Crafting a power "Shaping Strategy" and galvanize an entire ecosystem to join a platform for collaborative value creation is the new strategy to transform markets in the XXIst century.
Networked business models are transforming markets, communities and production through network effects.
Presentation given in Aalborg University for the BizMedia2016 Event
Platforms: How Change in Industry is Driving Change in StrategyMarshall Van Alstyne
Presentation at MIT Platform Summit on how economic change in the Internet era parallels change in the Industrial era, but for the opposite reason. This inverts marketing, operations, finance, IT, strategy and innovation.
Content: (1) How the core interaction defines a platform (2) How a traditional (pipeline) value chain differs from a platform value matrix (3) What's inside and what's outside the platform
These slides provide complimentary course materials for the Ch 3 of Platform Revolution - How Network Markets are Transforming the Economy and How to Make Them Work for You. Final slides provide reading supplements and links to other chapters for industry and academia.
Platforms: How Change in Industry is Driving Change in StrategyMarshall Van Alstyne
Presentation at MIT Platform Summit on how economic change in the Internet era parallels change in the Industrial era, but for the opposite reason. This inverts marketing, operations, finance, IT, strategy and innovation.
Content: (1) How the core interaction defines a platform (2) How a traditional (pipeline) value chain differs from a platform value matrix (3) What's inside and what's outside the platform
These slides provide complimentary course materials for the Ch 3 of Platform Revolution - How Network Markets are Transforming the Economy and How to Make Them Work for You. Final slides provide reading supplements and links to other chapters for industry and academia.
Is customer centricity just another management fad? Globally, companies are investing more than USD 10 billion annually to drive customer centric transformations, yet four in five are left unsatisfied.
At the Notation annual LP meeting this past fall, we gave a short talk on how we think about pre-seed investing & risk, and why we think there's a particularly interesting risk versus reward tradeoff at this stage.
Digital Transformation From Strategy To ImplementationScopernia
Creating a digital transformation strategy is one thing but how do you put the insights and plans into practice. This presentation deals with vision, strategy, roadmap, governance, leadership, channel hacking, start-up-thinking and many more issues.
Silverwood Capital Fund I LLC formed to take advantage of a narrow niche in the mortgage note industry. The Company will seek to acquire, workout, and manage nonperforming real estate notes secured by residential 1-4 unit properties. While the primary emphasis will be focusing on nonperforming junior and Home Equity Line Of Credit (“HELOC”) notes, we will purchase select senior liens and REOs.
Using our network of banking and equity fund contacts, and advanced marketing techniques, the Fund will purchase mortgages and real estate at significant discounts to its underlying value. By focusing on distressed mortgages and properties, we know the potential for above average returns exist.
These securities are being offered under an exemption provided by SEC Regulation D Rule 506(c). Only accredited investors who meet the SEC Regulation D 501 “accredited investor” accreditation standards and who provide suitable verification of accredited status may invest into this Offering.
• Any historical performance data represents past performance. Past performance does not guarantee future results;
• Current performance may be different than the performance data presented;
• The Company is not required by law to follow any standard methodology when calculating and representing performance data;
• The performance of the Company may not be directly comparable to the performance of other private or registered funds or companies;
• The securities are being offered in reliance on an exemption from the registration requirements, and therefore are not required to comply with certain specific disclosure requirements;
• The Securities and Exchange Commission has not passed upon the merits of or approved the securities, the terms of the offering, or the accuracy of the materials.
VC Fundraising Deck Template: Carta x Kauffman FellowsNihar Neelakanti
Carta and Kauffman Fellows present a venture capital fundraising deck template highlighting the various components a GP should include as part of their fundraising story to attract limited partners.
BCG has launched its Telco Sustainability Index, designed to capture the four dimensions most relevant to a telco’s environmental strategy. The index tracks the company’s commitment to sustainability, its emissions intensity and that of its upstream and downstream partners, its elimination of waste, and its customer enablement.
The essential elements of a digital transformation strategyMarcel Santilli
Learn more: https://insights.hpe.com
Enterprises can survive digital disruption as well as grow revenue, improve profitability and increase market valuation — if they start rethinking what they do.
Digital transformation. It’s the use of technology to create a better customer experience, improve products and services, and increase the effectiveness of business operations. But it really means what your enterprise must do to adapt and thrive.
Today’s smaller, emerging companies are born digital. They can — and do — change quickly to answer consumer demand or a competitive offering. Larger, mature enterprises must start with a shift in strategy, because all industries will be changed or already have been changed by digital transformation. Many, like news media and publishers, music, video and retail have been or significantly disrupted. Up next: financial services, healthcare manufacturing, insurance, legal, education, utilities and energy. The good news? No industry has been or will be completely upended.
The first step is to recognize that disruption does not have to be a mass-extinction event. Enterprises can survive as well as grow revenue, improve profitability and increase market valuation. Here’s how to start rethinking what you do.
Consider first that platforms are becoming a dominant form of business organization. Then consider how you transition an existing product to a platform. This talk illustrates steps to make the transition. It then describes what an open business model looks like and compares differences in openness of Apple, Google, Microsoft and others.
Right Cloud Mindset: Survey Results Hospitality | Accentureaccenture
Looking two years ahead: Functional objectives along with technology related challenges and top five areas of investment for hospitality companies. Learn more: https://accntu.re/3uB9LL1
Digital Transformation Strategy & Framework | By ex-McKinseyAurelien Domont, MBA
Go to www.slidebooks.com to Download and Reuse Now a Digital Transformation Strategy & Framework in Powerpoint | Created By ex-McKinsey & Deloitte Strategy Consultants.
