This is a digital marketing plan created in Word for a shopping comparison website that covers the marketinf audit, analysis, objectives, market segments, strategy, promotions, budget, control and timeline
Material from the Digital Marketing Seminar conducted by Catherine Quiambao, Marketing Strategist.
Crafting a Digital Marketing Plan is a short intensive class that will walk you through the elements of an online marketing strategy. Our end goal is to equip you with practical knowledge to be able to plan, implement and measure effective campaigns.
What is Marketing Funnel Explained with An ExampleNikhil Arora
Most people just jump into funnel, buy clickfunnels and start designing without knowing what they are doing.
And in the end when they don’t get any result they get discouraged.
Understanding marketing funnels could help you put all you that scattered knowledge together and make sense out of it.
And once you understand the underlying mechanics behind what funnel is, then you will be able to look at any product or service and be able to craft a perfect funnel for it.
Let me give you an example:
Let’s images a person, his name is Jon and he works 9 to 5 at a law firm. Boring job nothing exciting, but he has been to Italy for a vacation last year.
How did that happen?
How did Jon went from sitting on his desk crunching his keyboard to eating an italian pizza in italy?
Let’s break down each step that he took to reach that decision.
Jon is a dedicated and hard working man, he don’t take days off and he is living a simple life with his kids and family.
At this stage he is unaware, because everything is going fine and problem is not there yet.
This is the Stage number 1: Unaware
Because of his tight schedule he is not able to give proper time to his family. and his kids are constantly nudging him to do something fun.
and even he is thinking that after years of hard work, he deserves to have some fun.
Which puts him in stage 2: Problem aware,
and the problem is “My life is boring, I need to do something fun with my family”
He fires up his laptop and start googling “Fun stuff to do with your family”.
After hours of browsing and reading articles he came across an idea that he should “Plan a vacation”
This is stage 3: Solution aware,
his solution is to take a vacation.
The only issue is he doesn’t know where to go. So he started reading online forums, reading more articles, asking his colleagues and family.
and after a lot of thinking, he decided to plan for italy.
He is in Stage 4 now: Product aware.
and vacation in Italy is the product.
Now again he started to search for best hotels, cheap flight tickets, places to visit to plan that perfect vacation.
and because now he is actively looking and comparing these things,
He is in stage 5 which is Highly aware.
Finally, he came across a really good one-time discount offer on some travel website and booked the trip.
BOOM! He is sold.
This is exactly what happens when a customer buys your product. They move from one awareness stage to another until the sales happen.
And funnel makes it easier for the customer to move from one stage of awareness to another, and then another until the conversion happens.
Now if you are thinking why we call it the funnel, its because it allows us to put a lot of people into it and filters only who are ready to buy. So if 1000 got started into our funnel only 47 might end up buying your product.
Digital Marketing Strategy & Plan TemplateBidur Acharya
The template of this digital marketing is provided by NSW IT Support. NSW IT Support, is a reputed and well known IT consultant in Australia. For more detail about digital marketing strategy, please visit: http://nswits.com.au/digital-marketing-company-strategy/
Key Elements of a Digital Marketing Proposal - margari.netPaolo Margari
What elements a client expect to see in a digital marketing agency proposal for a campaign aimed at promoting a certain product? Find out the essential elements in 12 slides.
You will get a better idea about wuestions should be answered by the proposal, an ideal structure to adopt and some details that you might want to outline.
Smart Digital Marketing Plan for eCommerce Website, by Anthony RaglandAnthony Ragland
This presentation, by Smart Digital, Inc is a 2015 Digital Marketing Presentation for an eCommerce Website Client.
About Smart Digital Marketing Firm:
Smart Digital is a forward-thinking digital marketing service firm located in Atlanta, Georgia. Our team provides expert digital marketing services to companies who want to increase their online revenue and expand their digital footprint. Our firm capabilities are smart digital marketing strategies and savvy growth hacking strategies.
About The Presenter:
Anthony M. Ragland is the founder of Smart Digital, inc. As founder, he is the leader of the firm’s digital marketing practice. Anthony plays a hands-on role in the strategic planning and tactical execution of all client projects.
B2B, or business to business companies, are unique entities that require a well-thought-out and creative marketing plan, tailored for their own target audience, from acquiring them by awesome content, Ace-ing the deal with the Sales team's help.
When you initially think about B2B marketing strategies, your mind might go straight to direct and outbound techniques—messaging sent straight to prospective clients that you’ve identified. While that can work, it’s not always the best way to bring in new clients, this checklist would help viewers prepare to launch the best in class campaigns.
Let’s take a look at B2B digital marketing strategies you can utilize in 2022 to increase your business exposure and numbers.
Material from the Digital Marketing Seminar conducted by Catherine Quiambao, Marketing Strategist.
Crafting a Digital Marketing Plan is a short intensive class that will walk you through the elements of an online marketing strategy. Our end goal is to equip you with practical knowledge to be able to plan, implement and measure effective campaigns.
What is Marketing Funnel Explained with An ExampleNikhil Arora
Most people just jump into funnel, buy clickfunnels and start designing without knowing what they are doing.
And in the end when they don’t get any result they get discouraged.
Understanding marketing funnels could help you put all you that scattered knowledge together and make sense out of it.
And once you understand the underlying mechanics behind what funnel is, then you will be able to look at any product or service and be able to craft a perfect funnel for it.
Let me give you an example:
Let’s images a person, his name is Jon and he works 9 to 5 at a law firm. Boring job nothing exciting, but he has been to Italy for a vacation last year.
How did that happen?
How did Jon went from sitting on his desk crunching his keyboard to eating an italian pizza in italy?
Let’s break down each step that he took to reach that decision.
Jon is a dedicated and hard working man, he don’t take days off and he is living a simple life with his kids and family.
At this stage he is unaware, because everything is going fine and problem is not there yet.
This is the Stage number 1: Unaware
Because of his tight schedule he is not able to give proper time to his family. and his kids are constantly nudging him to do something fun.
and even he is thinking that after years of hard work, he deserves to have some fun.
