Are you looking to take your website's visibility to new heights and drive targeted traffic? Look no further than "The Complete SEO Course." Designed to equip you with a comprehensive understanding of Search Engine Optimization (SEO) techniques and strategies, this course is your ultimate resource to dominate search engine rankings and increase organic traffic.
With search engines constantly evolving and updating their algorithms, staying ahead of the curve is crucial to maintaining a competitive edge. This course covers all the essential aspects of SEO, providing you with actionable insights and practical knowledge to optimize your website for improved visibility and higher search engine rankings.
Whether you're a business owner, marketer, entrepreneur, or aspiring SEO professional, this course caters to all skill levels. From beginners seeking a solid foundation to experienced practitioners looking to fine-tune their skills, "The Complete SEO Course" is tailored to meet your specific needs.
What sets this course apart is its comprehensive curriculum that covers all critical areas of SEO. You'll dive into keyword research and analysis, on-page optimization, technical SEO, link building, content creation, mobile optimization, local SEO, and much more. Each module is delivered through engaging video lectures, supplemented with downloadable resources, practical exercises, and real-life case studies.
Led by industry experts with extensive experience in SEO, this course ensures you receive up-to-date knowledge and best practices. You'll learn how to leverage powerful SEO tools, implement effective strategies, and track your progress with data-driven analytics. Additionally, you'll explore the importance of user experience, site speed, and mobile responsiveness in SEO success.
By the end of the course, you'll have the skills and confidence to execute a holistic SEO strategy that drives sustainable organic growth for your website or business. You'll understand how to optimize your website's structure, create compelling and search engine-friendly content, build authoritative backlinks, and monitor your website's performance using advanced SEO analytics.
Enroll in "The Complete SEO Course" today and unlock the potential of your website. Stand out from the competition, increase your online visibility, and attract a targeted audience to achieve your business goals. Don't miss this opportunity to master the art of SEO and revolutionize your digital presence. Get started now and make your mark in the world of search engine optimization.
Introduction to seo keyword and content strategyROI Logic
An introduction to the art and science behind the process of moving beyond keyword research into keyword mapping, strategic topic planning, and general content strategy. These slides will serve as a visual guide into what's involved and how the process works.
SEO, Search Engine Ranking Position (SERP) ReportKevin James
Here is an example of an actual search engine ranking position report (SERP) completed by Kevin James for Service Master Clean Corporation. --- The results of this analysis impressed the client successfully landed a contract to redesign their website and manage both SEO and paid search engine advertising work.
Keyword Research | Keyword Research For SEO 2019 | SEO Tutorial For Beginners...Simplilearn
This presentation about SEO will explain some of the important ways of finding the right primary and secondary keywords for your website. First, you'll understand why keyword research is important. Second, you'll learn types of keyword research in SEO and a few important ways to do keyword research. Then, you'll come across the Keyword clustering process and finally, you'll learn some of the easiest ways of keyword research using different keyword research tools. Now, let us get started and understand how to do keyword research for SEO.
Below topics are explained in this presentation:
1. Why keyword research?
2. Types of keyword research
3. How to do keyword research
4. Alternative suggestions to keyword research
5. Keyword clustering
6. Tools for keyword research
About Simplilearn Digital Marketing course:
The Digital Marketing Certified Associate (DMCA) course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing.
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training.
SEO Strategy: Where The F**K Do I Even Start? - Brighton SEO April 2022 SophieBrannon
Have you ever been handed a new client working agency-side or joined a new role in-house and need to put together the SEO strategy? Have you ever thought 'where the f**k do I even start?'. Then this deck is for you.
From getting started in search, to understanding where to take your strategy next, by the end of the session you will understand exactly what you need to know to make sure your SEO strategy is successful.
https://www.brightonseo.com/conference-talk/seo-strategy-where-the-fk-do-i-even-start/
Introduction to seo keyword and content strategyROI Logic
An introduction to the art and science behind the process of moving beyond keyword research into keyword mapping, strategic topic planning, and general content strategy. These slides will serve as a visual guide into what's involved and how the process works.
SEO, Search Engine Ranking Position (SERP) ReportKevin James
Here is an example of an actual search engine ranking position report (SERP) completed by Kevin James for Service Master Clean Corporation. --- The results of this analysis impressed the client successfully landed a contract to redesign their website and manage both SEO and paid search engine advertising work.