If you want to understand how decisions are made at a VC firm it is important to understand the staff who work there. Here is a guide but you can also read more at this blog post: https://bothsidesofthetable.com/how-to-improve-your-odds-of-getting-to-yes-with-a-vc-land-and-expand-b46a0a102a07
Hacia la producción Cooperativa a Pequena Escala y P2PSimone Cicero
Enlace al blog aquí >> http://goo.gl/eoeaf (contexto/introducción a
la presentación)
Está es la presentación que usé para mi participación en el encuentro OuiShare
He intentado unir los puntos de un conjunto de temas, autores
increíbles e innovadores (como John Robb, Michel Bauwens, Douglas
Rushkoff, Umair Haque, Las Indias, Kevin Carson, Joe Justice y
Wikispeed, Open Source
Ecology y mucho más) y también de escritos propios y que están
disponibles en el blog.
Todo el material producido por mi es CC-BY-SA (nota: la foto de Joe
Justice es de Michael Clinard y no es CC)
ESTUDIO Impacto social y económico de las viviendas de uso turísticoESADE
Estudio Impacto social y económico de las viviendas de uso turístico en España realizado por ESADE, con la colaboración de Salvetti & Llombart y la Federación Española de Asociaciones de Viviendas y Apartamentos Turísticos (FEVITUR), que analiza el impacto de este tipo de alojamiento en las ciudades de Barcelona, Madrid, San Sebastián y Granada y las regiones costeras de Mallorca y Calpe (Alicante).
Algunos de los datos más destacados son:
- El 14% de turistas en España se hospedan en viviendas vacacionales y dejan más de 2.600M€ en alojamiento y gastos, según ESADE.
- El total de turistas que se alojaron en viviendas de uso vacacional durante 2014 generaron un gasto de 2.685.219.930€ entre alojamiento y gastos durante el viaje.
- Para 9 de cada 10 usuarios, el alquiler vacacional es su alojamiento habitual para viajes en España, donde el perfil es eminentemente extranjero (79%).
- 2 de cada 3 arrendadores son pequeños propietarios que alquilan su vivienda para ayudar a la economía familiar.
Is customer centricity just another management fad? Globally, companies are investing more than USD 10 billion annually to drive customer centric transformations, yet four in five are left unsatisfied.
At the Notation annual LP meeting this past fall, we gave a short talk on how we think about pre-seed investing & risk, and why we think there's a particularly interesting risk versus reward tradeoff at this stage.
Digital Transformation From Strategy To ImplementationScopernia
Creating a digital transformation strategy is one thing but how do you put the insights and plans into practice. This presentation deals with vision, strategy, roadmap, governance, leadership, channel hacking, start-up-thinking and many more issues.
Silverwood Capital Fund I LLC formed to take advantage of a narrow niche in the mortgage note industry. The Company will seek to acquire, workout, and manage nonperforming real estate notes secured by residential 1-4 unit properties. While the primary emphasis will be focusing on nonperforming junior and Home Equity Line Of Credit (“HELOC”) notes, we will purchase select senior liens and REOs.
Using our network of banking and equity fund contacts, and advanced marketing techniques, the Fund will purchase mortgages and real estate at significant discounts to its underlying value. By focusing on distressed mortgages and properties, we know the potential for above average returns exist.
These securities are being offered under an exemption provided by SEC Regulation D Rule 506(c). Only accredited investors who meet the SEC Regulation D 501 “accredited investor” accreditation standards and who provide suitable verification of accredited status may invest into this Offering.
• Any historical performance data represents past performance. Past performance does not guarantee future results;
• Current performance may be different than the performance data presented;
• The Company is not required by law to follow any standard methodology when calculating and representing performance data;
• The performance of the Company may not be directly comparable to the performance of other private or registered funds or companies;
• The securities are being offered in reliance on an exemption from the registration requirements, and therefore are not required to comply with certain specific disclosure requirements;
• The Securities and Exchange Commission has not passed upon the merits of or approved the securities, the terms of the offering, or the accuracy of the materials.
VC Fundraising Deck Template: Carta x Kauffman FellowsNihar Neelakanti
Carta and Kauffman Fellows present a venture capital fundraising deck template highlighting the various components a GP should include as part of their fundraising story to attract limited partners.
BCG has launched its Telco Sustainability Index, designed to capture the four dimensions most relevant to a telco’s environmental strategy. The index tracks the company’s commitment to sustainability, its emissions intensity and that of its upstream and downstream partners, its elimination of waste, and its customer enablement.
The essential elements of a digital transformation strategyMarcel Santilli
Learn more: https://insights.hpe.com
Enterprises can survive digital disruption as well as grow revenue, improve profitability and increase market valuation — if they start rethinking what they do.
Digital transformation. It’s the use of technology to create a better customer experience, improve products and services, and increase the effectiveness of business operations. But it really means what your enterprise must do to adapt and thrive.
Today’s smaller, emerging companies are born digital. They can — and do — change quickly to answer consumer demand or a competitive offering. Larger, mature enterprises must start with a shift in strategy, because all industries will be changed or already have been changed by digital transformation. Many, like news media and publishers, music, video and retail have been or significantly disrupted. Up next: financial services, healthcare manufacturing, insurance, legal, education, utilities and energy. The good news? No industry has been or will be completely upended.
The first step is to recognize that disruption does not have to be a mass-extinction event. Enterprises can survive as well as grow revenue, improve profitability and increase market valuation. Here’s how to start rethinking what you do.
Consider first that platforms are becoming a dominant form of business organization. Then consider how you transition an existing product to a platform. This talk illustrates steps to make the transition. It then describes what an open business model looks like and compares differences in openness of Apple, Google, Microsoft and others.
Right Cloud Mindset: Survey Results Hospitality | Accentureaccenture
Looking two years ahead: Functional objectives along with technology related challenges and top five areas of investment for hospitality companies. Learn more: https://accntu.re/3uB9LL1
Digital Transformation Strategy & Framework | By ex-McKinseyAurelien Domont, MBA
Go to www.slidebooks.com to Download and Reuse Now a Digital Transformation Strategy & Framework in Powerpoint | Created By ex-McKinsey & Deloitte Strategy Consultants.
