SlideShare a Scribd company logo
SEO Training
Everything You Need to Know About SEO
What is SEO?

• Search engine optimization

• Keywords

• On-site

• Off-site
Keywords

•   Name of the game
•   Get found
•   Words association
•   Be specific
•   Choose wisely
•   Not set in stone
•   “And” & “For” ignored
•   Live consulting
On-Site SEO

• Tools



• Terminology & Implementation
On-Site Tools




http://adwords.google.com
Google AdWords


• Keywords tool
  • Options and filters
  • Local monthly searches
  • Global monthly searches
  • Competition
  • Additional keyword ideas
  • Free
  • Ongoing training materials and classes
Options and Filters

Locations and Languages
Options and Filters
Device used for searching
Local Monthly Searches
Global Monthly Searches
Competition
Additional Keyword Ideas
On-Site SEO Terminology &
                          Implementation

•   Title tag
•   Meta description tag
•   Meta keyword tag
•   Alt tag
•   Anchor tag


• CONTENT
• Optimize posts suggested daily
Title Tag

• Title of entire website
   • Title of each page
• First set of words and name of website
• No more than 60, 7 words or less
• Must include main keywords
Meta Description Tag

•   Page description
•   Two to three sentences
•   Contains keywords
•   Clear call to action
•   Increase click-through-rate
Meta Keywords Tag

•   All keywords
•   Lists are ok, grammar not important
•   Not visible to consumers
•   Placed in page content
•   Beware of stuffing
    • Google does not look for meta keywords tag
Alt Tag

• Addition to images
• In the code but consumers can see
• Should be descriptive but contain Keywords
Anchor Tag

•   Also known as the code used for links
•   All links can have a title
•   Should have keywords
•   Link titles are indexed by search engines
CONTENT

• Content is KING & should contain all keywords
• Header hierarchy
  • Include one main and at least one secondary
    header per page
• Each page should have at least 250 words
• Should be towards the top of the page
• SEO/Social audits
Header Hierarchy
Example
Off-Site SEO

• Terminology & Implementation



• Tools
Off-Site SEO Terminology &
                             Implementation

• Page rank

• Directory scrubbing/submission

• Link building

• Social media
PageRank

• A Google ranking

• Based on the number and quality of links to
  your site

• Score ranges from 0 to 10
Directory Scrubbing/Submission

• Making sure that directories    Top Ten Search Engine/Directories
  have your website and the
  correct information
• Submitting to directories
  that don’t have your site
• Not always free
• Best to be done by you for
  correct information
• Directory scrubbing for these
  10 sites
Link Building
• Build links from a related site to yours

• Find related sites and reach out

• Find related blogs and reach out

• Offer reciprocal links

• More links = More relevancy
Social Media

•   Profiles can help link building
•   Profiles can be keyword optimized
•   Help with profile optimization
•   Optimized posts relate your brand to keywords
•   Google now includes social in search results
•   Get people engaged & interested in your brand
Off-Site Tools

• Directory Submission services



• TucsonLikes
Directory Submission Services

• Can range into the thousands of dollars

• Can save time

• Information is not always correct

• Many directories are free to submit
TucsonLikes

•   Help with profile optimization
•   Directory scrubbing for top 10 sites
•   Optimize posts suggested daily
•   Live consulting
•   SEO/Social audits
•   Ongoing training materials and classes
•   Effortless social media SEO!
The End

More Related Content

What's hot

Seo 101
Seo 101Seo 101
Search engine optimization (Introduction-SEO)
Search engine optimization (Introduction-SEO)Search engine optimization (Introduction-SEO)
Search engine optimization (Introduction-SEO)
Sai_Shunmuga
 
Introduction to SEO
Introduction to SEOIntroduction to SEO
Introduction to SEO
Srinath Paranji
 
SEO AND DIGITAL MARKETING
SEO AND DIGITAL MARKETINGSEO AND DIGITAL MARKETING
SEO AND DIGITAL MARKETING
Patruni Chidananda Sastry
 
What Is SEO / Search Engine Optimization?
What Is SEO / Search Engine Optimization?What Is SEO / Search Engine Optimization?
What Is SEO / Search Engine Optimization?
UsamaRaza14
 
SEO Fundamentals
SEO FundamentalsSEO Fundamentals
SEO Fundamentals
Hossein Zahed
 
Search engine optimization
Search engine optimizationSearch engine optimization
Search engine optimization
Glorywebs Creatives Pvt. Ltd.
 