Which puts him in stage 2: Problem aware,
and the problem is “My life is boring, I need to do something fun with my family”
He fires up his laptop and start googling “Fun stuff to do with your family”.
After hours of browsing and reading articles he came across an idea that he should “Plan a vacation”
This is stage 3: Solution aware,
his solution is to take a vacation.
The only issue is he doesn’t know where to go. So he started reading online forums, reading more articles, asking his colleagues and family.
and after a lot of thinking, he decided to plan for italy.
He is in Stage 4 now: Product aware.
and vacation in Italy is the product.
Now again he started to search for best hotels, cheap flight tickets, places to visit to plan that perfect vacation.
and because now he is actively looking and comparing these things,
He is in stage 5 which is Highly aware.
Finally, he came across a really good one-time discount offer on some travel website and booked the trip.
BOOM! He is sold.
This is exactly what happens when a customer buys your product. They move from one awareness stage to another until the sales happen.
And funnel makes it easier for the customer to move from one stage of awareness to another, and then another until the conversion happens.
Now if you are thinking why we call it the funnel, its because it allows us to put a lot of people into it and filters only who are ready to buy. So if 1000 got started into our funnel only 47 might end up buying your product.
Digital Marketing Strategy & Plan TemplateBidur Acharya
The template of this digital marketing is provided by NSW IT Support. NSW IT Support, is a reputed and well known IT consultant in Australia. For more detail about digital marketing strategy, please visit: http://nswits.com.au/digital-marketing-company-strategy/
Key Elements of a Digital Marketing Proposal - margari.netPaolo Margari
What elements a client expect to see in a digital marketing agency proposal for a campaign aimed at promoting a certain product? Find out the essential elements in 12 slides.
You will get a better idea about wuestions should be answered by the proposal, an ideal structure to adopt and some details that you might want to outline.
Smart Digital Marketing Plan for eCommerce Website, by Anthony RaglandAnthony Ragland
This presentation, by Smart Digital, Inc is a 2015 Digital Marketing Presentation for an eCommerce Website Client.
About Smart Digital Marketing Firm:
Smart Digital is a forward-thinking digital marketing service firm located in Atlanta, Georgia. Our team provides expert digital marketing services to companies who want to increase their online revenue and expand their digital footprint. Our firm capabilities are smart digital marketing strategies and savvy growth hacking strategies.
About The Presenter:
Anthony M. Ragland is the founder of Smart Digital, inc. As founder, he is the leader of the firm’s digital marketing practice. Anthony plays a hands-on role in the strategic planning and tactical execution of all client projects.
B2B, or business to business companies, are unique entities that require a well-thought-out and creative marketing plan, tailored for their own target audience, from acquiring them by awesome content, Ace-ing the deal with the Sales team's help.
When you initially think about B2B marketing strategies, your mind might go straight to direct and outbound techniques—messaging sent straight to prospective clients that you’ve identified. While that can work, it’s not always the best way to bring in new clients, this checklist would help viewers prepare to launch the best in class campaigns.
Let’s take a look at B2B digital marketing strategies you can utilize in 2022 to increase your business exposure and numbers.
Presentation for MBA students at Southampton University about what is to do Digital Marketing for B2B today...it is mainly lead generation: Connect, Engage, Monitor and Convert
Digital Marketing Trends 2023: How to Come Out on Top?Jomer Gregorio
All set to stay ahead of the competition? Check out the latest digital marketing trends for 2023 and learn how to optimize your strategy. Click now to take your marketing game to the next level!
Full blog here - https://digitalmarketingphilippines.com/digital-marketing-trends-2023-how-to-come-out-on-top/
Process to create a best digital marketing strategy.
4 Step Process - To Create Best Digital Marketing Strategy for 2018.
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Step 1 : Define your Goals and Objective of strategy
Step 2:Analyse every area of the business
Step 3:Creating Effective Plan
Step 4:Measure every actions
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Digital Content Marketing Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Digital Content Marketing Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/31MrmPx
Here's the deck from my Performance Marketing Session at Upgrad Exchange in Bangalore. Please leave your queries /feedback below.
(Link to plan in deck seems expired, here is the link - https://docs.google.com/spreadsheets/d/10c3ITcbOEWOUbFOyTuHlK1M5wJlMQBdZ2QfP3Fss1RU/edit#gid=752459564)
Well, Performance Marketing is quite a buzz word today. But for many marketers or entrepreneurs, it's easy to get lost in jargons and not catch the real essence. My goal was to simplify the concepts in performance marketing with examples everyone can relate to.
The deck also covers a performance mindset, and a spend management strategy that can help brands optimize their spends towards metrics that matter.
To deck covers
- The Marketing funnel & How most marketing teams are structured today.
- Performance marketing with a case-study, where I have detailed a spend strategy with channels & metrics
- Wrapping up, the deck talks about growth engines & growth hacks - with some inspiring examples.
A presentation for an international group covers core concepts in digital marketing strategy for those new to the tactic as well as those who want to learn to succeed in digital marketing.
This a a broad presentation that covers the main aspects of digital marketing the 2015
As the digital marketing landscape continues to grow at a rapid pace, businesses are faced with new challenges and opportunities within this digital age. Now more than ever, consumers are looking online for goods and services.
Discover how creating a power digital marketing strategy for your business can attract new customers and encourage revenue growth.
Learn the fundamentals of Digital Marketing:
Brand Awareness
Lead Generation
Customer Retention
Sample Topics Covered
Build your Online Marketing Plan
Lead generation
SEO (Search Engine Optimisation)
Adwords and paid advertising
Build Brand Awareness
Landing Pages
Email Marketing and Campaigns
Social Media Marketing
How to create your website and make it look good
Top Social Media Marketing Trends to Follow in 2023Jomer Gregorio
2023 is here and it's time to take your social media marketing strategy to new heights. From Tiktok's domination to the growing popularity of live videos, our article covers the top social media marketing trends you need to know to stand out in this crowded space. Keep your brand ahead of the curve by checking this presentation.