If you want to understand how decisions are made at a VC firm it is important to understand the staff who work there. Here is a guide but you can also read more at this blog post: https://bothsidesofthetable.com/how-to-improve-your-odds-of-getting-to-yes-with-a-vc-land-and-expand-b46a0a102a07
Hacia la producción Cooperativa a Pequena Escala y P2PSimone Cicero
Enlace al blog aquí >> http://goo.gl/eoeaf (contexto/introducción a
la presentación)
Está es la presentación que usé para mi participación en el encuentro OuiShare
He intentado unir los puntos de un conjunto de temas, autores
increíbles e innovadores (como John Robb, Michel Bauwens, Douglas
Rushkoff, Umair Haque, Las Indias, Kevin Carson, Joe Justice y
Wikispeed, Open Source
Ecology y mucho más) y también de escritos propios y que están
disponibles en el blog.
Todo el material producido por mi es CC-BY-SA (nota: la foto de Joe
Justice es de Michael Clinard y no es CC)
ESTUDIO Impacto social y económico de las viviendas de uso turísticoESADE
Estudio Impacto social y económico de las viviendas de uso turístico en España realizado por ESADE, con la colaboración de Salvetti & Llombart y la Federación Española de Asociaciones de Viviendas y Apartamentos Turísticos (FEVITUR), que analiza el impacto de este tipo de alojamiento en las ciudades de Barcelona, Madrid, San Sebastián y Granada y las regiones costeras de Mallorca y Calpe (Alicante).
Algunos de los datos más destacados son:
- El 14% de turistas en España se hospedan en viviendas vacacionales y dejan más de 2.600M€ en alojamiento y gastos, según ESADE.
- El total de turistas que se alojaron en viviendas de uso vacacional durante 2014 generaron un gasto de 2.685.219.930€ entre alojamiento y gastos durante el viaje.
- Para 9 de cada 10 usuarios, el alquiler vacacional es su alojamiento habitual para viajes en España, donde el perfil es eminentemente extranjero (79%).
- 2 de cada 3 arrendadores son pequeños propietarios que alquilan su vivienda para ayudar a la economía familiar.
Modelos de economía colaborativa para generar impacto social OuiShare
Taller sobre modelos de economía colaborativa para generar impacto social realizado en las VIII Jornadas de Innovación Social en ESADE.
Contenido:
- Definición de economía colaborativa.
- Casos de éxito del consumo colaborativo.
- Factores clave de estas plataformas.
- ¿Cómo podemos aplicar estos factores a nuestras organizaciones?
- Conclusiones
Ponencia de 3h realizada el día 19 de abril de 2016 en el marco de actividades de Coboi.
- http://www.coboi.cat/
- http://www.coboi.cat/ca/activitats/plataformes-digitals-per-sortir-de-la-crisi-per-cristobal-gracia-ouishare/
El 14 Enero 2014 arrancó un nuevo espacio de encuentros, el Foro Nueva Economía Nueva Empresa, #Foroe, con la jornada "Nuevo Modelo Económico: Identificando claves y tendencias". Albert Cañigueral fue uno de los ponentes invitados y en esta presentación podrás encontrar su ponencia sobre "Senderos hacia el futuro: Modelos de negocio en la era colaborativa".
Para más información de las próximas jornadas de #Foroe, puedes pasar por www.foroe.es
El 14 Enero 2014 se inauguró un nuevo espacio de encuentros, el Foro Nueva Economía Nueva Empresa, #Foroe, con la jornada "Nuevo Modelo Económico: Identificando claves y tendencias". Julen Iturbe fue uno de los ponentes invitados y en esta presentación podrás encontrar su ponencia sobre "Algunas claves y tendencias en el modelo económico".
Para más información de las próximas jornadas de #Foroe, puedes pasar por www.foroe.es
Enspiral & OuiShare: lessons from a participatory networkOuiShare
These are slides from a workshop that gives participants methods, context, tools and experience with open participatory systems, based on the lived experience of members of the non-hierarchical networks Enspiral and OuiShare.
It explores experiments around leadership, governance, and collaborative financing as well as the crucial cultural practices embedded in Enspiral and Ouishare that enable a high level of experimentation.
Para poder regular la economia colaborativa de manera eficiente hay que usar sus mismas armas: el "crowd". ¿Qué significa este concepto a efectos prácticos? Aún debemos explorarlo juntos.
Estudio de investigación y mapa de servicios sobre la economía colaborativa e...Albert Canigueral
¿Puede a economía colaborativa ser una oportunidad para el desarrollo económico territorial? Andalucía Emprende ha promovido un estudio sobre la situación actual del emprendimiento colaborativo en Andalucía. El trabajo ha sido liderado por la consultora sevillana Taraceas, especializada en investigación social aplicada, y ha sido financiado parcialmente con Fondos Europeos de Desarrollo Regional.
NUEVOS HÁBITOS DE CONSUMO, CAMBIOS SOCIALES Y TECNOLÓGICOS - Consejo Economic...Albert Canigueral
Mas informacion:
http://www.ces.es/web/guest/notas-de-prensa?p_p_auth=6HE02vqS&p_p_id=CES61listadorbusquedas_WAR_CES61listadorbusquedasportlet&p_p_lifecycle=0&_CES61listadorbusquedas_WAR_CES61listadorbusquedasportlet_jspPage=%2Fhtml%2Flistado%2Fdetalle-notas.jsp&_CES61listadorbusquedas_WAR_CES61listadorbusquedasportlet_articleId=4354762&_CES61listadorbusquedas_WAR_CES61listadorbusquedasportlet_orden=1
http://www.tendencias21.net/El-CES-reivindica-una-regulacion-que-acoja-mejor-a-la-economia-colaborativa_a43488.html
On Tuesday the 23rd of October, I had the honor and pleasure to speak on the subject of gLocality and innovation at the Udine’s DITEDI (District of Digital Technologies) born in a corner of Italy where the concentration of companies that are somehow involved in innovation and digital is awesome, one of the largest in Europe.
