The document outlines a comprehensive SEO course offered by Ecommerce Guru, covering essential topics like on-page, off-page, technical, and local SEO, along with conversion optimization and mobile SEO. It describes various strategies and best practices for optimizing website visibility and performance in search engines, including link building, local SEO tactics, and website security measures. The course is designed to help individuals configure existing or new websites for SEO success through a series of 13 lessons and practical checklists.

1. THE COMPLETE SEO COURSE
ECOMMERCE GURU

2. Table Of Content
Introduction to SEO Off-Page SEO Advanced SEO
Technical SEO Local SEO Conversion
Optimization
On-Page SEO Mobile SEO HTTPS and SSL
01 05 09
02 06 10
03 07 11
Website Security Website Speed SEO Success Story
04 08 12

3. About Us
An online learning platform
Ecommerce Guru provides you free ecommerce
training and assistance on online marketplaces such
as Amazon, Flipkart, Snapdeal, eBay, Shopclues,
Paytm, etc.
Ecomm-Guru is Amazon, eBay, Magento, Shopify
Certified Partners.
We assist you from designing your website and
finding a product to sell to launching the store and
establishing success online. Get Ecommerce
Training from amazon certified partners now.
Ecommerce Guru

4. Course Overview
The Complete SEO Course will teach you how to configure your website or
blog for SEO in a friendly and easy way. You will learn how to optimize a new
website from scratch or make your existing website SEO friendly. It covers
both basic and advanced SEO concepts.
The SEO Course includes 13 Lessons that go beyond basic SEO settings and
cover SEO Copywriting, Link Building, Advanced SEO practices, Mobile SEO,
Website Speed, and Website Security

5. Introduction to SEO
• How Search Engines Work
By crawling hundreds of billions of
pages using their own web crawlers.
• What is SEO?
SEO means Search Engine Optimization and is the process used to optimize a website's
technical configuration, content relevance, and link popularity so its pages can become
easily findable, more relevant, and popular towards user search queries, and as a
consequence, search engines rank them better.

6. • What is Technical SEO
It refers to website and server optimizations
that help search engine spiders crawl and
indexes your site more effectively
(to help improve organic rankings).
• Google Search Console
A free tool provided by Google to website owners that helps monitor and maintain the
presence of their website in the Google search results. It provides important information
such as search queries, clicks, impressions, crawl errors, and other data that can help
optimize a website's performance in the search results.
• Preferred Domain
The preferred domain is the version of your website's URL that you want Google to display in
the search results. This can be set in the Google Search Console and helps to prevent
duplicate content issues.
Technical SEO

7. • Crawling and Indexing
Crawling is the process by which search engines like Google discover and scan web pages on
the internet. Indexing is the process of adding those pages to the search engine's database
so that they can be displayed in search results.
• Robots.txt
A file that tells search engine crawlers which pages or sections of a website to crawl or not
crawl. It's important to use robots.txt properly to avoid accidentally blocking important
pages from being indexed.
• URL Optimization
The process of optimizing website URLs to be user-friendly, descriptive, and include
relevant keywords. This helps both search engines and users understand what a page is
about and can improve the chances of ranking well in search results.
Technical SEO

8. • XML Sitemap Optimization
A file that lists all the pages on a website that should be indexed by search engines.
Optimizing XML sitemaps involves making sure they are up to date, free of errors, and
include all important pages on the website.
• Schema Markup and SEO
Schema markup is a way of adding structured data to a website to help search engines
understand the content better.
• Breadcrumbs
Breadcrumbs are a navigation aid that shows users the path they took to get to a particular
page on a website.
• Canonical URLs
Canonical URLs are a way of telling search engines which version of a URL is the preferred
one. This is important to avoid duplicate content issues when multiple URLs point to the
same content.
Technical SEO

9. • Multilingual websites
Websites that offer content in multiple languages. Properly optimizing multilingual websites
involves using the correct hreflang tags, creating translated versions of important pages,
and making sure that each language version is easily accessible.
• The 404 Page
A page that is displayed when a user tries to access a page on a website that doesn't exist.
Properly optimizing the 404 page involves creating a helpful and user-friendly message, and
including links to other relevant pages on the website.
• Pagination
The practice of breaking up long lists of items into smaller, more manageable pages.
Properly optimizing pagination involves using the rel="next" and rel="prev" tags to indicate
the relationship between pages and avoid duplicate content issues.
Technical SEO