Full blog here - https://whitelabelseoagency.net/top-social-media-marketing-trends-to-follow-in-2023-infographic/
Learn how to build and leverage your current customers database in this digital age of disruption, where barriers to play and compete in the marketplace are low.
Data-driven marketing refers to strategies built on insights pulled from the analysis of big data, collected through consumer interactions and engagements, to form predictions about future behaviors.
Learn the following:
* Digital Marketing
* Facebook Ads
* Audience Management
* Events trackings through Pixels
* Digital Advertising
* Google Ads
* Google Analytics
* Google Merchant Center
* Google Tag Manager
* Google Search Console
* eCommerce Marketing
Digital marketing proposal new converted (1)nehagupta60895
About Startup Solutions.
Startup Solutions is a One-Stop-Consulting for all your Business and Corporate requirements.
* Website Designing & Development
* Digital Marketing
* Logo Designing/Graphics
* Google ads /PPC
* SEO /SMO
* Whatsapp marketing
* Facebook, Youtube Subscribers, Instagram Marketing
* Bulk SMS, Email Marketing
Complete Digital Marketing Plan sample by Web Marketing Academy Bangalore. In this sample plan, we cover how do you come up with a digital marketing plan for any business
Situational Analysis and an Integrated Marketing Communication Plan for Electro-Serv (Pvt) Ltd.
This report was prepared based on the assignment questions of the CIM qualifications for Integrated Communications Subject.
Presentation for MBA students at Southampton University about what is to do Digital Marketing for B2B today...it is mainly lead generation: Connect, Engage, Monitor and Convert
Digital Marketing Trends 2023: How to Come Out on Top?Jomer Gregorio
All set to stay ahead of the competition? Check out the latest digital marketing trends for 2023 and learn how to optimize your strategy. Click now to take your marketing game to the next level!
Full blog here - https://digitalmarketingphilippines.com/digital-marketing-trends-2023-how-to-come-out-on-top/
Process to create a best digital marketing strategy.
4 Step Process - To Create Best Digital Marketing Strategy for 2018.
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Step 1 : Define your Goals and Objective of strategy
Step 2:Analyse every area of the business
Step 3:Creating Effective Plan
Step 4:Measure every actions
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Digital Content Marketing Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Digital Content Marketing Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/31MrmPx
Here's the deck from my Performance Marketing Session at Upgrad Exchange in Bangalore. Please leave your queries /feedback below.
(Link to plan in deck seems expired, here is the link - https://docs.google.com/spreadsheets/d/10c3ITcbOEWOUbFOyTuHlK1M5wJlMQBdZ2QfP3Fss1RU/edit#gid=752459564)
Well, Performance Marketing is quite a buzz word today. But for many marketers or entrepreneurs, it's easy to get lost in jargons and not catch the real essence. My goal was to simplify the concepts in performance marketing with examples everyone can relate to.
The deck also covers a performance mindset, and a spend management strategy that can help brands optimize their spends towards metrics that matter.
To deck covers
- The Marketing funnel & How most marketing teams are structured today.
- Performance marketing with a case-study, where I have detailed a spend strategy with channels & metrics
- Wrapping up, the deck talks about growth engines & growth hacks - with some inspiring examples.
A presentation for an international group covers core concepts in digital marketing strategy for those new to the tactic as well as those who want to learn to succeed in digital marketing.
This a a broad presentation that covers the main aspects of digital marketing the 2015
As the digital marketing landscape continues to grow at a rapid pace, businesses are faced with new challenges and opportunities within this digital age. Now more than ever, consumers are looking online for goods and services.
Discover how creating a power digital marketing strategy for your business can attract new customers and encourage revenue growth.
Learn the fundamentals of Digital Marketing:
Brand Awareness
Lead Generation
Customer Retention
Sample Topics Covered
Build your Online Marketing Plan
Lead generation
SEO (Search Engine Optimisation)
Adwords and paid advertising
Build Brand Awareness
Landing Pages
Email Marketing and Campaigns
Social Media Marketing
How to create your website and make it look good
Top Social Media Marketing Trends to Follow in 2023Jomer Gregorio
2023 is here and it's time to take your social media marketing strategy to new heights. From Tiktok's domination to the growing popularity of live videos, our article covers the top social media marketing trends you need to know to stand out in this crowded space. Keep your brand ahead of the curve by checking this presentation.
Full blog here - https://whitelabelseoagency.net/top-social-media-marketing-trends-to-follow-in-2023-infographic/
Learn how to build and leverage your current customers database in this digital age of disruption, where barriers to play and compete in the marketplace are low.
Data-driven marketing refers to strategies built on insights pulled from the analysis of big data, collected through consumer interactions and engagements, to form predictions about future behaviors.
Learn the following:
* Digital Marketing
* Facebook Ads
* Audience Management
* Events trackings through Pixels
* Digital Advertising
* Google Ads
* Google Analytics
* Google Merchant Center
* Google Tag Manager
* Google Search Console
* eCommerce Marketing
Digital marketing proposal new converted (1)nehagupta60895
About Startup Solutions.
Startup Solutions is a One-Stop-Consulting for all your Business and Corporate requirements.
* Website Designing & Development
* Digital Marketing
* Logo Designing/Graphics
* Google ads /PPC
* SEO /SMO
* Whatsapp marketing
* Facebook, Youtube Subscribers, Instagram Marketing
* Bulk SMS, Email Marketing
Complete Digital Marketing Plan sample by Web Marketing Academy Bangalore. In this sample plan, we cover how do you come up with a digital marketing plan for any business
Situational Analysis and an Integrated Marketing Communication Plan for Electro-Serv (Pvt) Ltd.
This report was prepared based on the assignment questions of the CIM qualifications for Integrated Communications Subject.
The Art of Visual Content and the Science That Makes it Convert Uberflip
From infographics to presentations to eBooks, visual content can present complex ideas in a format that’s easy to digest and hard to ignore.