Keyword Research | Keyword Research For SEO 2019 | SEO Tutorial For Beginners...Simplilearn
This presentation about SEO will explain some of the important ways of finding the right primary and secondary keywords for your website. First, you'll understand why keyword research is important. Second, you'll learn types of keyword research in SEO and a few important ways to do keyword research. Then, you'll come across the Keyword clustering process and finally, you'll learn some of the easiest ways of keyword research using different keyword research tools. Now, let us get started and understand how to do keyword research for SEO.
Below topics are explained in this presentation:
1. Why keyword research?
2. Types of keyword research
3. How to do keyword research
4. Alternative suggestions to keyword research
5. Keyword clustering
6. Tools for keyword research
About Simplilearn Digital Marketing course:
The Digital Marketing Certified Associate (DMCA) course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing.
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training.
SEO Strategy: Where The F**K Do I Even Start? - Brighton SEO April 2022 SophieBrannon
Have you ever been handed a new client working agency-side or joined a new role in-house and need to put together the SEO strategy? Have you ever thought 'where the f**k do I even start?'. Then this deck is for you.
From getting started in search, to understanding where to take your strategy next, by the end of the session you will understand exactly what you need to know to make sure your SEO strategy is successful.
https://www.brightonseo.com/conference-talk/seo-strategy-where-the-fk-do-i-even-start/
Technical SEO presentation : optimisation on-page, basic set-up onsite and what you can learn from an SEO Audit.
November 28, 2015 – Women in Digital Switzerland Meet ups – Lausanne
SEO Campaign Strategy is a vital part of the planning process for every company no matter how big or small. Having a good SEO Campaign Strategy can give you a head start over your competitors.
SEO Services Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a SEO Services Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2TmtXwQ
Executive overview of website audit reports.
Why do a website audit report?
What a website audit report contains.
How to commission a website audit report.
Website Link: http://oima.co.uk/services/website-audit/
Online Internet Marketing Advisers Ltd.
Product, service and category page links (and how to get them) - Rebecca Moss...Rebecca Moss
Rebecca heads up the Digital PR team at JBH, delivering creative digital PR strategies for lifestyle brands. After working in SEO for more years than she would care to admit, Rebecca's presentation reveals how the SEO industry has fallen out of love with large-scale hero campaigns, and shifted back to fundamentals of earning links using content marketing techniques.
Search engine optimization (SEO) may seem straightforward on the surface, but in practice, there are hundreds of interlocking pieces that must be monitored and adjusted in order to see positive results. The process is even more complicated for e-commerce sites, which operate under a unique set of circumstances and must adhere to a distinct set of best practices. All the fundamentals still apply: publishing great content, earning quality inbound links, and maintaining an ongoing social media campaign.
Beware (almost) 100 Slides of content!!!
An indepth Adwords introduction class I delivered for General Assembly Sydney.
Content of the presentation
Key advantages of Search Engine Marketing (SEM)
AdWords terminology
How Adwords actually works
Which keywords should you pick
Methods to create effective ad copy
Landing page fundamentals
Walkthrough setup
Advanced bidding and ad options
Tools & tips
Freebies
If you decide to open this deck, say goodbye to your loved ones,cause you are following us down the rabbit hole.
Working in digital industry? Learn how to perform a website Technical Audit for SEO. Hannah Thorpe explains
What are the core elements to check for an SEO audit?
What are the warning sites your site might be struggling?
How to fix common problems flagged during a technical audit
SEO or Search Engine Optimization isn’t merely something that enables your website to organically rank better in Google, but it includes a great depth of strategy and methods to implement to eventually make it successful.
Technical SEO presentation : optimisation on-page, basic set-up onsite and what you can learn from an SEO Audit.
November 28, 2015 – Women in Digital Switzerland Meet ups – Lausanne
SEO Campaign Strategy is a vital part of the planning process for every company no matter how big or small. Having a good SEO Campaign Strategy can give you a head start over your competitors.
SEO Services Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a SEO Services Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2TmtXwQ
Executive overview of website audit reports.
Why do a website audit report?
What a website audit report contains.
How to commission a website audit report.
Website Link: http://oima.co.uk/services/website-audit/
Online Internet Marketing Advisers Ltd.
Product, service and category page links (and how to get them) - Rebecca Moss...Rebecca Moss
Rebecca heads up the Digital PR team at JBH, delivering creative digital PR strategies for lifestyle brands. After working in SEO for more years than she would care to admit, Rebecca's presentation reveals how the SEO industry has fallen out of love with large-scale hero campaigns, and shifted back to fundamentals of earning links using content marketing techniques.