During my speech, I first introduced the correlation between the digitization of the economy, democratization, cooperation and resilience (in a context of access to resources that will become increasingly problematic in the future) and then moved on to the topic of companies transformation.
Generating a more resilient culture of entrepreneurship, striving for a "Future Proof Enterprise" (I already dealt with this in the past) the very same long term business that Fred Wilson is teaching in the Valley thanks to its "How to stay in business Forever " skillshare class: this is the innovation to look for right now.
This innovation quest, however, passes not only trough the acquisition of new learning tools, (such as lean thinking and agile practice) but also trough a more or less radical cultural change as local administrators have correctly guessed during the introduction.
I finished with three clear rules to be followed:
enable cross-fertlizzation through physically and logically shared creative contexts (such as Coworking, Fablabs or Hackerspaces)
focus on your own unique culture, nurture local, trustable relations and seek for local impact,in the long-term
foster an entrepreneurial mindset and teach job creation rather than job search (“make a job”).
original content on http://meedabyte.com
Esic & ICEM - Mc economia colaborativaDavid Albano
Las nuevas economías colaborativas que llegan en la creación de empresas y modelos de consumos hacia servicios consumidos en grupo. gran exposicion de Luis Tamayo
This executive summary explains why we released an updated version of the Platform Design Toolkit - The definitive set of design thinking and system modeling tools to design digital and non digital Platforms to access powerful Ecosystems and reach objectives way beyond the boundaries of your firm.
For More information on the Toolkit visit: www.platformdesigntoolkit.com
For more complete presentation and context post see: http://meedabyte.com/2015/11/06/platform-design-toolkit-2-0-open-for-comments/
Be On Time with Digital Transformation: build platforms, access ecosystems, t...Simone Cicero
This presentation explains in a few slides how the convergence of new technologies and new habits and expectations is changing what the user expects from the firm and therefore the firm itself: this is digital transformation.
Firms are therefore evolving into post-industrial platforms, and to enable this transformation you need to move forward as an organization along three layers: technology platforms supporting your strategy, organizational design principles and building new innovation capabilities.
Plus: this presentation will link you to a new tool that we're about to release (as OCT 2015) - The Platform Design Toolkit 2.0 - see www.platformdesigntoolkit.com
Vivaldi explores the rising influence of platforms and the four perspectives on platforms that have led to its definition today.
Enquire about Vivaldi's leading platform strategy expertise and offerings by visiting vivaldigroup.com or emailing to hello@vivaldigroup.com to connect with one of our experts.
The Collaborative Economy is always depicted as a revolution coming from an increasing role of communities and collaboration: in reality, growing technology enablers give individuals totally new possibilities and potential and therefore the collaborative shift should be seen from this alternative, key point of view, that of leveraging the potential of ones, multiplied by platforms and collaborative processes.
In this process, modern capitalism encompasses the whole of te self in a natural evolution that was predicted by Karl Marx already. It's just cognitive capitalism and it's just starting.
The big question is: will this post-industrial capitalism evolve into... post-capitalism?
Context: https://medium.com/@meedabyte/that-s-cognitive-capitalism-baby-ee82d1966c72
[This presentation was originally given for a private event targeting banking and insurance providers]
apidays LIVE Paris 2021 - "Platformization" by Nouamane Cherkaoui, Caisse d'E...apidays
apidays LIVE Paris 2021 - APIs and the Future of Software
December 7, 8 & 9, 2021
"Platformization" as a model for transforming and opening up information systems
Nouamane Cherkaoui, Head of Core Banking B2C at Caisse d'Epargne
Thrive with accenture product and platform engineering servicesAccenture Technology
Accenture’s Product and Platform Engineering Services team helps clients navigate through the new wave of platforms. With more than three decades of experience, our deep engineering-skilled workforce of over 8,000 professionals has grown out of the development of our own commercially-available software and platforms. With expertise across more than 40 industries and all business functions, we deliver transformational outcomes for a demanding, new digital world.
Revisiting Marketing Mix: Study of Evidences for Investigating Innovative Rol...scmsnoida5
With increasing complexities of intense
competitive market there is an evident emerging
need for change in mechanisms of marketing.
Out of all the most promising is the convergence
of company and the customer. This synergy
is innovatively utilized by companies in cocreating
and this has been possible mainly
because of the platform provided by Information
Technology. Thus this paper highlights the role
of Information Technology and how it can be
leveraged for enhancing customer value by laying
strong foundation for co-creation of product,
price, place and promotion through continuous
interaction between the communities of customers
and company. The paper discusses the market
evidences of several companies who have been
successful in re-creating 4P’s of marketing with
the innovative usage of Information Technology.
This paper also intends to propose an algorithm
to model interaction between technologically co-created 4P’s and its impact on company’s profit
using Agent Based Modeling.
Smart Business Design In The Age of The Internet of ThingsHarbor Research
Are The Blind Leading The Vision-Impaired?
As networks have invaded the “physical” world, designers and engineers are seeing the growing values that come from communications within and between sensors and machines. Electronic, mechanical and other related subsystems that used to have unique interfaces and components are now becoming standardized. Efficient support of products and equipment is only the first benefit of this trend.
The convergence of collaborative systems and machine communications will enable entirely new modes of services delivery and customer interactions. This implies a total paradigm shift. The depth of this shift has begun to suggest itself, but it is by no means accomplished.
The implications are enormous. No product development organization will be able to ignore these forces, nor will their suppliers. Product and service design will increasingly be influenced by the use of common components and subsystems. Vertically defined, stand-alone product and application markets will become part of a larger “horizontal” set of standards for hardware, software and communications.