These highly engaging content assets not only generate awareness for your company in a crowded internet, but when delivered in the right content experience, can also transform that engagement into conversions.
In this presentation, we explore:
- Key characteristics of highly compelling visual content.
- How to create killer infographics, presentations and more.
- Visual content creation tips for both small businesses and large organizations.
- How to optimize the content experience to generate leads from your visual content.
Communication and presentation tips for do-gooders, created by Dr. Carmen Simon and Bruce Kasanoff. Learn more at http://www.memzy.com/ and http://kasanoff.com/
Secrets to building an actionable audienceMark Schaefer
14 experts reveal their secrets to building an actionable audience. Highlights from The Content Code, including Guy Kawasaki, David Meerman Scott, Anne Handley, Chris Brogan and Seth Godin.
Inspired by the the work of Alex Noriega (http://www.snotm.com/) and Banksy's take on advertising (http://banksy.co.uk/) some random thoughts about brands and facebook. Images are from all over the Internet. If you see one that is yours and you want me to take it down let me know :-) http://thecuriousbrain.com/
if you want a copy pls sent me an email at thecuriousbrain (at)gmail.com
http://www.paywithapost.de/pay?id=e773e772-db3a-4677-8d99-ed0f53769cd6
Successful marketers know how to use psychological principles to understand their customers, in order to deliver exactly what those customers need and want. All it takes is a little psychological insight, and you're ready for roll. Psychology is power, and applying the following principles to your business can define a whole new approach, and lead to more marketing success than you ever thought possible.
Choosing easier. How businesses can improve the experience of choosing.TED Talks
Less is more. One of the biggest problems in today's world is choice overload. We all want customized experiences and products — but when faced with 700 options, consumers freeze up. Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.
How to Write, Test and Optimise Effective AdWords Ad CopiesCrealytics
A great AdWords ad is the doorstep to your online shop. They should be outstanding and relevant in order to perfectly reflect the search query and wow the users. To achieve this, Andreas Reiffen, CEO of crealytics, presents several options. Amongst others are value propositions, call-to-actions and promotions.
The 2020 consumer is coming fast. Companies need to get ready for a new form of marketing. This presentation describes the capabilities and the organization needed to be successful in 2020.
Rand's presentation from BCAMA covering the shifts in search engines and user behavior that have caused SEO tactics of years past to fail in the modern era.
Online Retailer Digital Marketing Strategy ExampleMike Ncube
This digital marketing strategy for an accessories retailer covers the main areas of marketing audit, analysis, objectives, target markets, competitors, promotions, products and more.
Use it as a guide for your own digital marketing strategy and it will help you achieve online marketing success.
Visit my site www.mikencube.co.uk for more digital marketing resources
Create - Day 2 - 12:15 "Attention to Retail: An Exploration Into the Customer...PerformanceIN
Join Severine Philardeau, VP of partnerships at VoucherCodes.co.uk, as she explores two of the biggest trends driving retail today: a skyrocketing use of mobile technologies and consumers' “addiction” to deals.
Delegates can see how the rise of digital has changed the way retailers do business, but also how consumers' expectations have shifted dramatically.
Severine intends to share proprietary research on the new consumer journey while explaining how marketers can take advantage.
Maria De Matteo (Outbrain) | Ecommerce e Native advertising: a winning combo ...Ecommerce HUB
Durante il 2020 abbiamo assistito ad un profondo cambiamento delle abitudini d'acquisto, molte delle quali continueranno ad essere presenti, in particolare durante il periodo di shopping più intenso dell'anno, dal Black Friday al Natale. Come può il Native Advertising supportare le pianificazioni digital per incentivare gli acquisti eCommerce? Quali sono gli strumenti e le best practice che i marketer dovrebbero adottare per catturare l'attenzione degli utenti? Oggi vi racconteremo le ultime tendenze di acquisto online in vista delle prossime festività, gli insight più rilevanti e le campagne pubblicitarie di successo come quella di Leroy Merlin
The connected shopper. Fallacy fad or reality?Simon Etchells
Does the connected shopper really exist? Is ominchannel a trend or the future?
As the line between physical and digital begins to blur, what is the role, relevance and importance of the various channels in “omni channel”? With examples, case studies and insights I explore what the connected shopper paradigm means for now and the future.
EBE 2019- How to Succeed Internationally with new emerging Marketing Channels...E-Commerce Berlin EXPO
Nenad Cetkovic
COO Lengow
Cross-border e-commerce is becoming increasingly important: national markets are saturated; the geo-blocking regulation has once again put online delivery across borders at the center of attention. How can new emerging marketing channels improve cross-border strategies? What role do marketplaces and social media play in this?
Nenad Cetkovic is COO at Lengow and a web addict with over 15 years’ experience in the e-commerce sector. He is fascinated by new technologies and a board member and consultant for various start-ups in the Parisian Tech scene (NUMA, The Blockchain Group, Zenchef etc.).
Integrated Marketing Communications Campaign:
- Proposed brand positioning, product offerings, and detailed implementation methods for a client's new business venture
- Completed for the course ADV4800 at the University of Florida
- The team for which I was the Group Lead/Account Executive won Best Strategic Plan
Global Retail Market Analysis, focusing on the US, the latest trends, drivers, and the Impact of Covid on the future trend. Also, the report has a brief analysis of the key players of the Industry. What has worked for them? Did a detailed analysis on Costco Wholesale
IREU Top500 Mobile and Cross-channel Report @ 2016Filipp Paster
In this second IREU Top500 Performance Dimension Report, we focus squarely on mobile and cross-channel retail. One device, in particular, has transformed this area: the smartphone. We explore how retailers are using mobile in their business models as they trade at scale in this continent, and we investigate how the use of mobile varies between markets.
Authors: Mark Pigou
Topics: Mobile Commerce, Ecommerce Strategy
Industry: Retailer / Brand - Other Goods
Publication date: 9 December 2016
Google Ads How To Run Successful Ads & Increase Sales Or LeadsMike Ncube
Want to learn how to easily increase sales or leads in Google Ads? This guide will help you.