Search engine optimization (SEO) may seem straightforward on the surface, but in practice, there are hundreds of interlocking pieces that must be monitored and adjusted in order to see positive results. The process is even more complicated for e-commerce sites, which operate under a unique set of circumstances and must adhere to a distinct set of best practices. All the fundamentals still apply: publishing great content, earning quality inbound links, and maintaining an ongoing social media campaign.
Beware (almost) 100 Slides of content!!!
An indepth Adwords introduction class I delivered for General Assembly Sydney.
Content of the presentation
Key advantages of Search Engine Marketing (SEM)
AdWords terminology
How Adwords actually works
Which keywords should you pick
Methods to create effective ad copy
Landing page fundamentals
Walkthrough setup
Advanced bidding and ad options
Tools & tips
Freebies
If you decide to open this deck, say goodbye to your loved ones,cause you are following us down the rabbit hole.
Working in digital industry? Learn how to perform a website Technical Audit for SEO. Hannah Thorpe explains
What are the core elements to check for an SEO audit?
What are the warning sites your site might be struggling?
How to fix common problems flagged during a technical audit
SEO or Search Engine Optimization isn’t merely something that enables your website to organically rank better in Google, but it includes a great depth of strategy and methods to implement to eventually make it successful.
best SEO Training in course Chandigarh..ashish09714
SEO, or Search Engine Optimization, is a set of strategies and practices aimed at improving the visibility of a website or webpage in search engine results pages (SERPs). In essence, SEO helps websites rank higher in search engine listings, making them more likely to be seen and visited by users who are searching for relevant information, products, or service.
Digital Marketing Courses In Pune- school Of Internet MarketingShauryaBadaya
"School of Internet Marketing is the best training institute for learning digital marketing courses in Pune as we provide theory and practical knowledge to our students. 100% Practical & Job Oriented Training Program!!!
We Are The Best and Top Rated Institute in Pune Which Provides 100% Job Placement Assistance to Job Seekers at Affordable Fees."
1. Explain what is off-page optimization? Briefly explain about the different methods.
2. Why is Content Optimization important?
3. Is Mobile Optimization important for On-Page SEO?
4. What is Link Building, and How does it impact Off-Page SEO?
5. Explain Black Hat, Grey hat, and White hat SEO Techniques in Off-Page Optimization?
6. What is Technical SEO, and how does it differ from on-page and off-page SEO?
7. Discuss key factors to consider when optimizing your website for mobile and desktop.
8. Describe the use of 301 and 302 redirection on SEO and how are they used?
9. What are the common issues related to duplicate content, and how can they be resolved for SEO benefits?
10. What role do Keywords play in On-Page Optimization?
8 On-Page SEO Techniques to Boost Your Rank.pdfalanpurdy
This guide is a comprehensive guide that outlines various strategies to optimize web pages for better search engine rankings. These techniques aim to enhance the relevance and authority of a website's content and improve the user experience, ultimately driving more targeted traffic to the site.
The first technique covered in the guide is optimizing title tags. Title tags are HTML elements that specify the title of a web page and appear in search engine results. By including relevant keywords and creating compelling titles, website owners can increase click-through rates and improve their ranking on SERPs.
The second technique discussed is optimizing meta descriptions. A meta description is a brief summary of a web page's content that appears in SERPs. By crafting engaging meta descriptions that include relevant keywords, website owners can attract more clicks to their site.
Header tags are another important element of on-page optimization. These tags are used to structure the content on a web page, and they help search engines understand the hierarchy and importance of each section. By using header tags correctly, website owners can improve their site's readability and make it easier for users and search engines to understand their content.
The fourth technique covered in the guide is optimizing content. By creating high-quality, informative content that includes relevant keywords, website owners can enhance their site's relevance and authority, and attract more traffic from search engines.
Images are also important elements of on-page optimization, and optimizing them can improve a website's ranking on SERPs. Website owners can optimize images by using relevant alt tags, compressing their size, and including descriptive file names.
Internal linking is another technique discussed in the guide. By including internal links on a web page, website owners can improve their site's navigation, help users find relevant content, and enhance their site's authority and relevance.