Use Blogging and Social Networking to Super Charge Your Website | Randall Won...
Use Blogging and Social Networking to Super Charge Your Website | Randall Won...Use Blogging and Social Networking to Super Charge Your Website | Randall Won...
Use Blogging and Social Networking to Super Charge Your Website | Randall Won...
Randall Wong, M.D.
 
Search Engine Optimization(SEO)
Search Engine Optimization(SEO)Search Engine Optimization(SEO)
Search Engine Optimization(SEO)
Schezarnie Racip
 
Basics of Search Engine Optimisation (SEO)
Basics of Search Engine Optimisation (SEO)Basics of Search Engine Optimisation (SEO)
Basics of Search Engine Optimisation (SEO)
Social Beat
 
How increase your website visibility ? by Naguib TOIHIRI
How increase your website visibility ? by Naguib TOIHIRIHow increase your website visibility ? by Naguib TOIHIRI
How increase your website visibility ? by Naguib TOIHIRI
Naguib TOIHIRI
 
Essential SEO Tools for Your Website | AAO 2015 | Randall Wong, M.D.
Essential SEO Tools for Your Website | AAO 2015 | Randall Wong, M.D.Essential SEO Tools for Your Website | AAO 2015 | Randall Wong, M.D.
Essential SEO Tools for Your Website | AAO 2015 | Randall Wong, M.D.
Randall Wong, M.D.
 
Basic seo rules
Basic seo rulesBasic seo rules
Basic seo rules
Aldrin Nepomuceno
 
Search engine optimization
Search engine optimizationSearch engine optimization
Search engine optimization
MariyaSada
 
Keyword Planner Training, Keywords Analysis Training, Keyword Research
Keyword Planner Training, Keywords Analysis Training, Keyword ResearchKeyword Planner Training, Keywords Analysis Training, Keyword Research
Keyword Planner Training, Keywords Analysis Training, Keyword Research
Deep Mehta
 
Seo 2013
Seo 2013 Seo 2013
Seo 2013
jpmagee
 
SEARCH ENGINE OPTIMIZATION
SEARCH ENGINE OPTIMIZATIONSEARCH ENGINE OPTIMIZATION
SEARCH ENGINE OPTIMIZATION
Shubham Sharma
 
SEO PPT
SEO PPTSEO PPT
SEO PPT
jaswinder01
 
SEMpdx: SEO 101
SEMpdx: SEO 101SEMpdx: SEO 101
SEMpdx: SEO 101
Anvil Media, Inc.
 
Search Engine Optimization - What's it about?
Search Engine Optimization -  What's it about?Search Engine Optimization -  What's it about?
Search Engine Optimization - What's it about?
Vũ Lê
 

What's hot (20)

Seo 101
Seo 101Seo 101
Seo 101
 
Search engine optimization (Introduction-SEO)
Search engine optimization (Introduction-SEO)Search engine optimization (Introduction-SEO)
Search engine optimization (Introduction-SEO)
 
Introduction to SEO
Introduction to SEOIntroduction to SEO
Introduction to SEO
 
SEO AND DIGITAL MARKETING
SEO AND DIGITAL MARKETINGSEO AND DIGITAL MARKETING
SEO AND DIGITAL MARKETING
 
What Is SEO / Search Engine Optimization?
What Is SEO / Search Engine Optimization?What Is SEO / Search Engine Optimization?
What Is SEO / Search Engine Optimization?
 
SEO Fundamentals
SEO FundamentalsSEO Fundamentals
SEO Fundamentals
 
Search engine optimization
Search engine optimizationSearch engine optimization
Search engine optimization
 
Use Blogging and Social Networking to Super Charge Your Website | Randall Won...
Use Blogging and Social Networking to Super Charge Your Website | Randall Won...Use Blogging and Social Networking to Super Charge Your Website | Randall Won...
Use Blogging and Social Networking to Super Charge Your Website | Randall Won...
 