10. • Site Structure
The way that pages on a website are organized and linked together. Properly organizing site
structure involves creating a clear and logical hierarchy of pages, using internal linking to
connect related pages, and making sure that important pages are easily accessible.
• Technical SEO Checklist
A checklist of technical SEO best practices that website owners should follow to ensure that
their website is properly optimized for search engines. This can include things like
optimizing URLs, using proper headings and meta tags, and making sure that the website is
mobile-friendly and loads quickly.
Technical SEO

11. • What is On-Page SEO
On-Page SEO refers to the practice of optimizing
individual web pages in order to rank higher in search engine results and earn more relevant
traffic. On-page optimization involves optimizing various elements of a web page, such as
content, title tags, meta descriptions, header tags, images, internal linking, URL structure,
and more.
Some related terms to On-Page SEO include:
• Keyword Research: The process of finding and selecting the most relevant and effective
keywords to target for a specific website or page. Keyword research is essential for on-
page optimization because it helps to identify the search terms that people are using to
find information related to a specific topic.
• Content Optimization: The process of optimizing the content of a web page to make it
more relevant, informative, and engaging for users. This includes optimizing the length,
structure, formatting, and use of keywords within the content.
On-Page SEO

12. On-Page SEO
• Title Tags: The HTML tags that specify the title of a web page. Title tags are important
for on-page SEO because they provide a concise description of the content of the page
and appear in search engine results.
• Meta Descriptions: The HTML tags that provide a brief description of the content of a
web page. Meta descriptions are important for on-page SEO because they appear in
search engine results and can influence whether a user clicks through to a particular
page.
• Header Tags: The HTML tags that indicate the headings and subheadings of a web page.
Header tags are important for on-page SEO because they help to organize and structure
the content of a page and indicate its hierarchy.
• Internal Linking: The practice of linking to other pages within a website. Internal linking
is important for on-page SEO because it helps to establish the hierarchy and structure of
a website, as well as to distribute link equity and improve user navigation.

13. • What is Off-Page SEO
Off-page SEO includes activities done off of a
website in an effort to increase the site's
search engine rankings. Common off-page
SEO actions include building backlinks,
encouraging branded searches, and increasing
engagement and shares on social media.
• No Follow Links
A "no follow" link is a hyperlink that does not pass on any link juice to the linked website.
This means that search engines will not consider the link when ranking the linked website.
No follow links are often used for paid advertisements, user-generated content, and other
situations where the link may not be an endorsement or signal of authority.
Off-Page SEO

14. Off-Page SEO
• How to approach link Building?
Link building is the process of acquiring hyperlinks from other websites to your own. To
approach link building, you should first identify relevant and high-quality websites that are
likely to link to your content. You can then reach out to these websites and request a link or
create content that is so valuable that other websites will want to link to it naturally.
• Link Building Secrets
Link building requires a strategic approach and there are several "secrets" to building high-
quality links. These include creating valuable and shareable content, building relationships
with other website owners, leveraging social media and email outreach, and participating in
relevant online communities.
• How to get strong links from premium websites
To get strong links from premium websites, you need to create high-quality content that is
valuable and relevant to the website's audience. You can then reach out to the website owner
or editor and offer to collaborate or contribute content that aligns with their website's goals
and objectives.

15. Off-Page SEO
• How to remove bad backlinks from Google
Bad backlinks can harm your website's reputation and rankings. To remove bad backlinks
from Google, you should first identify the offending links using a backlink analysis tool. You
can then reach out to the website owner or webmaster and request that they remove the link.
If this is not possible, you can disavow the link using Google's Disavow Tool.
• Off-Page SEO Checklist
Off-page SEO refers to the optimization of factors that occur outside of your website. An
off-page SEO checklist may include tactics such as link building, social media optimization,
influencer marketing, and online reputation management. It is important to remember that
off-page SEO should work in tandem with on-page optimization in order to achieve the best
possible results.