Page speed is also critical for on-page optimization. Slow-loading pages can negatively impact a site's ranking, so website owners should aim to optimize their site's loading speed by compressing images, minimizing HTTP requests, and using caching.
Finally, mobile responsiveness is crucial for on-page optimization. With more and more users accessing websites on their mobile devices, website owners need to ensure that their site is optimized for smaller screens, and that it provides a seamless user experience on all devices.
In conclusion, the "8 On-Page SEO Techniques to Boost Your Rank" guide provides valuable insights and practical tips for website owners and marketers looking to improve their site's visibility and ranking on search engines. By implementing these techniques, website owners can enhance the relevance and authority of their site's content, improve the user experience, and attract more targeted traffic from search engines.
Excellence Technology's SEO course in Chandigarh offers a concise and focused training program aimed at empowering students with the knowledge and skills to excel in Search Engine Optimization. With expert guidance, learners understand the intricacies of keyword research, on-page and off-page SEO techniques, link building, and analytics. The course emphasizes practical implementation and real-world scenarios, ensuring students are equipped to optimize websites effectively and improve their search engine rankings. This course is ideal for aspiring SEO specialists and digital marketers seeking to enhance their expertise and stay ahead in the competitive online landscape.
https://www.excellencetechnology.in/seo-training-course-in-chandigarh/
SEO is known as Search engine optimization., is a time-consuming procedure that aims to place your website on the top page of Google and then keep that position by continuing to optimise it to stay ahead of the competition. Increasing the number of relevant website visitors will result in a substantial increase in business for your firm. for more information https://anydigiservice.com/seo/
This all-inclusive guide for beginners will cover everything you need to know about SEO ( Search Engine Optimisation )Easily Learn local, On-page, and Off-page SEO.
Best digital marketing courses in pune - school of internet marketing shwetabade
School of Internet Marketing is the best training institute for learning digital marketing course in Pune as they provide theory and practical knowledge to their students.
Mastering Search Engine Optimization (SEO) in 2023: A Comprehensive Guide
In the ever-evolving landscape of the digital world, Search Engine Optimization (SEO) remains a critical component of any successful online presence. As we step into 2024, SEO has become even more complex and sophisticated, demanding a fresh perspective on strategies and techniques. In this guide, we will explore the latest trends, tools, and best practices for SEO in 2023 to help you stay ahead in the digital marketing game.
Content of SEO in 202 PPT
1. The State of SEO in 2023
1.1 The Evolution of Search Engines
1.2 The Importance of SEO in the Modern Digital Landscape
1.3 The Role of AI in SEO
2. On-Page SEO
2.1 Optimizing for User Experience
2.2 High-Quality Content Creation
2.3 Structured Data Markup
2.4 Mobile Optimization
3. Off-Page SEO
3.1 Building High-Quality Backlinks
3.2 Social Signals and Branding
3.3 Online Reputation Management
4. Technical SEO
4.1 Core Web Vitals
4.2 Website Speed and Performance
4.3 Mobile-First Indexing
4.4 Schema Markup
5. Local SEO
5.1 Google My Business Optimization
5.2 Local Citations
5.3 Customer Reviews and Ratings
7. Video SEO
7.1 The Popularity of Video Content
7.2 Optimizing Video Content for SEO
8. Content Marketing and SEO
8.1 Content Strategy for SEO
8.2 Content Distribution and Promotion
9. SEO Tools in 2023
9.1 SEO Analytics Tools
9.2 Keyword Research Tools
9.3 SEO Plugin and Software
10. Measuring SEO Success
10.1 Key Performance Indicators (KPIs)
10.2 Tracking and Reporting
AMA Atlanta Marketing Series: SEO 101 with Stephanie WallaceStephanie Wallace
The second 101 series hosted by AMA Atlanta will cover the basics of Search Engine Optimization. All facets of SEO will be discussed, including: a history of search engines, common terminology, on-page strategy, technical SEO, off-page campaign creation and general best practices. In addition, we'll highlight new trends and SEO opportunities on the horizon. If you're new to search engine marketing and want to learn the basics, or if you want to manage your own SEO campaign, this is the class for you!
THF offers the students a high quality learning environment of international standards. The workshops are well equipped and the courses are designed to meet industry requirements. This ensures a high degree of employability for THF graduates.
Digital Marketing is a profoundly unique field where procedures and patterns develop rapidly. Join Digital learning point for the best digital marketing course in Haldwani, and we will help you to know each and every aspect of Digital marketing.
