. Strategic Collisions
8. The Ethics of Digital Scale,
Scope, and Learning
9. The New Meta
10. A Leadership Mandate
a. AI is transforming the very nature of companies—how they operate and how they compete.
b. AI is restructuring the economy.
Understanding the new
opportunities and challenges
has become essential, and
many time-honored
assumptions about strategy
and leadership no longer
apply.
Emergence of firms that are
designed and architected to
release the full potential of
digital networks, data,
algorithms, and AI (digital
operating models).
Case studies of three digital unicorns: Ant Financial,
Ocado, and Peloton
Firms need a fundamentally different operating architecture
to remove constraints on firm scale, growth, and learning
exploiting the full power of digital networks and AI.
Operating architecture for an AI-powered firm: a
common foundation of data inputs, software
technology and algorithms that are provided by an
AI factory, easily accessible (but carefully designed
and secure) interfaces that agile teams developing
individual applications can use.
Digital firms enable and require a
new approach to strategy exploiting
the digital network and learning
effects.
Leaders should be aware of how their newly
deployed digital capabilities can be misused
in ways they never intended-or possibly even
imagined.
The age of AI is defining a new
set of challenges for leaders.
Amazon's digital operating model
illustrates the advantages of digital
scale, scope, and learning. Its digital
systems scale more easily and
continue to improve despite the size
and complexity of its operation.
Digital unicorns’ operating model (delivers value) enables
striking capacity to drive scale, scope, and learning and their
business model enables creation and capture of value without
operational limitation.
The AI factory is the scalable decision engine that enable
data-driven and AI-driven automation, analysis, and
insights and powers the digital operating model of the
twenty-first-century firm.
AI factory components: the AI algorithms that make predictions
and influence decisions, the data pipeline that feeds them, and
the software, connectivity, and infrastructure that power them.
To become an AI-enabled firm that can leverage the power of
data, networks, and AI requires the transformation journey
of deploying a digital operating model.
Five guiding principles that characterize an
effective transformation process:
1. Development of strategic clarity and commitment
2. Development of a clear operating architecture
3. Development of a product-focused agile
organization
4. Development of a deep foundation of capability in
software, data sciences, and advanced analytics
5. Development of a clear multidisciplinary
governance
The stronger the network and
learning effects, the sharper the
increase in value with scale:
a. The most important value
creation dynamic of a digital
operating model is its network
effects.
b. Learning effects can either add
value to existing network effects or
generate value in their own right.
A new generation of digital operating
models transform the economics and
nature of service delivery, and thus,
competition.
As collisions between digital firms and
traditional firms multiply across the
economy, different industries become
increasingly connected to each other
coalescing around a small number of
digital superpowers (hub firms).
Ethical challenges created by the combination of
digital networks and AI: digital amplification,
algorithmic bias, data security and privacy, platform
control, fairness and equity
The age of AI is changing the rules of the game. The new rules are
defining the new age, shaping key arenas, and transforming our
collective future.
Rule 1: The age of AI is driven by a relentless and systemic driver
of change.
Rule 2: AI-driven world has more to do with a universal and
horizontal capabilities.
Rule 3: Traditional industry boundaries are disappearing.
Rule 4: As digital operating models continue to displace traditional
industrial processes, they also remove traditional operating
constraints.
Rule 5: Concentration and inequality will likely get worse.
Enterprise transformation
Entrepreneurial opportunity
Regulation
Community