As it becomes easier and easier to design and develop smart systems, competitive differentiation will shift away from unique, vertically focused product features. The new focus will be on how the product is actually used -- how it fosters interactions between and among users in a networked context. All of these trends lead us to the simple question...
Becoming platforms: Harnessing the power of communities, beyond crowd-sourcin...Simone Cicero
Becoming platforms: Harnessing the power of communities, beyond crowd-sourcing and openness.
This lecture was given on request to the Chamber of Commerce of Forlì-Cesena.
The original topic was "crowdsourcing" but it's now pretty obvious that there's no such thing as crowdsourcing anymore.
Indeed crowdsourcing is still an old-fashioned way of looking at peers and producers (exploitation): the switch that all businesses and organizations must undertake now is that towards 100% collaborative organization, which relates with peers and users in a co-creative way, becoming an "enabler". For those interested you should look into this post http://bit.ly/PostCapitalismAndPlatforms
Platforms, where the digital economy stands up. A bit of platform thinking for students of the European Institute of Technology, Master of Data Science
How to Understand a Product Marketplace by Funding Circle PMProduct School
The presentation walks you through Giorgio Giuliani's journey to Product Management in the world of tech, talks about how to market your skills and how to get into the industry. It also touches on balancing knowledge and personal experience with what's best for a wider user group.
It Takes an Ecosystem: How Technology Companies Deliver Exceptional ExperiencesCognizant
Experience is evolving into a strategy that reaches across technology companies. We offer guidance on the rise of experience and its role in business modernization, with details on how orgnizations can build the ecosystem to support it.
How to build and manage an Ecosystem for Innovationdnltan
Professor Arnoud De Meyer, co-author of the book "Ecosystem Edge: Sustaining Competition in the Face of Disruption" shares the PowerPoint slides that he uses to teach innovation for his MBA students.
www.ecosystemedge.com
The Rise Of Two-sided Marketplaces Bridging Gaps, Creating Opportunities.pdfBitCot
Two-sided marketplaces are breaking down barriers to entry, democratizing access to markets for businesses of all sizes. In the past, smaller players struggled to compete with larger corporations due to limited resources and distribution channels. However, platforms like Airbnb and Etsy provide a level playing field, allowing entrepreneurs to showcase their offerings to a global audience without the need for significant upfront investment.
UX Research & Platform Ecosystem Design - Archetypes in Sustainability Transf...Renzo D'andrea
Today's challenges are interconnected just like in biology an ecosystem embraces multiple elements to keep adjusting. Community building business model is the opportunity to think with a systemic approach. In this workshop I explain how systemic approach has been adopted in the team. Also I introduce the three mindsets derived from archetypes, along with the interdisciplinary work inspired by Carolina’s (https://www.linkedin.com/in/carolinaj... ) approach. As result we navigated our understanding to research the ecosystem needs. In the UX research strategy we applied a ‘Customer Journey Mapping’ exercise that helped to align the team towards co-creation and inclusiveness. Finally, this tool contextualize how to interact with different actors and the communities in the ecosystem.
Social Media:
Twitter: https://twitter.com/RenzoDan5
LinkedIn: https://www.linkedin.com/in/renzodand...
Medium: https://medium.com/@renzodandrea
Platforms are everything on which we create. They are a trade show, a website, a river, a floating city, even a skateboard. Platforms are the base upon which we all business, and what we build to exchange value by creating opportunities for all kinds of interactions. The ability to design a platform that successfully scales value creation for all participants involved is a task fit for architects.
To become scalable, the platform must exploit digital angles to offer new benefits to its users. It must create a delivery system that can be reconfigured into different contexts, and do so by creating an innovative business model.
Let’s first understand platforms.
This presentation by Annabelle Gawer, Professor in Digital Economy & Director, Centre of Digital Economy, University of Surrey, was made during the discussion “Theories of Harm for Digital Mergers” held at the 140th meeting of the OECD Competition Committee on 16 June 2023. More papers and presentations on the topic can be found out at oe.cd/thdm.
This presentation was uploaded with the author’s consent.
Similar to Design Strategies to galvanize Ecosystems (20)
The Meaning of the Platform OrganizationSimone Cicero
Building organizations for the present-future means understanding that we need to trust humans, help them develop new capabilities and improve their performances, all through interactions, relationships and collaboration.
Connected Intelligence is relational and social, here's the real meaning of the Platform Organization.
This slide deck goes with the following post: bit.ly/PDT-POMeaning. I highly recommend you to read it together.
Please visit: www.platformdesigntoolkit.com for more insights on how to build your modern business and organization.
Living in a Connected, Collaborative but “Dis-integrated” Society - Simone Ci...Simone Cicero
How is digital transformation impacting the potential of collaborative businesses? What does it really mean "collaborative economy"? This is just an expression of the transition towards a post industrial society!
This presentation was given as an opening of the first OuiShare Forum - OuiShare semestrial event for the corporates that want to understand how to transform to cope with the collaborative transformation and become players of change.
On the role of Openness and Platforms in the Age of MakersSimone Cicero
This is the presentation I gave at the second edition of the Shenzhen China International Design Fair.
I spoke about the role of Open and Shared Innovation in the age of manufacturing transformation.
This presentation deals with the impact of digital transformation in the manufacturing industry and depicts the most interesting - the available - roles in the manufacturing ecosystem of the future.
An informative context for this presentation can be accessed here: http://wp.me/plmpp-xn
Beyond Openness - Open Design Shared CreativitySimone Cicero
This presentation was given as the Opening Keynote of Open Design / Shared Creativity Festival DAY 2 - In Barcelona on July the1st 2014
What does it mean today to be open, from a more holistic point of view: overcoming the open for the sake of openness approach towards a more pragmatic one, focused on meaning and impact. Beyond openness, there’s a lot of things one can do to make an open project really successful. The session will seek to define how design thinking and social entrepreneurship can help create real world stakeholders involvement – such as with public entities, corporates and communities – shape impact and inject meaning into initiatives.