Explore the dynamic world of digital marketing through the eyes of a seasoned SEO Analyst. In this insightful presentation, delve into the valuable lessons and experiences gained while navigating the intricate landscape of Search Engine Optimization. From deciphering algorithms to mastering keyword strategies, discover the key insights and practical wisdom that have shaped the journey of a dedicated SEO professional. Gain a deeper understanding of the ever-evolving SEO landscape and the strategies employed to enhance online visibility and drive organic growth. Whether you're an aspiring SEO enthusiast or a marketing aficionado, uncover the essential takeaways from a seasoned SEO Analyst's wealth of knowledge and expertise.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
2. Table Of Content
Introduction to SEO Off-Page SEO Advanced SEO
Technical SEO Local SEO Conversion
Optimization
On-Page SEO Mobile SEO HTTPS and SSL
01 05 09
02 06 10
03 07 11
Website Security Website Speed SEO Success Story
04 08 12
3. About Us
An online learning platform
Ecommerce Guru provides you free ecommerce
training and assistance on online marketplaces such
as Amazon, Flipkart, Snapdeal, eBay, Shopclues,
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Ecomm-Guru is Amazon, eBay, Magento, Shopify
Certified Partners.
We assist you from designing your website and
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4. Course Overview
The Complete SEO Course will teach you how to configure your website or
blog for SEO in a friendly and easy way. You will learn how to optimize a new
website from scratch or make your existing website SEO friendly. It covers
both basic and advanced SEO concepts.
The SEO Course includes 13 Lessons that go beyond basic SEO settings and
cover SEO Copywriting, Link Building, Advanced SEO practices, Mobile SEO,
Website Speed, and Website Security
5. Introduction to SEO
• How Search Engines Work
By crawling hundreds of billions of
pages using their own web crawlers.
• What is SEO?
SEO means Search Engine Optimization and is the process used to optimize a website's
technical configuration, content relevance, and link popularity so its pages can become
easily findable, more relevant, and popular towards user search queries, and as a
consequence, search engines rank them better.
6. • What is Technical SEO
It refers to website and server optimizations
that help search engine spiders crawl and
indexes your site more effectively
(to help improve organic rankings).
• Google Search Console
A free tool provided by Google to website owners that helps monitor and maintain the
presence of their website in the Google search results. It provides important information
such as search queries, clicks, impressions, crawl errors, and other data that can help
optimize a website's performance in the search results.
• Preferred Domain
The preferred domain is the version of your website's URL that you want Google to display in
the search results. This can be set in the Google Search Console and helps to prevent
duplicate content issues.
Technical SEO
7. • Crawling and Indexing
Crawling is the process by which search engines like Google discover and scan web pages on
the internet. Indexing is the process of adding those pages to the search engine's database
so that they can be displayed in search results.
• Robots.txt
A file that tells search engine crawlers which pages or sections of a website to crawl or not
crawl. It's important to use robots.txt properly to avoid accidentally blocking important
pages from being indexed.
• URL Optimization
The process of optimizing website URLs to be user-friendly, descriptive, and include
relevant keywords. This helps both search engines and users understand what a page is
about and can improve the chances of ranking well in search results.
Technical SEO
8. • XML Sitemap Optimization
A file that lists all the pages on a website that should be indexed by search engines.
Optimizing XML sitemaps involves making sure they are up to date, free of errors, and
include all important pages on the website.
• Schema Markup and SEO
Schema markup is a way of adding structured data to a website to help search engines
understand the content better.
• Breadcrumbs
Breadcrumbs are a navigation aid that shows users the path they took to get to a particular
page on a website.
• Canonical URLs
Canonical URLs are a way of telling search engines which version of a URL is the preferred
one. This is important to avoid duplicate content issues when multiple URLs point to the
same content.
Technical SEO
9. • Multilingual websites
Websites that offer content in multiple languages. Properly optimizing multilingual websites
involves using the correct hreflang tags, creating translated versions of important pages,
and making sure that each language version is easily accessible.
• The 404 Page
A page that is displayed when a user tries to access a page on a website that doesn't exist.
Properly optimizing the 404 page involves creating a helpful and user-friendly message, and
including links to other relevant pages on the website.
• Pagination
The practice of breaking up long lists of items into smaller, more manageable pages.
Properly optimizing pagination involves using the rel="next" and rel="prev" tags to indicate
the relationship between pages and avoid duplicate content issues.