Search Engine Optimization(SEO)
Search Engine Optimization(SEO)Search Engine Optimization(SEO)
Search Engine Optimization(SEO)
 
Basics of Search Engine Optimisation (SEO)
Basics of Search Engine Optimisation (SEO)Basics of Search Engine Optimisation (SEO)
Basics of Search Engine Optimisation (SEO)
 
How increase your website visibility ? by Naguib TOIHIRI
How increase your website visibility ? by Naguib TOIHIRIHow increase your website visibility ? by Naguib TOIHIRI
How increase your website visibility ? by Naguib TOIHIRI
 
Essential SEO Tools for Your Website | AAO 2015 | Randall Wong, M.D.
Essential SEO Tools for Your Website | AAO 2015 | Randall Wong, M.D.Essential SEO Tools for Your Website | AAO 2015 | Randall Wong, M.D.
Essential SEO Tools for Your Website | AAO 2015 | Randall Wong, M.D.
 
Basic seo rules
Basic seo rulesBasic seo rules
Basic seo rules
 
Search engine optimization
Search engine optimizationSearch engine optimization
Search engine optimization
 
Keyword Planner Training, Keywords Analysis Training, Keyword Research
Keyword Planner Training, Keywords Analysis Training, Keyword ResearchKeyword Planner Training, Keywords Analysis Training, Keyword Research
Keyword Planner Training, Keywords Analysis Training, Keyword Research
 
Seo 2013
Seo 2013 Seo 2013
Seo 2013
 
SEARCH ENGINE OPTIMIZATION
SEARCH ENGINE OPTIMIZATIONSEARCH ENGINE OPTIMIZATION
SEARCH ENGINE OPTIMIZATION
 
SEO PPT
SEO PPTSEO PPT
SEO PPT
 
SEMpdx: SEO 101
SEMpdx: SEO 101SEMpdx: SEO 101
SEMpdx: SEO 101
 
Search Engine Optimization - What's it about?
Search Engine Optimization -  What's it about?Search Engine Optimization -  What's it about?
Search Engine Optimization - What's it about?
 

Similar to SEO Training Seminar

Search Engine Optimization: Rank Higher, Sell More!
Search Engine Optimization: Rank Higher, Sell More!Search Engine Optimization: Rank Higher, Sell More!
Search Engine Optimization: Rank Higher, Sell More!
Rich Brooks
 
SEO Basics and More 2013
SEO Basics and More 2013SEO Basics and More 2013
SEO Basics and More 2013
Organical - The SEO Experts
 
SEO 101
SEO 101SEO 101
PageTraffic SEO Workshop
PageTraffic SEO Workshop PageTraffic SEO Workshop
PageTraffic SEO Workshop
Navneet Kaushal
 
SEO Introduction
SEO IntroductionSEO Introduction
SEO Introduction
SSAA60
 
Boca chamber seo and local seo - jeff klein
Boca chamber   seo and local seo - jeff kleinBoca chamber   seo and local seo - jeff klein
Boca chamber seo and local seo - jeff klein
BocaChamber
 
Seo class (2) converted
Seo class (2) convertedSeo class (2) converted
Seo class (2) converted
NeslaSherin
 
Search Engine Optimization - Moses Gomes
Search Engine Optimization - Moses GomesSearch Engine Optimization - Moses Gomes
Search Engine Optimization - Moses Gomes
Moses Gomes
 
Business Network North SEO Seminar Notes Aug 2012
Business Network North SEO Seminar Notes Aug 2012Business Network North SEO Seminar Notes Aug 2012
Business Network North SEO Seminar Notes Aug 2012
andy1005
 
SEO for Startups
SEO for StartupsSEO for Startups
SEO for Startups
Ravish Ahuja
 
Search engine optimization (SEO, SEM, SMM)
Search engine optimization (SEO, SEM, SMM)Search engine optimization (SEO, SEM, SMM)
Search engine optimization (SEO, SEM, SMM)
NeslaSherin
 
Studio 2055: Bring My Brand to Life, Dr. Frankenstein!
Studio 2055: Bring My Brand to Life, Dr. Frankenstein!Studio 2055: Bring My Brand to Life, Dr. Frankenstein!
Studio 2055: Bring My Brand to Life, Dr. Frankenstein!
Nanette Newbry
 
Maximizing Your SEO Results Seminar 2-14-2013
Maximizing Your SEO Results Seminar 2-14-2013Maximizing Your SEO Results Seminar 2-14-2013
Maximizing Your SEO Results Seminar 2-14-2013
Top Floor Technologies
 
WordPress SEO Beginner to Advanced
WordPress SEO Beginner to AdvancedWordPress SEO Beginner to Advanced
WordPress SEO Beginner to Advanced
Organical - The SEO Experts
 
Maximizing Your SEO Results - June 2013
Maximizing Your SEO Results - June 2013Maximizing Your SEO Results - June 2013
Maximizing Your SEO Results - June 2013
Top Floor Technologies
 