Leveraging distributed leadership for ChangemakingSimone Cicero
My short presentation at the Maker Faire Rome session on P2P Economies. This presentation covers the story of how we built OuiShare from the very beginning. Ouishare is an horizontal organization based on stigmergy, do-cracy and consensus
SharingEconomy: The Buzzword of the MomentSimone Cicero
This presentation covers the diversity behind the so called sharingeconomy: a word that lately and increasingly is being used as a buzzword without the necessary understanding of the complexity and meaning that it represents.
This presentation and talk was given in Pisa, during the Internet Festival on October the 10th 2013.
Digital Evolutions: Startups, Platforms and EcosystemsSimone Cicero
This presentation was first released as Lecture in two Startup Accelerators lately. The presentation recaps on several digital trends and correlates them with Platform Design, previously covered in the record breaking "Future Proof Design" presentation available here: http://www.slideshare.net/Meedabyte/future-proof-design-and-the-platform-design-canvas.
In search for new ideas to frame Platform Design as a discipline in a more global discourse regarding the digital market, I went in search of complementary theories: most of this research have been consolidated in this lecture
In parallel, the Platform Design canvas is transforming into a more comprehensive Toolkit. See context here: http://wp.me/plmpp-uG
Design à prova de futuro & Canvas de Geração de PlataformaSimone Cicero
Esta apresentação foi feita como uma introdução de um workshop sobre a Canvas de Geração de Plataforma durante o Barcelona Design Thinking Week no Elisava Design School.
O objetivo do Canvas é ajudar as pessoas diseñar Plataformas e Ecossistemas.
O Canvas é uma bifurcação do Canvas de Geração de Modelos de negócio
A Plataforma Projeto Canvas está atualmente em Editar ao vivo aqui http://goo.gl/wz615
Contexto: http://meedabyte.com/2013/06/26/the-platform-design-canvas-a-tool-for-business-design/
Future Proof Design and the Platform Design CanvasSimone Cicero
This presentation was given as an introduction of a workshop on the platform design canvas during the Barcelona Design Thinking Week at the Elisava Design and Engineering School.
The objective of the canvas is to help people design Platforms and Ecosystems not only one shot, one feature, linear products.
The canvas itself is derived by the Business Model Canvas of which it tries to overcome the limitations when applied in Platform Design.
The Platform Design Canvas is currently in Live Edit here http://goo.gl/wz615
Context post: http://meedabyte.com/2013/06/26/the-platform-design-canvas-a-tool-for-business-design/
This is an updated release:
First, I released the Platform Design Canvas alone, then I added the Platform Motivations Matrix to a newly born "toolkit" made of different tools (most of them are still in the making).
Here you can find a context post with a step by step guide to using this preliminary version of the toolkit: http://bit.ly/PDToolkitGuide
Open Gets Real - From Software to Manufacturing: how the open, agile and p2p ...Simone Cicero
A presentation I gave at Codemotion Roma 2013 on March the 22nd. This presentation connects the dots between the resource depletion trends (off peak), advancements in digital fabrication, open design, agile and lean manufacturing and shows the potential that an open production ecosystem may mean for ut in the future.
For those interested, here's a strongly related initiative that is also mentioned in the presentation: http://www.opensourcewarehouse.org/
Also, please note this work is strongly based on discussion I had with ouishare, open source ecology, open source hardware association, open knowledge foundation, etc...
In particular I wanted to thank:
- Marcin Jakuboski
- Catarina Mota
- Alicia Gibb
- Massimo Menichinelli
- Joe Justice
Innovation in a time of radical changesSimone Cicero
This is the presentation I've made during Joe Justice's Workshop in Rome, for the Wikispeed European Tour organized by Ouishare in Rome, Barcelona and Paris.
Here's a related post http://wp.me/plmpp-px
Blog link here >> http://goo.gl/Z8P6Q
(context/introduction of the presentation)
This is the presentation I used for my talk at the IDCAMP.
I tried to put together two things:
- an analysis of the new practices we need to create enduring and impacting enterprise in a time of radical change
- a practical 10 rules guide to be adopted.
All the material produced on my own is CC-BY-NC.
Towards a Cooperative, Small scale, Local, P2P Production FutureSimone Cicero
Blog link here >> http://goo.gl/eoeaf (context/introduction of the presentation)
This is the presentation I used for my talk at the ouishare summit.
I really tried to connect the dots over a bunch of topics, amazing authors and innovators (like John Robb, Michel Bauwens, Douglas Rushkoff, Umair Haque, Las Indias, Kevin Carson, Joe Justice and Wikispeed, Open Source Ecology and much more) and also writings that I've done on my own, available on my blog.
All the material produced on my own is CC-BY-SA (please note that Michael Clinard Joe Justice's pic is not CC)
When we are - How Digital Market changes as Society doesSimone Cicero
A talk about the major changes the digital market is living. Since digital market slightly merges with society (that is more and more digital in many aspects day after day) this is eventually for any of you dealing with innovation, consulting, business development and, at the end of the day, for anyone that is interested in understanding more about the new world we are about to see as society and human beings.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
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Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
3. This is an EXECUTIVE SUMMARY:
Know more about the Platform Design
Toolkit, get in touch with us and register
to the Platform Design Newsletter at:
WWW.PLATFORMDESIGNTOOLKIT.COM
4.