Like many advertisers in Google Ads, you're probably struggling to make it work for your products or services and need help to improve performance.
I'm confident this guide will be of great help to you. Download it now for free.
Mike Ncube
Google Ads Suspension Guide: How To Get Your Account UnsuspendedMike Ncube
Need help with a Google Ads suspension? This guide will show you how you can fix any suspensions and where you can get help if you're still struggling to get your account unsuspended.
Mike Ncube
The Ultimate Google Ads Beginners Guide.pdfMike Ncube
This guide will equip you with all you need as a beginner to setup and run effective campaigns in Google Ads. You'll run better performing ads than your competitors if you follow the ideas here and implement them.
So, whether you manage a small account with one or two search campaigns, or you manage multiple accounts and spend thousands each month, you will be able to apply the insights in this book to create outstanding campaigns.
Mike Ncube
How To Setup A Google Shopping Campaign [Infographic]Mike Ncube
This infographic by Mike Ncube shows the steps to setting up a shopping campaign in Google Merchant Centre and Google Ads.
A Google Shopping campaign is one of the primary campaign types in Google Ads. This campaign type allows you to target people searching for your products on Google and partner sites with product ads.Unlike text ads which appear with a few lines of text, product ads show an image, price, description and title and attract people who are at the later stages of the buying funnel.Your product ads appear in the Google search results when people use search queries related to your products. These appear above or to the right of the text ads and you can also see them on the Shopping page.
My Google Ads Client Process [Infographic]Mike Ncube
This is my process for how I work with clients that are looking for help with their Google Ads advertising.
I'm a Google Ads specialist and I help clients with setting up and managing of Google PPC campaigns and training and consulting.
10 Exceptional Tips To Increase Leads with Google AdwordsMike Ncube
Find out how to increase leads and sales for your business using by following this guide, which lists the most effective tips for Google Adwords PPC advertising
New Product Launch Digital Marketing Strategy ExampleMike Ncube
Download this digital marketing strategy example and use it as a guide if you are planning to launch a new product to an online audience.
It covers all important strategies including market analysis, objectives, target markets, competitors and promotions.
Visit my site www.mikencube.co.uk for more resources to help you plan your strategy.
Mobile App Digital Marketing Strategy ExampleMike Ncube
Download this digital marketing strategy for a mobile app startup to help guide the creation of your own strategy.
It covers all essentials of a plan including market analysis, objectives, target markets, competitors, promotions mix and more.
Visit my site http://www.mikencube.co.uk for more tools to help you with your digital marketing strategy.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
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Digital Money Maker Club – von Gunnar Kessler digital.
Digital Marketing Plan Example
1. Savaganza Marketing Plan
Executive Summary
Savaganza is an online shopping comparison site featuring a wide range of UK retailers,
merchants and product reviews that help shoppers find the latest branded products at the
best price available.
Savaganza has partnered with the major affiliate networks and integrates data feeds from
retailers to provide a comparison and search facility for searchers. The unique benefit for
retailers is they get their products on a portal that doesn’t charge per click like many other
leading shopping comparison sites, but only pay a commission on each sale. Shoppers
benefit from cheaper prices, because retailers can offer discounts and vouchers and
coupons alongside their products.
The products offered are shopping products that consumers feel are worth comparing with
other products before making a final decision, and the term being derived from the
expression ‘shopping around’.
Many products on Savaganza are classed as being homogenous products which are seen as
being basically the same as each other, so the consumer is willing to shop around for the
lowest prices.
However, there are heterogeneous products which are compared on the basis of more than
just price and these products are used over a period of time and are under such categories
as clothing, white goods (such as washing machines and fridges), brown goods (such as TVs
and hi-fi equipment), household linens and sports goods. Consumers will consider the
tangible features of many of these products, and if appropriate, the associated services on
offer, before making their decisions to buy. This is why we will offer them the ability to pick
products that have particular features and compare them with other products and then also
read merchant reviews to find out what experience previous shoppers had with the
merchant.
The model we have built also allows us to control the products and categories we promote
and stay within the confines of our ethics and represent the brand positively.
Vision Statement: To offer online shoppers the cheapest prices on leading brand products
from top retailers
Mission Statement: A leading portal for online shoppers searching for discounts, coupons,
deals, offers and product reviews on the latest shopping products and brands from leading
retailers.
Business Promise: (tagline) Let’s Save
Brand
2. Brand Identity Statement: Savaganza promises {online shoppers} that they can count on us
to bring them the best savings, deals, bargains and offers on consumer shopping products
from leading retailers and the best from the high street.
Positioning Statement: Savaganza is the first comparison portal to incorporate an affiliate
platform and offer the best deals and coupons to shoppers looking for quality branded
products in the UK.
TABLE OF CONTENTS:
Marketing Analyses
a. Marketing environment and trends
Key economic considerations for the UK in 2014 are (see Appendix):
UK GDP growthisexpectedtobe inthe range of 2-3% in 2014
inflationtoremainslightlyabove target,at2.3% onaverage,in2014.
Aftera periodof generallydisappointinggrowthin2011 and 2012, the UK economy
showedclearsignsof recoveryduring2013 and we expectthistocontinue in2014-
15. All majorindustrysectorsandregionsare now showingpositivegrowthtrends.
(greateroptimism)
Key technological considerations include:
Comparingmobile accessacrossseasonswe alsosee ashiftinconsumerbehaviour
withmobile accesstocouponsitesgrowingfrom25% to 37% (July2013 versus
November2013),goingback to departmentsstoresthatincrease was26% to 43%
centrality of mobile devices for consumers in 2014, and the ‘always on,
always shopping’ lifestyle arising from mobile usage (eMarketer Report)
The UK registers relatively high usage of most digital platforms. eMarketer
estimates that more than 77% of the country’s population will be online in
2014, and 77.5% of households will have a fixed broadband connection.
