Accenture's 2016 Technology Vision highlights the platform economy as a key driver of growth and disruption, urging businesses to adopt platform strategies for competitive advantage. Collaborating with SAP, Accenture aims to innovate through digital services and technologies, enabling organizations to thrive in this evolving landscape. The document emphasizes the importance of tailoring digital transformation strategies to capture new value quickly and effectively.

1. Staking a claim
in the platform
economy
Accenture and SAP
Accenture Technology Vision 2016

2. Accenture’s 2016 Technology
Vision identifies the platform
economy as
a major source of growth and
disruption.
Digital platforms drive
collaboration, share
information, create new
value—across traditional
industry borders.
Accenture and SAP are
combining forces to help
companies thrive in the
platform economy.
2Copyright © 2016 Accenture. All rights reserved.

3. Platforms are the foundation for value creation
in the digital economy
3Copyright © 2016 Accenture. All rights reserved.

4. Platform-driven business models
Traditional value chain business models
Value creation is two-way
and continuous
Value creation is linear
and one-way
Platform-driven business models
Developers
Publishers
Content
owners
Retail
Services
Platform Ecosystem
Production Distribution Marketing Consumer
4Copyright © 2016 Accenture. All rights reserved.

5. Building a platform strategy
5Copyright © 2016 Accenture. All rights reserved.
Not every business needs to build its own platform…
but they must develop a platform strategy…
to drive growth by developing or participating
in new ecosystems…
and/or defend profitability from platform-
driven competition…
and develop the business know-how to
participate in and exploit platform opportunities

6. How?
6Copyright © 2016 Accenture. All rights reserved.
Agile development
approaches
Digital
technologies
Cloud
foundation
Rotate to the ‘New’ by adopting:
…to become a high velocity enterprise, enabling the real-time world and new digital opportunities
to operate directly with core systems.

7. SAP’s evolution to hyper-scale public, private and hyper
cloud supports the journey to the platform economy…
7Copyright © 2016 Accenture. All rights reserved.
with Accenture and SAP working together to
drive the technologies, industry and business
strategies that will bring the platform economy
to life…
with everything-as-a-service capabilities
dialing up and down quickly…
rapid and responsive reconfiguration of suppliers,
customers, peers and connected assets…
shifting the focus from ‘running the business’ to
‘winning in the market’

8. To rotate to the ‘New’ and become a high velocity
enterprise, winning in the platform economy,
you need to:
8Copyright © 2016 Accenture. All rights reserved.
Develop a perspective
and analysis of the digital
transformation disrupting
your industry
Identify the areas of
greatest value in your industry
and align them to your
organization’s specific
business imperatives
Create a tailored digital
transformation strategy
and roadmap

9. Accenture and SAP are helping organizations participate in
the platform economy and to capture new value at speed by:
9Copyright © 2016 Accenture. All rights reserved.
building on their investments in enterprise assets
embracing innovative digital services
plotting their transformation journey guided by
Accenture’s digital roadmaps
using SAP and ecosystem technologies and
solutions such as SAP S/4HANA, HANA Cloud
Platform, IoT, big data, and analytics
co-developing new industry solutions that open out the
possibilities of the platform economy for every sector

10. 10Copyright © 2016 Accenture. All rights reserved.
To find out more about how Accenture and SAP can
help organizations stake a claim in the platform
economy and capture new digital value go to:
www.accenture.com/techvisionsap
#techvision2016