SEO: Ensuring your web presence is a success
SEO: Ensuring your web presence is a successSEO: Ensuring your web presence is a success
SEO: Ensuring your web presence is a success
TwoBees: Digital Media Training & Consultancy
 
SEO: Now What Does Google Want?
SEO: Now What Does Google Want?SEO: Now What Does Google Want?
SEO: Now What Does Google Want?
Jennifer Ellis, JD, LLC
 
SEO for Online Startups - Small Business Festival Victoria 2015
SEO for Online Startups - Small Business Festival Victoria 2015SEO for Online Startups - Small Business Festival Victoria 2015
SEO for Online Startups - Small Business Festival Victoria 2015
Optimising
 
The Power of SEO
The Power of SEOThe Power of SEO
The Power of SEO
JaredSpears4
 
SEO for Business Owners by Steve Mortiboy
SEO for Business Owners by Steve MortiboySEO for Business Owners by Steve Mortiboy
SEO for Business Owners by Steve Mortiboy
Steve Mortiboy
 

Similar to SEO Training Seminar (20)

Search Engine Optimization: Rank Higher, Sell More!
Search Engine Optimization: Rank Higher, Sell More!Search Engine Optimization: Rank Higher, Sell More!
Search Engine Optimization: Rank Higher, Sell More!
 
SEO Basics and More 2013
SEO Basics and More 2013SEO Basics and More 2013
SEO Basics and More 2013
 
SEO 101
SEO 101SEO 101
SEO 101
 
PageTraffic SEO Workshop
PageTraffic SEO Workshop PageTraffic SEO Workshop
PageTraffic SEO Workshop
 
SEO Introduction
SEO IntroductionSEO Introduction
SEO Introduction
 
Boca chamber seo and local seo - jeff klein
Boca chamber   seo and local seo - jeff kleinBoca chamber   seo and local seo - jeff klein
Boca chamber seo and local seo - jeff klein
 
Seo class (2) converted
Seo class (2) convertedSeo class (2) converted
Seo class (2) converted
 
Search Engine Optimization - Moses Gomes
Search Engine Optimization - Moses GomesSearch Engine Optimization - Moses Gomes
Search Engine Optimization - Moses Gomes
 
Business Network North SEO Seminar Notes Aug 2012
Business Network North SEO Seminar Notes Aug 2012Business Network North SEO Seminar Notes Aug 2012
Business Network North SEO Seminar Notes Aug 2012
 
SEO for Startups
SEO for StartupsSEO for Startups
SEO for Startups
 
Search engine optimization (SEO, SEM, SMM)
Search engine optimization (SEO, SEM, SMM)Search engine optimization (SEO, SEM, SMM)
Search engine optimization (SEO, SEM, SMM)
 
Studio 2055: Bring My Brand to Life, Dr. Frankenstein!
Studio 2055: Bring My Brand to Life, Dr. Frankenstein!Studio 2055: Bring My Brand to Life, Dr. Frankenstein!
Studio 2055: Bring My Brand to Life, Dr. Frankenstein!
 
Maximizing Your SEO Results Seminar 2-14-2013
Maximizing Your SEO Results Seminar 2-14-2013Maximizing Your SEO Results Seminar 2-14-2013
Maximizing Your SEO Results Seminar 2-14-2013
 
WordPress SEO Beginner to Advanced
WordPress SEO Beginner to AdvancedWordPress SEO Beginner to Advanced
WordPress SEO Beginner to Advanced
 
Maximizing Your SEO Results - June 2013
Maximizing Your SEO Results - June 2013Maximizing Your SEO Results - June 2013
Maximizing Your SEO Results - June 2013
 
SEO: Ensuring your web presence is a success
SEO: Ensuring your web presence is a successSEO: Ensuring your web presence is a success
SEO: Ensuring your web presence is a success
 
SEO: Now What Does Google Want?
SEO: Now What Does Google Want?SEO: Now What Does Google Want?
SEO: Now What Does Google Want?
 
