Direct marketing is a form of advertising that allows businesses to communicate directly with customers through various media channels. It involves using customer databases to develop targeted marketing messages addressed directly to specific customers or prospects. Direct marketing emphasizes measurable responses and maximizing response rates through testing while minimizing advertising expenses. Common forms of direct marketing include direct mail, catalog marketing, telemarketing, and using other media like newspapers, magazines, and interactive websites for direct-response advertising.
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The presentation discuss meaning and concept of Direct Marketing. It also discusses the Internet Marketing or Digital Marketing as a tool for Direct Marketing.
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This ppt covers one of the most important part of marketing strategies i.e. communication. So, you get an answer to questions - how marketing communication can help achieve goals in the digital platform and what is the best combination of communication mix that can be deployed.
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The Landscape of Advertising is changing at a fast pace. It is so very essential to understand these changing parameters and adapt accordingly to the changing marketing landscape.
The presentation discuss meaning and concept of Direct Marketing. It also discusses the Internet Marketing or Digital Marketing as a tool for Direct Marketing.
The ppt talks about the best methods of communication on the digital channels and how the organisations make the best use of the communication strategy. Each channels works differently with different audience present on it and therefore it becomes important to communicate the organisational objectives in the way the consumers can relate to.
The ppt is shorter version of the ch-2 from the ultimate guide to digital marketing. You will get to know the 6 steps to achieve great results from content marketing
Marketing communication is the means by which firms attempt to inform, persuade, and remind consumers, directly or indirectly, about the products and brands they sell.
The ppt talks about the best methods of communication on the digital channels and how the organisations make the best use of the communication strategy. Each channels works differently with different audience present on it and therefore it becomes important to communicate the organisational objectives in the way the consumers can relate to.
The ppt is shorter version of the ch-2 from the ultimate guide to digital marketing. You will get to know the 6 steps to achieve great results from content marketing
Marketing communication is the means by which firms attempt to inform, persuade, and remind consumers, directly or indirectly, about the products and brands they sell.
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Beginner's Guide to Digital Marketing.pptxHarshitha V
This is a comprehensive guide to digital marketing, covering the fundamentals, core channels, website optimization, data-driven marketing, and emerging trends.
Several strategies fall under the umbrella of digital marketing. Search engine Optimization (SEO) focuses on improving a website's visibility in search engine rankings, driving organic traffic and enhancing online presence. Pay-per-click (PPC) advertising involves placing ads on search engines or social media platforms, where advertisers only pay when users click on their ads. Social media marketing utilizes popular social media platforms to engage with audiences, build brand awareness and customer relationships. Content marketing involves creating and distributing valuable and relevant content to attract and retain customers.
By leveraging the power of digital marketing, businesses can expand their reach, build meaningful connections with their target audiences, and achieve remarkable growth.
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Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
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In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
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Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
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First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
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2. DIRECT MARKETING:
• Direct marketing is a form of advertising which allows businesses and
nonprofit organizations to communicate directly to customers
through a variety of media including cell phone text messaging, email,
websites, online adverts, database marketing, fliers, catalog
distribution, promotional letters and targeted television, newspaper
and magazine advertisements as well as outdoor advertising. Among
practitioners, it is also known as direct response.
3. CHARACTERSTICS:
• A database of names (prospects, customers, businesses, etc.), often with
certain other relevant information such as contact number/address,
demographic information, purchase habits/history, and company history, is
used to develop a target market with common interests, traits or
characteristics. Generating such a database is often considered part of the
direct marketing campaign.
• Marketing messages are addressed directly to this list of customers and/or
prospects. Addressability comes in a variety of forms including email
addresses, phone numbers, fax numbers, postal addresses, and web
browser cookies.
• Direct marketing emphasizes traceable, measurable responses. It also
emphasizes maximizing response rates by testing while minimizing
advertising expenses when engaging prospective customers, regardless of
the medium used.
4. TYPES OF DIRECT MARKETING
• DIRECT MAIL .
• CATALOG MARKETING.
• TELEMARKETING.
• OTHER MEDIA FOR DIRECT-RESPONSE MARKETING.
5. • DIRECT MAIL: Direct marketing means sending an offer
announcement remainder or other item to an individual consumer.
• CATALOG MARKETING: In this marketing, companies send full
merchandise catalogs, specialty consumer catalog and business
catalogs usually in the print form but also as DVDs or online.
• TELEMARKETING: It is the use of the telephone and call centers to
attract prospects sell to existing customers, and provide service by
taking orders and answering questions.
• OTHER MEDIA FOR DIRECT-RESPONSE MARKETING : Direct marketers
Use all the major media Newspapers and magazines carry ads offering
books clothing, appliances, vacations, and other goods and services
that individuals can order via toll-free number
7. What is Interactive Marketing?
• Interactive marketing relies on customers expressing their
preferences so that marketers can produce more relevant marketing
messages.
• Unlike the outbound marketing of the past, interactive marketing
creates a two way dialogue between a business and its customers.
• Advertising becomes a dynamic process that follows customers rather
than leading them.
• Any time a customer is invited to provide feedback, express their
personal preferences, or offer up demographic information, they are
providing information that marketers can use to guide their
advertising efforts.
8.
9. Forms of a Interactive Marketing
• Search Engine Marketing – This involves everything from optimizing a site so that it shows up higher in
search results, to placing targeted ads on the sides of results pages.
• Email Marketing – Delivering ads, deals, and notifications through email is an effective and economical way
to communicate with customers.
• Sponsorships – Partnerships with companies that have a more established online presence can be a great
way to connect with new customers.
• Blogging – Fun, short form blog posts keep customers informed about new products, special deals, and the
culture behind a brand
• Widgets – Simple downloadable tools that are branded are a great way to create additional value for that
brand.
• Social Networking – Sites like Facebook and Twitter have millions of users and are critical spaces for
connecting with customers
• Targeting – Certain ads can be targeted at certain customers. When customers are exposed to advertising
that is relevant to their needs, they purchase more.
• Offline Activation – Companies must actively advertise their URL and Twitter handle in offline environments
so that customers can easily find them online.
10. Interactive Marketing Best Practices:
• Multimedia – Use multiple different kinds of media from pictures, to text, to video, to games
• Personalization – Make the ad experience unique to each user.
• Opt-In – Respect customer's privacy by only contacting them if they sign up for a program
• Include A Compelling Offer – Use the targeting abilities of online advertising to offer customers
special deals or offers.
• Tell A Story – Multimedia tools can be used to tell a story which helps to reinforce the image of
the brand in the minds of consumers
• Make It Immersive – The more deeply a customer engages with advertising the more likely they
are to buy a product. Use online tools to make marketing messages as engaging as possible.
• Usability – Online ads should be intuitive and user friendly.
• Effective ROI – Use any tool that has been shown to deliver a high return on investment.
• Reshaping The Brand – Plan for and facilitate opportunities for users to reshape the image of a
brand
• Viral Sharing – Make marketing messages easy to share and transmit through the web.
12. Definition: Word of Mouth Marketing
• Giving people a reason to talk about your stuff
• Making it easier for that conversation to take place
• Even Simpler: Everything you can do to get people talking
13. The 4 Rules of WOM Marketing
1. Be interesting
• No one talks about boring
products
2. Make it easy
• Find a simple message
• Help people share it
3. Make people happy
• Fix anything
4. Earn trust and Respect
• Make ethics a part of
everything you do