5. PLATFORM DESIGN TOOLKIT - BORN IN 2013 TO HELP DESIGNERS
The motivation matrix to
look into motivations to
participate
The PD Canvas to map the
whole of a multi sided platform
model
A BIT OF
HISTORY
Launched in 2013 in
Barcelona Design Week
Platform Design Canvas: a
derivative of Business Model
Canvas plus a Motivation
Matrix
Mission: help designers design multi
sided business models, identify value
flows and design channels
accordingly
6. PLATFORM DESIGN TOOLKIT - MOVIGN TO POST INDUSTRIAL BUSINESS DESIGN
Finally the digitally
transformed economy
is moving towards a
post-industrial age
Firms are less about
organizing production
but more into organizing
interaction
THE CORE IDEA
BEHIND #PDTOOLKIT
8. A research study and model that
described the five exponential
growth levers identified after
studying 50 organisations which
have grown more
than 50% in terms of revenue and
number of users between 2008 and
2013.
Result: growth is seen as a function of
connectivity, enablement and empowerment of
users and partners - a result of interaction and
reach.
MORE STUDIES:
THE PENTAGROWTH
THE PENTAGROWTH: GROWTH AS A FUNCTION OF ENABLEMENT AND INTERACTION
9. Asset Builders: build,
develop, and lease
physical assets
Service Providers:
provide services to
customers in form of
billable hours
Technology Creators:
develop and sell
intellectual property
Network
Orchestrators:
create a network of
peers in which the
participants interact
and share in the
value creation.
MORE STUDIES:
THE VALUE SHIFT
Studied the history of business
model and concluded that
Networked Business models are
the latest evolution in business
models (better performances)
“Our business model classification and analysis
says that Network Orchestrators outperform
companies with other business models on
several key dimensions: higher valuations
relative to their revenues, faster growth, larger
profit margins.”
(Deloitte and Open Matters Study)
THE VALUE SHIFT: PLATFORMS ARE JUST THE NEXT EVOLUTION OF BUSINESS MODEL
10. “…an effort to broadly redefine the
terms of competition for a market
sector through a positive,
galvanizing message that
promises benefits to all who adopt
the new terms”
from Deloitte’s “Business ecosystems come of age”
A SHAPING STRATEGY
TO GALVANIZE PARTICIPANTS
11. “…the ability to change how an
entire marketplace operates and
capture more value by doing
so…restructure entire markets and
industries by designing new
platforms and offering powerful
incentives to motivate third parties
to participate on them.”
from Deloitte’s “Business ecosystems come of age”
A SHAPING STRATEGY
TO GALVANIZE PARTICIPANTS
12. WHY DO PLATFORMS WIN?
Empowering the ecosystems by
creating a space where
relationships and exchanges can
flourish brands can multiply their
potential to shape markets
beyond their potential “industrial”
reach
PLATFORMS
HELP BRANDS
REACH
UNTHINKABLE
RESULTS
13. The PLATFORM
is a tool to let the
Firm access the
ecosystem
The boundaries of
the firm overlap with
the boundaries of
the Platform
The evolution of the
platform is to reach
bigger ecosystems
FIRMS BUILD PLATFORMS
TO ACCESS ECOSYSTEMS
14. “In many ways, [platforms like] Uber and
Airbnb represent a 21st century update of the
franchising model. In franchising, the parent
company brands and markets the product,
sets standards for producing it, and charges
a licensing fee and receives a percentage of
revenue... [now] technology radically lowers
the barriers to being a franchisee. In many
ways, you can call the modern trend 'the
franchise of one.'"
Excerpted from:
”Networks and the Nature of the Firm”
TIM O’REILLY ON PLATFORMS
THE FRANCHISE OF ONE
15. Increasingly the
tradeoff between
coordination (through
platform) and
motivation (through a
shared marketplace)
works better than the
extremes (industrial
firm or open market)
THE NATURE OF THE
FIRM IS CHANGING
IN THE MIDDLE BETWEEN COMPANIES AND MARKETS
16. Geoffrey Moore
“...the nature of the firm itself is
changing: this changes are deeply
disruptive to the hierarchical
management structures and are
changing the inner working of the
firm itself.”
19. “We’ve been seduced by the deep discounts, the monthly
automatic diaper delivery, the free Prime movies, the gift
wrapping, the free two-day shipping, the ability to buy shoes
or books or pinto beans or a toilet all from the same place.
But it has gone beyond seduction, really. We expect these
kinds of conveniences now, as if they were birthrights. They’
ve become baked into our ideas about how consumers
should be treated.”
Franklin Foer
THE NEW DESIRABLE
27. Providing personalization for
each customer can be hard with
industrial approaches: the cost of
variants for small/niche
customers may harm revenues
and make it “unworthy”
WHY DO PLATFORMS WIN?
PLATFORMS
MAKE THE
LONG TAIL
SUSTAINABLE
FOR BRANDS
28. WHY DO PLATFORMS WIN?
Peer to peer helps create human
& personalized (long tail)
experiences in ways that are
impossible in a centralized way.
With less bureaucratization and
less capex required: through
design.
PLATFORMS
MAKE THE
LONG TAIL
SUSTAINABLE
FOR BRANDS
29. “What assets were for the
industrial firm, network effects are
for the post-industrial firm”
Esko Kilpi
30. “The main mission of platforms is
to make network effects possible”
“Platforms are the best means to flourish and
create growth in low transaction cost
environments, the same way as the industrial
firm was the best means to flourish and grow
in high transaction cost environments.”
Esko Kilpi
32. WHAT IS A PLATFORM?
“...business models that allow multiple sides
(producers and consumers) to interact [...] by
providing an infrastructure that connects
them”
Sangeet Choudary
Author of “Platform Scale”
33. “...a governance structure that determines
who can participate, what roles they might
play, how they might interact, and how
disputes get resolved plus additional set of
protocols or standards typically designed to
facilitate connection, coordination, and
collaboration.”
John Hagel’s definition excerpted from:
”Business ecosystems come of age”
WHAT IS A PLATFORM?