16. • What is Local SEO?
Local SEO is a search engine optimization (SEO) strategy that helps your business be more
visible in local search results on Google. Any business that has a physical location or serves
a geographic area can benefit from local SEO.
• How to Optimize your website for Local SEO
Off-page SEO is the practice of optimizing elements outside of your website that can
influence your website's ranking in search engine results. One important aspect of off-page
SEO is local SEO, which involves optimizing your website to rank for local search queries.
• Local SEO Checklist
• Claim and verify your Google My Business listing
• Optimize your website for local keywords
• Get listed in relevant online directories
• Build local citations
• Encourage customer reviews
• Use local schema markup
• Build local backlinks
Local SEO

17. Mobile SEO is the practice of optimizing your
website for mobile devices to improve the
user experience and search engine ranking
on mobile devices.
Here are some related terms in mobile SEO:
• How to Optimize your Website for Mobile
To optimize your website for mobile, you should focus on improving page speed, ensuring
responsive design, simplifying navigation, and reducing page load times. Use mobile-
friendly website templates and ensure that your website's content is accessible and easy to
navigate on mobile devices.
• Accelerated Mobile Pages (AMP)
AMP is an open-source framework that allows publishers to create mobile-optimized web
pages that load quickly. AMP pages are designed to improve page speed and mobile user
experience by simplifying the HTML and CSS code and optimizing images.
Mobile SEO

18. Mobile SEO
• How to Setup AMP on WordPress
If you use WordPress, you can install the AMP plugin to create AMP versions of your web
pages. The plugin allows you to customize the appearance of your AMP pages and provides
analytics to track your AMP performance.
• Mobile SEO Checklist
A mobile SEO checklist can help ensure that your website is optimized for mobile devices.
The checklist should include steps such as optimizing page speed, using responsive design,
reducing page load times, simplifying navigation, and ensuring that your website's content is
accessible on mobile devices.
• Use a responsive design
• Optimize page speed and reduce page load times
• Simplify navigation and ensure that your website's content is easy to navigate on mobile
devices
• Use large font sizes and clear calls-to-action
• Optimize images and videos for mobile devices
• Use AMP pages to improve page speed

19. Advanced SEO involves strategies and
techniques that go beyond the basics of
on-page and off-page SEO.
Here are some related terms in advanced SEO:
• How to Perform a Content Audit
A content audit involves analyzing your website's existing content to identify opportunities
for improvement. During a content audit, you can identify low-performing content, update
outdated content, and identify gaps in your content strategy.
• How to Create an SEO Strategy
An SEO strategy is a comprehensive plan for optimizing your website for search engines. It
involves identifying your target audience, performing keyword research, optimizing your
website's content and structure, and building high-quality backlinks.
Advanced SEO

20. Advanced SEO
• How to Create Linkable Content
Linkable content is content that other websites are more likely to link to. To create linkable
content, you should focus on creating high-quality, informative, and engaging content that
provides value to your target audience.
• How to Get Google Sitelinks
Google sitelinks are additional links that appear under the main search result for your
website. To get Google sitelinks, you should focus on creating a clear and organized website
structure, using descriptive and informative page titles and meta descriptions, and building
high-quality backlinks.
• Optimizing for Google Featured Snippets
Google featured snippets are brief summaries of information that appear at the top of search
results. To optimize for featured snippets, you should focus on providing clear and concise
answers to common search queries, using descriptive and informative headers, and using
structured data markup.

21. Conversion optimization in SEO involves
strategies and techniques to improve the
conversion rate of your website, which is the
percentage of visitors on your website.
Here are some related terms in CRO:
• Anatomy of a Perfect Landing Page
• A perfect landing page is a web page
designed to convert visitors into leads or customers. It should have a clear and compelling
headline, a persuasive subheadline, an attention-grabbing visual, a clear call-to-action, and
persuasive copy that addresses the visitor's pain points and offers a solution.
• How to Optimize Your Landing Pages
To optimize your landing pages, you should focus on improving the design, layout, and copy
to make it easier for visitors to take the desired action. You can use A/B testing to test
different versions of your landing pages to determine which one performs better.
Conversion Optimization

22. Conversion Optimization
• How to Perform A/B Testing
A/B testing involves comparing two versions of a web page to determine which one
performs better. You can test different elements of your landing page, such as the headline,
copy, images, and call-to-action. By testing different variations, you can identify the most
effective elements and optimize your landing page for better conversion rates.
• Conversion Optimization Checklist
A conversion optimization checklist can help ensure that your landing pages are optimized
for conversion. The checklist should include steps such as optimizing the headline and
subheadline, using persuasive and relevant copy, creating a clear call-to-action, optimizing
the design and layout, and testing different variations of your landing page.
• Use a clear and compelling headline
• Use persuasive and relevant copy
• Create a clear call-to-action
• Optimize the design and layout
• Use high-quality images and videos
• Test different variations of your landing page