SEO for Online Startups - Small Business Festival Victoria 2015
SEO for Online Startups - Small Business Festival Victoria 2015SEO for Online Startups - Small Business Festival Victoria 2015
SEO for Online Startups - Small Business Festival Victoria 2015
 
The Power of SEO
The Power of SEOThe Power of SEO
The Power of SEO
 
SEO for Business Owners by Steve Mortiboy
SEO for Business Owners by Steve MortiboySEO for Business Owners by Steve Mortiboy
SEO for Business Owners by Steve Mortiboy
 

Recently uploaded

GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
Neo4j
 
“I’m still / I’m still / Chaining from the Block”
“I’m still / I’m still / Chaining from the Block”“I’m still / I’m still / Chaining from the Block”
“I’m still / I’m still / Chaining from the Block”
Claudio Di Ciccio
 
Video Streaming: Then, Now, and in the Future
Video Streaming: Then, Now, and in the FutureVideo Streaming: Then, Now, and in the Future
Video Streaming: Then, Now, and in the Future
Alpen-Adria-Universität
 
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of GermanyPresentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
innovationoecd
 
Climate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing DaysClimate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing Days
Kari Kakkonen
 
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
名前 です男
 
Uni Systems Copilot event_05062024_C.Vlachos.pdf
Uni Systems Copilot event_05062024_C.Vlachos.pdfUni Systems Copilot event_05062024_C.Vlachos.pdf
Uni Systems Copilot event_05062024_C.Vlachos.pdf
Uni Systems S.M.S.A.
 
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
Neo4j
 
How to Get CNIC Information System with Paksim Ga.pptx
How to Get CNIC Information System with Paksim Ga.pptxHow to Get CNIC Information System with Paksim Ga.pptx
How to Get CNIC Information System with Paksim Ga.pptx
danishmna97
 
HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAUHCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
panagenda
 
Full-RAG: A modern architecture for hyper-personalization
Full-RAG: A modern architecture for hyper-personalizationFull-RAG: A modern architecture for hyper-personalization
Full-RAG: A modern architecture for hyper-personalization
Zilliz
 
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Speck&Tech
 
20240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 202420240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 2024
Matthew Sinclair
 
20240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 202420240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 2024
Matthew Sinclair
 
Pushing the limits of ePRTC: 100ns holdover for 100 days
Pushing the limits of ePRTC: 100ns holdover for 100 daysPushing the limits of ePRTC: 100ns holdover for 100 days
Pushing the limits of ePRTC: 100ns holdover for 100 days
Adtran
 
Mariano G Tinti - Decoding SpaceX
Mariano G Tinti - Decoding SpaceXMariano G Tinti - Decoding SpaceX
Mariano G Tinti - Decoding SpaceX
Mariano Tinti
 
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practicesNational Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
Quotidiano Piemontese
 
Infrastructure Challenges in Scaling RAG with Custom AI models
Infrastructure Challenges in Scaling RAG with Custom AI modelsInfrastructure Challenges in Scaling RAG with Custom AI models
Infrastructure Challenges in Scaling RAG with Custom AI models
Zilliz
 
How to use Firebase Data Connect For Flutter
How to use Firebase Data Connect For FlutterHow to use Firebase Data Connect For Flutter
How to use Firebase Data Connect For Flutter
Daiki Mogmet Ito
 
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
GraphSummit Singapore | The Art of the  Possible with Graph - Q2 2024GraphSummit Singapore | The Art of the  Possible with Graph - Q2 2024
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
Neo4j
 

Recently uploaded (20)

GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
 
“I’m still / I’m still / Chaining from the Block”
“I’m still / I’m still / Chaining from the Block”“I’m still / I’m still / Chaining from the Block”
“I’m still / I’m still / Chaining from the Block”
 
Video Streaming: Then, Now, and in the Future
Video Streaming: Then, Now, and in the FutureVideo Streaming: Then, Now, and in the Future
Video Streaming: Then, Now, and in the Future
 
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of GermanyPresentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
 
Climate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing DaysClimate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing Days
 
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
 
Uni Systems Copilot event_05062024_C.Vlachos.pdf
Uni Systems Copilot event_05062024_C.Vlachos.pdfUni Systems Copilot event_05062024_C.Vlachos.pdf
Uni Systems Copilot event_05062024_C.Vlachos.pdf
 
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
 
How to Get CNIC Information System with Paksim Ga.pptx
How to Get CNIC Information System with Paksim Ga.pptxHow to Get CNIC Information System with Paksim Ga.pptx
How to Get CNIC Information System with Paksim Ga.pptx
 
HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAUHCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
 
Full-RAG: A modern architecture for hyper-personalization
Full-RAG: A modern architecture for hyper-personalizationFull-RAG: A modern architecture for hyper-personalization
Full-RAG: A modern architecture for hyper-personalization
 