Moreover, nearly 81% of residents will be mobile phone users, while 53.7%
will have a smartphone. More than half (54.5%) of the population will use
their mobile phone to access the web this year; by the end of 2015, we
expect nearly three-fifths will do so.
b. Customers’ needs and segments
Primary Target Market -What are they buying online and where? - furniture, white
goods, haircare, fragrances. Overall, there is little they don’t tend to research or buy
online, exceptions being home insurance, loans, toys or computer games.
- Download coupons and vouchers on their mobile devices
- Looking for reviews and consumer ratings and customer comments
- Top brands at very affordable prices
- Tablets for the primary target market are for shopping followed by sports, news
and travel
3. - Mobile phones are mostly for Travel, maps, news and shopping and
entertainment
c. Competition and Competitors’ strategies
1. Kelkoo
One of the UKs leadingprice comparisonsites withaglobal presence.Ithasan Alexarankof
44,700 and thisisveryhigh,meaningtheygeta lotof traffic. kelkoo.co.ukreceivesabout
20,536 unique visitorsand 41,893 (2.04 per visitor) page viewsperdayand has a PageRank
of 5. The most searchedforkeywordisKelkooat63% of trafficshowingstrongbrand
awareness.Ithas1075 siteslinkingin. The site doesnotfeature offers,couponsand
discountsprominently.
2. Pricegrabber
Pricegrabber is one of the UKs leading price comparison site which receives about
9,048 unique visitors and 19,907 (2.20 per visitor) page views per day. It has an alexa
rank of 212,000 and is one of the lowest of the big price comparison sites and a
PageRank of 4.
Pricegrabber has 461 sites linking in and the top keyword searches to the site are for
the brand, showing good brand awareness. It has a coupon page but very few
coupons on offer
4. 3. Pricerunner
Pricerunner is one of the UKs leading price comparison sites and receives about
35,616 unique visitors and 95,452 (2.68 per visitor) page views per day. This is high
traffic volumes and it’s alexa rank is 45,000, making it a high ranking site. The most
popular search keyword is ‘price comparison’ and then followed by the brand name.
It has 644 backlinks according to Alexa. There are no apparent offers or discounts on
the site.
4. XXL Sale
5. Not such a well known price comparison, however it features prominently in
Adwords and receives most traffic from there. Brand is weak for a few reasons
including a weak domain name with a hyphen and brand name and logo are weak.
xxl-sale.co.ukreceivesabout12,355 unique visitorsand 31,012 (2.51 pervisitor) page views
perday and has an Alexarankof 31,000 and thisisveryhigh,meaningthe site getsa lotof
traffic.Asexpected,brandsearchesforthissite are notinthe highestlistof searchesand
thisisa signof weakbrand awareness,andthisisnotsurprisingconsideringthe domain
name and brandname chosenandthe site isrelativelynew –it alsoexplainswhytheyhave
to pay fora lotof PPCtraffic.PageRankis0.
d. SWOT Analysis
Strengths
Cheaper for retailers
Discounts and savings for customers and not just comparison
Digital marketing expertise
Weaknesses
Unknown brand taking on established brands
6. Low capital resources
Opportunities
Growth in mobile usage
Rise in people visiting coupon sites from mobile devices
Threats
Scottish Independence – lose over 4 million potential customers
Visitors deleting cookies – Research by ComScore (2007) concluded that
cookies are deleted by at least 30% of internet users in a month.
Objectives
All objectives are for the first 6 months of activity from December 1 2014 to 31 May 2015
1. At least 10% of Savaganza organic search traffic should be for the brand by 31 May.
2. 3000 retailers on the site with about 15 million products by 31 May (5000 products
per retailer)
3. Receive 150,000 monthly visitors from PPC traffic (search and display) by May 31
(based on £30,000 monthly budget and 20p per click)
4. 20,000 visitors per month from Organic traffic by 31 May
5. £50,000 total revenue per month from all revenue streams by 31 May
6. 20% of visitors should be returners as seen in Analytics by 31 May
7. 2.5 page views on average
8. 18,000 registered members on our website by 31 May - based on a 2% conversion
rate and a total of about 900,000 visitors to 31 May
Strategy
The Savaganza strategy sets out the approach we plan to undertake through segmentation,
target marketing and positioning and how we will achieve our marketing objectives.
Market Segmentation
Primary Target Market:
City Sophisticates and Career Climbers. They are Twenty and thirty somethings. Most are
singles moving up the career ladder and some are couples and yet to start a family.
Many have good incomes and are typically above the national average
Many are graduates and white collar occupations tend to predominate
They are the internet generation and ‘early adopters’ most likely to use smart
phones and frequently use the internet and new technology
They tend to live in large urban settings, often major cities particularly London
Ownership of iPhones, iPads and other smart phone and tablet devices is double the
national average
Social media is for business contacts and less of following brands
7. High street fashion retailers such as Gap, Republic, Warehouse, Oasis, and
Accessorize will be favoured by these young shoppers.
Clothing may be purchased from a variety of places, from modern fashion retailers
such as Hollister and Forever 21, to JD Sports, and H&M
Style magazines find an audience amongst these people
Secondary Markets:
1. Financially Comfortable Families:
They are working families with many having school age children
Managerial or professional occupations
Smartphone, iPad and other tablet device ownership is higher than average
Leisure interests might include golf, computers, football, fashion and films
Many own modern technology, DAB radio, games consoles and portable
audio
Long established and frequent users of the internet, they will research and
purchase a variety of goods online.
Majority Parents are aged 35-49 and their children are 5-17 years old.
2. Families Starting Out:
These are younger couples in their first home, starting a family and others
who are at an early stage of their career
Products they may be interested in include toys, baby products, furniture and
less expensive household goods.
This is the internet generation and they spend more time online than
average. New technology including Smartphones and tablet computers might
be popular
They have day to day financial pressures and may have recently obtained
new credit cards
There is a propensity to read news online and shop online.
Ownership of iPhone, Blackberry and Android phones is above average and
they may download a variety of apps and content to their phones. Shopping,
fashion, food, and travel apps are common downloads
Will use their phones to research products and are more generally accepting
of marketing than average and will respond to internet Ads.