34. Aggregation Platforms - focused
on simple transactions,
connecting users to resources
mostly in Hub and Spoke -
middleman/gatekeeper - fashion
(Eg: Apple, Airbnb)
Mobilization Platforms - helping
people to “act together”, fostering
long term relationships (Eg: Linux,
Li & Fung)
Social Platforms - focused on
social interactions, connecting
individuals to communities, tend
to foster mesh relationship
networking (Eg: Facebook)
Learning Platforms:
facilitate learning, bring
participants together to
share insights, foster
deep/trust based
relationships, help
participants realize more
together and hone their
capabilities (Eg: World of
Warcraft)
J.HAGEL’s
TYPE OF OF PLATFORMS
WHY DO PLATFORMS WIN?
35. WHY DO PLATFORMS WIN?
Platforms support participants
(individuals and companies)
hone capabilities and improve
performances providing an
effective answer to the pressure
coming from digital disruption
PLATFORMS
ARE POWERFUL
ENGINES FOR
LEARNING
36.
37. THE PLATFORM DESIGN CANVAS 2.0
Used to map the overall
platform’s dynamics,
important resources and
enabling and empowering
potential - helps understand if
the platform is doing its job of
sustaining the ecosystem in
value production with
enabling and empowering
services that the platform
should provide
SKETCHING THE
PLATFORM OVERVIEW
38. ROLES IN A PLATFORM
Platform
Owners
Stakeholders Partners Peer
Producers
Peer Consumers
players who owns
the vision behind
the realization of
the market and
ensure that the
platform exists
entities that have a
specific interest in
platform success or
failure, in
controlling platform
externalities and
outcomes
professional
entities that seek to
create additional
professional value
and to collaborate
with platform
owners with a
stronger
relationship
entities interested
in providing value
on the supply side
of the
ecosystem/market
place, seeking for a
better performance
entities interested in
consuming, utilizing,
accessing the value
that the is created
through and on the
platform
SUPPLY DEMANDIMPACT
KEY ROLES
39. TWO MACRO TRANSACTION TYPES, EXCHANGES AND SERVICES
Peers and Partners in the
platform should be able to
exchange value in peer to peer.
Multiple, coordinated
transaction-exchanges make up
more complex experiences: here’
s where design is key
EXCHANGES
40. TWO MACRO TRANSACTION TYPES
Channels and contexts allow
exchanges to happen inside the
platform with negligible friction.
They are key to allow value
creation: the platform should
actively create and improve them
all the time
CHANNELS &
CONTEXTS
41. THE ESSENTIAL TOOLS
Exchanges happen between
peers (and partners) through
channels (more formal) and
context (more intangible,
informal).
EXCHANGES
42. THE ESSENTIAL TOOLS
The right side of the Canvas is
used to model all the P2P
dynamics, peers exchanging
value with partners and other
peers in p2p fashion, through
the channels and contexts
designed for that, sharing
value and currencies.
THE RIGHT SIDE
43. TWO MACRO TRANSACTION TYPES
Support services (empowering
and enabling) must be provided
by the platform to support
producing participant’s (peers
and partners) continuous
performance improvement
(through learning)
(SUPPORT)
SERVICES
44. TWO MACRO TRANSACTION TYPES
Continuous performance
improvement is key: the most
successful platforms help
consumers become producers
and producers become partner
LEARNING
45. TWO MACRO TRANSACTION TYPES
In many cases platforms provide
“complementary”, traditionally
organized (industrialized),
services for peer consumers
They complement the value
exchanged; they represent strong
single user utility
(CENTRALIZED)
SERVICES
46. THE ESSENTIAL TOOLS
The platform provided
services can be towards
producers and consumers.
Each service cluster on the
canvas is linked to the entities
(consuming and producing
peers and partners) on the
right.
COMPLEMENTING
WITH PLATFORM
PROVIDED SERVICES
47. THE ESSENTIAL TOOLS
THE LEFT SIDE
The left side of the Canvas is
used to model all activities
that the platform needs to put
in place to support value
creation and complement
consumption in the
ecosystem.
48. THE ECOSYSTEM CANVAS
Used to map all actors in an
ecosystem and what role they
play in it
MAPPING
ROLES
49. THE ECOSYSTEM’s MOTIVATION MATRIX
Used to dig deep into the
motivation that push entities
in the ecosystem to
participate: tracks the
advantages in participating
(needs met, opportunities
provided, positive outcomes)
and what each entity can “give
to” others
UNDERSTANDING
MOTIVATIONS &
INCENTIVES
50. PLATFORM DESIGN TOOLKIT - BORN IN 2013 TO HELP DESIGNERS
THE PLATFORM DESIGN
TOOLKIT 2.0 (DRAFT)
A revision of the type and set
of key ecosystem entities
A bigger set of canvases
3 Essential
2 Advanced
More holistic point of view
ADVANCED
ESSENTIAL
51. LET’S REFLECT FOR A MOMENT: THE KEY TAKEOUTS OF PLATFORM DESIGN
Long tail customer can be
profitable with peer to
peer
Platforms help brands serve long tail customers: peer to peer
transactions help create customized experiences in ways that are
impossible for brands to provide traditionally
Humanize services with
peer to peer
Peer to peer is the best way to humanize service personalization
achieving mass market personalization going beyond marketing
options overload
Shaping strategies
A market galvanizing shaping strategy is essential to conquer and
transform markets: designing incentives matters more than building
technologies
Enabling a learning
process is key
Learning is an essential trait of platform shaped markets: in times of
performance pressure, a learning process becomes the key product
you're offering on a platform
Centrally provided
services can complement
peer to peer interactions
On platforms is the combination of centrally organized services and
peer to peer transactions that makes the value proposition
53. This is an EXECUTIVE SUMMARY:
Know more about the Platform Design
Toolkit, get in touch with us and register
to the Platform Design Newsletter at:
WWW.PLATFORMDESIGNTOOLKIT.COM
54. Thanks
Know more about the Platform
Design Toolkit, get in touch with us
and register to the Platform Design
Newsletter at:
www.platformdesigntoolkit.com
hello@platformdesigntoolkit.com