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
 
20240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 202420240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 2024
 
20240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 202420240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 2024
 
Pushing the limits of ePRTC: 100ns holdover for 100 days
Pushing the limits of ePRTC: 100ns holdover for 100 daysPushing the limits of ePRTC: 100ns holdover for 100 days
Pushing the limits of ePRTC: 100ns holdover for 100 days
 
Mariano G Tinti - Decoding SpaceX
Mariano G Tinti - Decoding SpaceXMariano G Tinti - Decoding SpaceX
Mariano G Tinti - Decoding SpaceX
 
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practicesNational Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
 
Infrastructure Challenges in Scaling RAG with Custom AI models
Infrastructure Challenges in Scaling RAG with Custom AI modelsInfrastructure Challenges in Scaling RAG with Custom AI models
Infrastructure Challenges in Scaling RAG with Custom AI models
 
How to use Firebase Data Connect For Flutter
How to use Firebase Data Connect For FlutterHow to use Firebase Data Connect For Flutter
How to use Firebase Data Connect For Flutter
 
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
GraphSummit Singapore | The Art of the  Possible with Graph - Q2 2024GraphSummit Singapore | The Art of the  Possible with Graph - Q2 2024
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
 

SEO Training Seminar

  • 1. SEO Training Everything You Need to Know About SEO
  • 2. What is SEO? • Search engine optimization • Keywords • On-site • Off-site
  • 3. Keywords • Name of the game • Get found • Words association • Be specific • Choose wisely • Not set in stone • “And” & “For” ignored • Live consulting
  • 4. On-Site SEO • Tools • Terminology & Implementation
  • 6. Google AdWords • Keywords tool • Options and filters • Local monthly searches • Global monthly searches • Competition • Additional keyword ideas • Free • Ongoing training materials and classes
  • 8. Options and Filters Device used for searching
  • 13. On-Site SEO Terminology & Implementation • Title tag • Meta description tag • Meta keyword tag • Alt tag • Anchor tag • CONTENT • Optimize posts suggested daily
  • 14. Title Tag • Title of entire website • Title of each page • First set of words and name of website • No more than 60, 7 words or less • Must include main keywords
  • 15. Meta Description Tag • Page description • Two to three sentences • Contains keywords • Clear call to action • Increase click-through-rate
  • 16. Meta Keywords Tag • All keywords • Lists are ok, grammar not important • Not visible to consumers • Placed in page content • Beware of stuffing • Google does not look for meta keywords tag
  • 17. Alt Tag • Addition to images • In the code but consumers can see • Should be descriptive but contain Keywords
  • 18. Anchor Tag • Also known as the code used for links • All links can have a title • Should have keywords • Link titles are indexed by search engines
  • 19. CONTENT • Content is KING & should contain all keywords • Header hierarchy • Include one main and at least one secondary header per page • Each page should have at least 250 words • Should be towards the top of the page • SEO/Social audits
  • 22. Off-Site SEO • Terminology & Implementation • Tools
  • 23. Off-Site SEO Terminology & Implementation • Page rank • Directory scrubbing/submission • Link building • Social media
  • 24. PageRank • A Google ranking • Based on the number and quality of links to your site • Score ranges from 0 to 10
  • 25. Directory Scrubbing/Submission • Making sure that directories Top Ten Search Engine/Directories have your website and the correct information • Submitting to directories that don’t have your site • Not always free • Best to be done by you for correct information • Directory scrubbing for these 10 sites
  • 26. Link Building • Build links from a related site to yours • Find related sites and reach out • Find related blogs and reach out • Offer reciprocal links • More links = More relevancy
  • 27. Social Media • Profiles can help link building • Profiles can be keyword optimized • Help with profile optimization • Optimized posts relate your brand to keywords • Google now includes social in search results • Get people engaged & interested in your brand
  • 28. Off-Site Tools • Directory Submission services • TucsonLikes
  • 29. Directory Submission Services • Can range into the thousands of dollars • Can save time • Information is not always correct • Many directories are free to submit
  • 30. TucsonLikes • Help with profile optimization • Directory scrubbing for top 10 sites • Optimize posts suggested daily • Live consulting • SEO/Social audits • Ongoing training materials and classes • Effortless social media SEO!

Editor's Notes

  1. Trish: Learn more about Yelp
  2. Trish to update Content portion of PPT
  3. Trish to edit as needed