Some will download vouchers and coupons and their online shopping may
frequently be influenced by online customer reviews
Having more recently moved onto the housing ladder, they might shop with
less expensive providers of household goods and furniture. They do not
particularly favour department stores, but may use retail brands similar to
Zara or Hollister, while some will be shopping at Early Learning Centre and
Disney Store.
3. Younger couples and families
They live in towns and outskirts of cities
8. Household incomes slightly above average because of two salaries
Might seek savings through price comparison sites
Credit cards more prevalent than average
Many own modern technology and electrical equipment, a number having
videogame consoles, either for themselves or their children
A number will be regular users of online auctions such as eBay
Typical high street names where these families might spend money include
DFS, BHS, Peacocks, Debenhams
Some may respond to advertising on their smartphones
4. Student Life
Aged under 25 (over 75% of them) and most are single
Ownership of smartphone, tablets and hand-held computers will be well
above average, as will the proportion owning portable media players and
games consoles, however most will not have a credit card
Majority will use social media sites
They will supplement their spending power by downloading coupons or
vouchers
Regular internet users, they are generally comfortable with researching and
buying goods
Groceries, music, musical equipment, smartphones and clothes might be
bought online
Their online purchases may often be influenced by reading customer reviews
or comments
A number regularly respond to text and digital advertising, download
advertising content or read promoted Tweets on Twitter
Their frequent social media use may well include following celebrities and
interacting with brands
The kind of high street names this type might favour includes New Look,
Topshop, Topman, River Island and H&M.
They might shop at retailers such as Game and Apple Store for gadgets and
New Look, TK Maxx, Hollister, Topshop and Topman for clothes.
Tertiary Markets:
This includes a mix of singles, couples with children and single parents and the age profile
may tend to be younger than average. These include the separated and divorced.
Incomes tend to be well below the national average
Employment tends to be in a mixture of clerical, semi-skilled and other office or
manual occupations
Some will regularly download coupons and vouchers to supplement their budget.
9. Online shopping is more likely to be influenced by reviews or customer comments
they find online. It’s possible they might prefer to respond to online marketing
relative to other channels.
Smartphones might be particularly used for auction sites or shopping
They might shop in dept stores or in retailers of the style of Peacocks, Primark, TK
Maxx, Aldi, Iceland, Co-op and Argos.
Market Targeting
We will be targeting all 6 market segments with differing messages and products. Because
each segment has distinct needs and with a few overlapping, we will use the promotional
mix to reach them on sites they visit and with keywords they use to search.
Tactics (Positioning):
Product
Our product or service is a price comparison site that offers deals, offers and
coupons from retailers. Shoppers are able to compare products on their prices,
features and reviews.
Merchant reviews and ratings showing how retailers have performed in the past
To reach our goal of 3000 merchants and 15 million products on Savaganza by 31
May 2015, we will add other Affiliate Network APIs like:
Webgains
Tradedoubler
Affiliate Future
eBay
Aflite
Amazon (full product list)
And we will continue to add more merchants in the current list of affiliate
networks like Affiliate Window, CJ and Linkshare.
- In Phase 2 we will create a limited PPC model and merchants who are not on
affiliate networks will be able to create an account and upload their datafeed
or we could do it for them.
Price
Savaganza doesn’t sell any products so does not set any prices. Income is earned
from a number of monetisation methods including:
10. Commissions from sales made on the retailers’ websites after the shopper
has clicked from Savaganza.
Adsense placement is a secondary income stream and Ads are contextually
matched to website page content. Testing will be undertaken to ensure the
maximum earning from Adsense.
Place
Place is where visitors come to compare products, prices, read reviews and save on
their online shopping. And this takes place on Savaganza.co.uk with the transaction
completed on the merchant’s website.
Visitors are also able to register on Savaganza and update their profiles and choose
which products they are interested in and want to receive offers in their inbox for.
They will also be able to watch certain products and see how the price is trending.
They will need to register to leave retailer reviews and this will be a quick
registration process that will only require Full Name and Email Address. Later they
can update their account details and choose whether to receive communications
from us and what type of communications
They can leave reviews for past orders and add products to their ‘Favourites’
We are aiming for 170,000 visitors from PPC and Organic in total per month and 20%
of them should be returning visitors – that is a total of 34,000.
Phase 2 will also include creating a mobile app and will help towards reaching 34,000
returning visitors per month.
Registered members and newsletter subscribers will receive regular deals and offers
and a newsletter and will also help to achieve our 34,000 returning visitors’ goal by
31 May 2015.
Promotion
Public Relations (See Appendix):
We will create press releases with the goal of raising awareness of the
Savaganza brand at launch
Identify media outlets that reach our target audience and work in partnership
with a PR expert and sites like PR Web
We will highlight Savaganza’s unique position as exclusively working on a
commission with retailers and them not having to pay anything upfront to
advertise their products. Our competitors charge on a Pay Per Click model
and this is a deterrent for many merchants who have heard or experienced
11. PPC horror stories on platforms like Google Adwords. So with us they aren’t
charged anything upfront and they only pay a commission from sales.
We also take care of all integration and all the retailer does is supply a
product feed.
The benefit for consumers is that they get a wide range of merchants and
products to choose from and we will highlight this in the Press Release. They
also get coupons and vouchers which aren’t available on other price
comparison sites.
Adwords:
We will run two adwords campaign types (1) to raise awareness of the
Savaganza brand using banner image ads and text ads both on CPC and CPM
models on the Display Network (2) a direct response campaign on the Search
Network with the aim to bring in sales and earn commissions and recoup our
start-up costs.
We will also run an awareness video campaign in Adwords
Monthly Adwords budget is £30,000 and will be used to advertise on Google
Network to bring at least 150,000 visitors per month.
SEO:
Sign up with Google & Bing Web master tools and Google Analytics to
monitor and manage SEO performance
We will place links on prominent sites in the same sector as Savaganza and
that have good traffic levels to boost organic rankings and reach our goal of
20,000 organic visitors per month.