Technical SEO
10. • Site Structure
The way that pages on a website are organized and linked together. Properly organizing site
structure involves creating a clear and logical hierarchy of pages, using internal linking to
connect related pages, and making sure that important pages are easily accessible.
• Technical SEO Checklist
A checklist of technical SEO best practices that website owners should follow to ensure that
their website is properly optimized for search engines. This can include things like
optimizing URLs, using proper headings and meta tags, and making sure that the website is
mobile-friendly and loads quickly.
Technical SEO
11. • What is On-Page SEO
On-Page SEO refers to the practice of optimizing
individual web pages in order to rank higher in search engine results and earn more relevant
traffic. On-page optimization involves optimizing various elements of a web page, such as
content, title tags, meta descriptions, header tags, images, internal linking, URL structure,
and more.
Some related terms to On-Page SEO include:
• Keyword Research: The process of finding and selecting the most relevant and effective
keywords to target for a specific website or page. Keyword research is essential for on-
page optimization because it helps to identify the search terms that people are using to
find information related to a specific topic.
• Content Optimization: The process of optimizing the content of a web page to make it
more relevant, informative, and engaging for users. This includes optimizing the length,
structure, formatting, and use of keywords within the content.
On-Page SEO
12. On-Page SEO
• Title Tags: The HTML tags that specify the title of a web page. Title tags are important
for on-page SEO because they provide a concise description of the content of the page
and appear in search engine results.
• Meta Descriptions: The HTML tags that provide a brief description of the content of a
web page. Meta descriptions are important for on-page SEO because they appear in
search engine results and can influence whether a user clicks through to a particular
page.
• Header Tags: The HTML tags that indicate the headings and subheadings of a web page.
Header tags are important for on-page SEO because they help to organize and structure
the content of a page and indicate its hierarchy.
• Internal Linking: The practice of linking to other pages within a website. Internal linking
is important for on-page SEO because it helps to establish the hierarchy and structure of
a website, as well as to distribute link equity and improve user navigation.
13. • What is Off-Page SEO
Off-page SEO includes activities done off of a
website in an effort to increase the site's
search engine rankings. Common off-page
SEO actions include building backlinks,
encouraging branded searches, and increasing
engagement and shares on social media.
• No Follow Links
A "no follow" link is a hyperlink that does not pass on any link juice to the linked website.
This means that search engines will not consider the link when ranking the linked website.
No follow links are often used for paid advertisements, user-generated content, and other
situations where the link may not be an endorsement or signal of authority.
Off-Page SEO
14. Off-Page SEO
• How to approach link Building?
Link building is the process of acquiring hyperlinks from other websites to your own. To
approach link building, you should first identify relevant and high-quality websites that are
likely to link to your content. You can then reach out to these websites and request a link or
create content that is so valuable that other websites will want to link to it naturally.
• Link Building Secrets
Link building requires a strategic approach and there are several "secrets" to building high-
quality links. These include creating valuable and shareable content, building relationships
with other website owners, leveraging social media and email outreach, and participating in
relevant online communities.
• How to get strong links from premium websites
To get strong links from premium websites, you need to create high-quality content that is
valuable and relevant to the website's audience. You can then reach out to the website owner
or editor and offer to collaborate or contribute content that aligns with their website's goals
and objectives.
15. Off-Page SEO
• How to remove bad backlinks from Google
Bad backlinks can harm your website's reputation and rankings. To remove bad backlinks
from Google, you should first identify the offending links using a backlink analysis tool. You
can then reach out to the website owner or webmaster and request that they remove the link.
If this is not possible, you can disavow the link using Google's Disavow Tool.
• Off-Page SEO Checklist
Off-page SEO refers to the optimization of factors that occur outside of your website. An
off-page SEO checklist may include tactics such as link building, social media optimization,
influencer marketing, and online reputation management. It is important to remember that
off-page SEO should work in tandem with on-page optimization in order to achieve the best
possible results.
16. • What is Local SEO?
Local SEO is a search engine optimization (SEO) strategy that helps your business be more
visible in local search results on Google. Any business that has a physical location or serves
a geographic area can benefit from local SEO.
• How to Optimize your website for Local SEO
Off-page SEO is the practice of optimizing elements outside of your website that can
influence your website's ranking in search engine results. One important aspect of off-page
SEO is local SEO, which involves optimizing your website to rank for local search queries.