23. Website migration to HTTPS involves switching
your website's domain protocol from HTTP to
HTTPS to ensure secure data transmission and
better search engine rankings.
Here are some related terms in website migration to HTTPS:
• How to Migrate Your Website to HTTPS
The process of migrating your website to HTTPS involves obtaining an SSL/TLS certificate,
configuring your website's server settings, updating internal links, updating external links,
and testing your website's functionality after migration.
• HTTPS and SSL Checklist
A HTTPS and SSL checklist can help ensure a smooth and secure migration to HTTPS. The
checklist should include steps such as obtaining an SSL/TLS certificate, configuring your
server settings, updating internal links, updating external links, and testing your website's
functionality after migration.
HTTPS and SSL

24. • Website security in SEO refers to the
strategies and techniques used to protect
your website from cyber threats and attacks.
Here are some related terms in website security:
• How to Secure Your Website
To secure your website, you should use strong passwords, keep your software and plugins
up to date, use SSL encryption, regularly backup your website, and use a security plugin to
monitor and prevent security threats.
• Website Security Checklist
A website security checklist can help ensure that your website is secure and protected from
cyber threats. The checklist should include steps such as using strong passwords, keeping
your software and plugins up to date, using SSL encryption, regularly backing up your
website, and using a security plugin to monitor and prevent security threats.
Website Security

25. Website Security
Website Security Checklist:
• Use strong and unique passwords for all user accounts
• Keep your website software and plugins up to date
• Use SSL encryption to protect data transmission
• Install a security plugin to monitor and prevent security threats
• Regularly backup your website and database
• Use a web application firewall to protect against attacks
• Limit login attempts to prevent brute force attacks
• Use a content delivery network (CDN) to protect against DDoS attacks
• Implement two-factor authentication for all user accounts
• Monitor and analyze your website's security logs

26. Website Speed
Page speed is a critical factor in SEO that refers to the time it takes for a webpage to load
fully. A slow-loading webpage can negatively impact user experience, increase bounce rates,
and lower search engine rankings.
Here are some related terms in website speed:
• What is Page Speed?
Page speed is the amount of time it takes for a webpage to fully load in a user's web
browser.
• How to Speed Up Your Website
To speed up your website, you can optimize images and videos, minify CSS and JavaScript
files, leverage browser caching, reduce HTTP requests, and use a content delivery network
(CDN).

27. • How to Measure Your Page Speed?
You can measure your page speed using tools
like Google PageSpeed Insights, GTmetrix,
and Pingdom. These tools analyze your website's
performance and provide recommendations.
• Website Speed Checklist
A website speed checklist can help you improve your website's page speed and overall
performance. The checklist should include steps such as optimizing images and videos,
minifying CSS and JavaScript files, leveraging browser caching, reducing HTTP requests,
and using a content delivery network (CDN).
• Optimize images and videos for faster loading times
• Minify CSS and JavaScript files to reduce file size
• Leverage browser caching to reduce page load times for repeat visitors
• Reduce HTTP requests by combining files and using CSS sprites
• Use a content delivery network (CDN) to deliver content faster
• Enable compression to reduce file sizes
Website Speed

28. SEO Success Story
From 0 to 500K users per month" is a phrase used to describe the journey of a website or
business from having no visitors to gaining 500,000 visitors per month. This growth in
traffic is typically achieved through search engine optimization (SEO) and other digital
marketing strategies.
Some of the lessons learned during this journey may include:
• The importance of keyword research and targeting
By researching and targeting the right keywords, you can attract the right audience and
increase your chances of ranking high in search engine results pages (SERPs).
• The value of creating high-quality content
Creating informative, engaging, and shareable content can help attract and retain visitors,
increase your website's authority, and improve your search engine rankings.
• The need for a strong backlink profile
Earning high-quality backlinks from authoritative websites can help improve your website's
credibility and authority, and increase your search engine rankings.

29. SEO Success Story
• The importance of website optimization
Optimizing your website for speed, mobile-friendliness, and user experience can help
improve your search engine rankings and attract more visitors.
• The need for continuous analysis and improvement
Monitoring and analyzing your website's performance regularly, and making data-driven
improvements can help you stay ahead of the competition and maintain your growth
trajectory.

30. THANK YOU
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