Homepage and category pages will be optimised for keywords and content
on these pages will include the keywords.
Wikipedia Page: Create a Wikipedia page for Savaganza
Bing:
Launch PPC campaigns on Yahoo and Bing
Social Media:
Social media will be primarily targeted at the student market who are active on this
platform.
Facebook – engage a facebook expert to help launch and manage Savaganza
brand on this platform and run some Facebook Ads that target people who
match our customer profile
Twitter - engage a Twitter expert that can launch our account and give us
pointers on how to maximise this going forward.
Google+
Video: Video we create will be published on leading video sites like Youtube, Vimeo,
and Dailymotion to raise awareness of the Savaganza brand.
12. Email Marketing:
1. Savaganza registered members will get daily/weekly/monthly updates of latest
coupons, vouchers, deals and offers straight to their inbox
2. Newsletter – We will send out a weekly/monthly newsletter to subscribers
through mailchimp with product updates on how they can ‘save’
Budget
BRAND LAUNCH BUDGET WORKSHEET
Tactic Cost Estimate
Search Marketing
Adwords – Launch 21.11.2014
SEO - Launch 18.11.2014
- £30,000
- £200
Public Relations
Press Release - Launch 18.11.2014 - £60
Website Development - £5000 HALF PAID
Domain Registrations - £500 PAID
Trademark Registration - £320 including VAT (PAID)
Logo Design - £99 (PAID)
Video Creation -
Ico Registration - £35 PAID
Register Logo Trademark - £200 PAID
Social Media (First Month) - £100
Action Plan and Timeline
PRIORITY:
TARGET:
TASKS WHO WHEN Budget
Social Media
Registrations
Mike 22/10/2014 £40
Logo Mike 10/4/2014 £99
Website
Development
Mike/Haggai 11/11/2014 £5000
Domain Haggai completed £500
13. Registrations
Video Creation 18/12/2014
Trademark
Registration
Mike 09/05/2014 £320
Ico registration Haggai 18/12/2014 £35
Adwords Mike 18/11/2014 £25,000
Press Release Mike 13/11/2014 £60
Copywriting Mike
Adwords
Banners
Mike 05/11/2014
Home Slider
Banners x 1
Mike 05/11/2014
Website
Hosting
Mike/Haggai 30/10/2014 £200
APPENDICES
http://www.pwc.com/gx/en/issues/economy/global-economy-watch/2014-predictions-
for-the-uk-economy.jhtml
http://www.pwc.co.uk/the-economy/publications/uk-economic-outlook/
http://www.digitalstrategyconsulting.com/intelligence/2014/01/uk_digital_consumer_tr
ends_for_2014_video_and_mobile_increase.php
http://media.ofcom.org.uk/2011/12/14/uk-consumers-are-a-nation-of-online-shoppers/
Copywriting
1. Homepage
2. About 9 corporate pages
3. Home banners and include Xmas designs x3
Adwords Banners
- Sets of banners for each of the main categories. Include Xmas banners
PR Creative Ideas
Launch and talk about huge savings – we work with retailers and manually upload
coupons. Coupons are real
Talk about new partnerships
Seasonal offers – Christmas, back to school
14. Surveys
We get exclusive coupons and vouchers not found anywhere else due to our
relationships with merchants.
Analytics Goals and Funnels
1. Registration
2. Contact Form
3. Newsletter Signup
4. Merchant Review
5. Leaving a review – Registered Users
6. Leaving a review – Not Registered users
Funnel 1 – 1. Product Listing Page 2. Product page (when they click more) 3. Product
Review Page 4. Register Page 5. Registration (goal)
Funnel 2 – 1. Product Listing Page 2. Product Review Page 4. Register Page 5.
Registration (goal)
7. Favourite
8. Search
Remarketing
1. All Visitors
2. Registered Users
3. Non-registered Visitors
4. Number of pages visited
5. Time spent on website
6. Left a product review
7. Left a merchant review
8. Visited specific category or sub-category
9. Newsletter signup
10. Visited top pages – Latest Products, Latest Coupons and Latest Offers
Homepage Top Retailers
1. Amazon
2. John Lewis
3. Pixmania
4. K & Co.
5. Argos
6. Play.com
7. Marks & Spencer
8. Asos
15. Target Segments Retailers:
1. City Sophisticates and Career Climbers:
Gap, Republic, Warehouse, Asos, Oasis, and Accessorize. Hollister and Forever 21, to
JD Sports, H&M
What sites do they visit: Style magazines
What do they buy online: clothing and accessories, hair & beauty products, sports
fashion, furniture, white goods, consumer electronics (tv,stereos etc), groceries,
books
2. Financially Comfortable Families:
What sites do they visit:
What do they buy online: games consoles, golf, computers, toys, football, films,
Sports & Leisure wear/trainers. They will mostly research toys and Sports & Leisure
wear/trainers online.
3. Families Starting Out:
Zara or Hollister, while some will be shopping at Early Learning Centre
(Tradedoubler) and Disney Store (CJ & Tradedoubler).
What sites do they visit:
What do they buy online: baby products, toys, clothing and accessories, furniture &
less expensive household goods.
4. Younger Couples and Families:
DFS, BHS, Peacocks, Debenhams
What sites do they visit: eBay,
What do they buy online: games consoles, toys
5. Students:
New Look, Topshop, Topman, Warehouse, River Island and H&M. TK Maxx, Hollister,
Topshop and Topman
What sites do they visit: broadsheet newspapers, eBay
What do they buy online: hair and beauty products, sports and leisurewear/trainers,
Clothes & accessories, books, groceries, music, musical equipment, smartphones
16. 6. Tertiary Market:
Peacocks, Primark, TK Maxx, Aldi, Iceland, Co-op and Argos.
What sites do they visit: eBay
What do they buy online: toys, clothes,
WEBSITE UPDATES:
Slide 1: Female
Slide 2: Xmas Slider