• Local SEO Checklist
• Claim and verify your Google My Business listing
• Optimize your website for local keywords
• Get listed in relevant online directories
• Build local citations
• Encourage customer reviews
• Use local schema markup
• Build local backlinks
Local SEO
17. Mobile SEO is the practice of optimizing your
website for mobile devices to improve the
user experience and search engine ranking
on mobile devices.
Here are some related terms in mobile SEO:
• How to Optimize your Website for Mobile
To optimize your website for mobile, you should focus on improving page speed, ensuring
responsive design, simplifying navigation, and reducing page load times. Use mobile-
friendly website templates and ensure that your website's content is accessible and easy to
navigate on mobile devices.
• Accelerated Mobile Pages (AMP)
AMP is an open-source framework that allows publishers to create mobile-optimized web
pages that load quickly. AMP pages are designed to improve page speed and mobile user
experience by simplifying the HTML and CSS code and optimizing images.
Mobile SEO
18. Mobile SEO
• How to Setup AMP on WordPress
If you use WordPress, you can install the AMP plugin to create AMP versions of your web
pages. The plugin allows you to customize the appearance of your AMP pages and provides
analytics to track your AMP performance.
• Mobile SEO Checklist
A mobile SEO checklist can help ensure that your website is optimized for mobile devices.
The checklist should include steps such as optimizing page speed, using responsive design,
reducing page load times, simplifying navigation, and ensuring that your website's content is
accessible on mobile devices.
• Use a responsive design
• Optimize page speed and reduce page load times
• Simplify navigation and ensure that your website's content is easy to navigate on mobile
devices
• Use large font sizes and clear calls-to-action
• Optimize images and videos for mobile devices
• Use AMP pages to improve page speed
19. Advanced SEO involves strategies and
techniques that go beyond the basics of
on-page and off-page SEO.
Here are some related terms in advanced SEO:
• How to Perform a Content Audit
A content audit involves analyzing your website's existing content to identify opportunities
for improvement. During a content audit, you can identify low-performing content, update
outdated content, and identify gaps in your content strategy.
• How to Create an SEO Strategy
An SEO strategy is a comprehensive plan for optimizing your website for search engines. It
involves identifying your target audience, performing keyword research, optimizing your
website's content and structure, and building high-quality backlinks.
Advanced SEO
20. Advanced SEO
• How to Create Linkable Content
Linkable content is content that other websites are more likely to link to. To create linkable
content, you should focus on creating high-quality, informative, and engaging content that
provides value to your target audience.
• How to Get Google Sitelinks
Google sitelinks are additional links that appear under the main search result for your
website. To get Google sitelinks, you should focus on creating a clear and organized website
structure, using descriptive and informative page titles and meta descriptions, and building
high-quality backlinks.
• Optimizing for Google Featured Snippets
Google featured snippets are brief summaries of information that appear at the top of search
results. To optimize for featured snippets, you should focus on providing clear and concise
answers to common search queries, using descriptive and informative headers, and using
structured data markup.
21. Conversion optimization in SEO involves
strategies and techniques to improve the
conversion rate of your website, which is the
percentage of visitors on your website.
Here are some related terms in CRO:
• Anatomy of a Perfect Landing Page
• A perfect landing page is a web page
designed to convert visitors into leads or customers. It should have a clear and compelling
headline, a persuasive subheadline, an attention-grabbing visual, a clear call-to-action, and
persuasive copy that addresses the visitor's pain points and offers a solution.
• How to Optimize Your Landing Pages
To optimize your landing pages, you should focus on improving the design, layout, and copy
to make it easier for visitors to take the desired action. You can use A/B testing to test
different versions of your landing pages to determine which one performs better.
Conversion Optimization
22. Conversion Optimization
• How to Perform A/B Testing
A/B testing involves comparing two versions of a web page to determine which one
performs better. You can test different elements of your landing page, such as the headline,
copy, images, and call-to-action. By testing different variations, you can identify the most
effective elements and optimize your landing page for better conversion rates.
• Conversion Optimization Checklist
A conversion optimization checklist can help ensure that your landing pages are optimized
for conversion. The checklist should include steps such as optimizing the headline and
subheadline, using persuasive and relevant copy, creating a clear call-to-action, optimizing
the design and layout, and testing different variations of your landing page.
