Social media refers to activities that integrate technology, social interaction, and sharing of content like words, photos, videos, and audio. It allows for two-way communication rather than just broadcasting messages. Businesses are increasingly using social media for marketing, recruiting employees, and building trust with consumers who rely more on peer recommendations than traditional ads. As social media continues to grow in importance, it will be critical for businesses to effectively engage in conversations on these platforms.

3. Social Media
An Umbrella term that
defines the various activities
that integrate technology,
social interaction and the
construction of words,
pictures, videos, and audio.

5. Social media marketing refers
to the process of gaining website
traffic or attention through
social media sites.

7. WHY
Social Media?

8. It’s not a fad.
It’s a fundamental
shift in the way
we communicate.

9. Reason #1
•We don’t have a
choice on
whether we do
social media,
The question is
How well we
DO it.

11. 95% of the
companies
are using
LinkedIn to
find and
attract
employees.

13. Reason #2
78% of the people trust
the recommendations of
other consumers
(Neilson ‘Trust in Advertising
report’)
While only 14% of the
people trust
advertisements.

14. The old communication model was a
Monologue

15. The new communication model is a
Dialogue.

16. 18%
•Only
of the TV Ads
generate positive ROI
•90% of the people who
can skip TV ads, DO SKIP
ADS*
*Oops!

17. Reason #3
Social Media is
“only going to
become persuasive
and as such, become
a critical factor in the
success or failure of
any business.”

19. Tomorrow’s consumers are Today’s
“Digital Natives”

20. The Approach

22. Conversation

28. By the end of 2010,
Dell had generated
$6.5 million in
sales from Twitter
alone.

30. THANK
YOU