• Use a clear and compelling headline
• Use persuasive and relevant copy
• Create a clear call-to-action
• Optimize the design and layout
• Use high-quality images and videos
• Test different variations of your landing page
23. Website migration to HTTPS involves switching
your website's domain protocol from HTTP to
HTTPS to ensure secure data transmission and
better search engine rankings.
Here are some related terms in website migration to HTTPS:
• How to Migrate Your Website to HTTPS
The process of migrating your website to HTTPS involves obtaining an SSL/TLS certificate,
configuring your website's server settings, updating internal links, updating external links,
and testing your website's functionality after migration.
• HTTPS and SSL Checklist
A HTTPS and SSL checklist can help ensure a smooth and secure migration to HTTPS. The
checklist should include steps such as obtaining an SSL/TLS certificate, configuring your
server settings, updating internal links, updating external links, and testing your website's
functionality after migration.
HTTPS and SSL
24. • Website security in SEO refers to the
strategies and techniques used to protect
your website from cyber threats and attacks.
Here are some related terms in website security:
• How to Secure Your Website
To secure your website, you should use strong passwords, keep your software and plugins
up to date, use SSL encryption, regularly backup your website, and use a security plugin to
monitor and prevent security threats.
• Website Security Checklist
A website security checklist can help ensure that your website is secure and protected from
cyber threats. The checklist should include steps such as using strong passwords, keeping
your software and plugins up to date, using SSL encryption, regularly backing up your
website, and using a security plugin to monitor and prevent security threats.
Website Security
25. Website Security
Website Security Checklist:
• Use strong and unique passwords for all user accounts
• Keep your website software and plugins up to date
• Use SSL encryption to protect data transmission
• Install a security plugin to monitor and prevent security threats
• Regularly backup your website and database
• Use a web application firewall to protect against attacks
• Limit login attempts to prevent brute force attacks
• Use a content delivery network (CDN) to protect against DDoS attacks
• Implement two-factor authentication for all user accounts
• Monitor and analyze your website's security logs
26. Website Speed
Page speed is a critical factor in SEO that refers to the time it takes for a webpage to load
fully. A slow-loading webpage can negatively impact user experience, increase bounce rates,
and lower search engine rankings.
Here are some related terms in website speed:
• What is Page Speed?
Page speed is the amount of time it takes for a webpage to fully load in a user's web
browser.
• How to Speed Up Your Website
To speed up your website, you can optimize images and videos, minify CSS and JavaScript
files, leverage browser caching, reduce HTTP requests, and use a content delivery network
(CDN).
27. • How to Measure Your Page Speed?
You can measure your page speed using tools
like Google PageSpeed Insights, GTmetrix,
and Pingdom. These tools analyze your website's
performance and provide recommendations.
• Website Speed Checklist
A website speed checklist can help you improve your website's page speed and overall
performance. The checklist should include steps such as optimizing images and videos,
minifying CSS and JavaScript files, leveraging browser caching, reducing HTTP requests,
and using a content delivery network (CDN).
• Optimize images and videos for faster loading times
• Minify CSS and JavaScript files to reduce file size
• Leverage browser caching to reduce page load times for repeat visitors
• Reduce HTTP requests by combining files and using CSS sprites
• Use a content delivery network (CDN) to deliver content faster
• Enable compression to reduce file sizes
Website Speed
28. SEO Success Story
From 0 to 500K users per month" is a phrase used to describe the journey of a website or
business from having no visitors to gaining 500,000 visitors per month. This growth in
traffic is typically achieved through search engine optimization (SEO) and other digital
marketing strategies.
Some of the lessons learned during this journey may include:
• The importance of keyword research and targeting
By researching and targeting the right keywords, you can attract the right audience and
increase your chances of ranking high in search engine results pages (SERPs).
• The value of creating high-quality content
Creating informative, engaging, and shareable content can help attract and retain visitors,
increase your website's authority, and improve your search engine rankings.
• The need for a strong backlink profile
Earning high-quality backlinks from authoritative websites can help improve your website's
credibility and authority, and increase your search engine rankings.
29. SEO Success Story
• The importance of website optimization
Optimizing your website for speed, mobile-friendliness, and user experience can help
improve your search engine rankings and attract more visitors.
• The need for continuous analysis and improvement
Monitoring and analyzing your website's performance regularly, and making data-driven
improvements can help you stay ahead of the competition and maintain your growth
trajectory.
30. THANK YOU
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